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When designing a poster the most important thing to take
into consideration is the emotional impact, the emotional impact a poster will
have on different individuals is an important element to consider. This element
should be used to bring positive results and should be taken into account so as
to avoid a counterproductive effect. A poster may not reach the personal
perception of every individual, but it is possible for them to cover certain
aspects that are directly related to a specific group. This is called
segmentation. For example, colours: colours do not have the same effect on men
and on women and this effect will also vary according to the different
cultures.

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The biggest
advantage of using posters is that they can be put just about anywhere and seen
by almost anyone. Posters can be strategically located to target a particular
market sector. For example, take-out restaurants might prefer to situate
posters near busy bus stops or train terminals to target hungry commuters.

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Having multiple posters in
one location is a good way to increase brand visibility. It's quite normal to
see entire rows of the same poster lining the side of a street or subway.
Bombarding people with imagery will ensure the message is going to sit in their
heads long after they have viewed the poster.

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People who are viewing posters
are already actively engaging in their surroundings. Whether they are standing
at a bus stop or lining up at the local nightclub, people are likely to notice
posters out of sheer boredom. A clever poster will have a call-to-action phrase
that propels the viewer to take action as soon as possible. This could be in
the form of making a phone call, visiting a shop or navigating to a website

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Posters
provide a logical and cost-effective way of communicating to a particular
target market. When placed correctly, attractive posters can lure nearby people
into a specific event and alert them of an upcoming product or service. Posters
have the ability to stick in viewers' minds and can be a great tool for small-
to medium-sized businesses to use to increase brand awareness. Posters are
cheaper than common forms of advertising such as print, radio and television.

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Advertising is really important for a business and can
persuade, promote or sell whatever is being sold, and in this case it’s a
festival, so the posters that I created had to reflect the type of atmosphere
and mood that we want our festival to project to the public.

The posters that I created are very colourful and vibrant
they give a very friendly and approachable feel to it

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Lastly to add to the overall appearance of the street, the brick wall of the building on the left would be brightly decorated by painting each brick with colours forming a rainbow that extends to the length of the wall.

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The right to marry is the one significant difference between the legal treatment of same-sex and heterosexual relationships in Australia. Although same-sex marriage remains controversial, there has been a shift in community and political opinion and the issue is likely to be on the new Parliament’s agenda. Same-sex marriage has been on the political agenda in Australia for several years, as part of the broader debate about the legal recognition of same-sex relationships.

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Influenced by the roads to recovery sign, we developed the name for our projected “Road to Acceptance”  which inspired me to create a logo of similar aesthetic qualities to theirs.

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As I 'inspected' the site, I noticed that the sun rose from the right and set on the left. This perfect and gradual change of light throughout the day would slowly move the shadow of the building on the right and replace it with the projection of the rainbow coming from the left. This demonstrating acceptance, hope and the idea of a brighter happier future.

The slow changing of the sun also symbolises how things wont instantly change and may not even seem like there's a difference being made.

However, every step of the way counts towards a better and brighter future.

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Created using InDesign, I altered certain aspects of their design to suit the ideas of our project. In my design I used more curvy lines to create an all over rounded appearance in contrast to the harsh and sharp lines used in the original.

This demonstrates flexibility, choice and equality.

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Hypothetically, the project would build up support using promotion and advertising whilst also inviting the local community and surrounding areas down to  21 Mayfair St, West Perth in order to present to them our “Road to Acceptance” street art mural. We hope to captivate the audience and influence there values and ideologies on the LGBT community as well as same-sex marriage so that the Australian public can fight for marriage equality and push towards a new era where homosexuals and heterosexuals have the same marriage rights.

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The original idea for the appearance of the street was to paint everything on the right side different shades of grey, giving a dark cold depressed feel. And everything on the left painted in bright colours of the rainbow.

Partly still following this idea, I changed it to something I found suited the idea of acceptance more interacted with its environment.

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The idea of this project is to raise awareness and bring support towards the LGBT community in order to give them the same rights we all have when it comes to marriage. Being homosexual doesn’t change the love you have for someone and therefore should not change the right you have of same-sex marriage. We hope to educate society on what needs to be changed in Australia and give the LGBT community, what is so rightfully theirs.

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This is what I ended up sticking with. By creating a clear rainbow coloured shade and hanging it down the length of the street, we are left with an ephemeral constantly changing piece that interacts with the area.

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Using a simple design that fits the look my other group members have gone for this poster advertises the event and shows the address so the public can come and see.

