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Glow points:
Thank you for giving me the editing right.
A good attempt has been made to analyze the industry which was badly hit during the pandemic outbreak.

Areas for Improvements:
The description of economic indicators must be based at least two years so that you are able to understand analyze the trends and the underlying reasons.

The government support in terms of monetary incentives and handouts need to be stated too.

What is the significance of the hotel industry to Singapore's economy? This requires further discussion.

What is Next?
Work on the points mentioned and reflect them in your PowerPoint Slides.

Collate the key points from both analyses and prepare your PowerPoint Slides.

Cheers!
Josh Nathan

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Everyone was able to work better and more smoother with better communication and get the work done.

i think that we can still improve on is to take initiative or be more responsive.

One interesting fact that i have learnt is that despite the ongoing pandemic, singapore is still able to keep afloat despite the small country

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Everyone managed to complete their allocated parts before the deadline which I really appreciate. Also,  everyone  was receptive to feedbacks.

I think it would be good if all of us try to be more participative and involved during our meetings. We can do so by unmuting our mics.

One interesting fact that i have discovered is Singapore's quick response in providing help to individuals who are/were affected by the pandemic. For example, coming up with SkillsFuture for retrenched individuals to allow them to upskill.

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-  Affected local and international hotels; especially SMEs, going out of business, therefore affecting the livelihood of Singaporeans as they are left without a job while some choose to retrench workers to save cost while the business operations still continue. Leading to the next point.

- The unemployment rate for Singaporeans and permanent residents (PR) in 2019 are 3.1% and in 2020, 3.9% and in 2021, 3.5%. On the other hand, the unemployment rate for non-Singaporeans are 0.9 in 2019, 1.1 in 2020 and 0.8 in 2021.

- This indicates that the pandemic has caused by hotels to retrench locals as they cost more to hire, showing an increase in unemployment rate of locals and PR at 0.8% from 2019 to 2020 and a considerable drop of 0.4% from 2020 to 2021. While for foreigners, the unemployment rate increased slightly from 2019 to 2020 is 0.2% and from 2020 to 2021, a slight drop of 0.3%.

- As seen from above, even though both unemployment rate dropped from 2020 to 2021, more locals and PR are still out of job than foreigners. Showing that employers prefer foreigners to Singaporeans or PR, might be due to cost cuttings and current employees taking on more tasks to replace the retrenched workers.

- Hotels choose to focus more on sanitizing rooms and the laundry after each use which adds a burden to their expenditure, therefore, retrenching workers, to save cost. Coupled with the government measures to abide by the social distancing rules, this means lesser workers are required to be on-site. Leading to the next point of workers wages.

- Based on the monthly income earned for those employed before deduction of CPF, their salary decreased from $2,457 in 2019 to $2,340 in 2020.

- The Covid-19 pandemic may have contributed to this hotels cut costs by lowering workers' salary or retrenching. With this, it leads to the next point.

- Inflation in Singapore has been generally increasing over the years with only a small dip in 2020. In 2018, it was 99.438%, increased to 100% in 2019 and a small drop to 99.818% in 2020.

- Singaporeans reaction to the Inflation was that they spent lesser on the different categories, in 2018, it was 0.4%, in 2019, it increased to 0.6% and dropped significantly to -0.2% in 2020.

- Linking back to the income earned, Singaporeans earned lesser in 2020 than 2019, therefore, they would want to save more and avoid spending; spending on staycations and recreational activities. Also, given that inflation is bound to increase yearly, the goods and services would get more expensive each year. Singaporeans would want to switch to cheaper alternatives or consume lesser of the same goods and services; instead of a 3 days staycation in a hotel, they would cut it down to a day or two.

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I like how we were able to connect our points this time round for a smoother flow of content.

I think that there is still room for improvement on the responsiveness when we review each other's work

One interesting fact that i learnt was that it is possible to learn things outside of your job scope even with a stable job, as i always thought it would just be an enhancement of what you already know.

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I like how we can easily distribute the work and get things done.

I think we can improve on the elaboration part to deepen the analysis of the hotel industry.

One interesting fact that I have discovered was the inflation rate over the years has been steadily increasing but dropped slightly in 2020.

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https://www.stb.gov.sg/content/stb/en/media-centre/media-releases/Singapore-Tourism-Sector-Emerges-From-2020-With-Greater-Resilience-and-Reinvention.html

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The ruthless march of COVID-19 throughout the globe is first and foremost a human tragedy, affecting the health of hundreds of thousands of people. The consequences of measures taken worldwide to curb the pandemic are having a growing impact on the global economy. This article aims to offer key highlights on the impact being felt by the industry due to factors including, but not limited to , the migratory nature of the hospitality work force and the pause on global travel , tourism and restaurant services.

Accounting for the unprecedented travel restrictions, the United Nations World Tourism Organization expects that international tourists will be down by 20% to 30% in 2020, when compared to the last year. To put this into context, they also drew a comparison from the SARS outbreak in 2009, which led to a decline of just 0.4% of the international tourist market. The hospitality industry accounts for 10% of the global GDP.

Disruptions to production, initially in Asia, have now spread to supply chains across the world. All businesses, regardless of size, are facing serious challenges, especially those in the aviation, tourism and hospitality industries, with a real threat of significant declines in revenue, insolvencies and job losses in specific sectors. Sustaining business operations will be particularly difficult for s mall and m edium e nterprises.

In India: The hospitality industry is likely to be hit hard. Experts suggest that domestic hotel companies will face a weak Q4 FY20 and a weaker Q1 FY21. March has borne the brunt of many large-scale cancellations across the corporate, MICE and leisure segments. Tier 2 and tier 3 hotel markets in India continue to witness a small erosion in business for now . O ccupancies in at least the first half of March were only partially lower despite the spread of the virus in some states,

In Europe: Industry experts have attempted to predict the effect upon the global hotel industry for 2020, estimating a profit decline of 11-29%. The KHN , which represents bars, cafés and hotels , has said that the emergency measures to limit the spread of the virus are already causing a serious impact. Cancellations have risen by almost half - the KHN survey found that hospitality owners believe that they could make losses of 33% due to the emergency measures put in place by the government.

