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Central base in Northwest Spain for HQ and manufacturing 

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Central base in Northwest Spain for HQ and manufacturing 

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Prime Store locations in high footfall areas. (Store image differentiator from competitors)

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Very flexible production and distribution system and process 

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Very flexible production and distribution system and process 

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Very frequent product changes (Fast Fashion concept)

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Word of mouth marketing and repeat buying

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Cutting edge fashion at moderate price.

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Word of mouth marketing and repeat buying
Little media advertising

Wide range of styles

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Cutting edge fashion at moderate price and quality

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Marking helps to take the most profit from the Fabric as it can minimize waste

Marking personal perform one of the most difficult tasks making all the pieces fit like a puzzle

Information is sent straight to the cutting table  Up to 40 to 120 layers of fabric
Personal pick up the block of fabric from the cutting table

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All fabric is made in Spain, Italy, France

35 Million Meters of Fabric is cut each year

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80-90 % is Manufactured in Europe
60-65 % is Manufactured in Spain

50% is made locally

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By seeking out prime real estate in long established shopping corridor
Researching areas, where their proposals for location.

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JIT delivery
211 km of rail link every manufacturing plant with the distribution centre

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104 Seasons, New clothes arrive in store twice week, these days are known as Z days.

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1.Sales information from Stores in real time
2.Personal connection with Customers.
3.Clear Communication between Store Managers  and Design Teams
4. Collaborative approach to deliver the best products

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17 Euro Billion Turnover

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High Stock Market Valuation

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5 Other Clothing Chains

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11,000 Local Spanish Manufacturing Subcontractors

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27,000 Employees

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Intellectual Capital

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Human Resources

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Financial Resources

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Physical Resources

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Global Team of Trend Spotters

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High level quality control due to in house manufacturing
The QA/QA team check each garment one by one

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All Manufacturing Labour and Raw Material sourced in Spain and EU

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30,000 Design year, carbon copies of fashion big names

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32 Locations around the World Including,
Paris, Milan & Tokyo

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Flexibility to remove slow/non selling items from range as they do not carry stock. As the business model is to produce, send to store and sell

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20 Manufacturing and Distributions centres in North West Spain

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1,284 Prime store locations in high traffic areas

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Process that can modify items based on customer feed back

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1. Design
2. Source & Manfacturing
3. Distribution
4. Retailing