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A Street Art Mural

Posters/Flyers

Social Media Outlets

Merchandise

Short/Viral Film

Website/Forum Page

Mobile App

Advertisement

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Because of the large, open space and the high walls, along with the fact that it is a good spot for sunlight I found this to be the ideal spot for our project

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Just like on a stage, setting is everything.

To find the perfect spot for this I first had to keep in mind what every member of the group was planning to do, the right spot needs to give them full creative freedom. Secondly I looked for a place that is large and can fit multiple people who would be coming to see the attraction. Lastly it needed to be in a central area which wouldn't be constantly crowded on a normal day.

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YouTube is the most popular video sharing website in the whole world. So posting the short film online makes it easier for people to spread the word and share it with their friends and family. The term viral video is used quite often to explain when a video gets a lot of attention through mass amounts of views, likes and shares. With this short film being connected to the project and the hype it's getting from the different merchandise, advertisements and social media campaigns. The video can gain a lot of media coverage with it being viewed and shared between millions around the world,

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Screenshot of scene 11

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This is the script for the short film/viral video. The film is about a journey of two gay males named Ben and Zac. Ben who is rebuked by the people around him because he is gay. Then there is Zac who's homosexuality is accepted by his family and friends. The film follows these two characters and how they develop and what they go through growing up as gay males. Then how they both meet each other in front of the Road to Acceptance street art, changing their life forever and their 'Road to Acceptance'

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The following are some tests that I made using Photoshop. Using the logo and graffiti art designed by Francine, I pasted them onto sweaters, phone covers, and backpacks. These were just basic tests, for the actual store I will have a wider range of products and designs that would attract buyers and better communicate our message.

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The following is a website that lists the best online marketplaces based all around

the world. Considering we have no one to fund our project, I plan to sell our products on existing websites rather than creating one, as that would be a cheaper option.

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Once upon a time, it was considered insane to compete against eBay. If you sold custom-made goods like clothes or jewelry, you sold at flea markets on weekends, and eBay the rest of the time. The idea that anyone would shop anywhere else for your handmade merchandise was silly.

But anyone who's shopped on eBay knows how tough it can be to find certain goods. A search for "vintage t-shirt" may turn up more than 300,000 results, very few of which are either vintage or t-shirts. As a merchant, sellers find themselves competing with a huge number of competitors, ranging from junk resellers to mass producers peddling knockoffs.

Sensing an opportunity, Etsy launched quietly in 2005 and has carved out its own little empire in the form of an alternative marketplace devoted to the sale of handmade (and vintage) items only. Without all the riff-raff, sellers have a better opportunity to stand out--and hopefully make more sales.

While it's

quite large, Etsy's 12.3 million listings are dwarfed by eBay's 300 million. In the relatively small realm of homemade and vintage sales, however, Etsy has become a juggernaut in its own right--and is attracting competition of its own. For now, though, Etsy remains considerably larger than all its major competition combined.

We looked at five marketplaces--both big and small--for sellers of homemade, handcrafted, and vintage items. Here's how they measure up, and which ones are where you might consider offering your personally carved tiki idols and handmade bridal veils to the masses. And don't forget: No rules prevent you from cross-listing items on several sites--you don't have to choose just one.

Etsy

If you're a crafter, Etsy should need no introduction. More than 875,000 merchants run shops on the site, with 12.3 million products available at any one time. Visit Etsy, and you'll find getting around is pretty easy. A list of major categories (Candles, Quilts, Geekery) runs down the left rail, while a selection of hand-picked, curated items can be found in an ever-evolving grid on the home page. Listings are clean and easy to understand, and shipping costs are clear and visible. A variety of checkout systems are supported, including Etsy's newest, homegrown payment processing option. And if you want to go mobile, Etsy has both an iPhone app and a Web-optimized version of the site ready.

Etsy has set the bar for what is and isn't allowable for sale on most sites for handmade goods, and most of the sites we looked at follow Etsy's lead pretty closely. Merchandise falls into three main categories: handmade items, vintage items, and crafting supplies that can be used to make items in the first category. While it's not a major focus of the site, food sales are also allowed (consisting primarily of cookies).

Etsy is the only site in this roundup to charge listing fees, but at a flat 20 cents per item, they aren't significant unless you're selling very inexpensive merchandise. When the sale is complete, Etsy collects an additional 3.5 percent commission.

The bottom line: Etsy is clean and easy to use, and it's obviously beloved by both shoppers and sellers. If you're selling handmade merchandise, you almost certainly need to be on Etsy.

DaWanda

DaWanda, based in Germany, is the second-largest marketplace in our comparison: It features 130,000 registered merchants, compared to Etsy's 875,000. While there is certainly a critical mass of shoppers from all over the world here, you'll note that all items are priced in euros, not dollars--even if both buyer and seller are in the United States. That may be a plus if you're trying to build a European audience, but it will probably turn away domestic buyers concerned about getting hit with foreign currency charges on their credit card.

DaWanda has no listing fees--though the company says it will be adding them this year--but it does charge a 5 percent closing fee on sold items, which is considerably higher than the 3.5 percent you'll pay at Etsy.

As Europe's largest marketplace for handmade items, DaWanda is a growing company with an expert understanding of the complicated legal, taxation, and business considerations of the Euro region. That might not matter if you just want to sell baby bibs to Midwest moms; but if you're a crafter with your eyes set on a bigger prize, it's worth a look. After all, what business--large or small--doesn't want to "go global" these days?

Bonanza

Heavily focused on higher-end clothing and fashion, U.S.-based Bonanza has just 25,000 registered businesses. But its 4 million listed items put its total inventory at about a third the size of Etsy. Even though that means your store might have more trouble standing out, that's good news for shoppers, as deep racks may keep customers browsing the site longer. Just as in the real world, no one wants to shop at a store where the merchandise looks thin and picked over.

Bonanza supports copious checkout options and has no listing fees, but it does charge a 3.5 percent closing fee. Another option unique to Bonanza is its Managed Merchant program, which the company describes as "a valet service for your booth." Sign up for it, and Bonanza will do some of the heavy lifting of creating listings for you, adding metadata such as color, brand, and material information.
Next page: More on Bonanza, plus Zibbet, iCraft--and site stats and data.

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The 5 Best Online Marketplaces for Selling Handmade Goods

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Once upon a time, it was considered insane to compete against eBay. If you sold custom-made goods like clothes or jewelry, you sold at flea markets on weekends, and eBay the rest of the time. The idea that anyone would shop anywhere else for your handmade merchandise was silly.

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Merchandising has a lot of advantages and is great for creating a brand name and spreading messages.

Merchandise allows our artwork to stand out from the rest, especially when it comes to street art.

It basically converts basic everyday products into a message.

The interesting visuals will undoubtedly attract, engage viewers and entice curiosity. Although making money is not the purpose here, money made from this can go towards funding campaigns and events that support gay rights.

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Use hashtags to create further social discussion, repost and retweet.

With Instagram and the interconnectivity that hashtags provide, audiences can interact with the event and spread the social discussion. An idea might be to repost or retweet on twitter what users have to say when using the hashtag online. This can give them a certain interactivity with the conversation and feel a greater sense toward helping fight the cause. We can also link the Instagram with the website and use these user images as a live information/ photo feed, Instead of re-uploading everything from one social platform to another.

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Run ad campaigns, target intended audience and demographic. Use similar Facebook pages to find liked minded people.

Through facebook I can run ad campaigns and target our ideal audience through targeting users that are involved with similar facebook pages (eg OutinPerth magazine) that I think the event and the cause will appeal to most.

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Present through: Magazines (Xpress mag, OutinPerth mag), Community boards, Community and weekend newspapers, Shopping Centres etc. Resonate through social media platforms.

Combining the symbolic typography and logo, I’ve reinforced our intended message across all platforms. Using a familiar logo across all social media creates a relation for the audience to recognize. I also wanted to replicate the street atmosphere feel that would be evident on the day of the community festival/ peace protest in the City, so that punters would know what to expect. The use of the protest signs above the brick wall were to reinforce the 'peaceful protest' activities that would be on display at the event. The use of graffiti and subjective play on words is intentional in gaining interest with the youth and younger generations that also may be influenced if new legislation towards gay marriage was to pass in the future.

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The storyboard is a visual representation of the script and how the shots will look for the filming of the short film.

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• Community Poster and Flyers.
• Advertising campaigns through Facebook and Instagram

My role through my discipline of advertising and graphic design was to come up with a poster and social campaign to raise of awareness of the event and in turn, the cause. I formed together the poster with the intent to present them through community newspapers/ magazines (e.g. Xpress Magazine or OutinPerth magazine, which is WA’s premier gay and lesbian news publication)/ brochures and flyers. and would distribute them around the CBD, on community boards, and around all major shopping centers. The poster and imagery will be used in conjunction with the social media platforms and campaigns that would lead audiences to our website, mobile app, Facebook, Instagram, merchandising, YouTube, twitter or any other channels that would deem necessary. To tie the event together it’s vital to create a discussion and raise awareness through social media, therefore creating Facebook and Instagram campaigns would likely be the most effective way to advertise for our chosen audience and demographic. I think aiming towards the Australian youth and younger generations in Perth would be of most benefit due to the increase and importance of young people being able to marry legally to the same sex. Through the use of graffiti in our typographies and reinforced on the poster it would appeal more to a street-wise youthful citizen and would likely grab a younger person’s attention more than an adult’s. The ‘rebellious-youth’ stereotype would be an audience we’d try to appeal to due to their initial interest in resisting to conform to societies rules. We could target certain street wear shops and hangouts to display our posters and give out flyers around those spots which feeds directly to our chosen demographic.

