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Next delivery is by the end of August (24th/ 25th)

1. Growth Hacking 2.0 (TR | JB | PAV | ROM)
2. Gamiifying products (Rom + JB + TR + YW)
3. Automation Marking - Quiz based with evidence  (JB + PAV)
4. Facilitator/CX as pair of hands (TR + DIV)
5. Strategy Template (PAV)

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- We shouldn't probably improve all the courses at once...

- We shouldn't do things on all  programs

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Peer sharing & learning in the homework?

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Peer sharing & learning in the homework?

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Mark someone's assignments

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- The Game experience
- Assignment
- Facilitator/CX as extra pair of hands...

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Each has a template

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Possibility: Introduce the digital strategy template

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Possibility: Introduce the digital strategy template

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A possible way to make it easier

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Create an entire company.

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Theater of the activities - Better storytelling to make them grasp ideas better 

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Theater of the activities - Better storytelling to make them grasp ideas better 

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E.g. envelope with mission

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We won't be able to reduce to only 1 facilitator 

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We won't be able to reduce to only 1 facilitator 

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Maybe CX can also do facilitation...

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We probably shouldn't send them out too often 

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We probably shouldn't send them out too often 

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How do we get better at letting them do breakouts? 

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How do we get better at letting them do breakouts? 

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Criteria:
- Neutral brand
- Not yet doing very well
- probably consumer brand + service band
- maybe a brand (with Chinese components around it)

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Incorporate the strategy piece in the design for Day 1 

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Incorporate the strategy piece in the design for Day 1 

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At the moment, too much stuff in the program

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At the moment, too much stuff in the program

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Recommendations to an organisation for a digital marketing strategy using story telling techniques.

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Recommendations to an organisation for a digital marketing strategy using story telling techniques.

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Not enough of coverage in this area (required by IBF)

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When we have a larger group, the sharing back gets minimized 

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When we have a larger group, the sharing back gets minimized 

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The Discussions are Fruitful after each activity

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The Discussions are Fruitful after each activity

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Influencer part after the growth hacking as a narrative somehow didn't flow well

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Influencer part after the growth hacking as a narrative somehow didn't flow well

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Rushing through the actual Growth Hacking part

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Rushing through the actual Growth Hacking part

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If we could introduce a little bit at the end of Day 1, that might help our Day 2

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Would be easier if we knew what they knew

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Tough to find "9's".
Perhaps more relevant during Phase 1.

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FB Audience Insights, MOAT, Similar Web, etc

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This feels very important - I think a little bit more on each is needed

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It's great that we speak less and they do more

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It's great that we speak less and they do more

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Digital Marketing Landscape at the start

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Digital Marketing Landscape at the start

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It helps to set the stage well

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People liked the game, it was fun for them

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People liked the game, it was fun for them

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This seems to work
Would like to make it more fun!

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New to the topic (Aviva, Jardines)

Pacing and less topics to cover, more in-depth for each

They asked for more guidance and pacing

Marketeers who want an upgrade (IBF)

Discussions helped

Some commented that Dettol was a bit boring as a brand to work with

They loved the tools and asked for more in-depth

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Maybe could also give a introduction of the brand that would be used for discussion would be nice. For example, actually Dettol is not a famous brand in certain country, would be nice to know about it more before starting to have the exercise.

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the trainers are very knowledgeable, but sometimes the guidance for discussion is not enough. When we entered the breakout room for discussion, we don't know what we should do

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To have more time to digest the materials before start to break into group discussion.

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Perhaps more introduction and theory learning on the first day. i'm not well versed in this area so to absorb the content and dive into the activities in the later was too fast track for me.

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Hyper Island is able to offer the recording in the landing page for re-cap purposes.

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It would be better if it was less packed, it was slightly too rush and I could not grasp all the ideas.

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Share more examples for illustration when introducing models and frameworks to facilitate ease of understanding.

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Analytics- more time and less of a drive-by? Or organized thematically?

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- More examples to better understand concepts
- more real cases to study / try

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More opportunities to share & discuss our answers

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More opportunities to share & discuss our answers

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I think shorter breakout sessions would be better and more examples on good marketing strategies would strengthen the content.

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Also more clarity on the group exercises before teams break out would be helpful. There were a lot of interactive activities but perhaps more teaching would be helpful to clarify the content.

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"Interaction within small group might be tricky. Facilitators should join more frequently if possible."

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The course experience was good but would be great if a case study was carried out with an insurance industry

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We need clearer instructions for breakout room discussions.

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perhaps can show more case studies in detailed and illustrate how the digital marketing strategies worked in these case studies

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Just that the part where the case study changed from Dettol to skateboard paints and then back to Dettol again was a little bit confusing.

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Just that the part where the case study changed from Dettol to skateboard paints and then back to Dettol again was a little bit confusing.

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Instructions for group discussions need to be clearer as once we break into rooms, sometimes we get a bit lost

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Suggest to have more moderation during breakout session, since not all participants with marketing backgrounds, and would need more help to facilitate the discussion in small teams.

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Those tools such as similar web etc could be given as pre-course materials for us to explore instead of just attempting to log on during the course proper due to limited time. Thanks.

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Instead of the single best idea, we asked them to reflect on how they can bring it back to work together as a team

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It felt disconnected to be working on Dettol again

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It felt disconnected to be working on Dettol again

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We could continue to work on influencers for the skateboard brand

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Game rounds in one padlet

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"Dettol is a bit boring"

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Created a padlet for the game

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Calculating the points manually

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What are you overall goals for the next version/delivery?

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A downer to be working again on Dettol after getting into the mindset of Digital-first examples

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Goal: Reflect on what worked, what didn't

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Goal: Spot the low points and where we can improve the journey