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Types of campaign images that interest me:
- Underground station advert
- A billboard poster
- FILL IN
FILL IN
FILL IN
USP: Unique selling point
Themes that interest me:
- Social media and mental health NHS
- The homeless (advertising a shelter/organisation?)

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Workshop Notes: Week 2 Campaign Examples

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Workshop Notes: Week 2 Campaign Examples

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Ad campaign examples:
- Placement of text is important
- Make sure the message can be read clearly
- Yellow + Red stand out
- Playing with words, images, and placement can REALLY impact the message that is received by the viewer (Go Vegan World, NHS get active, Stonewall rainbow laces)
- Ad placement can enhance your message (BBC world 'See both sides of the story' wrapped over a building corner, British Airways little boy pointing at the plane)
Logos, Pathos, Ethos (Aristotle's 3 modes of persuasion):
- Each mode 'invokes a different appeal between speaker and audience'
- Ethos: ethics+values of the speaker
- Pathos: elicits emotion within the audience
- Logos: using evidence and facts allows logic to be applied
- Using all 3 really makes a difference for a persuasive advertisement
- Ethos
- Highlights credibility, convinces the audience that the advertiser is reliable and ethical
- Pathos
- Convinces the audience through emotions, appeals to memory, senses, nostalgia, shared experience, pulls at heartstrings
- Logos
- Convinces the audience with logic and reason, statistics, facts, charts, graphs, makes an advertisement seem more reasonable to agree with

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Finding an ad campaign for Ethos, Pathos, or Logos:
This advertisement shows us pathos by presenting the audience with the mother-son/mother-child relationship, and using the familiar phrase of he has his mother's eyes. It elicits ethos because the image of a beaten child is an unethical idea, and shows that the Amnesty Organisation cares about the value of individuals lives.

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Workshop Notes: Week 3 Elements of a Campaign

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Workshop Notes: Week 3 Elements of a Campaign

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- Target audience:
- ' the demographic profile of people or consumers intended for an outdoor billboard advertisement who would most likely to be interested in your product or service defined by age, sex, race, ethnicity, income, lifestyle, brand/media consumption, interests, or purchase behavior; or some combination for any geographic definition'
- No boring advertisements
- No 'vanilla approach' (uncreative, doesn't stick with the audience)
- It should ignite something within them to make a change or a difference
- Information should be visible/easy to comprehend
- Short but impactful messages
- Readable fonts
- Images should be relevant and HD (minimum of 300 pixels per inch
- Present things in a simple manner
- Should work well with the words, and placement etc
- Make sure a call to action is clear and can be easy to do once the audience has seen the advertisement

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Making an ad campaign with a magazine collage:
My collage ad campaign was influenced by the idea of the world's continuous global warming issues and pollution. By making a tree out of things that end up in the landfill or increase carbon emissions when being produced, this 'ad' represents the idea that the nature in our world could disappear. The message 'Our New Normal?' speaks to the audience by saying that it's going to be everyone's reality no matter who you are, and that it will impact us all. The question mark inspires an uneasy feeling that a trash covered world could become the reality if we aren't careful and don't take action. From this task, I learned that Ethos, Pathos and Logos are very important because a statistic would have made this 'advertisement' more impactful.

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- Research
- 'research your own, previous campaigns, modes of persuasion and elements of campaigns should all be researched in a way that is relevant to what you are doing'
- Mood boards
- Story boards
- Mindmaps
- Experiment
- Photographic contact sheets
- How you created your work
- Reflect!

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The starred bubbles are the ideas that stuck out to me the most.

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After choosing the NHS social media/mental health theme, I started to break down the negative sides of social media that impact mental health and the repercussions it has on individuals (brainstorming mind map). From that, I realised that we acknowledge taking a shower with the feeling of being clean afterwards. However, no matter how hard you try, you can not cleanse your mind from the nasty words that you receive or see from others on social media. You will always carry the weight of these words and messages  because they are a part of you. A part of how you view yourself, treat others, view life, and carry yourself. This concept, mixed with the popularity of Olivia Rodrigo's album/album cover inspired me to create a 3 image ad campaign of individuals in the places that you associate with getting clean, but being covered in the words that they carry. The three images include someone in the shower, someone washing their face, and someone washing their hands, all places and activities we acknowledge with getting clean.

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My target audience is teenagers and young adults as their minds are the most impressionable to the negative impacts of social media, and they are the biggest users.

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Olivia Rodrigo - stickers all over face, words all over face
Film/Polaroid images - raw and real (no posing/millions of pictures just to get one good one)
Everyday tasks - vulnerable/personal time (showering, washing hand, washing face)

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1-31 of May

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Real people, real skin, RED

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Messy handwriting (raw and real) on unedited skin.

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First Mockup: Testing Out Image Placement

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First Mockup: Testing Out Image Placement

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FINAL IMAGE Tube Station Mock Up Image #2

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FINAL IMAGE Tube Station Mock Up Image #2

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FINAL IMAGES Pub/Bar/Club Bathroom Mock Up

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FINAL IMAGES Pub/Bar/Club Bathroom Mock Up

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FINAL IMAGE Tube Station Mock Up Image #1

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FINAL IMAGE Tube Station Mock Up Image #1

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FINAL IMAGE Tube Station Mock Up Image #3

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FINAL IMAGE Tube Station Mock Up Image #3