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Tori's synergy is her big curly hair, therefore a clear mid shot of her is on the front cover, so that the synergy is easily recognizable, for me the tattoo was the synergy so having a close up and half of her face been shown where the synergy is visible is ideal.

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I liked the idea of her album which showed cut off sections of her body, In my digi pak I also decided to do this but just cutting half of her face rather than sections of her body. As can seen below, only Taylor's face is shown but cut off from her lips and onwards.

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I do think that my ancillary products would be attracted to all audiences as I made it very neutral to both sexes. My target audience was teenagers mostly girls, I believe it catered for them very well also. My influences did come from Taylor Swifts album '1989', for instance she used her own handwriting font whereas I used typewriter handwriting font.

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For the website, I do think it was successful at promoting the artist and the new album 'EUPHORIA' , I personally was impressed on how I included the music video which played at the begining of the website when one enters.

There were images used in the website from the actual footage of the music video, audience being able to recognize them as linked products

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I believe my main and ancillary texts are very successful, although there are few tweaks I would have suggested for the music video.

However, overall I am satisfied with the end result, esspecially my Digi pak, from not knowing how to use Photoshop, I accomplished making the Digipak from scratch within two days. However I have developed skills in Photoshop, but I would have like to have learnt the basic and more for using Photoshop so that my skills would have shown through at the end result. As my digipak was quite simplistic and not too complex.

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On the music link on the website, the Digi pak is availible on this section to listen , therefore the audience can connect the artist with music and website and other ancillary products.

As a result, the audience can recognise them as linked products, there cleary is a visual link between the music video and the ancillary products.

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Having this as the background will help the audience make links to the music video easily.

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The great blue wall in Shoreditch, which was popular from the audience feedback in the music video, therefore I thought I could in cooperate this in to my digi pack. I used it as CD and on my back cover, but I changed the visibility so that the background was not as punchy and vibrant as its quite detailed and all attention would be drawn to it. Because I wanted the focus to be on the artist and the synergy

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This is the original image I used on the inside of my digi pak, instead of using the picture the way it was shot, I decided to use an extreme close up of her eyes, where the tattoo was clear and visible. This was so the audience can easily recognise the synergy and make a direct link with the website and music video.

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This is the original image I used for my ancillary products on the front panel of my digi pak, but I cropped the picture so that half of her face is shown, where the recognizable feature is visible.

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When deciding how the synergy will be presented in the production pieces, I had to make sure there were clear visual links to connect all three, from website to the promotional packaging of the Digi pak and the actual music video.

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Join the web's most supportive community of creators and get high-quality tools for hosting, sharing, and streaming videos in gorgeous HD with no ads.

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A direct link to my website

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This is a screen shot of my website, once you enter the website, the music video plays at the background, so instantly the audience are making a connection to the ancillary.

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT (VIDEO) AND ANCILLARY TEXTS (DIGIPAK/BAND WEBSITE/ADVERTISEMENT)?

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT (VIDEO) AND ANCILLARY TEXTS (DIGIPAK/BAND WEBSITE/ADVERTISEMENT)?