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Jamar Nolan

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Definition: An argument depends on what an expert or authority says, instead of using solid facts or good reasoning.

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Proactiv has claimed that their product is 'Recommended by Dermatologists Worldwide.' Obviously, this is a marketing strategy, but it’s also a common case of recognize bias. The company is using the idea that dermatologists recommend it to make you trust the product more. While dermatologists might suggest it to some patients, there's no proof that Proactiv works for everyone.

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Definition: Mystical Energy is ones choice. It is often misconstrued a placebo effect where one could believe that something is working based on their state of mind for the product. 

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Sage kits claim that you can clear negative energy away by burning sage. To this day, there is no research or notable facts that prove this is true. This product or 'lifestyle' really depends on the user, whether they believe in mystical energy or not. It's important to evaluate evidence here. Since there's no real proof that it works, it's hard to say if burning sage actually does anything.

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Definition: Emotional Connection is when the brand or company creates a bond or a relatable feeling towards the buyers to motivate them the purchase or support what they are trying to sell.

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The sports brand Nike is known for motivational promotions to represent their brand. You will often see Nike ads that contain a heartfelt story or a challenge that was overcome after suiting up with Nike. They also have their perfect slogan 'Just Do It,' connecting to athletes for them to overcome their challenges in life. These ads often rely on anecdotes. personal stories that make people feel more connected to the brand and its message.

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Definition: Patternicity is implementing popular trends or finding ways to stand out uniquely to leave an imprint on their consumers and the way they market their products

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Starbucks shows Patternicity by being consistent with their customers, giving the same vibe and friendly customer service every visit mixed with personalized drinks that have your name written on it. Their logo is easily noticeable and quite unique, drawing in their regulars who trust that they'll get exactly what they expected from their last visit. This consistency makes Starbucks a reputable source for a reliable experience every time.

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Definition: Proof by Verbosity is when the the sellers use complex language or words to make it seem like the product they are selling is more then fancy then is seems.

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Apple launched the iPhone 15 and said, 'The new iPhone 15 Pro has an A17 Bionic chip, 48MP camera, LiDAR scanner, 120Hz refresh rate, and enhanced 5G connectivity, making it the ultimate smartphone experience.' This is a perfect example of barriers to critical thinking. They use a lot of big words to make it sound impressive, but it can make you stop thinking about whether it's really that good. Buy iPhone 15 and iPhone 15 Plus - Apple (CA)

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Definition: This is when you would like to receive information that may or may not help you. You may even know this information already, but this person has made is mysterious enough that you would need to pay them for this "secret".

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"I'm not really sure how to say this, but it could be anything from reading a full article to looking for a trade online. You'll probably eventually come across a paywall with the words, "to see more, start a subscription," or "to learn more, buy my book." It can seem as though everything is priced. Skepticism enters the picture here. You should consider if you truly need to pay for more information or if it's a scheme to get your money, rather than just believing what they say.

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Definition: When someone is motivated to purchase or support a company or brand because they seem to algin with that persons personal beliefs or values.

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Patagonia has a slogan that states 'We're in business to save our home planet.' This immediately targets people who love the environment. Don’t get me wrong, this is a great marketing strategy, but it also makes people buy the brand because it lines up with their personal values. And honestly, critical thinking shows that Patagonia knows this and uses it to get people to buy their stuff.

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Definition: Simplicity is when information is distributed easily and is presented to the buyer with simple and very straight forward language.

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McDonald's is good at implementing simplicity within their brand in many ways, from their simple menus to their unforgettable slogan 'I'm Lovin' It.' McDonald's takes hard decision-making out of the thinking process, which is why they thrive in the fast-food business. They are a perfect example of define claim. They clearly show what they offer, making it easy for customers to know exactly what they're getting.