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A similar form of synergy in another artists music video is Nicki Minajs 'Super Bass' music video. In that particular video, she has four changes in wigs, just like our music video, and this was one that inspired us before we got started. Seeing a change in appearance like that automatically indicated that the wigs were a strong form of repetitive synergy. Even below you can see a different type of wig being used, as she changes from all types of coloured wigs.

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My music video was praised highly with a successful link to the synergy. Instantly, he was able to recognise the wigs as the main form of convention, this was useful as you'd want to know if they are aware of spotting the synergy straight away, but due to the fact of it appearing in the music video frequently it was easier for them. The feedback can be viewed below.

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This is another example, but this time in the music video, of our artist going through different angled shots having the black wig on. This form of synergy is shown through every shot, but this one particular, with the black wig being the most used.

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Here you can see that once again the wig that appeared the most in the music video is at the centre of the advert cover.

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Example of the artist with the black wig shown on the 'About' section in the website.

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The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. Visual synergy was created as a whole that is therefore greater than the simple sum of each part as its also a way of working together to make something more effective. The purpose of creating synergy is to enable audiences to recognize the artist across different media products. Synergy is likewise used to take into account a general event to show up all through the specialists work, it considers a key frame to be connected to a artist and this enables that particular form to dependably be noticeable as something in conjunction with the artist. When going back to our stages of the planning tasks, we decided that we needed a clear and obvious choice to present our synergy within the music video. For example our one was the wigs, throughout every scene that had our main artist shown, she'd have a different colored wig which was our only synergy.

In my product I have used synergy just one form which was clearly the wigs. The props were well suited to the lyrics of my music video as the song is called 'You Don't Know Me' and the lyrics suggest the idea of nobody knowing her, and for this to be more of an issue to whoever would try an identify her, would become harder as the change of wigs would cause confusion within the artists appearance. I then decided to use a photo of my artist with a black wig as the background on my advert, this was mainly because this wig was used in more of the shots that we took than the other three wigs, so it represented her picture in a dominant state. Within the website we used similar photos of her different colored wigs, such as red, blonde and purple, where they were presented on different pages of the website.
Secondly another part of synergy was the makeup that she'd present in some shots taken, these were varied between having loads on her face, to not as many. The artist herself done a makeup tutorial which she posted online for anyone to access and watch.