# data[].attributes.body
a. Demographic (age, gender, income, etc.): 16-35 years old (Millenials and Gen Z), mostly women, middle income, beauty enthusiast, social influencers

b. Psychographic (social class, lifestyle, personality): beauty enthusiast who love K-Beauty with aesthetic packaging and trendy makeup styles.

c. Behavior (if any): Frequent makeup buyers (purchase multiple product at once), K-Beauty lovers and social media driven consumers.

d. Geographic (if any): Mostly in South Korea, Japan and China although expanding in Asia and US.

# data[].attributes.body
a. Demographic (age, gender, income, etc.):

Age --> All ages

Gender --> All genders

Income --> Middle to high income

b. Psychographic (social class, lifestyle, personality):

Lifestyle

People who are conscious about their health. Don't want to eat bawang goreng with additives or preservatives.

People who enjoy eating making their meals with premium ingredients

People who like convenience where they don't like to make their own bawang goreng

c. Behavior (if any):

Consumers who like to consistently purchase a single brand

People who frequently cook often and would prefer buying instead of making their own bawang goreng

d. Geographic (if any):

Asian countries with cultures that enjoy using bawang goreng to enhance their meals

# data[].attributes.body
a. Demographic (age, gender, income, etc.):

b. Psychographic (social class, lifestyle, personality):

c. Behaviour (if any):

d. Geographic (if any):

# data[].attributes.body
a. Demographic (age, gender, income, etc.):

b. Psychographic (social class, lifestyle, personality):

c. Behavior (if any):

d. Geographic (if any):

# data[].attributes.body
a. Demographic (age, gender, income, etc.):

b. Psychographic (social class, lifestyle, personality):

c. Behaviour (if any):

d. Geographic (if any):

# data[].attributes.body
Young beauty lovers that are K-Beauty fans, targeting consumers that are looking for trendy but budget friendly make up

# data[].attributes.body
Rom&nd positioned themself as a trendy, high quality and affordable K-Beauty brands that offer vibrant and natural looking makeup

# data[].attributes.body
Food enthusiasts who really care about flavor quality and are willing to pay more for better taste and quality.

# data[].attributes.body
Bwang positions itself as a high quality bawang goreng brand that has premium quality that is super crispy and is well-packaged that elevates the quality of meals and is catered to middle to high social classes.

# data[].attributes.body
a. Demographic :

b. Psychographic (social class, lifestyle, personality):

c. Behavior (if any):

d. Geographic (if any):

# data[].attributes.body
a. Product:

b. Price:

c. Place:

d. Promotion:

# data[].attributes.body
a. Product:

b. Price:

c. Place:

d. Promotion:

# data[].attributes.body
a. Product:

b. Price:

c. Place:

d. Promotion:

# data[].attributes.body
a. Product: Wide range of lip tints, eyeshadows, and natural looking base make up with trendy colours.

b. Price: Affordable mid range pricing to attract younger consumers

c. Place: Products are sold online (e-commerce and social media shops) and offline (beauty stores). In South Korea, it is mainly sold in Olive Young which has both online and offline store.

d. Promotion: Heavy use of online influencers, K-pop collaboration and social media marketing

# data[].attributes.body
a. Product:

b. Price:

c. Place:

d. Promotion:

# data[].attributes.body
a. Product:

- Crispy fried shallots made from fresh, high-quality onions.

- Hygienically packaged and ready-to-use as a topping for many dishes.

b. Price:

- Pretty high price that reflects its quality

- Different prices based on packaging size.

c. Place:

- Sold in local markets and grocery stores.

- Available through online platforms and social media.

d. Promotion:

- Promoted through social media (Instagram and WhatsApp).

- Product sampling to attract customers.