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by Wistia

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What exactly is video marketing? It's definitely not throwing a video on your homepage and calling it a day, or uploading everything you've ever ma...

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Art of the Possible in the Digital Economy

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Art of the Possible in the Digital Economy

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Art of the Possible in the Digital Economy

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Digital is empowering customers to be in control, demanding seamless and frictionless experiences. Now is the time to change complexity into simplicity, connecting people assets and data through the Internet of Things, creating ease and intuition. Now is the moment to make the possible, real.

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For productivity and online collaboration

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Digital Disruption: Transforming Your Company for the Digital Economy 

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Digital Disruption: Transforming Your Company for the Digital Economy 

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MIT - Webinar with Jeanne Ross

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Digital Disruption for Digital Breakfast

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Digital Disruption: Transforming Your Company for the Digital Economy with Jeanne Ross

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Social, mobile, analytics, the cloud, the Internet of Things-the confluence of these five advances is disrupting industries. And this list is growing. Companies who simply adapt their technology to the way they do business are missing the boat. Leading-edge businesses are instead adapting their businesses to the capabilities these technologies provide.

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Learn how to create the plan for digital transformation with Cisco and the Cisco Open Source Community. Cisco can help you understand the technology - features and benefits - and how to show success through the appropriate growth metrics. Learn more: http://cs.co/90018yOE5.

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Business Stories Digibook: Making Digital Business a Reality

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Business Stories Digibook: Making Digital Business a Reality

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Business Stories Digibook: Making Digital Business a Reality

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Learn how your industry peers are already using Oracle Cloud software as a service solutions to make digital business a reality-across all lines of business.

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This online training course will provide new entrepreneurs the necessary knowledge and skills to start, run and effectively grow their businesses.

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Reinventing Productivity for the Digital Workplace

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Reinventing Productivity for the Digital Workplace

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Reinventing Productivity for the Digital Workplace

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Kirk Koenigsbauer demonstrates the newest productivity innovations in the Office suite.

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Watch the video and see how a Digital CFO will thrive in the digital economy, based on the recent study of 1544 finance professionals conducted by CFO Research and sponsored by SAP. Gain a better understanding of the outlook for the finance function and see the trends shaping the future of the finance profession.

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Free online courses, lessons and practice

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A required part of this site couldn’t load. This may be due to a browser extension, network issues, or browser settings. Please check your connection, disable any ad blockers, or try using a different browser.

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Learn How Small Business Can Thrive in a Digital Economy

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Learn How Small Business Can Thrive in a Digital Economy

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Learn How Small Business Can Thrive in a Digital Economy

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http://www.voiceamerica.com/show/2504/saptalks In this Run Simple Report, Christine Donato will tell you about the new #SAPTalks podcast series. In about 20 minutes an episode, #SAPTalks connects you with small to midsized companies that explain how they are thriving in a digital world.

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Study online with leading Australian universities

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No ATAR? No worries.

You can still get into university

Our open door policy means you can get on the path to a uni qualification by starting with single subjects. Most don't have entry requirements so you can enrol instantly.

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Online Courses, Degrees & Subjects | Open Universities Australia

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Study online and graduate with a degree from leading Australian universities.

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Enterprise Mobility & The Digital Workplace

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Enterprise Mobility & The Digital Workplace

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Enterprise Mobility & The Digital Workplace

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User expectations have never been higher to have the mobile experience in the enterprise causing a paradigm shift in the workplace. CIO's must continue to evaluate the influx of new technologies and deploy a new business model in IT. IBM Mobility Services team can help you design, deploy and manage a user centric workplace.

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Business transformation in the digital economy

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Business transformation in the digital economy

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Redefining retail

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Business transformation in the digital economy: redefining retail

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Shopping behaviors have been transformed by mobile devices and cloud services, making your customers more connected to retailers and to each other. Help your customers connect: http://ibm.co/websphere As a retailer, it's important to make sure that the mobile commerce experience is seamless and integrated to provide a superior customer experience.

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Business transformation in the digital economy

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Business transformation in the digital economy

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Redefining engagement

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Business transformation in the digital economy: redefining engagement

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To stay ahead in today's digital economy, you need to create memorable experiences for your customers. IBM provides end-to-end engagement solutions to help you use mobile and social to redefine how you interact with your entire business ecosystem. Learn more by visiting, http://ibm.co/websphere.

