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1.The researcher should interview male and female teenagers about their Facebook profile photos (= collect primary data).

2.After gaining consent to access existing Facebook photos, the researcher should find and compare profile photos of male and female British teenagers (= analyse secondary data).

3.The researcher should ask female and male teenagers to add and share a new Facebook profile photo, and then compare the differences (= collect primary data).

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Answer these questions in your own words:

1.What data did the researcher use?

2.Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3.Summarise the data analysis steps that the researcher carried out.

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Choose the most appropriate method for both questions

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Choose the most appropriate method for both questions

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1.The researcher could use, compare and analyse existing transcripts of English family mealtime conversations (= secondary data analysis).

2.The researcher could observe four different Sheffield families eating dinner, and make notes of the food-related language they use (= collecting primary data).

3.The researcher could make recordings of four family dinner conversations, and then analyse the recordings to find similarities and differences in uses of food-related language (= collecting primary data).

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Groups 1 & 2 = A                          

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Groups 1 & 2 = A                          

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Group A: look at ‘Content Analysis: Example A’.

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Group A: look at ‘Content Analysis: Example A’.

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Group B: look at ‘Discourse Analysis: Example B’.

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Group B: look at ‘Discourse Analysis: Example B’.

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Makes notes on the definitions, features, advantages, and disadvantages of discourse analysis and content anaylsis

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Makes notes on the definitions, features, advantages, and disadvantages of discourse analysis and content anaylsis

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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1.How do #fitspiration images on Instagram represent body image?

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?

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Wenrui Li,Yang Tao,Tianyi Zhang,Chia-Yu Lee

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Wenrui Li,Yang Tao,Tianyi Zhang,Chia-Yu Lee

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1.After gaining consent to access existing Facebook photos, the researcher should find and compare profile photos of male and female British teenagers

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2 Make recordings of four family dinner conversations, and then analyse the recordings to find similarities and differences in uses of food-related language

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Qiaoying Chen、Rui Li、Ziru Niu、Huiling Yang

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Qiaoying Chen、Rui Li、Ziru Niu、Huiling Yang

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Baoyue Jiang/Junjie Xu/Junyi Zhang/Yinzewen Li/Zixin Wang

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Baoyue Jiang/Junjie Xu/Junyi Zhang/Yinzewen Li/Zixin Wang

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After gaining consent to access existing Facebook photos, the researcher should find and compare profile photos of male and female British teenagers (= analyse secondary data).

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The researcher could use, compare and analyse existing transcripts of English family mealtime conversations (= secondary data analysis).
The researcher could make recordings of four family dinner conversations, and then analyse the recordings to find similarities and differences in uses of food-related language (= collecting primary data).

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After gaining consent to access existing Facebook photos, the researcher should find and compare profile photos of male and female British teenagers (= analyse secondary data).

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Jingyu Fan/Menghan Cao/Zixuan Hu/Yixin Zhang

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Jingyu Fan/Menghan Cao/Zixuan Hu/Yixin Zhang

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The researcher could use, compare and analyse existing transcripts of English family mealtime conversations (= secondary data analysis).

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2 Because starting from the existing avatar, we can get the data most quickly and intuitively, and the data is also sufficient

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Data: Home Recording

Self collected data

Step: collect data (recording)

Mark

Analysis data