# data[].attributes.body
Nur Aliah Yasmin bt Mohd Nadzrie (128367)
Syahirah Binti Misban (128395)
Aina Syazwani binti Ahmad Zaki (128294)
Nur Ain Zulaikha binti Mohamad Zaidi (128365)

Example of  CBP
Primary good: Rice Cooker
Peripheral good/service:  warranty, plug, cup
Variant : voucher

# data[].attributes.body
Chan Chun Lian 134622
Cheong Sook Teng 134623
Kelvin Woo Jia Zhen 134638
Tan Chu Yin 134708
Teh Chow Lun 134714

CBP
1. online shopping(core)
2. free shipping buying 2 products and above (peripheral)
3. free voucher for purchasing RM200 and above(variant)

# data[].attributes.body
Tan Kar Ling

# data[].attributes.body
(Fill the Google Form below if you want to join our group!!)

1. Ng Yang Qing 131303

2. Divy Kaushal 131715 (Please fill in the form, I didn't get your call or message yet)
3. Nurul Fasihah Binti Abd Razak 128372
4.
5.

Examples of key activities of an operational manager
1. Forecasting the need of goods or services as a CBP according to consumer demand.
2. Quality management assurance check in all processes of the goods or services
3. Facility/On-site management and design
4. Skills specification hire/fire
5. Scheduling labour to maximise work output
6. Supplier dealing or purchasing for goods or services
7. Innovate a process design at the facility/on-site
8. Daily workflow and workstation design
9. Skills sharpening of labourers or upgrading of technology
10. Reduce costs and maximise efficiency in supply chain for goods or services

Examples of CBP

1. Purchasing a mobile network package for your phone (CORE)
2. Buying 2 toothpaste and get 1 free (PERIPHERAL)
3. Getting a car detailing package and get a chance to a lucky draw to go travel abroad (VARIANT)

------------------------------------------------(@)-----------------------------------------------

# data[].attributes.body
Ahmad Fuad bin Zainudin (128292)
Muhammad Umar bin Abd Aziz (128352)
Noor Aimy Amyra binti Mahadzir (128360)
Sharifah Syafiqah binti Syed Yusof (128389)
Nur Aina Umaira binti Ahmad Saberi (128366)

Example of CBP
1) Primary good of services : Phones
- Peripheral goods or services : Free gift such as phone case
- Variant : Vouchers such as subway vouchers

2) Primary good of services : Pos Laju
- Peripheral goods or services : Delivery
- Variant : Selling stamps, boxes and can pay bill

# data[].attributes.body
Tan Kar Ling 134488
Joanne Wong Chew yung 130056
Nur Najwa Fatin Rostam 134452
Fithriyani bt Che Yusmi 134629
Nur Azimah Bt Mohd Yunus 134669

Customer Benefit Service
Core: Example is selling hair care product and giving hair service such as cutting,hair wash,hair styling,special treatment,rebonding,hair perming etc.
Peripheral good/service : Free hair care consultation.High speed WIfi available.Customer can refund moneyif they didnt satisfied with the cutting /stylish.
Variant : Free Voucher for customer having hair service above rm300 or buying hair care product above rm 200

# data[].attributes.body
1) Bazlishah Izat
2) Ammar Hakim
3) Amir
4) Azizul
CBP Example:
Primary good : healthcare product,
Peripheral : syringe, maintainance kit
Variant: discount coupons

# data[].attributes.body
Goh Xing You 128324
Theram Singh Sidhu Brar-128406
Kong Chee Chung 128331

Example of CBP
- Microsoft office bundle, can get all the microsoft office software cheaper as a bundle as compared to buying individually

# data[].attributes.body
1. NUR ADILAH BINTI MOHD YUSOF (130445)
2. LIM DING KANG (134645)
3. NADIA NABILAH BINTI ABD RAHIM (134858)
4. NUR AFIQAH BINTI AMEL AZLAN (134868)
5. NUR AQILAH BINTI AZMI (130144)

Examples of CBP
- automobile industrt
- medical
- hotel
-airlines

# data[].attributes.body
1.Nur Ain Afiqah binti Hamdan 130448
2.Nur Khairul Musairah binti Norshadrul Azam 131337
3.Anis Aqilah binti Mohd Ariffin 130401

Example of CBP :
-car service
-restaurant

# data[].attributes.body
Lim Jo Yee 129217
Lim Ting Ching 129218
Foo Huey Tyng 131175

Example CBP :
Free gifts such as speaker, pendrive, cooling fan etc are given when purchase laptop with one /two years warranty.