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Free online courses

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MIT OpenCourseWare | Free Online Course Materials

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MIT OpenCourseWare is a web based publication of virtually all MIT course content. OCW is open and available to the world and is a permanent MIT activity

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Learn to code

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Learn the technical skills to get the job you want. Join over 50 million people choosing Codecademy to start a new career (or advance in their current one).

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Free online courses from the best universities

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Discover thousands of offerings - from free courses to full degrees - delivered by world-class partners like Harvard, Google, Amazon and more.

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Online classes and nano degrees

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Udacity helped me gain on-the-job confidence, build a portfolio, and earn a microcredential to share with prospective employers.

Ben, Business Analyst Nanodegree program graduate

I started with the basics, completed a Nanodegree program, and gained so much experience. I'm now in a new Android job!

Mahmoud, Android Developer Nanodegree program graduate

Udacity gave me the tools to advance my career--I am now spearheading a machine learning research team at my company.

Matthew, Machine Learning Nanodegree Program graduate

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Learn the Latest Tech Skills; Advance Your Career | Udacity

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Learn online and advance your career with courses in programming, data science, artificial intelligence, digital marketing, and more. Gain in-demand technical skills. Join today!

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Online courses from top universities

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Coursera | Degrees, Certificates, & Free Online Courses

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Learn new job skills in online courses from industry leaders like Google, IBM, & Meta. Advance your career with top degrees from Michigan, Penn, Imperial & more.

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australian communications and media authority (government ...

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More than 9 in 10 Australian adults are online - Get the facts from the ACMA's 'Australians' Digital Lives' report

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‘The Stages of Business Disruption’: Our new video on digital transformation

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Boost your digital knowledge

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Learn Online Marketing - Free Training Course From Google

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Free online marketing training to get the digital skills you need to grow your business, your career. Free courses from Google to become a digital expert

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Marketing plan: The story of Edwin Z Ingleton, ice-creamillionaire

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Marketing plan: The story of Edwin Z Ingleton, ice-creamillionaire

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Marketing plan: The story of Edwin Z Ingleton, ice-creamillionaire.

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Visit http://www.business.gov.au/marketingplan for free business planning tools, including our a FREE MarketMyBiz app to help you create a marketing plan! The app is available for iPad and Android. Watch this video to find out how having a marketing plan and strategy helped Edwin become an ice-creamillionaire!

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Effective advertising on Facebook

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Learn new marketing skills with free online courses.

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Business Customers Are Digital. Shouldn’t Your Marketing Be?

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Business Customers Are Digital. Shouldn’t Your Marketing Be?

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Gain competitive advantage by embracing new digital and social methods of connecting with their customers.

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Are you skeptical about using digital and social media in business marketing? Think it's only for consumers, and that business customers don't have time for it? Your competitors don't think so. And they are gaining competitive advantage by embracing new digital and social methods of connecting with their customers.

Those tools are fast becoming the single most important way to attract new business customers and sustain old ones. Search has become one of the most efficient ways to create and optimize leads. Customers are hungry for more and different kinds of digital content, and new ways to network and engage online.

Increasingly, business customers create great content and experiences to market to their own customers, so they know what they want from suppliers when they themselves are the potential buyers. That doesn't mean Procter & Gamble expects to see the Old Spice guy selling enterprise software (although maybe it couldn't hurt). Business customers do expect to see the same unique and effective tools they use: from how-to videos on YouTube, to personalization tools, to employees as customer service reps, to intuitive design that rewards past activity and predictive data analytics.

At the heart of successful digital marketing to business customers are three core qualities: Radical Transparency, Micro-Relevancy and Open Collaboration.

Radical Transparency
There's no hiding in today's digital world. Your customers already know, or can quickly find out, everything about you and what you sell. They expect you to be honest about how your products and services stack up - by sharing detailed descriptions of features and applications, multiple opinions, and even negative reviews.

Google calls this the Zero Moment of Truth. We've seen Google sales leader Jim Lecinski challenge a room of business marketers to search YouTube for even the most obscure product. It never fails - some video always surfaces.

Dell has invested in ratings and reviews and received an unexpected positive customer response. IBM has empowered more than 100,000 employees to become experts on social media platforms, answering questions and becoming thought leaders.

Micro-Relevancy
Digital marketing tools bring us within reach of the ultimate dream of marketing: reaching the right audience with the right offer at exactly the right time. They reveal who is using your digital content, what they are doing with it, and what they want.