Compared to 2019 figures, occupancy is down by as much as 68%. As China was the first market to deal with the coronavirus, it is also the first to show signs of stabilization. As per data, 87% percent of the country's hotels are now open and occupancy is beginning to rise.

Other countries: Hotels across the U.S. are experiencing unprecedented booking cancellations due to the pandemic , which could eliminate up to four million post s ( t his accounts for 50% of all hotel jobs in America). The average occupancy in Italy is down by 96% ; t he United Kingdom is down by 67%.

The W orld Travel & Tourism Council has recently warned the COVID-19 pandemic could lead to a cut 50 million jobs worldwide in the travel and tourism industry. As per an Oxford economics study, Asia is expected to be the worst affected and data suggests the industry could take many months to recover.

Following travel bans, border closures and quarantine measures, many workers cannot move to their places of work or carry out their jobs which has effects on incomes, particularly for informal and casually employed workers. Given the current environment of uncertainty and fear, enterprises are likely to delay investments, purchases of goods and the hiring of workers. As per data, the impact on the Indian hospitality industry could render a majority of the people in hospitality in India, jobless. As a result of this pandemic, the Indian tourism industry is looking at pan India bankruptcies, closure of businesses and mass unemployment.

Overall, it may be that the nature of hotels and restaurants will change to leaner and more efficient operations, where a balance between smart and skilled labour is sought after. Due to fear, a large part of the labour force is seeing a domestic-mass immigration, which means a majority of the front line staff at hotels will have moved back to their native areas . Temporary work forces will be the first to shrink, after which the impact will be felt by permanent employees as hospitality companies may be hard - pressed to cut costs. This may lead to a large number of people changing their industry to go where the cash flow is quicker. This global exodus could have a severe impact on the talent pool and may not recover until confidence is reinforced by employers and governments alike. Only through a compassionate approach taken by businesses can the workforce be saved.

With the incumbent lay-offs, it is possible to offer upskilling opportunities to front-line staff, so as to beef up their resumes and increase their probability in securing a job at the time of the market up-turn. This could curb mass-migration to the other industries that could increase the gestation period of the hospitality market's recovery phase by reducing specialized workforce. In this scenario, the training and upskilling of a replacement batch would take a longer time to recover - causing companies innumerable issues. However, innovative methods can be applied to aid the market in boosting and preserving the numbers for when the market finally normalizes.

Up-skill

Creating opportunities for hotel employees to add value to their skill-sets could build confidence in hotel companies, as layoffs can be expected by all major and minor hotel companies. Hyper-local hotels may see the largest number of layoffs due to the popular asset-light model, where large number of operating units, scattered across countries, could be written off all at once. This will bleed out a vast number of hospitality employees into an already difficult market. Individuals who can upgrade their skill sets by way of enrolling in speciality-specific courses could benefit greatly.

Offering routes such as 'Recognition of Prior Learning' opportunities to qualified hospitality front-line professionals could accelerate the process in re-skilling individuals, hence preparing them for roles in hotels and other hospitality - related operations in an environment where lean , yet skilled operations will be required.

Hosting online classes in order to make up for lost time during this period could be highly advantageous for students and institutions. This would allow institutions to re-group and conduct live sessions, ensuring some cash flow and reducing the stress on their respective plans for their cohorts. Modern L earning Management Systems allow the hosting and remote delivery of their content via a simple self-learning approach or a one-to-many classroom style delivery. Technology that is currently available to us allows for a lot of creative methods to ensure continuity in learning that will surely see the light of day as necessity always breeds innovation.

At no point in history has such an incident occurred, where businesses in almost 200 countries have been paralyzed due to a common factor. Only time will truly tell the full impact of COVID-19 on the global business scenario. The landscape of hospitality could possibly change , and in order to stay relevant , we must find creative ways to secure our industry. A vast amount of research on global hospitality trends is being shared on the internet, which can help inspire paradigm - shifting ideas. However, adoption of those ideas by the market will be key in finding the light at the end of the tunnel. It is possible that employers and governments who remain connected and concerned about their resources decide to retain a majority of their people , thereby reducing the stress on their HR cycle and giving them the competitive advantage.

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COVID-19: Impact on the hospitality workforce

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The ruthless march of COVID-19 throughout the globe is first and foremost a human tragedy, affecting the health of hundreds of thousands of people. The consequences of measures taken worldwide to curb the pandemic are having a growing impact on the global economy.

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Industries adapted to the domestic audience and operating models, while doing their part in the national effort against COVID-19.

Singapore, 1 February 2021 - Despite enduring its toughest year on record, Singapore's tourism sector has taken strides to reimagine its offerings and experiences, while supporting nationwide efforts to tackle the COVID-19 pandemic. Tourism-related companies have benefited from various government support measures to transform their products and offerings, while building new capabilities to position themselves for future growth opportunities.

Mr Keith Tan, Chief Executive, Singapore Tourism Board (STB) said: "Singapore's tourism sector has had to fight for survival in 2020. Our tourism businesses have displayed immense resilience and adaptability throughout this difficult period, reinventing their business models and leveraging technology to find solutions in a COVID-19 world. I am also grateful for their commitment to keep Singaporeans safe and well. STB remains confident in Singapore's position as one of the world's safest and most attractive leisure and business destination, and the long-term prospects of Singapore's tourism sector. While mass international travel is unlikely to resume in a major way in 2021, STB will continue standing together with our industry partners to prepare for recovery and to start building a better and more sustainable future for tourism."
Contributing to COVID-19 efforts amid adversity
Due to unprecedented global travel restrictions and border closures, Singapore saw a decline in both visitor arrivals and tourism receipts in 2020. Visitor arrivals (VA) fell by 85.7 per cent in 2020 to reach 2.7 million visitors (nearly all from the first two months of 2020), while tourism receipts (TR) declined by 78.4 per cent to S$4.4 billion in the first three quarters of 2020.

Even during this difficult year, tourism businesses played a key role in Singapore's battle against COVID-19. Hotels offered their properties for various accommodation purposes, including Government Quarantine Facilities, Swab Isolation Facilities and Stay-Home Notice Dedicated Facilities (SDFs). For example, more than 70 hotels have served as SDFs at various points in since March 2020. As of 31 December 2020, SDFs have accommodated more than 80,000 Persons on Stay-Home Notice, with the support of over 2,300 frontline workers in the hotels industry.

