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The first example to lead off my typography journal is the Coca-Cola font.  I found out that this font is known as a Spencerian script. This font is a noteworthy take on cursive since it is a trademarked font. One thing I appreciate about this typography logo is the Capital 'C' in cola that goes through the loop in the 'l'. The way the letters swoop and connect is interesting.

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This is the font on my Frisco Mint storage trunk. I like the bold lettering and how it is simple. I think it was a good choice for the company to use a serif font. However, the red interior with a black outline is an odd choice. When you pair the font color with the gold background it makes it difficult to read.

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This font is from a flash comic book that I have been reading for my superhero decoded class. The first thing I noticed was the bold white lettering and the bright blue outline. The type is overlaid on top of each other which explains the reasoning for the blue outline. If you overlay the white letters and remove the blue outline they would all blend together and would be unreadable. I also thought the way the type was slanted looked interesting.

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This type was also on the cover of the Flash comic book. I love the way the porcupine man letters have little spikes coming out of them. The most interesting part of this type is the word ‘the’. For some reason, the word ‘the’ is not the same color as the rest of the words. There are also three different fonts in this example which I thought was excessive.

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For this example, I’m using the title for a Spider-Man comic book. I enjoy the design for this Spider-Man type logo. I think it is interesting how all three of the words are a different font. When I look at this font I wonder about the reasoning behind making the word ‘the’ lower case. As well as, why is the word ‘the’ lowercase when everything else is capitalized.

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I found this type in an old skateboarding magazine. I enjoy the unique design of the typeface and how it is extremely creative. However, I think the legibility and readability is horrible. This typeface may be creative but there are many problems associated with it. The yellow color choice presents readability problems when overlaid on top of the astronaut.

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This is a quote from an old skateboard magazine I found. The first I noticed is that the font is sans serif. The typeface is bold white letters with some unique qualities. Inside of the counter of the O is the company’s logo. Another design aspect I spotted is that the bowl of the O is an arrow.  I think it is interesting how some of the words connect, such as the M and N.

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I found this type in an advertisement for five gum which would explain the weird quote. I noticed the font is mirrored above and below the words. The opacity of the mirrored font is low but I could tell that the font is trying to look like an afterimage. The quote is a sans serif font but the linework is jagged. I think the tracking is too tight and it negatively affects the readability. The choice to make the color white works well with the black background.

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This example is a quote from a magazine I was reading. I think it was an interesting choice to make the whole text a graffiti font. When I was trying to read this quote for this first time I had a difficult time discerning certain words. Overall, the readability and legibility of this typeface is poor. One thing I noticed is that the kerning is different for every word. As well as, the tracking is strange. For example, the words, point and where, are almost touching. Whereas, the words, A and Pretty,  are far apart from each other.

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This a type-driven logo for a skateboard company named Zero. I found the horror style typeface and the orange color to be interesting. I noticed that the cap height is different for all the letters in this typeface. The spray paint splatter effect has affected the height of the letters. The kerning is tight which has caused some of the letters to touch.

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This is an interesting Vans apparel advertisement I found. The first thing I noticed was the swash on the capital M. This type has a unique array of descenders and loops.  I thought that this unique script font was difficult to read. The typeface consists of bold white lettering with a thin orange outline. One thing that works effectively for this typeface is the tracking.

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This is a funny quote that I wanted to include in my journal since the line weight is extremely thin. The font used in this quote is a sans serif and all of the letters are capitalized. The tight tracking makes the words difficult to read. The leading or space between the baselines is horrible and causes legibility issues.

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This is one of the typefaces I found that I really wanted to include in my journal since it is like nothing I have ever seen before. I’m surprised that this is an actual advertisement for a real shoe company. This typeface includes a different font for each letter. The strangest part of this typeface is that the ‘T’ is a picture of a person. The kerning is poor and is different for each letter. Overall, this is a great example of horrible typography.

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I wanted to include the logo for VCUarts since it is iconic. I find this logo to be interesting mainly because of the two colors that separate the words. The school used a simple serif font for this logo. However, they capitalized the word, VCU, and made, arts, all lowercase. I think that was an excellent design choice. Another interesting aspect is that the cap height and x-height are the same. The kerning is also well done, none of the letters are too close to each other.

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I got this example from my collection of vinyl records. I think this font is super unique and the word ‘Liar” looks amazing. The first thing I noticed was the color choice. I think the red to orange gradient works well with the space background. I think an interesting design choice was the size of the counter in the letter ‘A’ and ‘R’. I think the hidden gem in this typeface is the way the leg of the ‘R’ lines up with the counter of the ‘A’. The semicircle shape of the tittle above the ‘i’ is working well in this design.

