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"Once upon a Christmas... Before the Clock Strikes Twelve"

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"Once upon a Christmas... Before the Clock Strikes Twelve"

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Done by Swatch as it was their 30th anniversary which is represented by the massive clock in the middle of the tree. The story of the theme snd windows of Lilly and the bear as we see all the little stuffed animal dancing around the bottom of the tree.

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The windows show a journey of a doll called Lily and a bear who make their way through multiple events such as luxurious parties.
In this window we see the doll playing dress up in the bedroom with some of the mice.

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Massively multiplayer online role-playing game

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The store has a range of restaurants available varying from fast food that you are able to take away to restaurants and bars where you can sit and enjoy the food and drinks.
The restaurants range from ones specialising in asian food such as Panasia (on level 6 in the main store), fish and sea food eg Crabe Royal to cafe that sell parties, macaroon and chocolates such as Pierre Here Paris.
Bar Kaspia, which is located beneath the Dome, is just one example of one of the bars you can visit:

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able to see the beautiful view of Paris including things such as the Garnier Opera House, The Eiffel Tower, Notre Dame etc, from the 7th floor. Throughout the year the terrace is turned into multiple events where customers can take part in while taking in the view.

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I think this Christmas tree looks very classic and traditional which I think looks very nice, however I think it very similar to the tree from the year before which personally I finding quite boring as I'd want to see something different and more exciting.

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When conducting primary research I went to a couple of department stores in London varying from some of the most well known department stores, such as Harrods, to some that aren't so lavish and exciting.

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On their instagram they post a range of images and videos keeping people up to date with the store. Here you can see some of their most recent posts which were countdowns to New Years Eve.

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Inspired from this theme the decorations were shaped to look similar to meteors which hung down from the dome while using a range of metalic shades of golds and silvers.
To give the the feel the of the theme "Another Planet" there would be an indoor light show, revolving around the decorations and tree inside, four times a day.

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This year in the centre underneath the dome they have built an enormous Christmas tree covered head to toe in bright coloured baubles, flowers and frost which is supposed to attract bees thus crowned with the Queen bee at the very top therefore giving its name "The Christmas Beehive".
Just to show how magnificent the tree is every 30 minutes all of the lights in the department store will be turned off/dimmed apart from the tree accompanied with music so that bees can fly away.

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When visiting Selfridge I first of all looked at the Christmas window displays. The them this year was stories/fairytales eg the princess and the pea, Cinderella, Jack and the bean stalk which I loved the idea however I I wasn't a fan on the actually windows as I found a couple quite boring and if you didn't spend time to read the sentences at the bottom the audience wouldn't have understood the concept being it.
However to bring the theme more to life customers could get involved by scanning the QR code at the bottom of the windows in order to find out more about them.
As always the theme ran throughout the whole store.

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Next I visited Peter Jones in Sloane Square who are owned by John Lewis Partnership. When I first arrived I wasn't impressed as I thought it looked very run down from the outside of the building.
The first thing I done was looked round the windows which once again I was disappointed by as they were were covered with hanging gold bits of paper which took up most of the window, which is not only boring but unsustainable, yet looking empty as there was never many products on display.
The products that were on show also just looked random as nothing seem to go well together eg one the mannequins had occasion/formal wear yet the rail next to it had jumpers and more casual winter wear/knitwear.
When I fist entered the building I noticed everything was so close and cramped together as well as thing being piled on top of each other making it almost look like a jumble sale.
While this part of the store looked overcrowded when I went up a couple floors to the bedding section there was an large space left empty where there were creates  of products that still needed to be put out just left in the middle.

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When I went into Harvey Nichols straight away it felt luxurious just by home everything was laid out with space and looked clean.
What I partciualry loved was when I went down to the mens basement as it displayed a range of textures throughout the walls, floor and mannequins. For example the mannequins were a mix of copper, wood and and teal fabric.
To make this more into a leisure shopping experience there was a bar in the mens basement where you could take your time and grab a drink.
Not only did you get these extra bits, ie the bar, in mens but also throughout the whole store as there were a range of different options such as: a barbers, restaurants varying from burger and lobster to sushi, cinema and more.

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The last store I looked at was Harrods in Knightsbridge. Just the building itself from a far looked impressive and elegant with the lights and architecture.
When looking round their windows they have two themes. The ones outside the from of the building were called "Kingdom of Christmas" with animals in each one , whereas the ones round the side by the tube station, were more for specific brands eg Dior and Chanel. (The branded windows moved eg in Dior had spinning thread whereas channels boxes opened and closed).
Inside the buildings I noticed that the they had good lighting as it would highlight the products on show.

