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I would consider using the platforms which were underestimated, for instance, TikTok, but considering Instagram and Youtube quickly introduced Reels and Shorts to keep users I would also analyze the potential of the platforms which are already in use.

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I would try TikTok and also Twitter since the trend according to the platforms usage is increasing. Additionally, LinkedIn also would benefit to some extent targeting those on the professional platforms.

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Tiktok to reach the younger generation with wider outreach

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May be interesting to use some other social media platforms as tiktok, to read younger audiences-, and whatsapp to reach audiences that arenot always "on line" or have lak of internet acess

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In this case, in addition to popular networks such as YouTube, Facebook and Instagram, I would use WhatsApp or instant messaging on the cell phone such as SMS as a content platform that is highly effective in terms of reaching, either an adult or a young audience. In this way, you can send messages from time to time and invite you to search for more information on other platforms.

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Definitely TikTok in addition to Twitter and other messaging apps such as Messenger, Telegram, WhatsApp can be potential platform because TikTok has been gaining popularity among young people and trend of internet-based messaging.

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Tiktok to capture younger audiences could have added value, provided one has to capacity to "adapt to the format". If so, it can be a very compelling platform, with content that seems very native and blends into the tiktok environment.

Twitter is always recommended in order to have more of a political impact. Decision-makers and media will keep a close eye on Twitter, but not so much on Facebook or Instagram. It is also a platform on which approaches do not have to be "discrete" i.e. pretending not to be influencing someone. It is commonly accepted for people to be sharing opinions and trying to influence other people on Twitter.

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Considering previous data & Touba Louba’s population characteristics, Tiktok and WhatsApp innovative platforms can be used for the campaign given tiktok platform popularity amongst youth. Most social media users also access platforms via mobile phones making WhatsApp an ideal platform as well to engage the youth.

Twitter may also be ideal upon assessment. In summary, innovative platforms can be used to communicate / engage with the target audience / young people for this campaign.

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I believe that the most effective would be YouTube. A short informative animation videos would be a great way to target the audience. I understand that TikTok is a good options but initiative for video should be taken from Youtube as it will help in assessing the response from audience.

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Given the demographics and the rising trend of social media users, TikTok could be the new platform that could be used to engage young audience. Also, use of Whatsapp and Viber could be explored.

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Tik Tok is proving to be one of the innovative platform that can be used to communicate to mostly young audience. Considering they are key audience for my campaign, I would consider using it.
Twitter is also another platform that I can consider. Twitter audience is diverse and this makes it a good tool to expand audience reach.

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TikTok, Instagram and to a farther extent YouTube seem to be adequate platforms that can be used in this case. Sending deep messages in a light way, and that is aesthetically appealing to the young audience. Sharing others' experiences can be very empowering to the young teenagers in question.

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TikTok would be a strong platform given the high proportion of young population in the country. The platform's popularity and ability to engage with young people is its biggest USP. Likewise WhatsApp or Viber chatbots would work to engage with young people

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Other platforms:
1. Tiktok, as most YouTube products usually end up there and considering the young population.
2. Instagaram: Considering the significant population are young people who are likely to be on Instagram.

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Other platforms to be used are tik tok for a young population currently facing teenage pregnancies. Short and digestible videos on the dangers of early pregnancy will produced.

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I would use TikTok as an innovative platform that in 15 second bring a compelling message talking into consideration the penetration of social media in the country.

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As there are 7 million active social media users (64.2% of the population) planning a social media campaign to prevent adolescent pregnancy can be very effective. Considering that we are targeting the younger generation, it would be beneficial to consider using TikTok and Instagram as the two platforms are most widely used by youth. Taking into account the rise in TikTok among adolescents, we can use the platform to make short and attractive content to raise awareness on adolescent pregnancy as well as its preventative measures. The TikTok videos can be also shared on other platforms (Instagram, Facebook, and WhatsApp) so it also reaches out to the older generation (parents, guardians, teachers, etc.) so that they can also be informed.

