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Heaven's Gate was an American UFO Religious cult based near San Deigo, California. Lead by Marshal Applewhite. Was a famous religious cult that believed, that suicide would allow them to leave their bodily “containers” and enter an alien spacecraft hidden behind the Hale-Bopp comet.

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There where 41 members in 1975. Four people were given the job to take care of legal and archiving issues, also replying to emails. The leader of the cult was Marshall Applewhite, he was music professor at the University of St. Thomas. He was then fired from the job after having an affair. Marshall was recruited into the cult by his nurse, Bonnie Lu Nettles, after a near-death experience.

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All 39 members were found dead within 3 days because of suicides. On Wednesday March 26th 1977.
Everything had to be exactly the same. Nothing could be different not even how males shave their faces, everything had to be the same.

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Watch Saturday Night Live Highlight: Heaven's Gate Cold Opening - NBC.com

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Watch Saturday Night Live highlight 'Heaven's Gate Cold Opening' on NBC.com

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Definition: Central route persuasion occurs when a person is persuaded by the content of the message.
How this relates: The website for the cult has links to more information and facts about the cult etc.

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Definition: Peripheral route persuasion occurs when a person is persuaded by something other than the message's content.
How this relates: The cult leader Marshal Applewhite set an example and because he was the leader everyone in the cult looked up to him. They all wanted to be like him and follow his ways and his beliefs.
Another way this relates: The website to join the cult is aesthetically pleasing.

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Definition: Complying with an order, request, or law or submission to another's authority.
How this relates: They followed the rules that Marshal Applewhite had in place including clothes to wear, belifs etc.

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Definition: When a group of people change their attitudes towards something.
How this relates: The leader Marshal Applewhite convinced the members to join a cult.
Another way this relates: The cult changed their views on their bodies. They considered them a vehicle and if they left their vehicles they would go up to a spaceship and become aliens.

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Definition: When the group makes a decision together that tend to lead to poor decision making.
How this relates: The members of Heavens Gate all thought that they could reach a higher physical existence by freeing themselves of their bodies. Which led to them to drink a deadly mixture of phenobarbital and vodka. They thought that they would leave their bodies, enter into the alien spaceship, and enter into Heavens Gate.

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Definition: Mere exposure effect is when people develop a preference for things they are familiar with.
How this relates: The members are exposed to the how the cult does things and therefor would copy what the cult does and what they believe and think.