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To really get the best view of the elegant glass dome you are now able to walk into the centre of the store from the 3rd floor where a nine metre glass bridge leads you all the way beneath it.
This is made even more into a magical experience when it comes round to Christmas as you are able to get up close to the 23 metre tall Christmas tree and admire all the intricate and beautiful decorations as well as being surrounded by other hanging decorations.

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If you thought the glass walk wasn't enough last year they made an ice rink on top of the terrace for Christmas in 2019 so who can "feel like a flying bee" matching the theme of "The Beehive".
While skating you can appreciate the extraordinary view of Paris including its most famous landmark, The Eiffel Tower. This was made available for everyone as was free so no one missed out.

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Galeries Lafayette is a very famous department store that is located in Paris on 48 Boulevard Haussman (by the Opera House).
It was found in 1893 when Theophile Bader and his cousins Alphonse opened a small harberdashy shop named "Aux Galeries Lafayette" on the corner of Rue La Fayette. In no time this grew  into what we know now as Galeries Lafayette, which opened in 1912.
With its glass dome roof and rooftop terrace where you can admire the astonishing view of Paris it has become one of the must haves to do when visiting Paris.
It isn't just seen as a department store but more of a luxourious, leisure shopping experience from when it went from having a smoking room, reading room and a tea room to now having over 96 departments as well as a spa, multiple cafes and restaurants, 2 Chanel booths and 3 hair dressers.

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Throughout the year the terrace gets transformed into many things. When the weather starts getting warmers leading up and during summer they host multiple wellness event that people can take part in. For example people could come and learn some yoga and pilates.

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Created by Playstation and Biborg.
trampoline

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Galeries Lafayette, Paris has now become a chain of department stores which can be found multiple areas in France such as Nice as well as over seas.
Heres a list of stores and when they were first opened.
Berlin, Germany - 1996
Dubai, UAE - 2009
Jakarta, Indonesia - 2013
Beijing, China - 2013
Istanbul, Turkey - 2017
Luxembourg - 2018
Shanghai, China - 2019

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The store have multiple things to keep you busy such as salons for example you can also have your hair done while there at the luxury hair salon: Alexandre De Paris on level 2 in the main store.
They also offer services to make your shopping experience even easier such as personal shopping.

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Galeries Lafayette, Paris holds over 3500 companies/brands and over 96 departments including womenswear, mens, home and beauty. The products available range from clothing to stationary to fragrance and accessories etc
There are a variety of brands you can visit such as their very own label to others such as Adidas by Stella McCartney, T by Alexander Wang, Swarovki and more.

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The store offers a range of masterclasses that people can attend which vary from macaroon baking classes to wine and cheese tasting and beauty masterclasses.

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Each year when it comes to Christmas they decorate the building with a specific theme with stunning decorations, turning the department store into a magical winter world.
The very first tree was in 1976 which was made from 400 square metres of aluminium with help from a company called  "the Avians Rene Cousinet".
This was the first year they were able to do something so magnificent and big as two years before the Majorelle staircase was taken away and rebuilt a new one away from the centre of the store.

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This tree was designed by Vivienne Westwood who used big statement bows and unusual cherubs which hung from the tree.

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When it comes to Christmas the store is lit up with bright lights making the store eye-catching and unforgettable.
The store only used to have these for certain events however when it came to the 1920's/30's it began to become an annual occurance.

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This year the theme was with Louis Vuitton and designed by Hilton McConnico who created a giant Swarovski themed tree which was to celebrate the anniversary of 100 years with the magnificent glass dome. The tree was covered head to toe in 120 Swarovski crystals on top of a chandelier base made covered in 5000 small crystals.

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This year with the theme, that was with Jerry Hall, they surprised everyone with having the tree, which was inspired by the Att Nouveau style of dome, hanging upside down beneath the dome adding the idea of mischievous monsters. It was different to all their other windows as although they have always been quite fun this year was more silly and funny reminding the customers to enjoyable Christmas spirit.

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In 2017, the theme was inspired by a circus theme decorated with enormous inflateable sweets, donuts and balloons. The whole tree was even made from completely that while other inflatables moved up, down and around the tree giving the imitation that they are floating while even the tree itself was slowly spinning round.
The idea was for it to call on your "inner child" and to just have fun with it all.

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The theme was directed by Nicolas Bary who got children between the ages 5 and 11 were given the chance to design their Christmas heroes however they would like, where some designs were selected to be created into stuffed toys, with the help of Marie Pommepuy and Sebastian Cosset (known as Keraskoet) who were a pair of illustrators, which would be displayed in some of the windows.
The green, blue and gold tree plus the windows were sponsored by a luxury Swiss brand called Piaget, which it's known for its luxury watches and jewellery.
To reveal the windows this year they had Jessica Chastain, who was a famous actress, to open this years windows to the public.