The Integrated Resorts also contributed in other ways. More than 2,000 Resorts World Sentosa staff served at the Community Care Facility at Singapore EXPO and MAX Atria, and the Big Box warehouse mall. They managed operations, provided meals and packed care kits. Marina Bay Sands donated around 15,000kg of food to The Food Bank and packed 15,000 care kits for migrant workers and low-income families affected by the pandemic.

To help contain the outbreak in migrant worker dormitories earlier last year, the cruise industry provided the world's first migrant worker dormitory on cruise ships as accommodation for more than 8,200 workers who had recovered from COVID-19. Around 600 cruise industry workers and business partners including Genting Cruise Lines and SATS-Creuers Cruise Services were involved in the operation between April 2020 and September 2020.

Many tourist guides stepped up as Safe Distancing Ambassadors (SDAs), capitalising on their people and language skills to urge compliance to safe management measures (SMMs). Since 7 April 2020, about 150 tourist guides have served in this capacity at tourism precincts, hotels and other tourism establishments. In the coming months, STB expects to grow this group to over 250 SDAs as activities such as business and leisure events gradually resume in Singapore.
Re-opening tourism safely
As Singapore's economy gradually re-opened in the second half of 2020, the tourism sector faced a new challenge: working out how to resume operations safely while providing meaningful customer experiences. STB engaged industry stakeholders to develop their re-opening proposals and implement the necessary SMMs. As of 25 January 2021, 45 attractions, 270 hotels, and 1,686 tour itineraries have received approval to resume operations.

From November 2020, Singapore also piloted cruises with enhanced safety protocols and no ports of call for two of Singapore's homeported cruise lines - Genting Cruise Lines and Royal Caribbean International. To rebuild consumer confidence and demand for cruise, STB established the world's first CruiseSafe Certification - a mandatory audit and certification programme for cruise lines before they commence sailing. As of 31 December 2020, 33 cruises carrying over 42,000 passengers have been completed with no reported incidents of COVID-19 transmission on board.

Many tourism establishments have also been certified SG Clean, a national mark of excellence that indicates our businesses adhere to high standards of environmental public hygiene on their premises. As of 25 January 2021, STB has issued more than 1,390 SG Clean Quality Mark certificates to tourism-related premises.
Resuming MICE and leisure events
From 1 October 2020, STB began accepting applications for organisers to pilot MICE events of up to 250 attendees. As of 31 December 2020, Singapore has held 29 MICE event pilots, with the first being the Singapore International Energy Week in end October 2020.

Singapore also developed testing protocols for foreign delegates and other visitors arriving for events such as TravelRevive and the ONE Championship events, to safeguard public health. MICE and leisure event organisers also had to adapt, innovate and leverage on technology to reimagine what events would look like in a COVID-19 environment. As a result, a number of lifestyle and sporting events adopted hybrid formats for the first time, from the Singapore Food Festival to the Standard Chartered Singapore Marathon 2020.

Please refer to Annex A for examples of notable MICE and leisure events held in 2020.
Stimulating demand for tourism
With international travel at a standstill, domestic demand became critical to support tourism businesses. In July 2020, STB, Enterprise Singapore and Sentosa Development Corporation rolled out the SingapoRediscovers campaign to rally locals to support tourism businesses and promote hidden gems and experiences in Singapore. As of 31 December 2020, there were 1,145 promotions offered by 213 merchants.

To complement the SingapoRediscovers campaign, STB launched the S$320 million SingapoRediscovers Vouchers (SRV) scheme in December 2020. As of 1 January 2021, over 300,000 Singaporeans had used the SRV scheme to make bookings with Singapore hotels, attractions and tours, spending S$35.9 million in SRV redemptions and out-of-pocket payments.

STB also forged new partnerships with e-commerce players, banks, payment gateways and online travel agents (OTAs), including Visa, DBS, Expedia, Klook, Airbnb Experiences and Mastercard, to promote Singapore tourism offerings, exchange insights and enhance visitor experiences.
Maintaining mindshare
To ensure that Singapore remains top of mind even while travel is curtailed, STB's regional offices launched new initiatives to engage our fans and strengthen Singapore's brand image around the world. STB partnered with technology, media and tourism industry players in key source markets to jointly promote Singapore as an attractive destination for future travellers.

Please refer to Annex B for details on STB's overseas initiatives.
Supporting industry transformation
Since the start of the outbreak, STB has worked closely with industry partners to chart a new path for the tourism sector. In February 2020, the Tourism Recovery Action Task Force (TRAC), comprising tourism leaders from both the private and public sectors, was set up to develop and implement joint recovery strategies. TRAC helped to identify opportunities arising from COVID-19, driving and implementing measures to co-create recovery plans and instil confidence in Singapore's tourism sector.

The Alliance for Action on Enabling Safe and Innovative Visitor Experiences under the Emerging Stronger Taskforce (EST) [1]was formed to explore and pioneer new ways to facilitate safe and innovative visitor experiences in a COVID-19 environment. Co-led by Mr Lee Seow Hiang of Changi Airport Group and Ms Kwee Wei-Lin of Singapore Hotel Association, the Alliance comprises industry stakeholders and government agencies. It developed its first prototype for safe tradeshows and exhibitions, safe itineraries, as well as digital enablers, which was trialled in November 2020 at TravelRevive. In addition, the Alliance also successfully launched COVID-19 insurance coverage to provide added peace of mind for visitors to Singapore.[2]

Our MICE businesses also took the lead in transforming their own sector. To guide the industry in developing innovative hybrid business models and pathways for new capabilities, the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) collaborated with STB and Enterprise Singapore to launch the Event Industry Resilience Roadmap. This established best-in-class standard for safe business events comes with an industry-led accreditation SG SafeEvent programme[3] that has certified over 200 SG SafeEvent ambassadors.

STB and the Singapore Hotel Association supported the hotels industry's efforts in upskilling their workers. Compared to 2019, the number of trainees funded under the Training Industry Professionals in Tourism (TIP-iT) scheme more than doubled in 2020. This is testament to our tourism businesses' commitment to upskill employees to future-proof their workforce. To alleviate manpower challenges and provide job expansion opportunities, the hotels industry, including Grand Hyatt Singapore, PARKROYAL on Kitchener Road and Raffles Hotel, implemented job redesign initiatives to train existing employees in new skills that allowed them to be redeployed to other areas outside of their specialisations.

