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This ad shows how USAA is committed to helping guide soldiers when they are on duty or retired.

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This ad is a good example of how insurance uses guidance to pull in its customers showing them how they will want to talk with someone they know.

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This state Farm ad displays how to take care of any problem because they dealt with those Problems in the past.

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At Farmers, we've seen almost everything, so we know how to cover almost anything. Even your furry friends flooding your living room for fun. Talk to Farmers today to find out about our various homeowner policy options. Because you never know what may be waiting for you the next time you walk through your front door.

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This ad shows how it can be very difficult to raise a kid and All State will help guide you through the process of taking care of the kid

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Brad Pitt shows how Chanel No. 5 is gonna make you a sophisticated man.  It promotes guidance because many men have a very poor taste in Cologne and they need assistance on what to buy.

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This ad is a Camels Cigarette ad that makes the smokers think that John Wayne, a famous actor, smokes these cigarettes.  This shows how people might sway from a brand due to certain celebrities using their product.

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This ad shows how we need they're help when we're in tough times.