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Where and how is it used?

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According to a Gartner Survey of over 3,000 CIOs, Artificial intelligence (AI) is the number one game-changing technology, taking the first place ranking away from data and analytics, which is now occupying the second place.

In the coming years, AI is set to become the core of virtually everything humans interact with.

Robots are programmable entities designed to carry out a series of tasks. When programmers embed human-like intelligence into these systems, we say they create robots with an 'embedded Artificial Intelligence.' When this is done, the systems can mimic tasks that are typically only performed by humans, including debating, as IBM recently showed.

IBM made human-AI debate possible through its Project Debater, aimed at helping decision-makers make more informed decisions.

Depending on the type of tasks carried out by AI robots, AI has been divided into different categories. It is worth noting, however, that AI is still in its infancy. In the future, AI is going to look and behave quite differently from what it is today.

To be prepared for the future, we need to start brushing-up our knowledge of AI. Humans also need to be prepared for the challenges and changes AI will bring to society and humankind as a whole. So, what Artificial Intelligence actually is?

What is AI?: The three types of Artificial Intelligence

"AI is the science and engineering of making intelligent machines, especially intelligent computer programs." - Alan Turing

First of all, to be able to participate in today's discussions about Artificial Intelligence and to understand the changes it will bring to the future of humanity, we need to be knowledgeable of the basics.

The different types of AI depend on the level of intelligence embedded into a robot. We can clearly categorize AI into three types:

Artificial Narrow Intelligence (ANI)

Artificial Narrow Intelligence (ANI), also known as Narrow AI or Weak AI, is a type of Artificial Intelligence focused on one single narrow task. It possesses a narrow-range of abilities. This is the only AI in existence today, for now.

Narrow AI is something most of us interact with on a daily basis. Think of Google Assistant, Google Translate, Siri, Cortana, or Alexa. They are all machine intelligence that use Natural Language Processing (NLP).

NLP is used in chatbots and other similar applications. By understanding speech and text in natural language they are programmed to interact with humans in a personalized, natural way.

AI systems today are used in medicine to diagnose cancers and other illnesses with extreme accuracy by replicating human-like cognition and reasoning.

Artificial General Intelligence (AGI)

When we talk about Artificial General Intelligence (AGI) we refer to a type of AI that is about as capable as a human.

However, AGI is still an emerging field. Since the human brain is the model to creating General Intelligence, it seems unlike that will happen relatively soon because there is lack of a comprehensive knowledge of the functionality of the human brain.

Yet, as history has shown many times, humans are prone to creating technologies that become dangerous to human existence. Why then trying to create algorithms to replicate brain function would be different? When this happens, humans will have to accept the consequences this might bring.

Artificial Super Intelligence (ASI)

Artificial Super Intelligence (ASI) is way into the future. Or, that is what we believe. To reach this point and to be called an ASI, an AI will need to surpass humans at absolutely everything. The ASI type is achieved when AI is more capable than a human.

This type of AI will be able to perform extraordinary well at things such as arts, decision making, and emotional relationships. These things are today part of what differentiates a machine from a human. In other words, things that are believed to be strictly human.

However, many could argue that humans have not yet mastered the art of emotional relationships, or good decision making. Does it mean that perhaps, a few centuries into the future, Artificial Super Intelligence will master areas where humans have failed?

Roboethics: Human ethics applied to robotics

At the same time that we get into the conversation and learn more, we need to start the discussion on roboethics. How are humans going to interact, consider, and treat these machines in the future? When are humans going to grant rights to AI? Who is going to have the power to grant such rights?

In 2001, Steven Spielberg in collaboration with the Kubrick Studios brought to the movie theaters an argument about the core on the human existence represented by a humanoid Mecha called David. He is the first of its kind: A child who can be activated to feel love, learn from his surroundings, and consequently develop other human emotions such as fear and sadness.

Humans embedded David with the capacity to feel emotions. However, humanity failed in taking responsibility for the life they had created. David's mother abandon him in the forest hurting David's feelings.

