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Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team around the editor, Paul Dacre.

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A Daily Mail reader enjoys eating cheese and tomato sandwiches, lobster and sweet and sour prawns, reading as a hobby and describe themselves as conscientious but intolerant on occasion. This is according to a sample size of 10,712.

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Blue line - Daily Mail
Dark blue line - The Mail On Sunday

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A survey in 2014 found the average age of its reader was 58, and it had the lowest demographic for ages 15-44.
The Daily Mail had a higher reach among adults aged 35 years and older.

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Shoaib Khan complained to the Press Complaints Commission that an article headlined 'Democracy? No, Britain's now a judicial dictatorship - and it's time for revolution', published in the Daily Mail on 13 August 2014, was inaccurate and misleading in breach of Clause 1 (Accuracy) of the Editors' Code of Practice.