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Let us encourage you through green numbers.

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(In a scale of 1 to 3) How important is it to you to have an increased business win rate by improving your IT department?

Let's discuss your win capabilities with jSparrow.

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Call to action summarize the theme of the business IT department.

Good would also be to somehow include the "loss" that comes with not owning jSparrow. But try not to be passive-aggressive.

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The idea here is to show current customers, at the same time as we show that we are in continuous service to our customers.

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Here jSparrow get's introduced in the eye of a "win" situation.

We mention that it is not unusual for developers to use tools, to disarm jSparrow as something alien.

We then close with what is happening behind the scenes and include how jSparrow would improve the business win rates.

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The three introduction rule is used here:
1. Who are you?
2. What do you want?
3. How long do you want it?

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Time: 2 minutes (!important)

//The goal is that the information is fast to absorb. Businessmen hate wasting time according to the philosophy stated.

Words: ca 200 words
//It should take about 2 minutes to read 200 words

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What is your take on boosting business growth by improving your IT department?

Tell us your opinion and let's discuss a jSparrow License rate that fits for your business.

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We at jSparrow are continuously researching and increasing our database with company standards to improve, secure, and accelerate businesses for our loyal customers.

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The time it takes for you to read this brochure is the estimated time jSparrow takes to clean major issues and fix security breaches within the Software that runs your business.

jSparrow is a technical Java programming tool that allows your developers to automatically refactor, maintain, secure, and upgrade Java software internally without changing your agile business model.

A win rate necessity is that your Java developers use tools to detect security vulnerabilities, improve software processes, and analyze growth to keep your business running. This process is a continuous maintenance work that takes up most of your developers time which can be reduced by 40% thanks to jSparrow.

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We at jSparrow are expert Java Developers who believe in setting company standards within the IT departments to boost business growth and increase security within the IT domains.

But how do you boost your business through IT? We will in this two-minute brochure tell you how to do just that.

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Our main goal is to help Java developers and Java legacy owners refactor their sources.

Splendit helps companies optimize legacy software and move it to new platforms. Our experts are at home in both old (Cobol, PL / 1, assembler) and new (Java, .Net) programming platforms.

Legacy and software migration

We build bridges between existing technologies and new requirements. Whether code cleanup, cleaning up obsolete systems or transferring to new technology platforms – the experts at Splendit IT-Consulting will help you at every stage of software development.

More than 10 years ago we founded Splendit IT-Consulting GmbH with the main focus on software quality and the modernization of legacy systems. We have a professional team of motivated colleagues, trained in the usage of common programming languages like Java and old languages like Cobol and PL/I.

We improve your software systems, which are the back bone of running your business. Across the world there are billions of lines of legacy code. Modernizing such code requires both experience as well as specialized tools. Our staff is experienced with legacy tools over decades and we have developed specialized tools in order to modernize these systems automatically.

As IT professionals, we are aware of the importance to keep up with software development trends and best practices. Therefore is our goal modernizing legacy system with reasonable effort to keep your sources maintainable.

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//Customer in this case is a section where we show our current customers AND quickly state benefits of jSparrow that these customers like e.g. that jSparrow gets improved continously

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How to change someone's mind

Create the Best Brochure

Seven Unusual, Eye-Catching Calls to Action

THE 200 BEST INSPIRATIONAL BUSINESS QUOTES FOR ENTREPRENEURS

Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

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Brochures:
Strength:

S1: Easy distributions

S2: Accessibility

Weakness:

W1: Only in English

W2: Does not include technical information (if customer were to give it further to a person with tech-know-how)

Opportunity:

O1: To try and mix simple description with technical description

O2: Discussion material, ice-break material

O3: Easy to edit

Threats:

T1: Not interesting enough

T2: Visually hard to scan

T3: Does not showcase jSparrow right (Customer does not understand)

T4: Customer is not interested in opening or reading the PDF

Summary:
W1 + O3: Multilingual
W2 + O1: Try to add a bit of technical information in case customer gives it further to IT-manager. However, we should lean more to less technical information - because we need to first motivate the customer to give it further.
T1 + O3: If it is not interesting to read, try to work more with hierarchy of visuals and text or add more visual information.
T2 + O2: If it is hard to scan remember that Images are easier to scan, therefore focus on illustrative information to make it easier to scan
T3 + S1: One final document does not mean the end of distribution. A/B testing is a possibility to find the best solution.
T4 + S2: Perhaps including the PDF as an image in the mail is a better way to send it digitally. This way there are no action needed from the customer to merely open - instead the customer can right away scan the image-document.

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Our marketing manager sends a digital brochure to a customer. The customer is not very interested in the subject of technology but decides to open the attached document. Customer reads "jSparrow" and the customer finds it interesting. The customer shares it further to their executives and IT-manager.

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Need: To get jSparrow out internationally and to quickly expose and explain jSparrow product

Approach: Show customers the brochure, either in digital and printed version

Benefits: Let's the costumer evaluate by themselves the values

Competition: There exist jSparrow alternatives both more well-known and less well known. To stand out, brochure must be easy to absorb.

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People:

Demographics: 35 - 65 y/o. Mostly male. Based in the USA. No technical education. Employment CEO/CTO or project manager.

Psychographic: Extrovert personality. Spends time talking to other business owners. Interests; stocks, latest trends, new marketing strategies.

Opinion/Philosophy;

"Time is money"

"Always deliver more than expected.”

“If you can’t feed a team with two pizzas, it’s too large.”

“Every day that we spent not improving our products was a wasted day.”

Activity: P gets introduced to jSparrow by opening a brochure.

Context: indoors with a paper copy - alone or with a spokesperson from jSparrow / indoors, on a digital screen - alone.

Technology: Small laptops or smartphones.