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- Regulations
- Brand Endorsements
- Celebrity Promotions
- Easy Alternatives
- Creating a sense of empathy
- Better imitation meat

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The world’s five biggest meat and dairy producers emit more combined greenhouse gases than ExxonMobil, Shell, or BP, the top three oil production companies, according to a report by GRAIN and the Institute for Agriculture and Trade Policy.

If production remains unregulated, by 2050, meat and dairy farms will account for 80% of the budgeted greenhouse gas emissions.

https://www.pcrm.org/good-nutrition/vegan-diet-environment

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Physicians Committee for Responsible Medicine

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A Vegan Diet: Eating for the Environment

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A plant-based diet can have a significant positive impact on the environment and your health.

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With a plant-based diet, a person eats mostly whole grains, fresh fruits and vegetables, legumes (beans, peas, and lentils), unsalted nuts, and healthy oils like olive oil. You also stay away from processed foods (certain canned foods and soups and packaged meats), refined grains (white bread, white rice), snack-foods (potato chips, cookies) and sugar-sweetened beverages. Although meat, fish, poultry, and other animal products are allowed, they are eaten less often and only in small portions. People who choose a plant-based diet usually do it for health reasons rather than religious, cultural, or ethical concerns. Plant-based diets have been shown to have many health benefits, especially for heart health.

⁽https://www.kidney.org/atoz/content/plant-based-diet-or-vegetarian-diet-difference⁾

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- What really is plant based diet?
- Are people aware about this?
- Is it going to be successful?
- Will only shifting off meat save the planet?
- What are some ways people can be encouraged to do this shift?
- What are my observations?

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There are handful of companies working on the "climate impact" side of plant-based diets. If more companies promote the "environmental" aspects of this, I believe a lot people will follow their footsteps.

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As per my polls, only 63% people know (somewhat) the effects of our diet pattern on the environment.
After raising this question, I had some discussions (or interviews) and I realised that a lot of people don't understand the carbon footprints left behind by the Animal Husbandry Industry. Before starting this research, even I had very little knowledge of what goes into (or gets left behind) by this industry.

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There is no one solution to encourage people to shift to plant-based diets. There needs to be a combination of approaches such as- brand endorsements, catchy campaigns, making plant based food more affordable and available and so on.

Imitation meat can be a great way to go on- but the awareness around it needs a boom for people to shift. Most meat-lovers eat meat for either the taste or the nutrition benefits. If one or both these things can be made available through imitation meat, it would be a big step.

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People want to try to save the planet. When it comes to plant based diets- what I feel is important- people have to be educated. They know it's upon them to act but without proper awareness of consequences, their efforts go to waste.

One common question mark within my survey was- people wondered whether only their efforts are enough to save the planet.

This made me realise there needs to be a revolution, a group effort rather than an individual one. Communities are one of the biggest driving force of any change.

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The Vegetarian Butcher realized that we could cut out the middleman (be it a pig, chicken or cow) and produce meat directly from legumes. Shortening the food chain creates a win for all: we cut out a lot of greenhouse emissions in the chain, which is beneficial for animal welfare, health and the world food supply.

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70 say yes
20 say no
17 say maybe

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"Humanity has never attempted to change the food system at this scale and this speed" 

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"Humanity has never attempted to change the food system at this scale and this speed" 

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said Line Gordon, director of the Stockholm Resilience Centre, at Stockholm University.

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In one year, animal husbandry creates as much carbon emissions as the entire transportation sector.

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In one year, animal husbandry creates as much carbon emissions as the entire transportation sector.

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Also a model for SCAMPER method

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"By scaling our business sustainably, supporting responsible and restorative food and agricultural practices, and empowering people around the world to shift to plant-based diets, we can drive the global shift toward a sustainable food system."

https://www.oatly.com/uploads/attachments/ckqv4y5xd001f9xgil61zhso2-oatly-sustainability-report-2021-web.pdf

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Research has showed that without meat and dairy consumption, global farmland use could be reduced by more than 75% – an area equivalent to the US, China, European Union and Australia combined – and still feed the world.

https://www.theguardian.com/environment/2018/may/31/avoiding-meat-and-dairy-is-single-biggest-way-to-reduce-your-impact-on-earth