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Assignment 1

What was i trying to achieve in this assignment?

For this assignment, i was hoping i would be able to effectively plan out my route for the rest of the assignments.

I belive, i have effectively produced a basic plan for the future assignments 2 and 3, effectively laying out my initial plans.

This assignment could have been done better, if i had come up with an effective business name, which ive failed to do thus far.

Assignment 2 Reflections

Overall, i believe i have effectively made an advertising campaign advertisement. However, the one major issue i have with it, is how the first scene is a bit clunky with me as an actor. I would go back and re-record it. Alongside with this, i believe i should've spent more time on the logo.

Assignment 3 Reflections

I believe i have effectively made a capitvating website. However, i do believe there is some spaghetti code in the HTML documentation, due to being unable to delete things and also being incapable of finding the reaosons why.

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In week 5, i found 4 videos, 3 of which are meant to be purely informative, including "#LightenTheLoad​ | A Mental Wellness Mission", "UOKM8? How To Help A Friend With Their Mental Health" and "The Power of Okay - full version- *Explicit Language*". These videos are purely informative about talking about mental health and not-overworking. The final video i found, called "Venus de Mil on the go, is a comedy advert advertising postachios. I wish to take some of the comedic elements from this, such as overwork tropes and more.

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This week i started developing both my website and the scripture for my final video. The website will take an HTML format, and i will be using Microsoft Visual Studio to produce it. An AIDA Process was also investigated, which includes Attention, INterest, Desire and Action, which was analysed in the message overview.

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This week i found 2 more scholarly sources that i wish to use, including two articles targeted at gender differences, with one about mens relationship issues due to overworking called "Implications of Overwork and Overload for the Quality of Men's Family Relationships", and one about the gender gap and overworking called "Overwork and the Slow Convergence in the Gender Gap in Wages"

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(Crouter, A  Bumpus, M,  Head,  R,  McHale, S, 2004)

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(Crouter, A  Bumpus, M,  Head,  R,  McHale, S, 2004)

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Crouter, A  Bumpus, M,  Head,  R,  McHale, S  April 4, 2004 "Implications of Overwork and Overload for the Quality of Men's Family Relationships" Viewed 29th March, 5th, 12th April, 2021  < https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1741-3737.2001.00404.x >

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The fonts i decided to use were the Segoi UI family. This includes Tahoma, Geneva, Verdana and sans-serif

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For the website, i have decided to go for a relaxing colour palette of light blue and a darker purple. Due to my website being intended for young adults, this might not be the conventional means of grabbing their attention, but as these have colours have come back into fashion, and are relaxing, this is what ive gone with. I have also used a bunch of fun patterns for the header, and outline of entire document

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The "Impact" font is going to be used for the video, with Abadi being used for quotes, and referencing within the advert

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Colder colors, Blue color overlay early, with warmer oversaturation later, to emphasize elements on happiness and sadness

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I would like my scene to have a comedic, happy overtone, but a sad undertone. One easy way of manipulating moments of the scene, would be adjusting saturation i.e. less saturated for start dark scenes, brighter for later happy scenes

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I have decided to choose the topic about overworking yourself to be my main topic, with the main audience being Male Young Adults who overwork themselves too far, and some simple steps to reduce this. I am going to follow some ideas from the "

A Brief History of Long Work Time and the Contemporary Sources of Overwork" within my final video, explaining some of its ideas

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The advert starts with a depressed, business man hand leading against his head, flinging pieces of paper about, with a fury similar to the Incredible Hulk.  The 6 second start ends with his eyes staring right at the camera. After a zoom up into his face, it zooms out form someone else's face, changing from Extreme close-up to medium shot. His story is told in more detail compared to the first person, different camera angles, continuing with a medium shot. He also eventually breaks, similarly to the first guy. The narrator then goes "What if theres a way to avoid all these problems?" A reverse goes back to the start, pauses for a bit, then goes even before the start. The narrator details, going along with the visuals, Something similar about/similar to "Everyone needs to spend time with themselves". The scene flips between various things people can do, such as spend time with friends, family and just doing stuff that relaxes the brain, such as reading and video gaming. It then rewinds back. The depressed worker, with an animation of the interior of his brain ticking, then boom. He finds himself more happy with his work, with ideas of happy scenes flowing over the scene. A similar thing happens to the other character, with the scene fading to black, revealing the end company name, and a quote that is TBA.

