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- identify  whats needed for the accommodation.
- gather information for the accommodation.
- compare different prices of different accommodation.
- make decision
- evaluate decision

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Need Recognition(awareness) is the first step of the Consumer Buying Decision Process. It is when consumers are aware of the advertisements from the companies that are targeted to them.

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Online accommodation booking companies such as Hotelscombined.com uses social media influencers to spread awareness of their services to their target market.

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Once decided on the accommodation, you can purchase at websites like HotelsCombined or Trivago through online payments.

Also, applying promotional codes to get a discounted price for payment.

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AirBnb, google, trivago, hotels combined

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post purchase behavior is the final stage in the consumer decision process when the customer decides whether he/she is satisfied with the purchase.

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post purchase behavior is the final stage in the consumer decision process when the customer decides whether he/she is satisfied with the purchase.

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It is when the consumer realizes that they need something. for example their phone has spoiled or their bag has a big hole. they need to replace the need and therefore need recognition.

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individuals will evaluate different products or brands at this stage on the basis of alternative product attributes – those which have the ability to deliver the benefits the customer is seeking. A factor that heavily influences this stage is the customer’s attitude. Involvement is another factor that influences the evaluation process.

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websites such as trivago to compare the prices for accommodations.

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Use people reviews on the official websites or blogs to compare the quality, design and experience of consumers

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such as reviews and feedback for any relevant information required for the next group of purchasers to know. Including the details of recommendation or complain 

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such as reviews and feedback for any relevant information required for the next group of purchasers to know. Including the details of recommendation or complain 

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influence impression though social media

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queries and responses within social network

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queries and responses within social network

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e.g facebook linkedin

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product and pricing info avail