At GE, we call this micro-relevancy. Digital and social tools have enabled focusing on smaller, more meaningful segments of what was a broad, undefined "audience." So, success is no longer measured in millions of pageviews. A more useful metric would be actively engaging, for example, with a thousand university administrators looking to buy new power generation services.

Omni Hotels & Resorts used a blogger outreach program to promote its meetings and events business to a micro-audience of influencers ignored by its competitors, leading to hundreds of conversations and direct sales leads. Accenture Management Consulting used LinkedIn to set up a careers group - when the group ballooned to more than 5000 members, Accenture subdivided it into separate, micro-relevant groups aimed at specific kinds of potential customers.

The more precisely targeted the audience, the more effective recommendations on social platforms can be - after all, businesspeople tend to value the opinions of colleagues and industry professionals, especially specialists in the relevant area.

Open Collaboration
Open collaboration is where the digital promise transcends what was possible even a short time ago - conjuring a world where businesses and customers work together to create something of value that might not have existed otherwise. We're now having constructive conversations with our most knowledgeable and committed customers, whether through a customer advisory board, a user group that regularly gives product feedback, or an online customer-innovation center. That feedback makes later iterations of our products better, faster. It can also open up entirely new pathways of innovation.

One of the oldest methods for encouraging technological innovation - competition - is enjoying a well-deserved comeback thanks to new digital and social tools. Cisco's iPrize is an open innovation competition designed to find an idea that could be the basis for a whole new business unit. Microsoft annually awards its $25,000 Imagine Cup to a student team that best uses technology to solve a real world problem.

At GE, we've enjoyed the unprecedented success of the ecomagination Challenge, where we invited business plans for new inventions to power the smart grid in return for investment funding. We were overwhelmed with the response - 5,000 business plans from innovators in 150 countries, and active participation from nearly 100,000 enthusiasts. The results speak for themselves: new partnerships with start-ups, venture capitalists and retailers, and the ability to bring new offerings to our existing customers.

Digital marketing takes investment, experimentation - even a degree of faith - before specific goals can be met. But results are stacking up. Your customers are digital. Shouldn't you be too?

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Business Customers Are Digital. Shouldn't Your Marketing Be?

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This post is part of the HBR Insight Center Marketing That Works. Are you skeptical about using digital and social media in business marketing? Think it's only for consumers, and that business customers don't have time for it? Your competitors don't think so. And they are gaining competitive advantage by embracing new digital and social [...]

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People First: The Primacy of People in a Digital Age

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People First: The Primacy of People in a Digital Age

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by Accenture

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business technology trends report -- technology vision 2016

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Business Technology Trends Report -- Technology Vision 2016

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Business Technology Trends Report -- Technology Vision 2016

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What Really Makes Customers Buy a Product

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What Really Makes Customers Buy a Product

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On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a Pimm's. She didn't say this was a good idea, or praise Cranfield's Pimm's, she just ordered it. Most of the group instantly followed her.

The business world is rightly obsessed with net promoter score and other measures of peer recommendation. What other customers say is incredibly influential on our buying behavior. But there is a touchpoint that is even more influential, which marketers rarely think about and almost never measure: observing what other customers actually do.

We have hard evidence to back this statement. We recently analyzed the brand touchpoints of 14,000 people in North America and Europe over a one-week period. Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. The data were collected by structured text message as touchpoints happened, using research agency MESH Experience's real-time experience tracking approach.

After mining the data from the resulting 69,000 texts we found that observing other customers wasn't only very common, it was also strikingly important in shaping consumers' views of a brand: equally important as word-of-mouth recommendations for mobile handsets and soft drinks, and even more important than word of mouth for technology products and electrical goods (see the figure below). Overall, peer observation was equal in importance to the brand advertising on which companies spend billions.

We discovered this by accident, but it makes sense. As parents we are taught that what we do is far more important than what we say (this is familiar to social psychologists as the concept of the descriptive norm). When others at the rock concert drop litter, we express disgust at the state of the field and then surreptitiously join in. A recent experiment showed that the number of migrants citizens think their country should take is vastly influenced by the data they are given on what neighboring countries are doing. What the psychologist and Nobel economics laureate Daniel Kahneman terms "System 1 thinking" also applies: with many decisions to take, it saves effort to assume that if others are using a product, it's probably good.