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It says that over 70% of the population has access to internet the vast majority of which access it through their mobile phones. It would be worthwhile to look into which mobile messaging applications are most used in the country, such as Facebook messenger (as it is among the top 3 social media platforms), or Whatsapp or other. It would also be useful to understand which messaging apps are most used amongst adolescents.
Assuming that COVID-19 has also reached Toube-Louba and that most schools switched to online learning, would also be good to understand what platforms are being used for that and see if synergies can be built around it.

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Given the information above, TikTok, IG & WhatsApp seem to be the most sensible communication channels.

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Taking into consideration the current Social Media that is more used in Tubba Lubba, I think TikTok will help to amplify the audiovisual content. Also, taking into consideration the context, perhaps WhatsApp can also be explored.

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Shireen Cuthbert, ILO Caribbean

I would leverage all three of Touba Louba's popular platforms - YouTube, Facebook and Instagram to extend the reach across younger demographics and their influencers (including parents, family members, friends, policy makers). While Tik Tok is the most popular platform among teens, it may not be the best platform to raise and start multi-generational awareness about teen pregnancy.

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I would use all media platforms for reaching a wide range of audience but i would tailor my message according to each platform and audience. But I would prioritize using Instagram.

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The success of TikTok as a platform focused on a young audience and the high use of social media, especially through cell phones, offer a good opportunity to explore this platform as a means to reach adolescents and young people.

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In Touba Louba, nearly 30 % of the population are young people and 1/5 adolescents aged 15 to 19 has once experienced a pregnancy so we have to target these people whom are mostly usign Tiktok.

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I would use Instagram and Tik Tok due to their wide outreach among the adolescent cohort of the population.
In addition, I would engage influencers in specific campaigns linked to social high-visibility events and processes.

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Definitely Instagram and TikTok are worth exploring given the age of targeted audience.  These are super popular platforms among adolescents which will ensure a wider reach of the campaign. Content should be also posted on Facebook and Youtube. The format of the content should be predominantly video or any other audio-visual such as animations or engaging infographics.

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Given the fact that the target audiences are adolescents and young people, and YouTube is the most used platform, I would add Tiktok and Snapchat to educate them about sexual and reproductive rights. The two platforms would best fit this age groups and we can convey our messages through visual communications.

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TikTok because majority of TikTok users are teens and young adults.

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Given the targeted audience, I suggest using TikTok and Instagram, with focus on using memes and audiovisual content.

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Given the statistics I would suggest to use Instagram and Tick Tok.

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I would prefer to use Tick Tock, Snapchat and  WhatsApp, given the the target audience which in this case are adolescents and young women and girls.
These platforms are widely used among those target groups. However - and I agree with some of my colleagues here - I would not ignore the wide reach of platforms like Facebook for instance, so it should be put into consideration while working on the campaign strategy.

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Taking into account the [resented details on the prevalence and the gender distribution of social media users in the Country, I would like to recommend considering using TokTok, Snapchat and WhatsApp.
Based on my understating, as well as some other corresponding data at regional and global scale, female (including youth girl) are more inclined to TokTok and snapchat than males (as the case for Instagram).
Furthermore, WhatsApp, as the world largest messaging platform has huge capability to be used to keep in touch, share information and raise awareness among all generational cohorts in the society.

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Considering the target audience are young girls and women, I would focus more on photo and video based platforms - Instagram, TikTok, and YouTube. Also because facebook has quite a high reach, I will also use facebook. I would use these platforms to creatively to reinforce the messages across platforms as it is likely that the followers of multiple platforms would be similar people.

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To be honest I would use them all and diversify the content of each but aiming at the same message. All platforms despite sometimes having the same people, work for different purposes. I would use creativity to lead a campaign which raises awareness, introduces the work the UN is doing as well as a call to action. 

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To be honest I would use them all and diversify the content of each but aiming at the same message. All platforms despite sometimes having the same people, work for different purposes. I would use creativity to lead a campaign which raises awareness, introduces the work the UN is doing as well as a call to action. 