Meanwhile, in the real world, Hanson Robotics' Sophia was the first robot who was granted citizenship by the Saudi Arabian government. Although Sophia is considered one of the most advanced robots today, she is still a prototype, but one set to become an Artificial General Intelligence in the future. In the video below, Sophia has a conversation with one of her creators.

Robots embedded with AI and future applications of the technology pose ethical questions that must be addressed now, as many futurists, philosophers, and AI researchers across the world have already proposed.

This is the time to begin the discussion on Transhumanism and the AGI or Singularity, expected to emerge by 2060, in order to be prepared for the future.

You may ask, what kind of world this will be when a computer's cognitive ability will become superior to a human's. Today's Generation Alpha children are the ones who are going to co-live with Artificial Super Intelligence. And that will open a new chapter in the history of humanity.

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Artificial Super Intelligence Might Be Closer than You Think

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According to a Gartner Survey of over 3,000 CIOs, Artificial intelligence (AI) is the number one game-changing technology, taking the first place ranking away from data and analytics, which is now occupying the second place. In the coming years, AI is set to become the core of virtually everything humans interact with.

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How's this helpful?

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Ever wonder what it is and who does it?

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Why bother?

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It seems like everyone is publishing ebooks about SEO these days.

Most brands recognize that ebooks are a great way to attract the attention of their target audience and build their own reputation as a thought leader.

While there are some outstanding ebooks, there are also a lot of poor ebooks that discuss SEO, because it's easier than ever for anyone to produce an ebook these days.

So - if you're tired of trying to distinguish between helpful, relevant knowledge and useless tips from misguided amateurs, then this post is for you.

Here are 10 of the best SEO ebooks that are sure to help you grow your skills and knowledge.

1. SEO for Beginners: An Introduction to SEO Basics

If you want to learn SEO principles from scratch, this ebook from Search Engine Journal is exactly what you need.

The authors explain in detail:

What content web users want to receive.

Which algorithms are used by search engines.

How to push your website to the top of search rankings by using relevant keywords, links, and top-notch content.

The guide covers both evergreen fundamentals that have existed since the beginning of SEO and the latest trends shaping today's digital marketing practices.

If you want to get a holistic picture of the industry and its history, this is a must-read. It includes tips from leading experts and instructions on how to take your first steps as a successful SEO specialist and avoid common mistakes.

The ebook also:

Dispels some misleading myths and stereotypes.

Offers useful advice for analyzing and adjusting the results of your SEO strategy.

Provides great tips on how to continue your digital marketing education.

2. Search Engine Optimization All-in-One For Dummies

This is another ebook will help beginners understand the meaning of basic technical terms, the difference between search types, and the proven ways to increase traffic, number of visits and sales.

It also advises you on how to tailor your web design to meet SEO goals. With this knowledge, you will be ready to continue your educational journey and dig deeper into the intricacies of SEO.

3. Advanced Technical SEO: A Complete Guide

This ebook from Search Engine Journal on advanced technical SEO provides more in-depth knowledge compared to the aforementioned ebooks and is geared to SEO professionals with at least some basic experience.

Find out how to:

Create SEO-friendly hosting, URLs, and sitemaps.

Maintain your indexed pages at the top.

Fix 404 and soft 404 errors, optimize your crawl budget.

Improve website navigation and page speed.

Optimize an online platform for mobile users.

And so much more.

4. Your Definitive Guide to Ecommerce Marketing in 2019

This guide, also from Search Engine Journal, showcases SEO in the context of ecommerce marketing. It is especially helpful to businesses striving to skyrocket their online sales.

The authors explain how to elevate your website or online store to the top of search rankings and attract more visitors to your trading platform.

Discover useful free and paid SEO tools, the key elements for creating a successful ecommerce platform, ways to find the strongest keywords, and maintain high rankings and traffic for extended periods of time.

Learn how to compile a win-win content strategy, promote your brand on social media, and much more.

When you apply the principles outlined in this ebook, you will be able to convince potential customers that your online store is the very best shopping platform for their needs and inspire them to press the "Buy" button.

5. The Art of SEO: Mastering Search Engine Optimization

This helpful guide will benefit both novices and experienced optimizers. The authors overview some SEO traps that are hard to notice until you make some painful mistakes.