# data[].attributes.body
Yong Kuan Shyang 131088
Tan Kai Sheng 128402
Ng Yik Kai 128358
Yeap Pin Li 128410
Chan Jun Yi 128304

Example of CBP:
Medical-Free body checking after consume that medicine
Fast food-Delivery service
Certain product-Free gift is provided, offer price is provide if buy more

# data[].attributes.body
Suriani Binti Ghazali (130850)
Norelia Hafizah Binti Zulkefli (130834)
Aina Farha Binti Abd Gafar (130794)
Alzeilina Binti Sharif (130797)

Example of cbp: fast food delivery (you get food and delivery service), internet plan (you get free modem and internet connection

# data[].attributes.headline
35 answer : food delivery service- core:food, enhancer:free delivery, variant: food voucher

# data[].attributes.subject
35 answer : food delivery service- core:food, enhancer:free delivery, variant: food voucher

# data[].attributes.body
JUSTIN TEH YAN SHIN 130361
HO BOON HAN 130360
THAM WEI JIE 130395
TEO LEONG HUAT 130117
AY KAH WEI 130350

# data[].attributes.body
Goh Sei Li 131048
Loh Jie Wen 128339
Teoh Chia Min 131082
Bibi Asha Farina bt Sh Mohd Zador 128302

Example of CBP : Pharmacy, Fast food delivery, Cafe

# data[].attributes.body
Lye Kah Hooi
Teo Chou Du
Yeh Hooi Ming
Lim Chin Huat

CBP: in cafe we provides professional bartender services and high quality coffee from Blue Mountain

# data[].attributes.body
1. Badrul Ikram bin Asri (131279)
2. Nur Hanani Hazirah binti Elias (130454)
3. Owen Tamin
4. Muhammed Azrul Azwan bin Zain Asman (131282)
5. Muhamad Hamizan bin Abdul Razak (130135)

EXAMPLE OF CPP
1. Buying a new phone, getting free casing and tempered glass.
2. Buying an apartment, getting free parking and gym access.

# data[].attributes.body
Wang Wei Xin 129290
Chiang Li Sa 129199
Ooi Seow Ying 131187
Lui Shun Xian 129223

Example CBP
Primary goods: Smart phone
Peripheral goods: Free gift (e.g: smart watch, travel bag, member card)
Variant: Vouchers (eg: food vouchers)

# data[].attributes.body
Alvin Lai Yang Shan 128296
Foo Chee Hieng 128321
Eng Kai Lun 123318
Yeo Kar Lok 128411
examples of CBP: fast food

# data[].attributes.body
1.Nur Ain Afiqah binti Hamdan 130448
2.Nur Khairul Musaira Bt Norhadrul Azam 131337
3.Anis Aqilah binti Mohd Ariffin 130401

# data[].attributes.body
1) Azizul Hakim
2) Bazlishah Izzat
3) Ammar Alif
4) Amir

# data[].attributes.body
Yeoh Wei Chieh 130397
Swee Yi Yao 131278
Soon Chee Lun 130391
Lim Kai Horng 130364

Example: Buy car and get free 5 years warranty. Buy laptop free bundle of accessories and get free two years international warranty.

# data[].attributes.body
Teng Wei Ming 131080
Sim Chee Hoe 131074
Teoh Jia Wei 128405

CBP:

# data[].attributes.body
Teng Wei Ming 131080
Sim Chee Hoe 131074
Teoh Jia Wei 128405

CBP:
- Samsung Smartphone as core goods with headset as peripheral goods and voucher as variant

# data[].attributes.body
Faralaian

# data[].attributes.body
Faraliana Binti Ahmad Shukri  130127
Nurfithrah Binti Sharifud-din 130155
Nurfasihah Binti Mat Jamil 130462

Example of CBP - business hotel, manufacturing business ,airline flight,tax preparation advice

# data[].attributes.body
Lye Kah Hooi
Teo Chou Du
Yeh Hooi Ming
Lim Chin Huat

# data[].attributes.body
1. Ng Chwen Huey (128357)
2. Au Yong Kah Wye (128298)
3. Sharifah Fazilla Aini bt Syed Abdull Wahab (128388)
4. Neoh Huey Li (128356)
5. MUHAMMED MARZUKH BIN BASHIR AHAMED (128353)

Example of CBP:
Primary good or service: Laptop
Peripheral goods or services: Free gifts (e.g pendrive), Warranty
Variant: Vouchers (e.g Aeon vouchers)

# data[].attributes.body
Phoon Chun Kit (128384)
Chee Corey (131040)
Kelvin Lim Ching Wei (131054)
Shee Kit Lin (128390)
Teoh Chia Jun (128304)

Example of CBP
1. Tourism package - Hotel,transportation, meals,flight tickets
2. Hospital package - blood test, xray, urine test, health advising

# data[].attributes.body
1. Nur Adillah Binti Mohd Khan Nuar (130447)

2. Nur Syazana Binti Mohamad Sopian (130461)

3. Adilah Binti Mohd Akib (130398)

4. Norsilawatih Wong Shuk Yin (130444)

5. Nur Sabrina Binti Mohamad Fairus (130458)

Example of CBP : Laptop as primary good, accessories of laptop as peripheral good and voucher as variant.