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I would use Tik Tok as the other platform together with facebook and youtube. This is because data proves a huge audience of facebook and youtube users.
TikTok has a flair, brief and exciting effects that captures attention. Using it correctly with the right messages can attract the attention of those who needs to make change for the young women and especially to educate the young women to make safe and smart choices.

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I would include TikTok and WhatsApp as those platforms are the most preferred by young people.

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Considering the campaign is targeted towards adolescents and young people with the primary objective of empowering them with information about their sexual and reproductive rights, and creating awareness to change behavior,  the new platforms that I would like to introduce the campaign through will include: Tik Tok, Snapchat and Twitter.

With 27.8% of population aged 10 - 24 years old, the social media platforms that are popular among young people will be best platforms to reach them.

The existing data shows that people between the age of 14 and 24 use video social platforms extensively, both for consuming and creating content.

Snapchat is extremely popular among young girls and women.

Twitter will be very useful for engaging influencers and celebs.

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Given the statistics and considering the level of reach and penetration of 1) social networks and 2) internet usage from mobile devices, I think it would be very appropriate to establish a content strategy for TikTok, in addition to the logical deployments achievable on Facebook, YouTube and Instagram.
The approach to a young audience, which can respond to the same logics of Instagram, positions TikTok as a useful network for the dissemination and engagement process necessary for the campaign.

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Helena Guiliche-RCO MozambiqueTaking into account the Touba Louba's population characteristics, I would use Facebook and Instagram.  As we have also information about video preference, I would add Tik Tok as platform preferred by young people who are basically our principal target group.

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Helena Guiliche-RCO MozambiqueTaking into account the Touba Louba's population characteristics, I would use Facebook and Instagram.  As we have also information about video preference, I would add Tik Tok as platform preferred by young people who are basically our principal target group.

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TikTok: considering the age group of the target audience
WhatsApp: considering almost all internet users gain access via phones.

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Instagram.and Tiktok  Yes definately

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Given the fact that Touba Louba's population is more on video, I would recommend tiktok as new platform to reach young people exposed to this problematic of early pregnancy. By launching pregnancy challenges, dance challenges or others, this will leverage the voices and breaking the taboos

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Considering the profile of young and female engagement to the social media platforms, I would recommend both TikTok and Snapchat to establish a dialogue with the young generation in this campaign. The contents to be produced must be in a appropriate language, short and using celebrities to better amplify the outreach of the campaign.

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It seems that their most viewed or used social media platform is YouTube. This may be because of an interest in videos by the country. Using that information in mind, it would be great to try other video generating apps such as Tik Tok. Twitter may be another social media platform to try out, especially since it is simiar to Facebook in that you can write a narrative and share videos and photos, but doing it in a more concise manner.

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In Addition to Facebook, You tube and Instagram. I might add tiktok and Snapchat to send out short videos, information and challenges

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Given the size of the population and its composition, I would suggest bringing on board a mix of many channels including Tik tok, WhatsApp, snap chat, Facebook, twitter and Instagram so that one could capture all the people on the different social media platforms.

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In addition to FAcebook and Instagram, it would be useful to include Tik Tok and Whatsapp/Viber bots for live QAs.

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I would like to propose to use several social media platform, including Facebook. In addition, considering the demography of the Country (i.e. about 30 per cent of the population is 10 - 24 years old) and the target population of our planned communication campaign, TikTok would be an ideal platform to reach out to the youth.

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TikTok is fast emerging as the platform to reach more young people with targeted messages from influencers and peers. I therefore think TikTok should be considered to engage adolescents girls in Touba Louba.

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Definitely Tik Tok would be the obvious choice, due to the target audience of the campaign, which are young girls and boys, members of Gen Z, who are very present on TikTok, and consume a lot of content on Tik Tok. It would be a great platform to provide advice on sexual and reproductive health, to educate adolescents, and to provide them with the correct information on practicing safe sex and family planning.

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TikTok and Snapchat are the other platforms that can be used for the campaign. The reason that, the data on social media usage shows a clear pattern of preference for video driven platforms by the social media users.