So what can marketers do about it? First, it's important to think about distinctive branding for the product in use not just for the purchase moment, so we notice when a friend is using the brand. Apple's early advertising of the iPod focused on associating it with the characteristic white earphones, visible even when the iPod wasn't.

Second, if decision-making is made by the group rather than the individual, marketers can try to win the group. One global drinks manufacturer we follow is now using group discounts as well as communicating that the product can be enjoyed in groups. (And the Cranfield bar has now taken to offering Emma a pitcher of Pimm's when she orders a glass.) Brand research shows that Coca-Cola's customized cans have helped it own the brand attribute "Good for sharing," one of the three top attributes for driving drinks purchases; one of the several effects going on in this successful "share a Coke" campaign is positive peer observation.

Third, expose normally invisible customer behaviors to their peers. Just adding figures to a website on how many people are buying increases both sales and the price customers will pay. And if they are figures on my group buying, so much the better: people are more likely to reuse their towel in hotels if they are given statistics on reuse within that hotel, rather than exhortations about the whole planet.

Fourth, build in peer observation to product launches. When Hutchison launched its early social-media-enabled mobile handset INQ in Singapore, rapid take-up was helped by rapid transit: real-time experience tracking found that people were particularly noticing other travelers' phones on the evening commute. So the company engaged a tribe of young people to use the bright, colorful handsets while walking along the trains.

How well do these strategies work? What else can we do? We'd love to hear more from marketers. Because when we talk to blue-chips about this research, the reaction follows a common pattern. Managers are instantly struck by the evident importance of this neglected touchpoint. Soon after, they declare it to be someone else's problem in the firm.

Marketing communications people are charged with improving the efficacy of paid-for media, service people with improving Net Promoter Score (NPS). Perhaps we should first ask chief executives: is anyone tasked with tracking the importance of peer observation? And amidst the armies of communications specialists and their agencies, whose job is it to make sure this free touchpoint works in our favor?

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What Really Makes Customers Buy a Product

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On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a Pimm's.

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Digital Transformation In The Age of the Customer Webinar

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Digital Transformation In The Age of the Customer Webinar

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Digital Transformation In The Age of the Customer Webinar

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In May 2015, Accenture commissioned Forrester Consulting to evaluate digital transformation among enterprises. To explore this trend, Forrester tested hypotheses that firms are confused about what constitutes digital transformation (and who should drive it), and that many firms don't have the required skills to transform into digitally mature organizations.

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The art of innovation | Guy Kawasaki | TEDxBerkeley

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Brands are built on the unconscious part of the brain

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Martin Lindstrom: Delving Inside the Consumer's Mind

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#4 - Creating a brand promise by Google Partners

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What does your brand stand for? That's a question that more and more consumers want to know the answer to. In this episode we'll be digging deep on discovering that one true 'thing' that defines your work. Alex and Ben will teach us how to communicate your core values and deliver on the promises you make.

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Snapchat. It's your business - on mobile. Reach a unique audience, grow your business, get results and optimize your campaign in real time with the most creative mobile platform to drive results for your business.

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The new digital business | Richard Heaslip | TEDxOxbridge

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#5 - How to deliver with excellence by Google Partners

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The role of delivery is clear: it must earn sales the right to ask for more business. This means it must deliver to scope, to budget and on time, in others words, with excellence. How can you set yourself up to make delivery with excellence the norm and not the exception?

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Discover Workplace, an online team collaboration tool using Facebook features for work. Communicate within your company through a familiar interface with Workplace by Facebook.

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Create an ad on Facebook. Show it across the web

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Create an ad on Facebook. Show it across the web.

MORE PEOPLE, MORE PLACES, MORE RESULTS

Extend your campaigns beyond Facebook

Real people

Connect with more of the people you care about, no matter where they are on the web.

More places

Show your Facebook ads across high-quality apps and sites.

Real results

Drive more outcomes and improve your campaign efficiency.

Reach people using engaging ad formats

Use Audience Network to deliver video ads on apps and sites beyond Facebook where people spend their time. Ads in Audience Network can be delivered across devices into a variety of video and display placements, including native, interstitial, rewarded and in-stream video.

Regardless of placement type, you don't need to create and upload new creative assets - the ads will automatically render to fit the placement type with the same creative assets used on Facebook, although you always have the option to customise your creative.
Learn more about asset customisation

Successful campaigns start with the right objective

Audience Network currently supports the following objectives:

Traffic

Conversions

App Installs

Product catalogue sales

Video Views

Reach

Brand Awareness

Engagement

Build your brand

Use in-stream video ads to deliver pre-roll and mid-roll placements across popular and trusted publishers, on any device. As ads followed by content tend to encourage longer view duration, you can deliver more complex marketing messages that may require more attention from people. In-stream video on Facebook Audience Network can be used in conjunction with other placements or on its own.