To accelerate recovery and rebuild for the future, STB unveiled a series of programmes and partnerships in 2020.

In April, a S$20 million Marketing Partnership Programme (MPP) was launched to support marketing efforts by tourism businesses to build demand, alongside the Singapore Stories Content Fund (SGSCF) to encourage content creators to create compelling stories about Singapore. To date, 260 tourism businesses have benefited from the MPP and 20 projects have received funding from the SGSCF.

With support from STB's various initiatives and grants such as the Business Improvement Fund (BIF) and the TIP-iT scheme, tourism businesses were able to innovate and adapt. STB also developed tools to further accelerate the pace of industry transformation, including the Tourism Transformation Index (TXI), and the Singapore Tourism Analytics Network (Stan). To build new digital capabilities, STB partnered digital players such as Facebook, LinkedIn, Airbnb Experiences and Amazon Explore to conduct online Masterclasses or workshops for the tourism industry. Please refer to Annex C for details on initiatives to support innovation and industry transformation.

Tourism workers and businesses have benefited from economic-wide measures to support jobs and livelihoods impacted by COVID-19. These include rental waivers, property tax rebates and temporary bridging loans. In 2020, over 7,000 tourism businesses received support through the Job Support Scheme (JSS) to retain local employees.

STB also provided support to defray third-party professional cleaning costs by tourism-related establishments impacted by COVID-19 cases. As at 31 December 2020, 57 grant applications had been approved.

Looking ahead

Even with the development of several vaccines, it will take time for mass leisure travel and traveller confidence to return. Therefore, we expect tourism arrivals and tourism receipts to remain weak in 2021.

In 2021, STB will continue to support quality tourism businesses to sustain key capabilities and build new ones, and to innovate in order to meet evolving consumer needs and emerging travel trends once cross-border travel resumes in a significant way.

STB will also continue to support local jobs and create opportunities for the industry to thrive in the new environment by encouraging domestic advocacy and building domestic demand.
Annex A - MICE and lesisure events in 2020

TravelRevive- powered by ITB Asia & STB

Significant moves have been made to resume large-scale international MICE events with TravelRevive- powered by ITB Asia & STB in November 2020. This was the first major international travel tradeshow to take place physically in Asia Pacific in the current COVID-19 environment, with local as well as foreign attendees and exhibitors. It saw close to 1,000 local and international on-site attendees, of which 65 were foreign attendees from 14 countries in Asia, Middle East and Europe, as well as over 450 virtual attendees. Three MICE MOUs were also inked during TravelRevive, to set up two Regional Headquarters and launch a new event in Singapore. Such collaborations are a boost to the MICE industry and demonstrate that international event organisers remain confident in Singapore's position as a Global-Asia node for MICE, and as launchpad for regional expansion. STB and SACEOS co-organised the Singapore MICE Forum (SMF) and MICE Connect as well, bringing together industry leaders to discuss the latest developments in the Singapore MICE and events industry.

Milken Institute Asia Summit

TheMilken Institute Asia Summit took place from 8 to 10 December 2020. The physical event on 9 December attracted 183 delegates, including 19 foreign attendees from India, UK, US, and the Philippines.

ONE: REIGN OF DYNASTIES

ONE: REIGN OF DYNASTIES was the first international sports production pilot involving international professional fighters to take place in Singapore behind closed doors. Following this, ONE's Inside the Matrix on 30 October 2020 was the first sporting event with a live audience of 250 spectators, and was among the first to pilot the use of COVID-19 antigen rapid tests.

Standard Chartered Singapore Marathon 2020

The Standard Chartered Singapore Marathon 2020, held from 27 November to 6 December, adopted a hybrid race format that included a virtual race experience with augmented reality routes that showcased the best of Singapore's iconic sights. The Grand Finale drew more than 12,000 participants, with virtual participants from close to 70 countries.

Singapore Food Festival (SFF)

STB introduced the first virtual Singapore Food Festival (SFF),bringing on board more than 25 F&B partners with a line-up of live masterclasses featuring local and award-winning chefs representing Singapore's finest F&B establishments, virtual food tours, SFF food merchandise and limited-edition food bundles. It saw over 500,000 unique viewers around the world, and won two awards at the Marketing Events Awards 2020 for Best Content Creation for a Virtual Event (Gold) and Best Virtual Event (Bronze).

Christmas Wonderland 2020

Christmas Wonderland 2020 at Gardens by the Bay also returned in a hybrid format. The physical event, titled the Walk of Lights, featured eight stunning light installations, complemented by a virtual experience with interactive activities, performances, and festive shopping. More than 100,000 people attended the physical event and its virtual Christmas world received more than 1.5 million views.

Annex B - Initiatives by STB's regional offices

Americas

In the US, Conde Nast Travel (CNT) recognised Singapore as the first global destination for their New Standard for travel. STB Americas reached over 33 million US and Canadian viewers through custom-curated content across CNT's print, digital and social channels, extending Singapore's credibility as a safe and exciting travel destination. Together with Phil Rosenthal, host of Netflix's top-rated food and travel programme Somebody Feed Phil, STB Americas also organised virtual meet-and-greet sessions for 400 top-tier US media, influencers, travel trade, and devoted foodie and explorer fans. During the sessions, Phil reminisced with Singaporean personalities such as Tan Kheng Hua, Chef Bjorn Shen and KF Seetoh on the Singapore episode, as he enthusiastically promoted the city's vibrant food culture and modern architectural feats.

Annex C - Initiatives to support inovation and transformation

Tourism businesses could tap this fund to redesign their business processes and improve productivity. For example, iFly Singapore will use the funds to implement a facial recognition and QR code scanning system to automate guest registrations, check-ins and the purchase of photos and videos. Informa Tech has also used the fund to pivot ConnecTechAsia (CTA), one of Singapore's top 5 largest trade shows, to an online event. The BIF-supported virtual exhibition with AI business matching solutions enabled close to 7,000 attendees to network virtually and engage in live keynotes and Q&A. More than 300 exhibitors also showcased their products on a virtual exhibition floor.

