# data[].attributes.body
Media research, also known as advertising research, focuses on the issues of

Media selection and frequency

It measures the effectiveness of the advertising message and media placement.

Businesses often conduct research to determine which media or mix of media are most effective for getting an advertising message to a particular market.

# data[].attributes.body
Market research, also called market intelligence, is concerned with:

The size and location of a market

The competition

The segmentation within the market for a particular product or service

Market research is needed before a product is introduced to the market and on a regular basis through a product’s life.

# data[].attributes.body
Attitude research, also known as opinion research, is designed to obtain information on how people feel about certain products, services, companies, or ideas.

Customers are usually asked to rate “how satisfied” they are with a product or service they purchased or used. Consumer panels, also called focus groups, are groups of people who are questioned to provide information.

# data[].attributes.body
Quantitative research answers questions that start with “how many” or “how much.” It gathers information from large numbers of people, often using surveys or questionnaires.

Qualitative research focuses on smaller numbers of people and focuses on trying to answer questions about “why” or “how.” This type of research relies heavily on in-depth interviews.

Most marketing research efforts combine both quantitative and qualitative methods.

# data[].attributes.body
A marketing information system is a set of procedures and methods that regularly generates, stores, analyzes, and distributes                        information for                                 use in making                             marketing and                        other business                             decisions.

# data[].attributes.body
involves the process and
methods used to gather information, analyze it,
and report findings related to marketing goods
and services. Marketing research is most often
used by companies to