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This is numerical data enabling you to put the results into graphs etc.

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Quantitive data is useful in the film industry as you are able to look at box office numbers, how much the film made and how much it made in the opening weekend.

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An example of quantitive data from the Deadpool film is the budget, which was $58million whereas the the worldwide domestic gross was $363,070,709.

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What are the strengths and weaknesses of quantitive data?

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What are the strengths and weaknesses of quantitive data?

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Strengths of this type of data is it's easy to gather compared to qualitative. One weaknesses is the information doesn't have much depth and an opinion can't be expressed with this type of data.

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The gender for the Deadpool is male as it is marvel and this is mainly aimed at men rather that women.

The age for Deadpool is teens and young adults (15-30), the lowest age being 15 because this is the rating of the film.

The sexuality of this film is more heterosexual as the film only shows straight relationships.

The interests of the target audience may be comics, comic conventions etc as this is something that is portrayed in marvel movies, across the board.

The location for this film would be anywhere that is english speaking, even though it was shown worldwide. This is because everyone in the film speaks english.

The ethnicity for deadpool is mainly white British/American this is shown in the film with the main characters being American.

The socio Economic scale of Deadpool is C2 and D. This is because the jobs portrayed in the film are labourers and this enables the audience to relate to the film.

The VALS of the film is believers as the audience may have moderate incomes, experiencers as the audience are quite youthful and may be constantly on the go.

Deadpool is aimed more at a mainstream audience. Marvel is an established, well known company across the world and this makes it mainstream. Not only that but it is aimed at quite a large age range and this also makes it mainstream.

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Describe the font and explain why this type of font would be used.
The font that is used is quite youthful and young, this is used to attract a younger audience.

Explain why the poster is minimalistic.
The poster is minimalistic and this makes it more eye catching and also youthful. The lack of detail also means the poster is straight to the point and keeps the audience interested.

Explain why certain colours have been used in the poster.
The white background connotes to purity and heaven which makes the character more likeable. The pink on the rucksack invites a female audience but also connotes to fun and being quite childish which may attract comedy fans. The red suit has connotations of death and blood.

Discuss Iconography (weapons, Superhero costume) why are they used?
The use of weapons attracts a younger male audience because young boys are programmed to like guns etc from a young age as this is a stereotype. The rest superhero costume will attract superhero/marvel fans as this is quite stereotypical. The pose isn't stereotypical and shows the show has a sense of humour

Discuss the style of language and explain why it is targeted at a younger audience.
The language is useful as it uses informal language. Abbreviations are used in the date ad this fits in with snappy length of the tagline.

What other features does the Poster have which will make it appeal to a younger audience?
It lies on a white background and this makes Deadpool stand out and eye catching which makes the audience want to watch it.

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Deadpool Official Trailer #1 (2016) - Ryan Reynolds Movie HD

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What things in the trailer appeal to a male audience? Give detailed examples and clear explanations for your answers.
The trailer shows quite a few fighting scenes and this will make a male audience want to watch it more, for example 59 seconds into the trailer there is a fighting scene that gives the audience an idea of what's going on.
48 seconds into the trailer the marvel emblem covers the screen to inform the audience of the link between the known brand.
The trailer shows the comedic element and this will attract the male audience.

What things in the trailer appeal to a female audience? Give detailed examples and clear explanations for your answers.
The first scene shown in the trailer is of Ryan Reynolds and Morena Baccarin and this suggests a theme of romance in the film.
There's quite a few male protagonists in the film, including Ryan Reynolds and Ed Skrein.

What things in the trailer will appeal to a particular age group? Give detailed examples and clear explanations for your answers.
The trailer overall is aimed at teenagers and young adults and this is shown through the dark fighting scenes and the scenes in which Deadpool is having surgery. The characters in the film are also all young and this enables the audience to relate to them.

What things in the trailer will appeal to a secondary audience? Give detailed examples and clear explanations for your answers.
This film may attract an audience that aren't usually into marvel films but still want to watch the film either because of friends/family members that like the film. On the other hand, someone may go and watch the film because of the actors.

What VALs category does the trailer appeal to? Give detailed examples and clear explanations for your answers.
The VALS categories that the audience may fit in is experiencers as these are a group of people who are motivated by self expression and usually the youngest of the VALS. They spend heavily on fast food, music, and other activities and new products.
Another category it may fall into is strivers, these are a group motivated by achievements. Style is important to them especially in hope to emulate them.

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You have explained how producers define audiences with some useful illustrative examples

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You have explained how the producers of Deadpool create products for a specific audience using posters and trailers as illustrative example