Businesses also used the fund to adopt innovative solutions to enhance cleanliness and hygiene standards. For example, Copthorne King's Hotel Singapore is implementing a Smart AI & IOT Security Access Control to allow the hotel team to remotely control balcony doors within guestrooms to reduce transmission risk. The hotel also adopted an Antimicrobial Anti-Viral Coating solution that reduces the time needed to clean and disinfect high touch and common areas by coating these touchpoints with an enhanced self-cleaning photocatalytic surface treatment, which eliminates common bacteria and viruses. Also, GP Hotel Management is implementing a contactless temperature screening system with facial recognition capabilities across their 23 hotels under the Fragrance Hotel, ibis budget and Parc Sovereign brands in Singapore.

Training Industry Professionals in Tourism (TIP-iT)

The scheme supported tourism businesses to upgrade and upskill their workers. Compared to 2019, the number of trainees funded under TIP-iT more than doubled in 2020. This is testament to our tourism businesses' commitment to upskill employees to future-proof their workforce. For example, Park Hotel Group tapped the scheme to upskill 458 staff and improve service standards across its properties, F&B outlets and corporate office. STB granted 132 SkillsFuture Study Awards to employees in the tourism sector in 2020, which was a two-fold increase compared to 63 awards given in 2019. This demonstrated that employees in the tourism sector are committed to developing and deepening emerging and specialist skills as part of our resilient workforce.

Tourism Transformation Index (TXI)

The Tourism Transformation Index (TXI) is a self-diagnostic tool for companies to assess their strength and weaknesses pertaining to digital transformation and benchmark themselves amongst industry peers. To date, 105 tourism companies have benefited from TXI, which included receiving tailored recommendations to programmes that can advance the state of their company's digital transformation.

Singapore Tourism Analytics Network (Stan)

The Singapore Tourism Analytics Network (Stan) was launched to help industry stakeholders tap data to guide their business decisions. Businesses in the tourism industry can use Stan to conduct data visualisations, analysis, exchange and collaborate on data analytics projects with other industry stakeholders. Armed with deeper consumer insights, they will be able to make data-driven decisions to tailor their marketing, products and services to serve customers' needs.

Data Analytics SHift Programme (DASH)

The Data Analytics SHift Programme (DASH) was launched to upskill the industry in data analytics. DASH helps local tourism companies build their capability in data, so as to improve business performance in a structured and sustainable manner. Representatives from participating companies will be trained in digital transformation and data analytics skills, and then supported in planning and implementing data projects within their companies. 10 companies have participated in the DASH programme to date.

[1] The Emerging Stronger Taskforce (EST) was formed under the Future Economy Council (FEC) to review how Singapore can stay economically resilient and build new sources of dynamism to emerge stronger from COVID-19. The EST is co-chaired by Minister for National Development, Mr Desmond Lee and Group CEO of PSA International, Mr Tan Chong Meng, and comprises members from various sectors, including businesses and trade associations and chambers.

[2] AIG Asia Pacific Insurance Pte. Ltd., Chubb Insurance Singapore Limited and HL Assurance Pte. Ltd., have developed travel insurance products which provide at least S$30,000 in coverage for Covid-19 related medical treatment and hospitalisation costs.

[3] The programme will be extended to enterprises in the venues, organisers and supplier segments in 2021. To help business owners to build agility in their business models, SACEOS also introduced a business model assessment tool and masterclasses. Together with Workforce Singapore, SkillsFuture Singapore, NTUC, STB & SACEOS jointly signed a Memorandum of Understanding on the Capability Building Network on a roadmap for MICE workforce transformation.

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Singapore's tourism sector emerges from 2020 with greater resilience and reinvention

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Industries adapted to the domestic audience and operating models, while doing their part in the national effort against COVID-19. Singapore, 1 February 2021 - Despite enduring its toughest year on record, Singapore's tourism sector has taken strides to reimagine its offerings and experiences, while supporting nationwide efforts to tackle the COVID-19 pandemic.

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Macroeconomics Prelim Analysis [Based on 4 key sources of information]

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Macroeconomics Prelim Analysis [Based on 4 key sources of information]

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1. Economic Situation from 2018 to 2020/2021 [Constance]
- Real GDP in the hotel industry has fallen quite drastically, from 7.1% in 2018 to 0.1% in 2019 and -28.7% in 2020.  This shows that the peak of real GDP is 2018. The GDP undergoes a considerable drop from 2018 to 2020, causing a recession. Hence, the GDP is negative.

- Caused by the Covid-19 pandemic which started in late January, 2020, in Singapore. Borders were shut and international tourists were not able to frequently travel to Singapore for holidays and work. As the Hotel Industry heavily relied on foreigners to earn revenue by filling up rooms for an extended period of time, the industry has been severely impacted, causing them to have little revenue as they turn to locals.

2. General price level situation in Singapore [Shafinaz]
-Overall inflation jumped to 3.2 per cent on a year-on-year basis, up from 2.5 per cent in September.

-Tuition and other fees, as well as prices of recreational and cultural services, also saw larger increases.

Singapore's electricity and gas tariffs are set to increase in the first quarter of 2022

- The electricity tariff will grow by an average of 5.6 per cent or S$0.0133 per kilowatt-hour (kWh) from Q4 2021 levels. This is due to the price increase of oil. Hence, there is a cost-push inflation

- Hotels heavily depends on electricity. Therefore, the rise in the price of electricity will affect the hotel industry negatively.

-"SP Group attributed the rise to higher fuel costs, as around 95 per cent of Singapore's electricity is generated using imported natural gas at prices indexed to oil prices."

3. Labor market in hotel industry in Singapore [Kingston]
- Due to the ongoing pandemic, Singapore experienced the worst recession in 2020. Due to Covid-19, Singapore went into lockdown which resulted in a major drop in the visitor's arrival of 85.7% and tourism receipt by 78.4% to a total of 4.4billion in the first three quarters of 2020. Which leads to the next point on cyclical unemployment.

- Cyclical unemployment: Due to the recession, there was a total of 2,340 layoffs in the second quarter and 2,270 in the third quarter according to MOM as of 15 sept.

- Hotels now provide spaces for different purposes such as Quick Test Centres, Swab isolation facilities and even SHN. Hence, they did not have enough manpower as there was more workload.

