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Sergey Timonin
Eugenia Stepanova

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Kochetkova

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Khomenko Ekaterina
Trikolenko Anastasia
Akhmanaeva Sofia

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institutional analysis
data analysis
comparison with other major players at the market

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7 May 1946 was founded by Masaru Ibuka. Ibukas shop was primarily in business of media repair,
On May 7th 1946 Ibuka and Morita oficially incorporated the new company named the Tokyo Tsushin Kokyo ("Totsuken") with the capital investment of 500$
First important communication contract was signed with NHK television service and was aimed to restore national broadcasting network afyer WW2
in 1952 Morita visited American companies to get familliar with their way of radio production and manager experience.
The newly developed radio got the name Sony which is worlwide famous now.
Sony promoted foreigner branches by hiring foreigner managers to use its experience for promoting sales within the country

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Shalamova, Demchenko

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Ravilova Daria
Skobinova Ksenia
Pavlovich Olga

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1923 - establisment
1927-28 - first successful cartoon series (Oswald the Lucky Rabbit)
1928 - first sound cartoon (Steamboat Willie)
1932 - first color cartoon (Flowers and Trees)
1954 - first Disneyland was open
1966 - death of Walt Disney
2009 - acquisition of Marvel Studios
2012 - acquisition of Lucasfilm
2019 - acquisition of 20th Century Fox

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1) The most profitable film studio in the world (14.2 % of international market share)
2) 8th the most valuable brand in the world (1st place in the field of film making)
3) Leader in cable television in America (11.9 % of American market share)
4) 2nd most popular TV channel for children in the USA (after Nickelodeon)
5) A wide global presence -  over 100 channels available in 34 languages and 164 countries.
6) The second-highest ranked entertainment company in the Fortune 500.

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Company's history, acquisitions, obstacles and legislation of the film industry.

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How did American legislation influence the development of Disney into one of the leading companies in the world film industry?

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Institutional analysis

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Disney became the world's leading company because it invested in new technologies and diversification of business.

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It was founded in 1835 as a regional publisher of religious books
In 1960s-70s it expanded its operations in Europe
2013 -  Bertelsmann und Pearson combine their book publishing businesses – Random House and Penguin Group – to create the world’s biggest trade publishing group.

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-the world’s largest publisher of books and magazines
-Europe’s biggest producer of television content
-plan to to expand in emerging markets such as
Brazil, China and India.
-Fremantle Media (its subsidiary) is the largest independent TV distribution company outside the
United States
-Penguin Random House (owned by Bertelsmann), the world’s leading commercial
publisher

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Which strategies used printing company in order to survive in modern digital world?

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-the fifth-largest television manufacturer in the world;
- The Sony PS4 controls roughly half of the global video game console market( Xbox - 30% and Nintendo -20%)
20% of video game titles are developed by Sony itself

Sony is the second largest player in the global recorded music industry (25% share) behind Universal Music Group (30%) and ahead of Warner Music Group (20% share). Sony is also the largest global music publishing company with an estimated 26% market share

Sony is reporting it has 24% of the camera market overall overtaking Nikon and Canon which shows that Sony is a one of the leaders at camera market

Sony market share of the video market has stayed steady at 29%

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3 main products:
- PS4
- Walkman
- CD

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How these 3 products did help Sony develop from radio repair  company to the international media company? / What role these 3 products did help Sony to become international media company?

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Research the mechanism of product localisation and strategy adaptation in other markets

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1848 - was established as a cooperative association of 5 NY newspaper publishing Houses for the easier news delivery of USA-Mexican war to the North.
( Initially known as the New York Associated Press )
1900 - A 1900 Illinois Supreme Court decision—that the AP was a public utility and operating in restraint of trade—resulted in AP's move from Chicago to New York City, where corporation laws were more favorable to cooperatives
1914 -  "telegraph typewriter" or teletypewriter were introduced into newsrooms.
1935 - AP launched the Wirephoto network, which allowed transmission of news photographs over leased private telephone lines on the day they were taken (great advantage)
1941 -  expanded from print to radio broadcast news when it began distributing news to radio stations.
1974 - created its own radio network