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Gay marriage has become a very common and trendy topic among western societies,

even more so after it became legal in the US, and other countries around the world. My group liked to take this opportunity to create an artwork that promotes love and acceptance towards gays in today’s society. My contribution to this project will involve merchandising and advertising our message. The point of merchandise is not to make money, but rather to spread the message and equality among everyone.

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When the group began the project I went and found a location which would be ideal for the project.

Along with this I was a part of the advertisement helping promote the event with designing posters.

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"Road to Acceptance" has a minute short film/viral video representation that is posted on YouTube. The short films purpose is to promote the street art since it will feature the street in the film, but as well it will also give more meaning to the term "Road to acceptance". It does this by being a moving image representations of the words "Loathing" and "Acceptance" which are the two words featured in the street art. The two characters are also physical portrayal of both "Loathing" and "Acceptance". This video will not only give awareness to the community about accepting LGBT, but also teach the LGBT community to accept themselves.

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I looked at the aesthetics for this project, focusing on the overall appearance of the street. My role was to take photos of the site and illustrate over the top to create a visualisation of how our idea would look at that particular location.
Found by Daniel. 21 Mayfair Street in West Perth is the site we have chosen for this project.

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For our project to have an affect on the community, it must be able to captivate, inspire and teach audiences the underlying messages and lessons illustrated by our ideas and concepts.

I just researched our idea and overlapped it with others to see if it would work and if the project would be successful.

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I illustrated the graffiti art that would go on the walls of the mural. They are a representation of how people’s actions heavily affect a person.

I designed the logo for our cause. The design is simple enough to be memorable yet unique enough to be interesting. I also designed the website as well as the mobile version of it. I focused on its functionality and purpose as well as aesthetics, while keeping up with our theme.

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The app is a mobile version of the support forum. It holds the same design characteristics, such as the logo and the rainbow. It is more colourful and vibrant seeing as its going to be compact on a mobile. It is still simple as the focus is its functionality. The buttons are placed on the button for easy access and manoeuvring.

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The website is a support forum for the LGBT community. It is a platform that provides support and stability within the inter web. It encourages users to get together and act as a family. They can also keep up to date with dates and events community. There is also an inspiration page for those who are seeking comfort whether they’re just coming out or if they’re just having a bad day.

The overall design is simple and yet still holds features unique to the cause, such as our logo and the rainbow. The design is quite plain in order to focus the attention on its functionality. The inspiration page however is Pinterest inspired which is evident with the layout. It is aesthetically pleasing and a different way to organise the information.

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The design is simplistic in order to be able to stand out. The heart illustrated is not conventional or even, which is a representation of no matter how much people judge this type of love, it can still rise up to the challenges and discrimination in order to be a beautiful and colourful thing. The two men illustrated are common signifiers within society, this is used to make the logo more memorable for its purpose and cause. The overall design uses a lot of lively colours, to replicate the rainbow symbol, however this is done in a bearable fashion.

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This was inspired by the iconic rainbow symbol associated with the LGBT community. It is colourful and vibrant. It is seamless which gives it that carefree vibe which people get they are comfortable with themselves. It consists of soft angles and curves to depict the easiness they feel within themselves.

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This was concrete inspired. There are visible cracks within the body of the piece. This communicates how words and actions have the ability to break a person. The piece has a muted, monochromatic colour scheme which gives it that dark vibe. The angles are quite sharp to signify the harshness that some people endure. The concrete can also be symbolic of a person’s strength. It is a metaphor that no matter how strong a person is, they will always have a breaking point.

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Discipline: Creative Advertising and Graphic Design

Project Role: Community Poster and Interactive Social Media

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Discipline: Digital Design

Project Role: Advertising

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Discipline: Product Design

Project Role: Merchandise

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Discipline: Acting

Project Role: Event promotion

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Discipline: Screen Arts

Project Role: Short film/Viral video

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Discipline: Graphic and Digital Design

Project Role: Typography and Web Design

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Discipline: Photography and Illustration Design

Project Role: Photographing chosen location and illustrating street appearance.

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Discipline: Economics/International Relations

Project Role: To research the concept and outcome of the project