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major record labels are owned by media conglomerates, their music videos are usually big budget animadverts and have high production values. for example sony music making shotty horroh and deadmau5.

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deadmau5 x Shotty Horroh - Legendary [video]

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warner music has artist such as ed sheeran and beyonce.

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unsigned artist can use music videos to promote themselves.

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Music Video PV Moyo Performing The Blaze (c) Angry Boy Ent Filmed by Anarchy Cinema

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independent record labels have smaller budgets and their music videos are produced at a cost effective rate.

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Taken from the forthcoming album 'Night Trains - Lovesick 1987 - 2012' available to pre-order here - http://smarturl.it/NT_LS

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music videos help to show the capability they have when performing they can also be used to entertain the public some artist will use different visual effects and editing to keep the viewer interested and entertained. for instance

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Ski Mask The Slump God - Catch Me Outside (Official Music Video)

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youtube is a great platform to promote music artist as there are billions of active uses which either access the site or use the application on their devices. most music artist will release their music video/ music to this site as it can also get unsigned artist linked to a label.

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what is a music channel and why are they good?

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what is a music channel and why are they good?

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music channels are tv channels which only broadcast music videos for instance kiss fm and mtv music, these channels will show different types of music videos usually showing music which people are listening for instance the UK top 40.
these channels are good as they help to show music artist and what they are capable of doing also they can introduce the public to new types of music or music artist.

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itunes is a digital way which people can buy, download and stream the music which they like, artist and music labels also earn money from the purchases which people make. artist will also let you download their music videos to show other people as they might like the video or want the video for themselves which means they will purchase it.

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three music videos which use film footage

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three music videos which use film footage

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Grease   Greased Lightning Official Video HQ

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Snoop Dogg & Wiz Khalifa - Young, Wild and Free ft. Bruno Mars [Official Video]

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synergy is when a part of media uses a different piece of media to promote their product for instance when a music video shows parts of a movie.

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genre is a way of catigorising types of music videos and so that the audience can identify the different styles which they like.
producers and record labels can also target certain audiences by making a particular style of music video genre

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the video which is selected shows a as live genre as it shows deadmau5 performing live on concert.
what makes it an as live genre?
an as live music video will have to show the aspects of a live concert so for instance the video selected shows behind the stage and then on stage and a crowd of people/an audience which are watching the artist perform.

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deadmau5 - Let Go Feat. Grabbitz (Cube 2.1)

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a narrative video has a story/ meaning behind the video so for instance in this video you can see the life before the accident and the actual accident and shows the story of how he lost his leg and the determination which he had to get back riding his BMX again.

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Rudimental - Waiting All Night (ft. Ella Eyre) [Official Video]

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this type of music video shows a visual style of what the lyrics are saying, so for instance in the song selected the lyrics mention having two phones and the artist has two phones in his hands.

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Kevin Gates - 2 Phones [Official Music Video]

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this is a type of music video which uses effects to give it a dream like feeling. so for instance in this music video you can see a child's body which has a grown mans head on it and has been enlarged to give it more of an effect.

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Chiddy Bang - Opposite Of Adults (Official Video)

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this style is an imitation of something else for instance a movie scene.  as you can see the music video is also linked to a scene from a movie.

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a parody of a music video is a when the music video is mocking features in the original video. in the video you can see it is mocking various features of the song "riding dirty" and have changed it in their own way.

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"Weird Al" Yankovic - White & Nerdy (Official 4K Video)

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this is a type of music video which has the feel that it has beeb created on a home camera/ hand held camera and doesn't look professional you can

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www.dailymotion.com/video/x6gorvt

password - media

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You have created an original plan for a music video effectively, showing some elements of imagination.

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You have explained the purposes of music video with some detailed examples and correct subject terminology

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You have explained styles and conventions of music videos with reference to illustrative examples and subject terminology

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you have worked competently to produce a music video with some level of imagination