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The creator any use people who have achieved celebrity or a high level of professional success to link the product or movie.

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Body language is a type of a nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey the information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space.

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The setting of a narrative is the environment in which the narrative takes place. Setting is mainly created through the use of mise en scene, but many other codes such as audio and camerawork can also add to it's understanding.

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Headlines catch the audience's attention. It might also promote the brand name.

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Captions or the body copy can provide additional information to the audience. Details about the product are given here. The language used may be persuasive or have particular connotations.

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This helps consumers to remember a product. It might also encourage the audience to take an action, to DO something like, visit a website, call a number, try a product. Emotive language will play on people's feelings and trigger an emotional reaction.

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High angles: the camera looks down on the subject. This shot makes the subject look small and therefore it is seen as vulnerable or insignificant

Eye level: The camera takes a normal eye view of the subject. This suggests that we are on the same level.

Low angle: The camera looks up to the subject. This shot makes the subject look larger and therefore more powerful or impressive.

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Long shot: You can make out the figure and it establishes the scene

Medium shot:There is not much background. The audience can see the figure from the waist up.

Close-up: A full shot of the object takes up the whole advertisement

Extreme Close-up: A shot focuses on a specific feature. Eg: a diamond ring on someone's hand

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Where the product is positioned in relation to other objects in the picture. What is larger? What is smaller? Therefore, what is privileged?
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Can give the impression of movement.

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Lighting effects to highlight areas of desired attention. Shadows to create effect.

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Media producers use colour to specifically connect connotations to specific scenes, characters or objects. Red, for instance, is typically seen as a colour of passion, danger, romance, or violence.

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Costume includes the wardrobe choices and make-up that is used to convey a character’s status or personality.

Costume can have a wide variety of other functions. They can help signify the setting or era of the narrative, can play important roles in the plot of the film, draw the eye to a specific character or help point out the difference between characters or the setting.