With expert tips and the latest techniques at hand, you will be able to work around pitfalls and make your promotional campaign smooth and trouble-free.

Particularly interesting topics include:

The function of Penguin and Panda algorithms.

The differences between vertical, mobile, and local optimization.

Recommendations for organizing the fruitful work of your SEO team.

Forecasts that help website owners stay a step ahead of competitors.

6. A Guide to Essential SEO Tools for Agencies

The SEO industry is constantly evolving, so it's crucial for digital marketers to closely track the latest trends and leverage efficient tools for online promotion.

This advanced tutorial from Search Engine Journal will help you improve your optimization skills, learn to develop great promotional campaigns, and become one of the leading specialists in your niche.

Read this ebook if you want to:

Learn how to pick up relevant keywords, track rankings, automate some manual processes, set SEO tasks, and organize large-scale projects.

Become proficient in choosing suitable tools and learn tactics for their implementation.

Discover how to sync the work of your team members, meet strict deadlines, and analyze performance indicators to improve future performance.

Spend minimal time and resources while achieving the highest productivity.

7. Local SEO: The Definitive Guide to Improve Your Local Search Rankings

The next ebook in our list is from Search Engine Journal and written for those who want to efficiently promote their brands to local customers.

It is a mistake to apply general SEO principles in the local arena since you have to take into account a number of specific nuances.

First of all, local queries are usually entered in search engines when users want to find goods or services as quickly as possible.

To win customer favor and loyalty, you should be ready to satisfy their needs faster than your competitors.

After reading this tutorial, you will know:

How local SEO has emerged and evolved into its current state.

What changes to expect in the future, how to set Google signals tailored to local clients.

Which tools are best to use for small and large companies.

How to promote your local brand on social media,

And so much more.

8. The Complete Guide to On-Page SEO

This comprehensive guide from Search Engine Journal will help you optimize your webpages and turn them into traffic magnets.

Aspiring practitioners will create a reliable knowledge base, while proficient optimizers will reconsider some outdated approaches and replace them with more advanced techniques for:

Keyword selection.

Title tag optimization.

Creating great meta descriptions.

Driving traffic,

Holding content audits.

Engaging web users.

Also, the guide includes a list of common SEO mistakes, along with tips for avoiding and correcting them.

9. Link Building for Beginners: How to Get Started

Link building is one of the key elements of SEO, so it is crucial for beginners to study this ebook, also from Search Engine Journal.

In a simple and reader-friendly manner, the authors clarify basic concepts and explain how to avoid turning link building into spam.

You will not get strict step-by-step instructions here since each individual case requires customized solutions.

Instead, you will get a set of breakthrough practices that can be incorporated into your SEO strategy, depending on your goals and available resources.

You will also learn what a good link is and how to measure its quality, understand the classification of links, and learn how to approach link building for both Google and Bing.

Learn when it is a good idea to outsource link building specialists.

10. Technical SEO for Web Developers

The last ebook in our list considers SEO from a technical perspective.

It is of great use to specialists developing complex online platforms. The author provides advanced theory along with real cases and lists useful tools that can greatly simplify your optimizing routine.

You will find out how to:

Work with hosting.

Build an information architecture.

Mark-up your content.

Structure data.

Use HTML, JavaScript, AJAX and CSS for SEO.

Watch the health of your site, and much more.

Final Thoughts

Never stop learning. Even if you have extensive SEO experience, it is crucial to track the latest trends and leverage advanced techniques.

Ongoing research and self-perfection will help you achieve outstanding results in your niche. Mastering SEO is not at all challenging if you have a strong desire to grow professionally.

With free and reader-friendly ebooks from the best authors, education becomes an engaging and enjoyable process.

We hope the ebooks listed in this article will prove helpful and make SEO concepts clear and simple for you.

Enjoy learning and perfecting your skills!
More Resources:

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10 Ebooks About SEO You Should Download & Read Now

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It seems like everyone is publishing ebooks about SEO these days. Most brands recognize that ebooks are a great way to attract the attention of their target audience and build their own reputation as a thought leader.