# data[].attributes.headline
43 answer : food deliveryJUSTIN TEH YAN SHIN 130361HO BOON HAN 130360THAM WEI JIE 130395TEO LEONG HUAT 130117AY KAH WEI 130350

# data[].attributes.subject
43 answer : food deliveryJUSTIN TEH YAN SHIN 130361HO BOON HAN 130360THAM WEI JIE 130395TEO LEONG HUAT 130117AY KAH WEI 130350

# data[].attributes.body
Sii You Cheng 128392
Tan Jie Yi 131078
Teh Yi Xiang 131079
Ho Xiao Yun 128327
Chu Cheuw Lie 128311

Example of CBP:
Primary good: Pants
Peripheral goods or services: Belt
Variant: Voucher

# data[].attributes.body
Yasini Ramachandran 131192
Umah priyaa a/p Ganesh 131191
Lakshmidevi a/p machap 131703

Examples of CBP: Online car hailing app like grab, myteksi and mycar

# data[].attributes.body
Lim Ding Kang(134645)
Nur Adilah Binti Mohd Yusof (130445)
Nur Aqilah Binti Azmi(130144)
Nadiah Nabilah Binti Abd Rahim(134858)
Nur Afiqah Binti Amel Azlan (134868)

# data[].attributes.body
Lye Kah Hooi
Lim Chin Huat
Yeh Hooi Ming
Teo Chou Du

# data[].attributes.body
Nur Jamilin Rashida bt Samari (130086)
Nur Athirah bt Zulfakor (130083)
Wan Nuralia Asyikin bt Wan Ibrahim (130119)

Example cbp: Buy a car and we get free accessories, free service for 5 years and tinted.

# data[].attributes.body
Kang Yee Hui 133780
Lim Yi Jing 133789
Chow Khey Wey 133764
Tay Wei Choon 135501

CBP's cafe
Primary Goods
1.serve drinks
2.desserts
3.western foods

Peripheral Goods and Services(cafe):
1.Wifi in a cafe
2.waiting place for customers
3.play place for kids in cafe

Benefits
1.ever evolving to meet customer goods
2.great experience for every age.

# data[].attributes.body
1.Lim Whuan Yeet 130365
2.Ooi Wei Tung 130386
3.Cheng Z-Ker 131041
4.Yeong Weng Kit 131087
5.Shealin Lim Sheue Ling 131073

Example of CBP: Buy fast food, Get free toys, Get free internet access,

# data[].attributes.body
Nadia Natasha binti Roslan - 130373
Nik Syazwana binti Mohamad Sofian - 130374
Nur Azwa Afifah binti Azman - 130378
Nur Anissa binti Zainul Abidin - 130377
Nur Farahin binti Abd Manaf - 130379
Example of CBP:
1) fast food(primary)+toys(peripheral)+internet access(variant

# data[].attributes.body
Soon Lang Feng 130482
Ng Tze Hong 130438
Kok Kian Yuen 128330
Toong Boon Chong 131083

Example of CBP :
I buy a phone, the retailer give me screen protector, cover, phone protector and power bank as a bundle.

# data[].attributes.body
SITI AISYAH BINTI MD SAFKAD HOSSAIN - (130162)
NURUL AINNA BINTI DZULKIFLY - (130156)
NURUL ATIKAH BINTI USTAZ YA'AKOP - (130157)

example CBP: playground, fast food, pharmacy

# data[].attributes.body
Goh Sei Li 131048
Loh Jie Wen 128339
Teoh Chia Min 131082

# data[].attributes.body
Goh Sei Li 131048
Loh Jie Wen 128339
Teoh Chia Min 131082

# data[].attributes.body
1. Goh Duan Jie 130268
2. Leong Zhi Qin 130363
3.Seng hock wang 130388
4. Ng chu zhen 127280
Answer: Fast Food kid meal set with toys, buy car with free maintenance

# data[].attributes.body
Amirah Liyana binti Ahmad Nazli (127330)
Nor Farhana binti Mohammed Roslan (131283)
Najwa Awanis binti Noor Azman (130436)
Nur Fasihah binti Fauze (130147)
Siti Nur Farahiyah binti Shahrudden (130478)

EXAMPLE OF CBP:
1. Buy package of Himalaya hair product, customer will get bundle of product such as shampoo, conditioner and serum.

2. At the food court, besides goods such as foods and drinks, there are services provide such as kids play area and free wifi.

