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When selecting a topic for your proposal/project, you should consider the following aspects:
·  The topic is of particular interest to you;
·  You can easily collect information – the information is readily available, or you can collect and analyse it easily, and within a short time period;
·  The aim of the project is focused on a particular aspect of a chosen topic;

From the research focus to the overall research aim – (Biggam, J., 2008)
Step 1: Think about three key words which identify your research/consultancy area of interest:

@ Our topic is:    Three Key words:

Step 2: Add other words to help clarify the field (context/focus) of your research

@Our field/context/focus is:

Step 3: Connect these words to form a sentence
(e.g. I want to examine the role of a luxury fashion flagship store in relation to brand strategy)

@We want to investigate:

Step 4: Write a formal research aim / research question / overall aim of your consultancy
(e.g. the overall aim of this research is to examine the role of a luxury fashion flagship store in relation to brand strategy)

@The overall aim of this research is:

OR

@The overall aim of this management consultancy project is:

Now that you have formulated a clear overall research aim / research question / project aim, you need to identify the different steps to undertake in order to reach your aim(s). These are your objectives.

Example:

Specifically, within the context of research on the strategic role of the luxury flagship store, the objectives of this project are:

To critically explore brand positioning in relation to brand strategy
To investigate the role of the retail format to brand positioning
To identify the form and function of a luxury fashion flagship store
To evaluate the role of the luxury fashion flagship store to brand strategy

@The objectives of this research / management consultancy project are:

Now link your research objectives with the data collection methods you intend to use:

Research Objective No >>>| Intended Research Method

Suggested reading
Biggam, J. (2008) Succeeding with your master's dissertation: a step-by-step handbook, Maidenhead: McGraw-Hill/Open University Press.

Neville, C. (2007) Writing Your Management Dissertation or Project Report. [pdf] Bradford: Bradford University – School of Management. Available at: http://www.brad.ac.uk/acad/management/external/els/pdf/writingyourmanagementprojectreport.pdf [Accessed 01/09/2012]

Saunders, M., Lewis, P. and Thornhill, A. (2009) Research methods for business students, 5th ed. ed., Harlow: Financial Times Prentice Hall.

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Research proposal - Mapping Aims and Objectives

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TOPIC:
The impact of influencer cosmetic surgery promotions on consumer self-perception and consumer purchase decisions

KEY WORDS:
cosmetic surgery, consumer behaviour, consumer self-perception

THE FIELD/CONTEXT/FOCUS IS:
-Social media users based in the US
-Influencers who promote cosmetic
surgery in western countries (UK
and US)
-Influencers of all levels who have
openly admitted undergoing
cosmetic surgery (ie micro, macro,
and mega influencers)
-Instagram as the social channel of
focus

STEP 3:
I want to investigate the impact of influencer cosmetic surgery promotions on the self-perception and purchase decisions of US consumers in relation to cosmetic surgery

RESEARCH AIM:
To investigate the impact of influencer cosmetic surgery promotions on the self-perception and purchase decisions of US consumers to undergo cosmetic surgery themselves in the absence of previous desire for such surgery

RESEARCH QUESTION:
What is the impact of influencer cosmetic surgery promotions on the self-perception and purchase decisions of US consumers despite the absence of a previous desire to undergo cosmetic surgery?

KEY OBJECTIVES:
1: to critically analyse the impact of influencer social media promotions on consumer purchase decisions (specially in the context of cosmetic surgery)

2: to determine whether influencer cosmetic surgery promotions have the ability to influence those that view them to undergo cosmetic surgery procedures despite the absence of such previous desire

3: to examine the correlation between influencer cosmetic surgery promotions and the self-perception of their audiences who view such advertising

DATA COLLECTION METHOD:
qualitative research in the form of interviews, questionnaires, and an anonymous virtual focus group will be conducted in order to further investigate each key objective outlined.

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Step 1:
Our topic is:
Impact of influencers’ social media content on fast fashion consumption
Three key words:
Influencers, fast fashion consumption, social media

Step 2:
Our field/context/focus is:
Fast fashion consumption

Macro influencers (UK based)
Gen Z consumers based in the UK

Social media: Instagram/TikTok/YouTube (focus on one of those platforms)

Step 3:
We want to examine the impact of social media influencers’ content on the fast fashion consumption of Gen Z consumers in the UK.

Step 4:
Research Aim:
The overall aim of this research is to examine the impact of social media influencers’ content on the fast fashion consumption of Gen Z consumers in the UK.
Research Question:
What is the impact of social media influencers’ content on the fast fashion consumption of Gen Z consumers in the UK?

Research Objectives:
1.   To investigate the role of social media in relation to fast fashion consumption.

