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Business Modal Canvas (BMC) video presentation link:
https://www.youtube.com/watch?v=UZw9imYKRnk

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BUSINESS MODEL CANVAS (BMC) PRESENTATION VIDEO

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BUSINESS MODEL CANVAS (BMC) PRESENTATION VIDEO

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SIEP 3- Business Model Canvas (BMC) Presentation

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RUBRIC FOR BUSINESS MODEL CANVAS (BMC) (SIEP 3)

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RUBRIC FOR BUSINESS MODEL CANVAS (BMC) (SIEP 3)

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(LAU PEQ QUI)- Business Model Canvas.PNG

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Once reached office, I am required to go India Embassy Department on asking several questions in applying urgent India Visa application on behalf of customer. Customer wanted to have the India Visa on the same day of application as he wanted to purchase the earliest flight to India. Hence, several phone calls has been made to keep track on the visa application, where every application will be given an unique ID number.

Later on, I am required to check on customer's flight availability to New York City (John F Kennedy International Airport) from Kuala Lumpur International Airport (KLIA) for 2 person on 30/08/2019 to 16/09/2019. Resulting of searching, the cheapest airline is Philippines Airline and one (1) stop over at Manila, the price for 2 person is averagely RM 15,000 (return tickets).  After that, I received a call from a customer that specifically wanted to join group to Zhangjiajie on December in between 1/12/2019 - 2/12/2019 and be back to Malaysia before or on 8/12/2019. After searching for tours and jotting down the price, a phone call is made back to inform customer of all the details. I also advised the customer that it is not a really good season to visit Zhangjiajie as it is beginning of Winter Season furthermore, there will be a lot of mist on several places in Zhangjiajie especially on the mountain where most of the highlight attractions are located there.

There is another customer that called in to ask for any group tour leaving on August but must be a reasonable price and in the price range given. However, most of the reasonable tours such as Vietnam, Taiwan and etc is fully booked and the certain destination group tour that customer wanted is either fully booked or the price of it is extremely and over the price budget of customer.

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Assigned by the company's Sales and Marketing Executive, I am to help her phone up several resorts in Redang Island to check on the room availability for 3rd August 2019 until 5th August 2019. The room arrangements customers are looking for are 5 Triple Room and 1 Twin Room for 17pax (14 China Citizen and 3 local Malaysian) Due to the last minute booking of resort rooms, most of the resorts that we called in has no room availability except for Redang Reef Resort and Redang Island Resort. After rounds of phone calls and emails to the respective Sales Manager of both the resorts, and consideration/ final decision from the customer. Customer ended up choosing Redang Reef Resort as their vacation accommodation instead of Redang Reef Resort because of the easy access to the beach and they can join the nearest resort, Laguna Resort for night party.

After looking for Redang Island's accommodation, I was given another task of buying customers' insurance for two (2) batch of group tours; Vietnam (September 2019- 27 people) and Harbin (January 2020- 30 people). All of the travel insurance's purchasing is made on our insurance partner CHUBB Insurance online system platform. After purchasing is made, we are to print out 3 copies of the insurance certificate- Two (2) copies as company's reference (front-counter's record & account department). One (1) copy for customer along with all the details of the insurance purchased. Besides that, an invoice is also printed out for Dynasty World's account department's reference. Once, insurance case is settled I continue taking over on the China Visa application for the day.

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Once MITM Fair ended, and back to the office two (2) of the tray displayed during MITM fair is now filled with the current brochures from the fair for walked-in customer. Furthermore, all of the items taken from to office to the fair are now placed at its original place. After the unpacking of all items, all of the company staff started to follow up on their respective cases on hand before and during the MITM Fair. For myself, I take back charged on all of the China Visa application by filling up the customers' details and sending back to other partner (third party) for further processing of the visa. A complete China Visa application comprises of China visa application form, a copy of the applicant's passport, flight details and a company's letter head of acknowledgement on the applicant's application. All of the stated documents will needed to be photocopied as company's record under the China Visa folder. Lastly, once the partner's carrier came and toke the complete documents, the acknowledgement letter (the person that fill in the form on behalf of applicant) and receipt will be signed by the carrier.

Besides from doing the China Visa application, I am also to assist a colleague in doing a U.S. Visa. For example; asking customer all the details needed to fill in the D-160 U.S. Visa application form, as well as photocopy all of the passports and the page of U.S. Visa sticker that have been stick onto the passport of the applicant during her first application in year 2006 (validity of U.S. Visa: 10 years) As the customer is 77 years old and not yet eligible for not attending the interview because of the aged age, therefore a application form is required to fill in online at U.S. Embassy official website and wait for the date of interview at the U.S. Embassy Office HQ.