70%+of in-stream ad impressions on Audience Network are viewed to completion ¹

90%+of in-stream ad impressions on Audience Network are delivered with sound on ²

15%fewer conversions on average when you remove Audience Network as a placement ³

Enhance your direct response campaigns

Whether you're aiming for installs or conversions, Facebook Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner and in-stream ⁴ placements on mobile apps and sites. Use Audience Network with placement optimisation to drive the best results.

Reach more people with Audience Network.

E-LEARNING COURSES

Discover the latest courses about Facebook marketing

FACEBOOK IQ

Get insights about media planning and buying

Learn how planning for people - not for channels - can increase the effectiveness of your campaigns.

A family of apps and services for all the ways people and businesses connect.

Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.

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MORE PEOPLE, MORE PLACES, MORE RESULTS Connect with more of the people you care about, no matter where they are on the web. Show your Facebook ads across high-quality apps and sites. Drive more outcomes and improve your campaign efficiency.

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#1 - Turning leads and prospects into sales by Google Partners

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A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that.

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Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers.

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Connect with people to grow your business

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Take a quick tour.

See how Facebook's apps and services can help you reach people, drive sales and grow your business.

Millions of businesses, big and small, use Facebook's apps and services to connect with real people on any device.

Designed for your goals

No two businesses are alike. That's why the Facebook family of apps and services is built to help your business meet its specific goals.

Tell your story beautifully

Our ad formats are designed to capture attention and prompt action. They offer creative flexibility, work across devices and are built to help you reach your goals.

FACEBOOK BUSINESS NEWS

The latest updates

FACEBOOK BLUEPRINT

Master marketing on Facebook

Through Facebook Blueprint, you can access free self-guided e-learning courses and webinars that help you accomplish any business goal with Facebook and Instagram. You can also become a Facebook-certified marketing expert.

FACEBOOK IQ

Unlock the insights that matter

Facebook IQ offers powerful consumer and advertising insights based on two billion people. Start building more effective campaigns today.

Make a connection today.

A family of apps and services for all the ways people and businesses connect.

Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.

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See how Facebook's apps and services can help you reach people, drive sales and grow your business. Millions of businesses, big and small, use Facebook's apps and services to connect with real people on any device. No two businesses are alike.

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Start with why

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Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

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How to establish and nurture a culture that promotes and encourages innovation.

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#7 - Instilling a culture of innovation by Google Partners

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One of the most important, and yet supremely difficult things for any company to do is establish and nurture a culture that promotes and encourages innovation. While we often take our cues from larger companies that have linked their brands to the idea of innovation, it can be a trickier problem for many small and mid-sized agencies to tackle.

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Digital innovation by design: from disruption to acceptance | Nicolas Henchoz | TEDxLausanne

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What is design and what makes an innovation 'disruptive' in design? Nicolas Henchoz will share his vision on design and tell us about the importance of the user experience in scientific and technological innovations. With three concrete examples of his team's work on new digital interfaces, augmented reality and digital heritage, Nicolas Henchoz will share his explorations of the interface between design and emerging technologies.

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Learn how to balance communication and expectations.

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#2 - Clients: The good, the bad and the ugly by Google Partners

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Clients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there's an art to building a client management plan, and it's something anyone can learn.

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Making sense of marketing in the digital age

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Making sense of marketing in the digital age

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Making sense of marketing in the digital age: Mike Osswald at TEDxToledo

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Mike is the VP of Experience Innovation at Hanson. He holds a bachelor's degree in marketing management and an MBA with a marketing management focus, both from the University of Toledo. He is a member of the Usability Professionals' Association, the Information Architect Institute, ACM SIGCHI, and the Interaction Design Association.

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The latest marketing research

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Think with Google Australia & New Zealand: Marketing Research & Digital Trends

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Uncover the latest marketing research and digital trends with data reports and articles from Google.

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Training from Google

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The Digital Garage helps you grow your business or career with free digital marketing courses on everything from search to social media. Choose the topics you want to learn, or complete the whole online course to earn a certification from Google and IAB Europe. For more information visit g.co/digitalgarage