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Qualitative research is a research methodology that focuses on gathering and analyzing non-numerical data to understand human behavior, experiences, and perspectives. Some characteristics of qualitative research include:

1. Context specific

2. Multiple views

3. Inductive approach

4. Natural setting

5. Subjective responses

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Qualitative research is a method used to explore and understand people's experiences, behaviors, and social contexts through non-numerical data, such as interviews, observations, and text analysis. It focuses on the meaning and interpretation of social phenomena, emphasizing depth over breadth.

Five Characteristics of Qualitative Research:

1. Natural Setting: Data is collected in the participants' natural environment to understand the context in which behaviors or experiences occur.

2. Participant Perspective: It seeks to understand the participants' point of view and experiences, often involving interviews or focus groups.

3. Descriptive Data: Data collected is typically in the form of words, images, or objects rather than numbers.

4. Inductive Approach: Researchers often develop theories or patterns based on the data collected rather than testing existing hypotheses.

5. Flexibility: The research design can be adjusted as the study progresses, allowing for exploration and in-depth analysis as new themes emerge.

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Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods are used to obtain detailed answers to the questions.

Characteristics:

1. Researcher Plays an important role

2. