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The front cover is the most important section in a digipack. It is was will encourage the audience to purchase our product. Therefore we wanted to create a front cover that is exiting, and fun so that the audience may decode this as a representation of our band (Halls).

The main feature of the front cover are the images of our main artist - Ben. 3 images with 2 of them looking away and the middle looking forward is a shows the rule of thirds.

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Again, the same basic design is used in all 4 sections. Manipulated shapes with an abundance of vibrant colours are what makes this Digipack link with our Magazine Advert.

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The Digipack that we wanted was something that fully captures the essence of the band. We wanted it to be consistent and to link in with the other media products that we have created such as the Music video and the Magazine Advert.

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To an extent this ancillary product is effective and not effective. It is effective in that it has captured the madness of the band it perfectly represents that.

It lacks in that no as much importance is put into the main artist, even though there exists an image of him, it is hard to figure out who he is. He is also in the background, therefore the representation of his importance is lacking.

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Here, Mise-en-scene is used to create the brand image. Bright colours and Big stand out Fonts are used to represent the band as Fun, Mad, and Young. The image of Ben is in the Middle background therefore it respects the rule of thirds. The fact the he is on the background, however shows the the word "Mad" is more important and thus more focus on it.

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The Graffiti writing used for the fonts gives a connotation, for the audience, that the band is rather rebellious and young. This is theorised by Hall and Barthes, they said that codes in a media product creates signs and connotations for the audience to decode.

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Our magazine advert is very simple but at the same time still shows that 'Mad' personalities of our band and its image.

The same background design is used for the two ancillary products. It was essential for us to make sure that the Digi-pack and the magazine advert linked and so this was how we could do that.

Here, we tried to represent our artist as 'Mad' through heavily manipulating the image of Ben and then overlaying this image on top of each other a number of times so that this effect can be created.

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In our Magazine advert and Digi-pack, we have tried hard to create a good representation of not only our lead singer, but of what the band actually is. It shows that the band image is Ben, and we have represented him to fit this role.

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Evaluation Question 2 - How effective is the combination of your main product and ancillary text?

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Evaluation Question 2 - How effective is the combination of your main product and ancillary text?