1994 - established APTV, a global video newsgathering agency.
1998 - formed APTN, which provided video to international broadcasters and websites
2006: AP joined YouTube
2009 - expanded to more than 240 bureaus globally

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Cutbacks at rival United Press International in 1993 left the AP as the United States' primary news service. The AP operates 263 news bureaus in 106 countries.[5] It also operates the AP Radio Network, which provides newscasts twice hourly for broadcast and satellite radio and television stations. Many newspapers and broadcasters outside the United States are AP subscribers, paying a fee to use AP material without being contributing members of the cooperative.

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Competitors: Reuters, CNN, Bloomberg

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How did AP continue managing to withstand the strong competition remaining one of the most authoritative global media in the XXI century?

(ИЛИ    Compare AP and REUTERS )

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Comparative analysis
Data analysis
Institutional analysis

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started by Ted Turner in 1980 as the world’s first 24-hour dedicated television news channel

CNN’s move from a national to a global news organization was also due to its aggressive strategy of covering live international news events, through news exchange programmes with more than 100 broadcasting organizations across the world.

CNN shot to international fame during the 1991 Gulf War, when its reporters in Baghdad beamed live the US bombing of the Iraqi capital, thus contributing signi cantly to making it the world’s rst ‘real-time’ war

CNN established the importance of the global round-the- clock TV news network, a concept which ‘certainly changed the international news system – especially during times of international crisis

CNN Mobile. launched in 1999, was one of the worlds

first mobile and information services.

Recognising there was a need for local news in local languages. CNN gradually

added channels

By virtue of the AOL-Time Warner merger in 2000, CNN became part of the world’s biggest media

By 2016, CNN Worldwide’s portfolio of news and information services was available in seven di erent languages across all major TV, digital and mobile platforms, reaching more than 425 million households in more than 200 countries and territories.

In 2012, CNN formed a lm division called CNN Films to distribute and produce made-for-TV and feature documentaries. CNN has also expanded its operations in the digital news domain by launching CNN Digital, a network for online news, mobile news and social media, as well as its virtual reality unit CNNVR to produce 360 videos to its Android and iOS apps.

Apart from its main network, CNN International had the following international news services in 2016: CNN Airport; CNN Chile, CNN en Español, CNN TÜRK, CNN-IBN (India), CNN Indonesia, CNNj (for Japan), CNN Philippines and HLN (formerly Headline News). CNN International had six nodal o ces – Asia-Paci c (based in Hong Kong), Europe, Middle East and Africa (based in London), Latin America (based in Atlanta), the Middle East (based in Abu Dhabi) and South Asia (based in New Delhi).

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CNN is the world's leading news network.By 2016, CNN Worldwide's portfolio of news and information services was

available in seven different languages across all major TV, digital and mobile

platforms, reaching more than 425 million households in more than 200 countries

and territories. Its news and editorial operations were based in thirty-nine bureaus,

twenty-nine of which were outside the United States (CNN, 2016). CNN had

forty-two editorial offices and more than 1,100 affiliates worldwide through CNN

Newsource. Approaching its fortieth anniversary in 2020, CNN has remained in a

leading position.

Though CNN is watched by a relatively small proportion of viewers, they fall

into the category of what CNN calls 'influentials' - government ministers, top

bureaucrats, company chief executives, military chiefs, religious and academic elites

(Flournoy and Stewart, 1997). This is supported by the latest survey of international

news brands used by affluent elites. The Ipsos Affluent Survey Global in 2016 found

that CNN reached 36 per cent of affluent audiences across the world every month

via TV and digital services. For many non-Americans, CNN was and remains the

voice of the US government and corporate elite, despite its international presence,

its multinational staff (usually US-educated or domiciled) and its claims to be free

from US geostrategic and economic interests.

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“CNN effect” and its influence on the development of world media sphere

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What impact does “breaking news” method of news delivery have on the development of world media sphere?

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textual analysis
audience analysis