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Calvin's Classic Cleaner

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The original logo design had bubbles representing the apostrophe. The critique we received was that it would be better for those to be in black to keep consistency of color and design with the rest of the type in the logo.

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Move the scent logo further up because the empty space looks a little weird. Maybe move the barcode as well.

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For our design, we wanted to create a more stream-line and Mrs. Meyer's-inspired brand. We wanted to make it look more like a high-end, all-natural brand. We decided to make a more antique looking logo so as to appear that the company has been around for a while. We then took a similar approach to the packaging design and made sure to keep it simple. In all of the brands that we researched, we saw that every one of them had a simple word mark and packaging, so we wanted to mimic that to make sure we could be a competitor. Overall, we really like the design and if we saw it on the shelf, I'd definitely at the very least look at it to see what it was.