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This video gives a general overview of the concept of market segmentation. It outlines the fundamentals of segmentation and gives examples of multiple types of strategies. It gives the example of segmenting a market for buyers of ketchup providing a basic explanation in order to get a general understanding of what segmentation is.

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4 Main Types of Market Segmentation & Their Benefits

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This video outlines the four main types of market segmentation. These types are demographic, geographic, behavioral and psychographic. The narrator explains these concepts along with giving examples of each. She also explains the pros and cons of each type.

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This video gives a real world explanation of the segmentation strategy used by McDonald's. They mainly use demographic marketing

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This video comes from a marketing professor at MIT. The professor outlines how to do market segmentation with primary research from customers. He goes in depth about how to talk to current and potential customers to better understand their what they are looking for in a product.

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This video discusses the different variables to analyze when segmenting a market. It explains the difference between these variables and how to utilize them appropriately. It also talks about different scales of strategies such as micro or macro when determining what to do in a certain market.

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This video outlines the basics of what a target market is and how to figure out the target market for a specific product. She goes over multiple basic strategies on how to find a target market. This includes making an educated guess based on segmentation, using small investments in multiple markets, and basing your market on other existing products.

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How To Create a Target Marketing Strategy with Examples (Attract your Target Audience in 2019)

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This video gives a detailed account of how to further develop a targeting strategy. She provides multiple important keys as well as examples to further explain how to use them. She explains the importance of asking "why" when targeting in order to ensure that the strategy is successful.

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This video discusses the four different types of marketing strategies. These are undifferentiated, differentiated, concentrated and micro marketing. He explains the difference between these strategies along with when and why to use each type.

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This video gives insight into target marketing in more of a digital sense. He gives examples of how a content creator or media company can identify their target market and increase traffic.

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This video explains market targeting at a more advanced level with more details. She explains the criteria for determining a market meaning it needs to be measurable, substantial, accessible and differential. She also explains the different ways of selecting a market segment to use for a certain target market.

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This video outlines the very basics of what a market position is. It gives some real world examples of different marketing positions.

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This video gives more details on what brand positioning is as well as how to find a position and create a positioning statement. He provides various examples from large brands about their position and positioning statement. He also provides a template on how to create a positioning statement.

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What is Positioning? Market Positioning Explained | Points of Parity and Points of Differences (26)

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This video discusses positioning objectives as well as differences between positioning strategies. He explains seven different objectives when positioning. He explains point of parity versus point of difference. He also gives examples for both of these as well.

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Seth Godin’s Approach to Market Positioning Is Genius

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This video discusses a marketer named Seth Godin's alternative strategy for positioning. He explains how to map out the current market and find a position that is not currently occupied. He explains how occupying this space as well as helping potential customers when your space does not fit them.

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This video provides a more detailed look at positioning and strategies. She discusses three key strategies to a successful positioning strategy and goes very in depth with examples and explanations.