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The theme in 2016 was revolved around "The Artic" with help from Audrey Tautou. The story demonstrates a family of bears who need to move due to their home being threatened by the ice melting caused by climate change so in the windows it shows their journey to finding a new home. The story was directed by Luc Jacquet who was know for the documentary "The March of Penguins" in 2006 which won an Oscar.
Every decoration including the 23 metre tree and the animals was made completely from hand cut paper which were made by French artist called Lorenzo Papace.

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Here are some of the windows that were on display at the time. The windows would represent the Festival of the Lights, The Queen Bees Banquet and the Winter Garden.

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In 2016 TOILETPAPER magazine and Seletti collaborated together and designed window displays for Galeries Layfayette as well as designing a massive Eiffel Tower which hung beneath the dome.

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In the eleven windows they wanted to create a sense of "summer, Paris and romance".

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This window is meant to be represent the Eiffel Tower while on holiday with TOILETPAPER objects beside it.

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A couple of exhibitions which were on display in store

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In the other windows they were inspired by the upcoming film at the time, La Belle at La Bete (Beauty and the Beast).

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Between 2004 and 2008 I thought they all looked very similar to each other with a traditional tree but different baubles and lights. Personally I find it quite boring however does still looks nice in the store.

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In one of the windows they installed and interactive window which allowed people walking by to move their hands across the roses which would reveal short snipits of the new film

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Not only did they make exciting windows to promote the film they also made a small "La Belle et La Bete" themed theatre room where you were able to go and see a short section of the film.

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Cover of the film
February 12th 2014

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For those who are interested by the history of the store and want to learn how it all started they have a historic tour of the store which lasts 1hour 10 minutes and is available in French and English where you can see how the store has grown over the years.

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Every week on a Friday the store hosts a fashions show at 3pm on the fourth floor where customers can come and view current trends as well as new designs.

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At the top of their instagram there's multiple stories which are dedicated to different things for example there's one for "Food" advertising their new restaurants as well as foods that are available and  "Maison" which shows all their homeware/household good and furniture.
They aren't all to do with what available as there is one called "Your moments" which reposts and shares customers posts creating a sense of community and a relationship between the store and the customers.

Here a screen recorded off my phone which displays one of their stories that is on their instagram
"GO for GOOD". This story demonstrates their new line which has the aim of being sustainable by using organic cotton in a line of clothing and accessories such as bags. They also display photographs of the items available with links to the product so that the customer can easily access them.

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Instagram is written all in French however isn't too much of a problem as instagram app now allows you to see the translation of what is written but you can't translate their stories thus making it hard for overseas customers to understand

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Another one of their stories is "Changeons De Mode". Which shows the team and the support of some celebrities including Vivienne Westwood who does a speech explain the origins of her Climate Change Revolution.

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Here they advertise their summer tour with images of the pop cup stores with the location attached so that people in the area can come and visit.

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Here was an example of one of the pop up stores shown on the story which was the first stop on their tour in Touris, France.

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The store was founded in 1893 by Theophile Bader and his cousin Alphonse Kahn when they opened a haberdashery shop called “Aux GaleriesLafayette” on the corner of Rue La Fayette

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The two decided to purchase numbers 28, 40 and 42 on the Boulevard Haussmanas well as 15 Rue de la Chaussee a’Antinas Theophile Bader envisioned building a “luxury bazaar”.

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To bring his idea to life they had the help of an architect, Georges Chedanneredesigned the building they had just brought into the current store. When designing the store they were inspired by a range of styles including art nouveau which was particular popular between 1890-1914 which we can see in the metal and glasswork giving a decorative look which we can see in the dome.

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The store finally opened in October with the dome inaugurated which was done by Chanut

Once opened you could see elements which matched ThophileBader vision of creating a “luxury bazaar”???

Not only from the architecture but the store had over 96 departments as well as a smoking room, tearoom and a reading room turning another department store into a luxurious experience for the customers

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Due to the success of the store in Paris they decided to open upother little stores within France such as in Nice

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By this timethe store had expanded the range of products that they sell to now have men's, furniture and toys etc. now accessible for customers.

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Aswell as having these departments in 1922 they introduced a brand new one “la Maitrise"

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"La Maitrise"
started art workshops by Maurice Dufrene so that could make  products/goods that customers could afford eg furniture and household items

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Then in 1932, it was updated by another architect, Pierre Patouwho was inspired by art deco. The style started in the 1920s and was a very popular style in Western countries as represented being modern and fashionable.

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Extended outside of France
first one being in Berlin in 1996

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started to produce ready-to-wear lines in store from young designers