# data[].attributes.body
1. Tan Lee Sien 133268
2. Siow Jing Ai 133258
3. Chee Fei Yan 133184
4. Khor Qi Hua 133206
5. Chan Xiang Sheng 133181

Example of CBP:
1. Pharmacy outlet provides medical products and give services for blood pressure checking

2. Fast food restaurant set meal with free toys

3. Cafe sells drinks and provides area for book and reading area and plug for customer's gadget

# data[].attributes.body
Sutarsan (130851)
Piravin (127251)
Kirsha (135669)
Dinesh Kumar (128316)
Sahil (124359)
CBP:
It imvolves a clearly defineds set of tangible goods and intangible services exp : primary service

# data[].attributes.body
Amy Low Huey Chuein 130348
Au Hai Wei 130049
Goh Joe Ding 130358
Khor Chia Yee 130058
Lee Ke Min 130060

Example of CBP : Automobile industry.
Free services (after 1000km)are available for purchasing new vehicles
Free umbrellas for purchasing new vehicles

# data[].attributes.body
Anis Nur Zuhaily binti Anuar (127333)
Ain Zuhairah binti Zulkurnain (130123)
Nur Athirah binti Ahmad Nazari (130145)
Najihah binti Baharim Azahar (130139)

Hotel Facilities (pool,laundry room)

# data[].attributes.body
Piravin

# data[].attributes.body
Group Member Details:
Rashidah bt Mohd Salleh (130159)
Fatin NurAthirah bt Mohd Rasidi (130128)
Nurul Najwa bt Sha'ari (131287)

# data[].attributes.body
Nur Aliah Yasmin bt Mohd Nadzrie (128367)
Syahirah Binti Misban (128395)
Aina Syazwani binti Ahmad Zaki (128294)
Nur Ain Zulaikha binti Mohamad Zaidi (128365)

Example of  CBP
Primary good: Rice Cooker
Peripheral good/service:  warranty, plug, cup
Variant : voucher

# data[].attributes.body
mimi auni binti hasim (130367)
noramira syuhada bt Abdullah(130376)
fazielah binti mohd said (130357)
Nur 'Amirah Binti Ishak (130079)
Nur Nafreeza binti Naushad Ali (130390)

Example of CBP:
-pharmacy
-Buying a car and get some free gift

# data[].attributes.body
1. Badrul Ikram bin Asri
2. Nur Hanani Hazirah binti Elias
3. Owen Tamin
4. Muhammed Azrul Azwan bin Zain Asman
5. Muhamad Hamizan bin Abdul Razak

# data[].attributes.body
JUSTIN TEH YAN SHIN
HO BOON HAN
THAM WEI JIE
TEO LEONG HUAT
AY KAH WEI

# data[].attributes.body
Bak Shu Hui (130352)
Chan Zhi Yin (130353)
Cheng Wei Sam (130354)
Lam Jing Mun (130362)
Tan Sin Yen (130394)

Example of CBP:

# data[].attributes.body
Nor Zahirah bt Norafand (131584)
Noor Aishah bt Mohd Radzali (129046)
Leong Ji Fung (134849)
Nurul Husna bt Che Saad (131119)
Yusnita Bt. Yusoff (128837)

Example of CBP:
Telecomunication companies- selling phone and device, and online content services ( spotify, Netflix)

# data[].attributes.body
Group memberKelvin Woo Jia Zhen 134638
Chan Chun Lian 134622
Tan Chu Yin 134708
Cheong Sook Teng 134623
Teh Chow Lun 134714

Example of CBP: Online shopping

# data[].attributes.body
Kang Yee Hui 133780
Lim Yi Jing 133789
Chow Khey Wey 133764

# data[].attributes.body
Faraliana Binti Ahmad Shukri 130127
Nurfithrah Binti Sharifud-din 130155
Nurfasihah Binti Mat Jamil 130462

# data[].attributes.body
Norelia Hafizah Binti Zulkefli (130834)
Aina Farha Binti Abd Gafar (130794)
Alzeilina Binti Sharif (130797)

# data[].attributes.body
Nadia Natasha Binti Roslan - 130373
Nik Syazwana Binti Mohamad Sofian - 130374
Nur Farahin Binti Abd Manaf - 130379
Nur Azwa Afifah Binti Azman -130378
Nur Anissa Binti Zainul Abidin - 1303

# data[].attributes.body
Fatin Kamila Nasri (127199)
Fatin Syahirah Mohd Asrore (127220)
Far’ain binti Jamal (131453)
Fatin Aina Safi Mohd Kherol Azhar (131692)
Farhani Othman (131454)

Example of CBP
Primary service : Hotel room
Peripheral service : Breakfast meal, spa, pool, transportation to and from airport
Variant : Free admission ticket to amusement park, etc.