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This is great. I wish I would have had this perspective the FIRST time I went to college!

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Haiku

Shirt in the closet
Awaits for me to ware it
But I never will

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What does the ad imply? pg22

Am I not good enough the way I am? Is there something wrong with me that I need this product?

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I think another way of looking at marketing ads is that they offers possibilities.

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What techniques involving color, size, lighting, and so on highlight the ad's appeal? Patterson Pg 22

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Other emotional appeals in ads are through symbols of power, pleasure, patriotism, beauty, or sex.

Patterson Pg 21

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Ads encourage us to identify emotionally with the individual pictured in the ad. Patterson pg 21

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Patterson: Errors In Logic #8 Assuming that what is true for one person is true for everybody. pg 9 

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Patterson: Errors In Logic #8 Assuming that what is true for one person is true for everybody. pg 9 

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This is a prolific marketing technique. TV commercial and print ads play on the logic error "What is true for one person is true for everybody", fingers-crossed, convincing people to buy their product. For example, the underlying assumption of night cream is to look like Cindy Crawford, the cream's endorser. Most men think, "If I use this aftershave, I will get a girl like the one fawning over the guy in the commercial." The product ads are really offering are happiness, modern houses, relationships, family, sex, physique, etc. I think maybe, the only ones actually receiving all these promises are the marketing executives. It could really makes a person reconsider their educational path if Marketing is the end goal. If marketing is all about deception, is this an area I really want to be involved in. Why would I want to do this to other people?

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#1 

















“ I Won’t Hire People Who
Use Poor Grammar. Here’s Why”

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#1 

















“ I Won’t Hire People Who
Use Poor Grammar. Here’s Why”

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"I hire people who care about those details. Applicants who don't think writing is important are likely to think lots of other (important) things also aren't important."
I was once passed over for a magazine editing position because I transposed my phone number. When my future employers called to offer me the job, they couldn't reach me. After discovering I "misspelled" something so important, they realized I wasn't the person they were looking for. They were right. Now, I am trying to change that.