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One thing that I found extremely interesting when looking at partnerships would be my body wash. The body wash that i use would be Old Spice. Old Spice came out with a new body wash, and i enjoyed the smell so i bought it. After buying this product it had no prior partnerships. When i went back to the store weeks later, to buy some more, they however had a partnership with the NFL. On the bottle there was not a NFL athlete, and more specifically a partnership with the Denver Broncos. I thought this was very interesting, and then again weeks later when i got the same bottle, there was no partnership, and there has not been one since. This blew my mind that they could decide so quickly that they did not need to work with the NFL anymore for this specific product. I would have to say that overall i don't like the Denver broncos, but this did not hurt my perception of the brand or the product itself. So there was not really to much effect on me there, but it was incredibly interesting how quickly companies can roll out ads, and also cut ties with certain companies.

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The advertisement that i have selected for this week would be that from Grab A Gun. I bought one gun from them and they send at least one ad a day. They often land in my promotion file in my email, and they run many specials and giveaways. the main advertisement that i am focusing on is that of a giveaway. Grab A Gun, host many of these events that offer a free gun for any past purchasers. I would say that these ads are very effective in getting the point across, and attracting customers. Why i think that this works so well is because the products that they are giving away are fairly expensive items. They usually give away items that are cool and items that if you enjoy guns, then you would most likely like. When a reader realizes that they might be able to win a awesome rifle for free, they will instantly sign up, because they know that they are not being forced to purchase anything.

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We have a number of sale items that are priced at deep discounts. Come pick up a selection of great sale items from Grab A Gun today!

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By now we have all seen the effects of direct response, and email advertisement by large companies. These types of ads can have a positive influence on you or a negative one as well. The easiest reason that they can become negative is by pure abundance. I get hundreds of them, and as a matter of fact i have around 2,543 unopened emails in my account, and most of them are spam messages for promotional reasons. At this point in time i probably get around 10 a day from different companies. The time that these ads can become positive is when you truly support the company that is sending you the emails. I don't get upset when Amazon sends me a email, but when i get one from a small company that i don't really know, it deeply annoys me. As a example of a email direct ad that i surprisingly don't mind as much would be from Papa Johns. They let me know when my pizza is done, and when they have new offers or specials going on. But Papa Johns is awful at over sending notifications and emails. I would say that i feel pretty connected to the brand through direct emails, but they easily get annoying.

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Technical Difficulties - WD-NS | Papa John's Pizza

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Papa John's website is under maintenance and not available at the moment.

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One way in which many companies try to blend in advertisement is in mass media, like movies or video games. One of the worst instances of this in my opinion would be Bud light, during the third transformers movie. This was such a obvious advertisement that you couldn't help but groan as it happened. The ad, was not just something that was cleverly placed in the movie or on a billboard (which it was) but the main actor, Mark Whalburg, even interacted with the beer company, taking a swig in the middle of a action scene. To me this was long and drawn out, especially because i already knew the main objective of the company. There were many other advertisers in this movie, and they were super obvious to see. Most of them were car companies, and other beverage and food retailers, but none of them were as obvious as Bud light. I feel as if in movies and games advertisements is okay, but i don't like when the actors interact with the products themselves. That's a little bit of a reach.

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Viral marketing can best be described as "a method of marketing whereby consumers are encouraged to share information about a companies goods or services via the internet" (google dictionary). Viral marketing can be on of the most successful things that a company can accomplish. Not only do business get their name and brand out there and exposed, but the sales for most of these companies will increase during these time periods as well. One example that sticks with me personally was when the Australian road safety team created Meet Graham. Meet Graham was a awareness campaign for road safety. He was desegined, and sculpted into a life sized model for viewers. This media campaign went viral and involved almost every avenue of media services including traditional news, social media, word of mouth, museums, news papers, magazines, and so many more. The campaign was incredibly successful, and even became trending at one point in time. I would say that this was a extremely successful campaign because this happened awhile ago, and it is still fresh on my brain. If i ever see this image anywhere, i instantly tie it with the movement behind it as well.

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One marketing strategy that i want to talk about is that of location based advertising. Location based advertising is when you gets ads on your Mobil device or on your computer, because you are geographically located close to the retail store or outlet. This frequently happens to me with a company called Starbucks. This happens to me a lot because i work at a location that is a few doors down from one of these Starbucks locations. Since i am next to them, and my store does not use wifi, i connect to the free WIFI at the Starbucks store. Since i do this, they send me, not only emails through my computer but ads on Facebook and safari when i pull them up. The only reason that it does this, is because i am close and i use the free WIFI. Some of them can be really useful, like promotions or happy hours, but after you get them the first time, when you go back the next day, they become extremely repetitive. I would say Location based marketing is a useful tool for company's to utilize, and does not hurt their image, unless you send out so many that they can then be refereed to as spam marketing.

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Newspaper advertisement comes with its many disadvantages. Some of those disadvantages range from being boring, overcrowded with words, and mostly being black and white. The ad that I have selected below has some advantages to it but also some weaknesses. Some of the advantages that comes with this ad would be that it has the main idea bold and right in front. This allows the consumer not to have to read to much of the information to get a good idea of what is going on. Another advantage that this Walgreen advertisements has is that it was run in color. this probably is because its more magazine involved than newspaper involved. Where this ad goes downhill would be in the way of to many words. Some people might enjoy this because they are already reading and they don't mind reading some more. While others feel that this much information deserves a instant skip to the next page. Usually the only reason that these types of advertisements work is if you read the brand name and feel some sort of connection or community, so you go on to read what it has to say or offer for you.