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The last day of MITM Fair, we try to further push the cruise promotion to customers and there are some customers that shown interest in purchasing the cruise package but hesitated on the rush decision that need to be made. In the afternoon, when 90% of our printed flyers have been distributed completely and started to distribute the cruise brochures and pricing list that have been stapled together.  Later on to the evening, one of the group's representative came by at the booth to pay deposit for next year's January Harbin trip for total pax of 27 people. As there is lucky draw contest for every customer which purchased RM 300, he/she will will entitled to have the lucky draw contest form. For example: if customer paid RM 300 for deposit, he/she will have one (1) lucky draw form and if customer paid lump sup of RM 3,000 then 10 forms will be given to the customer. Therefore, once the lucky draw contest form is given to customer we will help the customer to fill in all of the details needed such as full name, contact number and travel agency's name.

A separate ceremony of the lucky draw will beheld at Syuen Hotel a week later to announce the top 50 lucky contestants. The grand price of the lucky draw will be a flight ticket to Korea for 2 person. After filling up customer's lucky draw form and distributing all of the remaining flyers, we started to pack slowly following the inventory list made earlier on. Lastly group photo of the company's staff and Malaysia Harmony's staff are taken as a memory collection.

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On the second day of Fair, we started to focus on selling the current promotion cruise- Dream Cruise (Genting Dream) for MITM Fair which is the ‘Buy 1 Free 1' promotion. Where the first person pay for the cruise fee and the second person pay RM0 for the cruise fee. However, the cruise fee is excluded of port charges- vary on the cruise route chosen by the customer, e.g: Singapore- Penang- Langkawi- Singapore and the gratuities fee which is SGD 21 per night per person per night for Balcony Deluxe Stateroom and below for Suite and above while SGD 26 per night per person Dream Cruise is one of the cruises operated under Genting company where it departures from Singapore, while the other cruise; World Dream departures from Hong Kong. Moreover, the Dream Cruise is considered as a new cruise as it has only been operated for 2 years. In conjunction of MITM Fair, customers whom purchase the promotion cruise (valid for 3 days during fair) are entitle to choose either the free transfer from Ipoh- Singapore- Ipoh, free RM400 Aeon voucher or free additional add-up on flight or accommodation. Applying the 'Buy 1 Free 1' promotion onto the cruise, we explained to the customer that the price per person is averagely RM 1k for 2 nights stay.

Furthermore, through out the MITM Fair there are quite a few customer asking for September's Hong Kong group tour. However, due to the current protest situation in Hong Kong, the company along with the partner Malaysian Harmony have actually reduce the amount of group tours to Hong Kong to prevent any unwanted situation to happen among the customers. Meanwhile, the company also receive enquiries on Europe tours, Taiwan, Vietnam, Korea and any other more countries.

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The first day of MITM fair started off by heading to the office first to take all items that have been packed yesterday such as printer, laptops and the remaining items needed to bring over to the Fair's venue- Ipoh Parade shopping complex. All tray displays that are brought over are filled in with MITM Fair's tour brochures that have been copped with company's stamp yesterday. The tour brochures vary from Europe countries to Asia countries and if customer requested for tour destination that is not displayed, the sales person will then print out the details of customer's preference destination from Malaysia Harmony's B2B system. Hence, two of the laptops brought over are on standby mood with the B2B system onscreen. MITM Fair starts from 10am to 10pm.

Once all of the set-up is done,  the flyers (as shown in the picture) are then distribute to all customers that pass by the company booth (BOOTH 5- near to the main entrance of the shopping complex). A total of 1,000 flyers are printed for 3 days Fair. Besides, from just merely distributing the flyers, we also tell our potential customers the company's location and all of the price shown on the flyer is included of travel insurance, airport transfer from Amanjaya, Ipoh to airport to Amanjaya, Ipoh and visa if needed. And lastly asking potential customer to leave their contact number and scan the QR code that will lead customer to Dynasty World's WeChat platform. If the customer wanted a clear details of the tour, we will usually lead the customer to have a seat so that we can actually write down all the details regarding of the preference tour. Break is taken among the staff at the Fair and the fair ended up at around 9.45pm when the crowd started to reduce.

