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For this assignment I chose a retailer which needed invigorating in order to succeed in the current retail environment. Within this document I produced work on SEM, Link building, Google Ad's and Retention marketing. As well as this, I produced a new website homepage for the brand (slides 27-33) welcome email (slides 34-35) and a loyalty program (slides 42-47)

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This was my final assignment from my Digital Marketing course and I believe is my best one. My aim was to create a sustainability collection for Dior and produce a pop-up shop outlining the risks and staffing concepts. Not only this but I have to come up with a unique launch event to promote this concept where I created an event timeline RACI model and objectives (slides 42-54) I researched various influencers to decide on my influencer campaign as well as other social media mock-ups and strategies (60-78) Towards the end of my assignment I create a website wireframe for my brand and its new collection (slides 100-105)

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One of my favourite assignments where I chose a brand and came up with a new campaign to promote. In slides 26-32 shows some of the social media mock-ups I created as well as email marketing content. Within this document you will find other pieces such as a promotional calendar and a campaign overview.