- This led to a rise in underemployment. Due to the overwhelming number of SHN individuals, people from other industries were tasked to assist the SHN crowd.

4. Government Measures: Covid-19 impact on the hotel industry [Skylar]
- Despite the declining rate of employment, more job opportunities were created. For example, Marina Bay Sands implemented the Vaccinated-differentiated safe management measures (VDS) for stricter measures. At each hotel lobby, staffs will sit outside to count the number of people entering each hotel room. This resulted in more manpower needed to control the flow of people.

- The government gave out $320 million worth of SingapoRediscover Vouchers(SRV) to Singaporeans, which helped to boost hotel sales as hotels were eligible for the voucher use. Since there was a huge drop of people booking hotels due to the pandemic as people were afraid of the virus, the vouchers gave a boost to the hotel industry.

- The staffs were able to increase their employability. In 2020, the STB and Singapore Hotel Association funded two times more students as compared to 2019 for the Training Industry Professionals in Tourism (TIP-iT) to train the employees and prepare them for future changes. Grand Hyatt Singapore, Raffles Hotel and other hotels redesigned job initiatives to teach their existing staff and let them experience things that are outside of their specialization to have more job opportunities and flexibility as well.

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Key Info. Source [1] (refer to visualising data)

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Key Info. Source [1] (refer to visualising data)

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Economy - National Accounts, Employment & Wages and Prices (eBook of Statistics)

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MACROECONOMICS PRELIMINARY ANALYSIS

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Glow Points:

1. A good choice of the industry chosen on the back of the lingering Covid-19 Pandemic Outbreak.
2. A good attempt has been made to analyze the industry, especially highlighting the impact of Covid-19 on the occupancy rates.

Areas for Improvements:
1. You will have to be more careful when choosing articles for analysis. Articles that have an advertising/publicity stance/focus may not be suitable to analyze the industry objectively.
2. Overall, the analysis lacks depth. One way to analyze the industry is to have a clear structure based on the requirements for the project. With the structure in mind, you will become more focused on getting relevant information. A suggested structure may include:
a. Introduction - here, after stating the market structure, you can describe the type of hotels we have in Singapore, mention some of the names, the star-category, the designer hotels, the thematic hotels, the heritage hotels, and boutique hotels. Describe their characteristics, i.e the type of guests, how do differentiate their services, besides accommodation, what other services they provide, etc
b. What are the determinants of demand for hotels in Singapore?
c. What are the determinants of the supply of hotels?
d. What factors influence the elasticity of demand for hotels.
3. Someone in the group has to facilitate the discussions and consolidate to ensure that there is a clear focus throughout. It would mean you spend more quality time getting the job done.

What is next?
There is no need to edit the Stage 1 Padlet with my comments. However, you should incorporate them when you consolidate major points for your final stage of the Powerpoint presentation.

Next week, I will go through your project brief and share with you our expectations for the next stage of macroanalysis.

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https://www.businesstimes.com.sg/government-economy/hotels-roll-with-the-punches-to-keep-rooms-occupied

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I like how all our meetings were kept short; discuss on how to delegate the work and only had meetings when necessary.

I think we improve more on our communication with each other.

One interesting fact that I have discovered about the hotel industry is that most of the hotels have a rich history and their revenue has been steadily increasing over the years.

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I like how although we don't discuss much but we are able to build on each other points and give constructive feedback to help each other

the areas that I feel needs to be improved is that we can arrange a time for meeting in advance

One thing i actually found interesting is the challenges faced and how they overcome their difficulties that i wasnt aware up until today

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What i like about our team is that we were able to decide on which member does what quickly and the call we had was quite straight forward.

I think we can improve more on showcasing our points i felt that it was hard to understand some ideas during the call, and likewise i think you all felt it was hard to understand mine too.

One thing i have learnt and felt was interesting during this research is that there are still hotels opening even despite the current covid situation. And there are many more hotels that are still planning to open.

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I like how our discussions are kept short but at the same time. This gives us more time to do our individual researches.

The areas that can be improved on would be by being more responsive in both our group chat and during our group calls. Also, last minute work should be avoided.

One interesting fact of the industry discovered is the way hotels are adapting and innovating during this covid-19 period. For example, they have been marketing their rooms differently such as encouraging 'Workcation'. Workcation allows one to take a break from their usual place of work.

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https://www.channelnewsasia.com/singapore/singaporediscovers-vouchers-local-tours-hotels-offers-595646

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SINGAPORE: Some tourism companies here are cautiously optimistic about the benefits of the SingapoRediscover vouchers, with hopes that they will give a further boost to business after the recent resumption of tours and hotel stays.

The Singapore Tourism Board (STB) announced on Wednesday (Sep 16) that every Singaporean aged 18 and above in 2020 will receive S$100 worth of SingapoRediscovers vouchers, which can be used on staycations, attraction tickets and tours.

They can be used between December this year and the end of June next year, and more details on the redemption mechanism will be announced in November.

Tour operators CNA spoke to said they are expecting more business from the vouchers, launched to support the local tourism industry, which has been battered by COVID-19.

Founder of Oriental Travel and Tours Stanley Foo told CNA he has already received several inquiries from interested customers keen to use their vouchers on their tours.

"I think moving forward, what we are planning to do is to come up with a series of tours that will attract locals, because we are mindful that most locals ... are looking for unique experiences," he added.

Currently, the company's offerings include its Creepy Tales Of Singapore paranormal activity tour, as well as tours to Pulau Ubin.

"So we cannot have the traditional tours. We need to come up with something more unique, something that will attract them to spend their tourism vouchers," said Mr Foo.

While he expects that the company will definitely see an increase in bookings after the vouchers are launched in December, he is not sure how big the spike will be.

Adding that he estimates an increase in bookings of about 30 per cent from the vouchers, Mr Foo said he thinks hotel stays will be the most popular use of the vouchers, over tours and tourist attractions.

"And staycations don't come cheap. S$100 is not a lot of money, once you stay in a hotel it's game over already, you still have to top up some money. And children are not given the vouchers, only adults. So a young couple with some young children below 18 ... what can they do with S$200?" he added.

A young couple with no children is even more likely to spend the money on a staycation, he added. "And once they spend it on a staycation that means they will not spend it on tours anymore. I would think that maybe 20 to 30 per cent of the population might spend it on tours. A good 50 per cent maybe on staycations, and another 20 to 30 per cent on attractions."