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As today is the day before MITM Fair, a lot of preparations are ongoing in the office. Boxes of brochures and flyers are sent over to the office from Malaysia Harmony's head office at Kuala Lumpur, for stamping using the company's cop at every brochure. Having a trip to the shopping complex to check on the booth's backdrop and layout, and lastly the final packing of all the wanted stationary such as how many calculators, pens, calendar, highlighter, stapler and etc to bring to Fair. Therefore, I came out with an idea of creating an Inventory List for easier reference and to prevent any of the items left out.

Besides that, during the Fair I was assigned to take charged of the company's two (2) laptops, where I am to bring back home every night and setting up the laptop with the printer throughout the three (3) of MITM Fair. The preparation for tomorrow's fair lasted until 9pm once every brochure is stamped and all items are packed. In between the packing and preparation, I am also required to do China Visa application from two(2) customers from Cameron for double entries application.

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After all of the flyers are sorted out yesterday, a few of the group tour's flyer are printed out and displayed outside the company's window panel to let people who are passing by aware of the ongoing promotion that we have in conjunction of MITM Fair 2019. Once the flyers are displayed, there are a few customers that actually came in to the office and ask for the tour's inquiry. Among all of the 9 flyers displayed outside, the Vietnam tour that involves places like Danang, Hue, Hoi An, Ba Na Hill, My Son Sanctuary + Bamboo Basket Boat in a 5 Days 4 Nights tour has been the popular destination up to date.

Before the actual day of the fair, every tour consultant in the office including myself will have to study each and every one of the 9 tours' itineraries and compared the details on the flyer with Malaysian Harmony's B2B system. Along with the calculation of price per tour after the inclusion of miscellaneous fees such as tipping fee, ACF fee, tax, insurance and etc. After doing research on of the tours, some of the stated date displayed on the flyer, for example, Taiwan flyer has two (2) dates that are fully booked as shown at the B2B system. There are also some that only has 1 available seat hence, in this case, we will have to call Malaysia Harmony to identify whether the only available seat is for tour leader or passenger.

Later of the day, the meeting is held with all staff lead by the company's Executive Director on the briefing of MITM Fair. The meeting's agenda is generally about the company's expectation sales, responds and crowd for 3 continuous days. Besides that, we are also told to follow some of the marketing strategies on company's data collection such as scanning the company's QR code and free a pen with Dynasty World's logo printed on it.

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As the MITM Fair date is drawing closer, the person in charged of the company's MITM Fair operation had send us a few of the flyer's soft copy on several group tours that the company's partner- Malaysian Harmony emphasis on, such as the Europe trips, few places in China, Vietnam and Taiwan as a reference of what kind of group tour package are we selling during the fair. The tours that are being emphasis on are mostly dates of departure that need to be push as the number of participants for confirm departure has not been fill in. Hence, explain the latest months of departure printed on the flyer- August, September & October.
If the number of tour participants is more than 10 but less than 15, hence no tour leader from Malaysia will be following the group only the local guide that will assist them throughout the whole trip. However, if the number of participants are more than 15, the tour leader will follow them to the trip and assist them starting from the Malaysia airport till the end, along with the local tour guide once reach destination. The number of participants for complete confirm departure is usually 20 per tour or lesser as it varies on different group tour. Usually the company will not accept more than 30 people per group tour, as they want to have quality control on their trip and making sure that every participant in the tour can be attended well throughout the whole trip.

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On the first day of work, I was introduced to office's new colleague as well as the new system that Dynasty World Tours and Travels is currently adapting with the newly joined tour operator- Malaysian Harmony. I was taught on searching the group tour package that customer wants, and later on copy and paste the tour code of the package into the Malaysia Harmony's B2B system. The B2B system enables all agent to check the availability of the group tour and also the price of the package. Besides that, in the B2B system, each of the group tour package details is listed out clearly such as the type of airline, the hotel names that the tour is going to accommodate, the hotel's ratings as well as the price of the overall tour (inclusive or exclusive of the travel documents and etc). As the type of airline is stated based on its airline code, for example: CI represent China Airline while CZ is China Southern. Therefore, I am require to familiarise with the codes to fasten up the process of explanation and enable to jot down all the details to the customer.

Later on I was assigned with a task of checking the availability fights from Kuala Lumpur (KUL) to Harbin (HRB) at various flight booking platform to check on the price, type of airline that interconnect with Changsha airport with the suitable date and time of departure. Moreover, as the company is getting ready in participating of the MITM Fair at Ipoh Parade (26 - 28 July 2019), preparations for the fair are ongoing and everyone playing their own parts as assigned.

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LAU PEQ QUI (H16A0541)- BORANG A SIEP 3 (SAP)-converted