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The ad that I have selected to use was a magazine advertisement for the company of Tabasco hot sauce. The message strat. that they are going for is simple but effective. They go with minimal words, and the bottle that we all now recognize and love. There are additional words at the bottom, but its highly unlikely that anyone will read them. They used a combination of visuals and a slogan to instill a brand image. The slogan that they went with is A few good drops, which leads the consumer to think in there head "is all it takes" and above the slogan is the brand image. I think this was the perfect combination of words and images that guide the consumer. You dont have to put in extra work to read the script, and they have a very high brand penetration, so almost everyone recognizes the bottle top that is displayed in the advertisement. Overall i think this is a fantastic advertisement and it is the perfect level of visuals and words to get the point across to the consumer.

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For this idea file we were tasked with finding a ad that represents visual Esperanto. The idea behind this is for global advertisement agencies to create a solid and whole brand image by the use of visual images over verbal images. This is all about finding the right image to communicate the message your brand is trying to get across to the consumer. For the ad I chose a Coke advertisement. There are ver few words that say "Share a Coke with..." and the rest is just a image of multiple cokes. The cokes are clearly representing the image of sharing, and they are named, mom, dad, family, and friends in more than one language. Coke is a large company that operates in many countries, but for this ad to work you could be in America, India, or even China, and you would still get the point of the visual. Anywhere that coke is sold those people would most likely understand this advertisement. This ad appealed to me because of how simple it was. It only takes you a few seconds of glancing at the print to understand exactly what Coke is trying to get you to see. They are not dancing around it with a long commercial, or short animations, they are straight to the point with a strong visual image to back them up. To me this is a wonderful example of Visual Esperanto.

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I selected to use the Amazon commercial, Alexa lost her voice. In my personal opinion i thought this ad was very well put together. It was a comical ad and a smart way to get nervous consumers to stop worrying so much about Alexa, and laugh along side her. The product positioning strategy that was being used involves using leaders, or celebrities. They are going for a cultural symbol positioning. By using popular actors, and musicians Amazon is being able to connect with the consumer on similar interests, and also make a commercial that makes you not laugh, and think about the down sides of having Alexa in your home. Yes this is definitely a change in strategy for Amazon on previous commercial ads. They would usually stick to stats, or a product benefit as a major anchor in their commercials, but since it is a Superbowl ad i believe that Amazon wanted to make their consumer and watchers laugh a little. Amazon wants to make it seem like having the Alexa in your house is a totally normal and natural thing to have. I thought this was definitely a good ad. I laughed and thought that it was funny, and I didn't immediately think of the pros or cons of the product, I just assumed it was a normal product to have in my home.

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Alexa Loses Her Voice – Amazon Super Bowl LII Commercial

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Trends pop up all the time in the marketplace, and it is up to a company to decide if they want to capitalize on these consumer movements or not. The advertisement that I choose represents two current consumer trends. These would be the trend of a active and busy lifestyle, and also the trend of health emphasis. In recent years these trends have become very popular in the American culture. A need for a healthier lifestyle has gathered many companies to hop on board and present their own unique solutions for the problem. The ad that I have chosen is by Apple, for the Apple Watch. In this ad we see nothing but activity and the promotion to get out there and do something. The benefits of the watch mainly revolve around health benefits, like tracking your diet, or workout progress. The watch does many other technological things but they are not showcased within this ad because the main highlight is around health and activity. Apple recognized these trends and quickly capitalized on the moment to help sell Apple watches. I feel that this was a very successful advertisement campaign for Apple based on the amount of views and positive feedback that it received. I enjoyed the ad and must say that it was put together quite wonderfully.

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Apple Watch Series 2 — Live Bright — Apple

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Built-in GPS. Water resistance to 50 meters. A lightning-fast dual‑core processor. And a display that's two times brighter than before. Full of features that help you stay active, motivated, and connected, Apple Watch Series 2 is the perfect partner for a healthy life. Learn more: http://apple.co/2nf7ejs Song: "Freedom (feat.

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While researching strange companies and weird brands I came across a company named Cuddle Party. The target audience for this company from the information page would be anyone who enjoys cuddling, and anyone trying to become more comfortable with personal space. Also for anyone trying to step out of their comfort zone. Most people would consider this a strange activity, and most likely would never consider paying for something like this, which is what makes it odd. This is not a product or service that the general American population would seek in the marketplace. I feel that the brand and the company is a effective brand for the niche market that it operates in, and if it was not a effective brand then I don't believe that it would be in its fourteenth year. They operate with a clientele that most likely involves return customers, vs bringing new customers to the business. As far as it working for the customer I feel as it works for some as they have a testimonial page with positive reviews, however i am sure that not all feel the same way.

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Cuddle Party - A Workshop and Social Event on Boundaries, Touch and Communication

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A Cuddle Party is: A structured, safe workshop on boundaries, communication, intimacy and affection. A drug and alcohol-free way to meet fascinating people in a relaxing environment.

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Snickers is using a comedic approach to their "you are not you when you are hungry, eat a Snickers bar" campaign. They are also using multiple celebrity appearances to attract a already established fan base, while also using a iconic figure as well. It seems that the advertisement agency that is responsible for Snickers would be BBDO. I believe that they made it comical and used a celebrity appearance to appeal to a younger generation, while using celebrity icon to maintain the older generational viewers. I choose this ad as my favorite because I don't only think that it is funny, but because I easily related to it the second that I saw it. I instantly knew that the point they were trying to make is everyone needs a snack that can provide for you, and Snickers can be that fulfilling snack, all while making you laugh.