Founder of Let's Go Tour Singapore Robin Loh shared Mr Foo's prediction that tour companies may not be the primary beneficiaries of the vouchers. While the scheme is "very good news", he is "a little bit unsure" whether it will give his business a very big boost.

"I think the very standard way Singaporeans may use the vouchers would be for a hotel stay, a staycation," he told CNA, adding that the hotel sector would probably get "the lion's share" of the vouchers.

Noting that hotels are seeing high demands for their rooms, Mr Loh said: "It's players like us - tour agencies at large whether big or small - we are the ones that's really suffering, and not really getting much traction.

"I really hope very much that these vouchers will help us, but I'm a little bit unsure because it's really dependent on the spending pattern of locals, whether they would just go for a staycation - the easiest way to spend it."

Speaking to CNA, Ngee Ann Polytechnic senior lecturer in tourism Michael Chiam said Singaporeans are likely to use the vouchers across the different sectors, as they have "diverse interests".

"For example, families with young children and seniors may want to go for a staycation whereas the younger crowd may be more keen on joining a walking tour."

However, more popular hotels or attractions are likely to see an increase first before others benefit from the spill-over demand, said Mr Chiam.

"It is important that all hotels or attractions curate packages that will attract and draw the local consumers so that they can benefit from the SingapoRediscovers campaign."

Hotel manager of boutique hotel Lloyd's Inn Mr Kelvin Soh said the hotel has tied up with online booking platform Klook to promote SingapoRediscovers.

STB and Klook recently launched a S$2 million marketing partnership to promote local tourism and lifestyle offerings under the SingapoRediscovers campaign.

The hotel also plans to allow the vouchers to be used and stacked for all package bookings, which offer food, spa treatments and a staycation within the room.

This "offers the guests great value for money" as these packages are priced at discounted rates with the hotel's partners, said Mr Soh.

Hospitality businesses have been seeing more activity since the Government allowed the resumption of local staycations, he added, and the industry can expect "a slight boost" in business with the S$100 vouchers.
MORE STAFF TO DEAL WITH RISE IN BUSINESS?
To appeal to local clientele, tourism companies have had to make changes to their programme lineup. Some even expect to expand their team to accommodate more bookings.

With the expected increase in business, Mr Foo of Oriental Travel and Tours intends to grow his team of freelance tour guides and hire more full-time administrative staff.

"We think that once the tourism vouchers are out we will get quite busy and maybe with some paperwork and all the different bookings that will be going on, so we are looking to hire administrative staff," he added.

During the "circuit breaker" period, Mr Loh and his team got together to prepare to resume operations with new programmes targeted at locals. When they were allowed to reopen their tours in July, the tour company launched a programme to tour a kelong, or traditional fishing platform, and the response has been "pretty good", he added.

The team also launched an educational tour series targeted at parents with young children, touching on topics in the school syllabus.

"We are actually in a constant mode of content creation, trying to reach out to as many locals as possible. We also hope that in doing this, we have more to offer and possibly have a bigger chance of landing the vouchers users," said Mr Loh.

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Tourism companies preparing strategies to benefit from SingapoRediscovers vouchers

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SINGAPORE: Some tourism companies here are cautiously optimistic about the benefits of the SingapoRediscover vouchers, with hopes that they will give a further boost to business after the recent resumption of tours and hotel stays. The Singapore Tourism Board (STB) announced on Wednesday (S

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Budget hotels in Singapore are outpacing their five-star counterparts by a number of measures.

They are being built at a greater pace, and they are also fuller.

More are in the pipeline for 2013 and 2014, as demand for budget travel continues to grow.

And with new attractions like the Marine Life Park at Resorts World Sentosa to attract visitors, industry players see positive outlook for the sector.

Days Hotel is the latest so-called economy hotel to arrive on Singapore shores.

Set to open end of December, the 14-storey hotel has 405 rooms, catering to budget conscious travellers who are looking for value. A stay in this room costs around S$160.

The growth of intra-regional travel and low-cost airlines are driving the new wave of cheaper accommodation.

Jonas Ogren, Area Director - Asia, STR Global, said: "A lot of those travellers are looking for a mid-scale to budget type property more so than a luxury one. There is an increased need for that kind of hotel and Singapore has been lacking, particularly in branded and internationally-recognised budget product."

Located mainly in outlying areas, data provider STR Global says occupancy in economy hotels has outpaced the 84.3 rate of the overall market.

For instance, Fragrance Hotels which operates 23 properties in areas like Geylang and Aljunied - averaged 90 per cent occupancy in the third quarter of 2012.

And even with over 10 economy and mid-tier hotels coming onstream from 2013 until 2014, experts say there's enough demand for budget hotels to go around.

Jonas Ogren added: "Short-term it probably will impact them a little bit. But when you look at the percentage increase and the number of rooms, even though you have two or three new hotels coming into that sector, it's not a huge increase in supply. So from a medium- to long-term, I think they will do just fine."

Lim Chee Chong, CEO of Global Premium Hotels, said: "To stay competitive, we have more variety and range of product being offered - be it our partner or traveller. We have the advantage of different location offerings, different product range and we cater to a wider range of travellers. We constantly upgrade our hotels to look fresh, clean and new to attract travellers."

Business and leisure travellers from the region pay between S$70 and S$150 a night for a stay at Fragrance hotels depending on location.

Still, experts say budget travellers tend to look beyond the price.

Aaron Hung, Director of Partnerships, APAC, TripAdvisor, said: "Sure, they are concerned about the cost. But more than normal travellers, they would be even more keen to find out the quality."

Online travel portal TripAdvisor says most travellers will not book a hotel without checking the reviews first.
Source : Channel NewsAsia - 6 Dec 2012

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Demand for budget hotels soars as budget travellers increase

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Budget hotels in Singapore are outpacing their five-star counterparts by a number of measures. They are being built at a greater pace, and they are also fuller. More are in the pipeline for 2013 and 2014, as demand for budget travel continues to grow.