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I picked this example since it is more simplistic compared to some of my other choices. The word VERSA is capitalized and is a serif font. I also think the white color choice works well. What I found interesting about this font is the kerning. The kerning is too tight and is making the ascenders and descenders of the letters combine. I think the way it is kerned has a negative effect on the readability.

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This example is from one of the vinyl records in my collection. I thought this typeface was interesting because of the unique mix of colors. The purple and red/yellow font color works well on top of the blue background. The descenders and swashes in this typeface are a great design choice. The kerning makes the letters combine in certain parts which actually works in this situation. However, I think the tracking is too tight, the words are getting too close together which hurts readability. The leading could also be increased to separate the word, Rock from Jazz.

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I found this signature of a person named Kyle Leeper and I wanted to share it in my journal. This typeface is difficult to explain since it is all over the place. Each letter in the name is a different font. There is a mixture of sans serifs and serifs fonts as well as other creative fonts. The most interesting character to me is the ‘e’. Every letter is uppercase except the ‘e’ and the ‘e’ looks to be a picture of pipes in the shape of an e. The cap height of this text is all over the place. The kerning also has some letters spaced far apart and some colliding with each other.

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For this example, I’m using an advertisement from the company, Vans. The word, spawn, is designed in this unique horror looking font. The kerning for each word is different. The ‘W’ and the ‘N’ are touching whereas the ‘W’ and ‘A’ are spaced far apart. There is a thin black outline under the red lettering which makes the word look as if it is floating. The bowl of the ‘P’ is a triangle shape instead of the customary circular shape. I think that change helps to make the word look more interesting and match the rest of the letters.

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This an example I found of a skateboard company’s type-driven logo. At first, I thought this was a well-designed typography logo but then I took a closer look. The bar of the ‘H’ and the object under the O are unique design choices. The shape of the S is strange and negatively affects the legibility. The font design is a strange bold serif with multiple outlines. The choice to have three different colors does not work. I would get rid of the outer black outline which would fix that problem.

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I found this example on one of the covers of my vinyl records. The, SWING, font is similar to one of my other examples that said vaudeville. I think the shape of the letter is interesting. The stem of the letter is bold whereas everything else is thin. The main thing I find interesting in this example is the word, Hooked on. The script font is blue with a white stripe in the middle of it which makes it look like an old neon sign. Another design choice that works well is the terminal of the ‘n’ and the bar of the ‘H’.

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I picked this example because I learned about vaudeville in my VisComm class this year. Also, the font choices were interesting in this example. I found this type on one of my vinyl records. This cover is interesting because it features three different fonts with three different colors. I do not think the white font is interesting. However, I enjoy the look of the other two fonts. The first thing I noticed about the green and orange typefaces is the bold stem.

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This example is a logo off of one of my t-shirts. The first thing I noticed was the way all the little dots form the word, Thrasher. I think the color choice is interesting and pairs well with the dark green shirt. The cap height is different for all the letters. Each letter is uniquely its own type of font. The curvature of the word, Thrasher, is perfect for a shirt as well.

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This example is from the Star Wars soundtrack. Although this example is pretty simple, I still think it’s interesting. The first thing I noticed is how some of the letters combine to form a ligature. The leg of the ‘R’ and the ‘S’ extend and form attachments to other letters. I think it is awesome the way the letters in this typeface form the iconic Star Wars logo. I also found it interesting that this typeface is just a black outline with a translucent interior.

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This is another example from one of my vinyl records. I love the unique cover art on my vinyl records and they always seem to have interesting typography. I picked this example because of the large black drop shadow behind the word, GREAT MOMENTS. If you separate the drop shadow, then the typeface is not interesting. However, it is interesting to pair a thin sans serif font with such a large outline. The kerning is working well. The letters are spaced far apart so that the black outline doesn’t blend which would ruin the 3D effect.

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Duran Duran has a seemingly simple type design but when I looked closer I noticed some idiosyncrasies. I used this album cover to show a simple yet interesting type design. This typeface features a blue serif font with a white outline. The leg of the ‘R’ and the stem of the ‘A’ are the interesting parts of this design because of their weird angles. Another interesting aspect is the kerning because it makes it look like Duran Duran is one word.

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I got this example from a Chinese takeout menu. I thought it was interesting that the drop shadow is what forms the typeface. I think this is a poor type design because of the lack of readability and legibility. The lettering is the same color as the background which makes it difficult to read. The leading is too large, the distance between the two words should be smaller.

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This is one of my favorite examples I included in this journal. This example is from the vinyl record I have of the soundtrack from the movie, Grease. The thing I find most interesting about this typeface is the way the loop of the ‘G’ and the bottom of the ‘S’ form the tires of the car. I think the red outline being a car really brings this entire typeface together.  The ligature is strange in that the letters are combined in weird areas. For example, the ‘R’ is attached under the serif of the ‘G’. The Cap Height is also affected by the ‘G’ and ‘S’.