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Do you own any?

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Can crypto-currencies be trusted? 6 Minute English

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Do you know any of them?

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Who is using it?

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Cryptocurrency and blockchain technology continue to grow their influence in the league. Last week, the Dallas Mavericks became the second team in the NBA to accept Bitcoin as a form of payment for tickets and merchandise. This comes after announcing a partnership with Lympo last November, which was touted as, "the first blockchain fitness app currently in the United States." The first team to accept Bitcoin, the Sacramento Kings, began as early as 2014 when the price of a single coin was trading at around $850 versus north of $10,000 today. Last summer, the Kings announced that they would start mining Ethereum inside their arena, with the proceeds going to support local foundations in the Sacramento area. And with the league announcing a partnership to launch blockchain souvenirs for fans, it begs the question: What is the future of cryptocurrency and blockchain technology in the NBA?

DALLAS, TEXAS - NOVEMBER 16: Tony G and Mark Cuban attend the Dallas Mavericks and Lympo announcement of the U.S. launch of the nation's first blockchain fitness app on November 16, 2018 in Dallas, Texas. (Photo by Peter Larsen/Getty Images for
Getty Images for ESPR

While it is still unclear exactly the ways in which teams and the league at large will continue to use cryptocurrency and blockchain technology to their advantage, it's evident that there is genuine interest and optimism on the subject. And as the technology continues to improve, it will become increasingly appealing for teams to implement.

Might a team go so far as to creating their own coin? There are reasons that this would make sense. With so many different points of contact between fans and teams- ticketing, food & beverage, merchandise- a form of payment that is directly associated with the team could be a way to generate more fan affinity.

Generating a miniature economy within the confines of an arena would work much like a traditional arcade that sells tokens. Fans could win "LakerBucks" or "ClipperCoin" from various giveaways and use them on whatever they please. And with the underlying blockchain technology, organizations could better understand the ways in which fans interact with their product.

Even more appealing, with the possibility of in-arena gambling, teams could create an experience where fans use team-specific cryptocurrency if they wish to bet on games while inside the arena. This way, any potential winnings would be used towards buying tickets, merchandise and other goods versus simple financial gain. It might even make the entire enterprise of gambling more palatable to certain teams that are worried about any backlash that comes with sports betting. This is a reasonable concern for the league considering that the NBA is heavily marketed towards families.

And yet, there are already hints that the NBA is trying to crack the code of balancing all these different factors. Again the Sacramento Kings are leading the way, with free "predictive gaming" inside the arena. Fans can receive free "credits" that allow them to generate raffle tickets to win signed merchandise and other prizes. It is not far-fetched to see a future in which all of these various experiments are connected in a fun, fan-friendly way.

Beyond these possibilities, blockchain technology is clearly opening up a wide variety of opportunities for the league and its players. Could there eventually be advanced digital collectibles that react in real-time to whatever the players are doing on the court? This would obviously be of interest to the league, who aim to launch NBA Top Shot - their first foray into blockchain collectibles- in early 2020. Combining aspects of fantasy sports and traditional trading cards, blockchain technology could help drive fan interaction and possibly even arena attendance. Imagine digital collectibles built on the blockchain that are only available by going to the games. It will be fascinating to see which teams understand the potential of this technology and invest in its development.

For now, there are only a few early adopters. However, the technology is still in its relative infancy and it may not be long before various cryptocurrency and its underlying blockchain technology are ubiquitous throughout the league to the benefit of the industry at large and the fan experience.

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What Is The Future Of Cryptocurrency And Blockchain Technology In The NBA?

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Cryptocurrency and blockchain technology continue to grow their influence in the league. Last week, the Dallas Mavericks became the second team in the NBA to accept Bitcoin as a form of payment for tickets and merchandise. This comes after announcing a partnership with Lympo last November, which was touted as, "the first blockchain fitness app currently in the United States."

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Want to be a developer?