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Recognising the population of Touba Louba is extensively connected, young, with a limited level of education (large drop-out percentage), also taking into consideration colossal youtube success (82%) in the country. TikTok would be the ideal platform to reach the audience. It could be interviews with OB/GYN, other adolescents who have already gotten pregnant lost and gains. Moreover, the use of memes through WhatsApp or Snapchat is easy to consume. Given the population's level of education, we would like to reach out. Complimenting social media campaigns with conventional media is necessary to attaining rural, poor areas, including girls and boys who have dropped out of school and may not have access to the Internet.

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Touba Louba has a very young population, with over a quarter of the 10 million (27.8%) inhabitants aged 10 - 24 years old. On this basis, I suggest using TikTok as well as snapchat for the campaign as the social media channels are most popular with young people, especially females, as we saw in previous modules.

However, given the country’s stark poverty and inequality rates whereby 30.3% of the population lived below the poverty line (in 2016), with 6.5% living in extreme poverty, and noting that poverty mainly affects women, adolescents and young people, it would also be important to consider using more traditional forms of campaigning (posters, radio ads, community mobilisers) alongside social media campaigns to reach the most vulnerable. In Touba Louba, 44% of adolescent girls (aged 14-17 years old) don’t go to school because of pregnancy and/or child marriage, and one in five adolescents aged 15 to 19 has been pregnant at least once in their life. This probability is even higher in rural areas and among poorer and less educated groups, therefore complimenting social media campaign with traditional media is important to reach the rural, poor areas including girls who have dropped out of school (and may not have access to social media).

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I believe TikTok and Instagram would be the platforms to use for this campaign as they are the most popular ones for the young girls and boys demographic. This platforms are entertaining and therefore will allow us to sensitize them in a fun way, through challenges and short compelling videos.

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Betty Chella Nalungwe, Kabul - Afghanistan

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Betty Chella Nalungwe, Kabul - Afghanistan

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Since my target is the adolescent and young people who account for 2.8 million of the total population, I would engage them using Tik Tok which is proving to be popular among the young people. I would create compelling messages that would keep them informed about making choices and the right decisions about their sexual and reproductive health.
I would also use Snap Chat in the same way I would with Tik Tok. However, these campaigns would be more meaningful with resources. I would use Twitter to design specific messages that would appeal to would be donors and influencers in the higher age group.
Thank you.

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Considering the population of Touba Louba is widely connected, young, with a limited level of education (high drop-out rate), I think Whatsapp and TikTok would be good platforms to reach the audience. Twitter is for older, better educated audiences.

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Twitter will be good for resource mobilization and encourage more partners to join the campaign.

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As TikTok is a wildly popular app among teenage girls. and boys, I would use it to post appealing video to attract attention of younger and ask for action: experts giving advice about sexual and reproductive health, influencers spreading messages "the power to decide."

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Abi-Gail Averlon Toussaint, ILO Port of Spain

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Abi-Gail Averlon Toussaint, ILO Port of Spain

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I would use both TikTok and Snapchat. According to the latest data 56.1% of the females use TikTok and 58% of females use Snapchat, with a high percentage of users in the 18-24 age group. Both platforms would offer a creative medium to reach the 44% of adolescent girls in Touba Louba with the right information, advice and support about sexual and reproductive health.

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Marcelle Rodriguez, WFP Dominican Republic

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Marcelle Rodriguez, WFP Dominican Republic

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I would include Twitter, with fast and provocative messages to mobilize the audience, also create a hashtag in order to track the engagement and the conversation

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Given that the percentage of population is very young (10 - 24 years old) 2.8 million, and the internet penetration is fairly high (79 %),  and 44 % of adolescents girls (14-17 years old) are not going to school because of early pregnancies that can hamper their health, I will keep investing in the images of Instagram for informative and appealing content that they can relate to, and we could probably explore Tik Tok for visual and active engagement of young girls into awareness raising of the risks of adolescents pregnancies and child marriage, and to engage them in conversations for better and more informed-choices about their sexual and reproductive health and rights.

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