2.   To critically explore how influencer content on social media impacts the purchasing behaviour of Gen Z consumers.

3.   To identify Gen Z consumers’ motivations to purchase fast fashion.

4.   To evaluate to what extent social media influencers may be glorifying fast fashion.

Date Collection Methods:
Objective 1 --> In-depth, qualitative interviews – semi-structured, open-ended questions
Objective 2 --> Qualitative focus groups to gain an in-depth understanding
Objective 3 --> Qualitative focus groups to gain an in-depth understanding
Objective 4 --> not 100% sure

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Topic
The power and impact of Western influencer marketing on male’s body image

Three Key words
Social Media Influence, Male’s body image,  Men’s self-esteem, consequent behaviour

Our field/context/focus
Western influencer

We want to investigate
Examine the power and impact of Western influencer marketing on male’s body image

Aim
Overall aim of the research is to examine why males are concerning about their body image nowadays

The objectives of this research / management consultancy project

- To critically explore the women’s standard body image

- To investigate the effect of self-esteem

- To identify the differences of Asian and Western influencer

- To evaluate the power and impact of Western influencer marketing on male’s body image

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Step 1: Topic

Does the second-hand/ resale market add value to a luxury brand or diminish value for first-hand consumers?

Step 2: Key Words

Resale, consumer loyalty, trend, sustainability, corporate social responsibility, value-added.

Step 3:

We are wanting to investigate & understand how brands can successfully incorporate a resale section into their business plan without dissolving the exclusivity of the brand and discouraging first-hand buyers. Will resale add value to the brand through association of corporate social responsibility?

Step 4:

Our aim is to understand whether resale and the second-hand market will add value to a luxury brand or diminish value based on the current trends and market?

Step 5:

What is the value of a second-hand/resale department being added to the business plan of a luxury brand?

Step 6: objectives

-To critically explore the value of resale and second-hand markets in the current luxury market

-To investigate the role a resale department within a luxury brand would play in adding value to the brand

- To identify how first-hand buyers would respond to resale markets being added to the luxury brand business plan – would it decrease value?

- To evaluate whether the incorporation of resale would increase consumer loyalty and value based on corporate social responsibility

Step 7: research methods

Objective 1  | Quantitative research
Objective 2 | Quantitative research
Objective 2  | Qualitative research
Objective 4   | Qualitative research

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Topic:

An analysis of the impacts of branding mistakes

Key words: social responsibility, Brand associations, Clothing industry.

Focus on:

Study focus on the impact of luxury brands positioning on consumers brands intentions. Moreover, it aims to provide insights into the moderating role of consumers social and environmental awareness.

Data collection method:

Qualitative research method in form of questionnaires.

Objectives:

1.     To analyze how luxury brands are being evaluated and influenced by the information or knowledge consumers possess regarding the ethical positioning of brands.

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TOPIC:
Counterfeit market and how it affects the luxury consumer behaviour.

THREE KEY WORDS:
counterfeit market, brand perception, luxury consumer behaviour.

OUR FIELD/CONTEXT/FOCUS IS:
Luxury Fashion industry, which brands are the most targeted in counterfeit, reasons why consumer (both luxury consumers and counterfeit consumers) prefer counterfeit products.

WE WANT TO INVESTIGATE:
Determinants of Consumers’ Willingness to Buy Counterfeit Luxury Products, and the effect of this on brand perception.

AIM:
The overall aim of this research is to understand the reasons why consumers buy counterfeit products.

OBJECTIVES OF THIS RESEARCH:
-investigating luxury counterfeit market

-consumers motivations to buy luxury and counterfeit

-targeted brands and overall brand perception

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Step 1:
Our topic is: Intrapreneurship in the new normal virtual work space, is there a correlation or dissociation?

3 key words: remote working, virtual working, online working

Step 2:
Intrapeneurship
Innovation
Personal development within a company
Leadership

Step 3:
We want to evaluate wether the new normal virtual work spaces that are being introduced throughout the last years and in a dramatic way with the pandemic might be a form of intrapeneurship within a company.


Step 4:
Research Aim:
Evaluate wether the new work spaces may provide a new opportunity for intrapeneurship

Research Question:
 Intrapreneurship in the new normal virtual work space, is there a correlation or dissociation?

Reserach Objectives:
1 Indentify the new work spaces models
2 Present what kind of roles can be developed in remote work
3 Evaluate how the intrapeneruship is happenning within this new model
4 Understand wether intrapeneurship can be associated to the new model work spaces

Data Collection:
Objective 1: Qualitative approach
Objective 2: Qualitative approach
Objective 3: Qualitative approach
Objective 4: Qualitative approach

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The chosen topic is intriguing, and will seemingly have many published articles to be peer reviewed. I think that overall, your focus within this area could be clearer and more concise. For example, you could look at counterfeit culture within the a specific geographical location, or amongst a specific ethnic group. Your objectives could also be more defined, more specific, and more targeted. there is also no reference to how data will be collected (quantitative or qualitative methods of research?) overall, you could maybe work on honing in all aspects of your proposal and include a research question as well.