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Two terms thrown around a lot in the web industry are front-end and back-end. It can be a little frustrating since the difference between the front-end and back-end isn't always perfectly clear. They're terms often used to describe aspects of the web industry. The front-end is also referred to as the client-side and is sometimes considered "web design". The back-end of the web industry is often called the server-side. Often when someone says they're a "web developer" they're saying they work on the back-end of sites. While that explanation seems simple, the line between the two is often blurry. Here are some basic guidelines to help tell the difference between the front-end and back-end or at least be able to begin to understand what someone does when they say they're a "front-end developer."

Front-End

The front-end is everything involved with what the user sees, including design and some languages like HTML and CSS. Most of the web courses created at Digital-Tutors will be for the front-end and focused on design, but there are already a bunch of front-end specific courses available at Pluralsight as well. There are a lot of different jobs associated with the front-end. Keep in mind that a lot of these titles are subjective, and while front-end developer may mean something at one company, it can mean something completely different at another company. A common front-end job title is "web designer." A web designer, you guessed it, designs websites. The job title of web designer is pretty broad, though. A web designer could just be someone who designs the sites in a program like Photoshop or Fireworks and will never touch the code. But in another location, a web designer could do all the design comps in Photoshop, and then be responsible for creating all the HTML and CSS (and sometimes even JavaScript) to go along with it. A User Interface (UI) Designer is basically a visual designer and is generally focused on design. They're not usually involved in the implementation of the design, but they might know light HTML and CSS so they can communicate their ideas more effectively to the developers. User Experience (UX) designers work in the front-end and study and researches how people use the sites and make changes through a lot of testing. A front-end designer or developer can create a site without any back-end development. The sites they would create without a web developer, or using the back-end, is a static site. A static site is something like a site for a restaurant or hair salon. It doesn't require any information to be stored in a database. The pages will almost always stay the same, unless it's time for a redesign. A front-end developer may be required to have a grasp on testing, as well as be well versed in HTML, CSS and JavaScript. This person may or may not have experience with creating the design in a design program. A different version of this title is front-end engineer. Specific front-end languages like "JavaScript developer" are also considered front-end developers. [caption id="attachment_27350" align="alignnone" width="800"] Image by Wikimedia user Victorgrigas[/caption]

Back-End

The back-end, or the "server-side", is basically how the site works, updates and changes. This refers to everything the user can't see in the browser, like databases and servers. Usually people who work on the back-end are called programmers or developers. Back-end developers are mostly worried about things like security, structure and content management. They usually know and can use languages like HTML and CSS, but that's definitely not their focus. Back-end developers, or at least back-end development, is required to create a dynamic site. A dynamic site is a site that's constantly changing and updated in real-time. Most sites are dynamic sites, as opposed to static sites. Facebook, Google Maps and this blog are all considered dynamic sites. Blogs are dynamic sites, since their content is constantly changing and updating. A dynamic site requires a database to work properly. All information, like user profiles or images they've uploaded, or blog posts, are stored in the database. Web developers work with programming languages like PHP or .Net, since they need to work with something the database understands. The code they write communicates with the server and then tells the browser what to use from the database.

In Conclusion

Hopefully by now you've got a little better of a grasp on the differences between the front-end and back-end in the web industry. It can be a confusing topic, especially since there's not really an industry standard for what's always in the front-end and what's always in the back-end. However, there are also a lot of people who work in and understand both the front-end and back-end. Those people are often called "full stack developers". If you're still a little confused about the difference between the front-end and back-end, always remember that the front-end is related to the browser and everything sent to it. If it's got something to do with a database, then it's back-end related. Check out Pluralsight's Front-End Web Development: Get Started course if you're looking to delve a little deeper into front-end languages, especially if you're already comfortable or familiar with HTML, CSS and JavaScript. Or if you want to do a little more research, check out these comprehensive posts on everything to know about becoming a software developer or web developer.

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Difference Between Front-End & Back-End Developer

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Two terms thrown around a lot in the web industry are front-end and back-end. It can be a little frustrating since the difference between the front-end and back-end isn't always perfectly clear. They're terms often used to describe aspects of the web industry.

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What's it for?

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Does Blogging Still Work In 2019 | Neil Patel

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How everything around you is connected.