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With over 400 hotels and 64,00 rooms available in Singapore, the hotel industry is expected to grow with newer hotels despite the covid-19 pandemic as they expect an increase in demand for hotels soon. Big competitors such as JW Marriott Singapore South Beach and The Fullerton Hotel are affordable and luxurious, which keeps the industry rolling. As of 2016, the hotel industry was $3.5b value-added.

https://www.myskillsfuture.gov.sg/content/portal/en/industry-insights/industry-detail.Hotel-and-Accommodation-Services-15631.html
https://mothership.sg/2021/04/new-hotels-singapore-pandemic/

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Find out the industry overview, job roles, career pathways and skillsets required in different industries.

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https://www.timeout.com/singapore/hotels/best-luxury-hotels-singapore

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The best luxury five-star hotels in Singapore

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Treat yourself to an indulgent staycation at these best luxury stays in the Lion City money can buy

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https://www.straitstimes.com/singapore/consumer/hotels-stay-resilient-amid-covid-19-pandemic-hospitality-staff-honoured-for

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SINGAPORE - Even with Singapore's visitor arrivals plummeting to the lowest in about four decades due to the Covid-19 pandemic, hotels have remained resilient, taking on new roles and catering to new demands.

Operating as venues for those serving stay-home notice (SHN), offering staycations and work-from-hotel packages, and redeploying staff to other roles were some of the ways hotels adapted to adversity, said Minister of State for Trade and Industry Alvin Tan on Wednesday (March 10).

As at the end of last year, more than 70 hotels had welcomed over 160,000 guests serving SHN, with the support of over 2,300 workers in the hotel industry, he added.

Other hotels took the chance to upskill and train their staff during this lull period, reflecting the value they placed on their workers.

"Such commitment to self-improvement will continue to reap rewards," Mr Tan said.

He was speaking at the National Kindness Awards - Service Gold ceremony, where 120 hospitality staff from 68 hotels were recognised for their outstanding service.

One of the award winners is Mr Mohammad Nurul Amin Mohsinul Azam, 36, who is from Bangladesh and a junior supervisor at the Conrad Centennial Singapore.

Being fluent in Bengali, Mr Amin translated letters and signages in the hotel for Bangladeshi guests who were under quarantine. For instance, he informed them that they had to take their temperature and download the TraceTogether app.

His enthusiasm did not waver even with the death of his mother last year. Mr Amin was unable to be at the funeral due to travel restrictions.

"We have a responsibility to both our jobs and our family. I could not go back but I prayed for her," he said.

Noting that many hotel employees such as Mr Amin have been separated by borders from their families, Mr Tan recognised the sacrifices they made to continue serving guests.

The staff have also taken on new duties, such as hotel managers doubling up as servers in food and beverage roles, or event management staff assisting with bartending.

"These are measures that our hotels had to undertake in order to open up and deliver a positive guest experience," said Mr Tan.

In its 26th edition, the Service Gold award is organised by the Singapore Kindness Movement and Singapore Hotel Association. This year's ceremony was held at Furama Riverfront.

During the event, hoteliers shared how they adapted their operations to serve Singaporeans as more of them have gone on staycations since phase three began on Dec 28.

General manager Tarun Kalra of The Warehouse Hotel noted how over 40 high touch points identified in the hotel had to be cleaned regularly to provide guests with a safe environment.

Ms Jacqueline Poey, hotel manager of Fairmont Singapore and Swissôtel The Stamford, told reporters that the hotels now offer contactless check-in, reducing check-in times and contact between staff and guests.

"There is a separate queue for mobile check-ins... Normally a check-in is between three to five minutes, but right now, a (mobile) check-in is less than one minute," she said.

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Hotels stay resilient amid Covid-19 pandemic; hospitality staff honoured for service

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SINGAPORE - Even with Singapore's visitor arrivals plummeting to the lowest in about four decades due to the Covid-19 pandemic, hotels have remained resilient, taking on new roles and catering to new demands.

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Microeconomics Prelim Analysis [Based on 4 key sources of information]

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Microeconomics Prelim Analysis [Based on 4 key sources of information]

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1. Market structure of the hotel industry. Monopolistic competition is visible. [Skylar]
Support from key sources:
There is a difference in marketing. In Singapore, it is clear that Marina Bay Sands and Resort World Singapore has better marketing strategies than the other hotels in Singapore. Advertisements for staycation with bundles are often spotted on social media.

Product differenciation is highly visible. location wise, and structure of hotel buildings and interior. For e.g.
- MBS (known for the ship on top)

- RWS equarius hotel with themed rooms for halloween this year and is at harbourfront
- Four seasons hotel has elegant furnishing and the hotel rooms are surrounded by Asian antiques

2. Availability of Substitutes: High price elasticity of demand [Shafinaz]
- There are plenty of substitutes for hotels in Singapore. When the price of their desired hotel increases, consumers can simply look for a cheaper alternative using hotel booking platforms.

- “A lot of those travellers are looking for a mid-scale to budget type property more so than a luxury one."

- This suggests that consumers are price sensitive

- Example: A luxury hotel such as Marina Bay Sands hotel can be substituted with a mid-ranged hotel such as Fragrance Hotel. Hence, high price elasticity of demand.

3. Price Determinant: Demands of staycation will increase within the years due to the distribution of Singapore Rediscover Voucher [Kingston + Constance]
- STB announced on Sep 26 2020, all Singaporeans above 18 will receive RDV which will boost hotel stays during covid period.

- With the vouchers, the price of the hotel room per night will be reduced. Hence there would be an increase in demand.

- It is estimated that 50% or more of young adults will spend their SRV on staycation to replicate overseas travelling amidst the covid-19 period.

4. Demand of hotels increase as more people are receiving SHN for contracting covid-19 [Skylar]
- Due to the increase in number of cases, the government has worked with hotels for people with SHN to stay

- Hence, there was an increase in the demand of hotels as rooms are needed to be allocated to the increasing number of covid patients

- It was seen that in 2020, 67,000 hotel rooms (more than half of the number of hotel rooms in Singapore) were allocated for people to stay after they had contracted covid.

5. Number of Buyers: The demand for hotel rooms dropped as Singapore sees less travellers [Shafinaz]

Due to the pandemic, Singapore has imposed a travel ban. Hence, the decrease in the number of travellers.

This affected the demand of the hotel rooms heavily

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MICROECONOMIC PRELIMINARY ANALYSIS