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#LightenTheLoad​ | A Mental Wellness Mission

https://www.youtube.com/watch?v=nnkSMOhPBOE

UOKM8? How To Help A Friend With Their Mental Health

https://www.youtube.com/watch?v=qVokbEkRF_A

The Power of Okay - full version- *Explicit Language*

https://www.youtube.com/watch?v=CC4QzwlmhxQ

Venus de Milo on the go

https://www.youtube.com/watch?v=7OmmrrsCNJw

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Weeden, K April 4, 2014 "Overwork and the Slow Convergence in the Gender Gap in Wages

" Viewed 29th March, 5th, 12th April, 2021 < https://journals.sagepub.com/doi/full/10.1177/0003122414528936 >

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Golden, L 2009 "A Brief History of Long Work Time and the Contemporary Sources of Overwork" Viewed 22th, 29th March, 12th April, 2021 < https://link.springer.com/article/10.1007/s10551-008-9698-z >

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For the first week of this task, i spent the time pondering potential ideas for my final advertisement. My ideas ranged from an emotional message about overworking, to an advertisement about bug spray. I feel like it would be more fun to make an advertisement about bug spray, but cannot think up an effective message, origin scene or scenario to go along with it

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For my video, i would like to follow a male protagonist through their lifestyle, and how their life is an emotional mess. It shows it in great detail how they're overwhelmed by an immense amount of stress

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The actions i hope the audience partakes in after this video, is to ensure they go and make time for themselves, and learn how to best manage my time

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Sensitive idea of people being overworked, whilst implanting comedic value into the concept, atttempting to give them such a big impact, that they might implement some of the ideas we present. Desire might be showcased as a wanted outcome for the designated audience, by playing with their desire of less work, and a more serene lifestyle

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From frurther research, my Target audience has not changed from the original audience selection. It still talks about Male/Female young adults to work hard

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I intend to grab my audiences attention by starting with a man being furious at being overworked, due to negativiity being the main concept that humans latch onto the easiest. After the 6 seconds and the idae plug, it slows down a tiny bit, then.

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I would like to heavily talk about how my message is going to produce an effective

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My video is going ot have slapstick comedy, alongside with over performance, producing an extravegent advert

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I would like to produce something that involves a more energetic fit, to inspire people to become more ready to partake in working and having fun

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I would like to produce a video that is a combination or either:
3D Animation
or
Physical performance

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Male Young Adults who overwork themselves

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Elder
Bugs are an annoyance for old people, and might need to be removed from their presense
Adult
Bugs might be beginning to infest their home, attacking their family. This infestation woulod likely ahve to be removed
Young adult
Bugs might be harrassing them in their apartments/rooms, and the land lord is doing nothing about it

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Adult
Older adults lose their energy, and eventually dont know how to effectively have fun
Young adult
Because young adults have had the reality of life thrusted upon them, they might not be able to disconnect from the feeling of growing responsiblity
Teenager
Because teenagers are often worried about the amount of workload from both schoolwork and work, they dont know how to disconnect work from play, without thinking about it

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Bug spray

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Bug spray advertisement, where bugs get sprayed to attempt to sell you the product

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Learn to disconnect from work, spend time with yourself and unwind from the issues of life

Striking a balance between work and life

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Dont overwork or overstress yourself
Ways of managing stress
Leisure time is just as important as time spent working.
Find that capitvates you and gives you enjoyment

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Depression
Womens rights
Gaming
Lifestyle habits
Leisure
Anti-Drug_Abuse
Anxiety
Relaxation
This is your life
Anti-Animal Abuse
Drink
Food
Remember to drink water
Support local business
Do what makes you happy
Stress management
Alcohol is bad
Smoking is bad
Covid safety
Fighting sickness
Pressure
Unrealistic Expectations
Bug spray advertisement
Political/Office Advertisement
Boxing
Anti-Among Us Campaign
School Shootings
Drunk Driving
Burgers
Pizza
Dangers of parties
Drinking at events
How to socialise
Over-gaming
Chocolate
Lettuce
Tomato
Vacation
Winery
Hot women
Esports events
University
Cats
Dogs
Pets
Horses
ENvironmental
Healthiness
Political parties
Bug spray
Music application
Social media page
Camera
Hardware
Software
DVD
Movie trailer
TV Show trailer
How to get into the groove
Supermarket
Market
Softdrink
Harddrink
Harddrive
Keyboard
Mouse
Headset
Fans
Friends
French Fries
Fish and chips shop
Officeworks Ripoff
Clothing
Soccer Tournament
Football  Tournament
Cricket Tournament
Tennis Tournament
Esports Tournament
Sound equipment
Fruit and Veg
Farming
Bunning ripoff