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Showing our artist at different angles in front of a white screen again promotes the artist which is the purpose of the video and ancillary, therefore both the ancillary and video combined is effective.

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How effective is the combination of your main product and ancillary text

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How effective is the combination of your main product and ancillary text

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For the combination of the main product and ancillary to be effective and complimentary there must be synergy between products, I have done this in various ways.

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Another characteristic I have used is the use of my artist as the main focus.

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Another characteristic I have used is the use of my artist as the main focus.

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This also helps establish strong brand and artist identity and links throughout the products. The artist, Celina, is the main focus of the digipak and website and also performs a solo in the chorus of the music video to emphasize her importance as an artist.

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I have also  used a black and white them throughout my ancillary products to also create synergy.

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I have also  used a black and white them throughout my ancillary products to also create synergy.

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I have used a black and white theme throughout my digipak and website as it is also representative of my artists image and genre, this image will also help the target audience relate to the artists sophisticated brand image. It also helps maintain links and brand identification through all the products.

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2 Panel CD Photoshop_ inside cover_ finalpsd

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I have used the same font throughout my digipak and website to create synergy and links and promote my artist.

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I have used the same font throughout my digipak and website to create synergy and links and promote my artist.

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I have chosen to use this font as it is feminine yet bold and sophisticated so I feel it accurately represents my artist, this is portrayed through the genre, music style and plots of the music video. I feel this will attract the target audience as they will find this image relatable and personable.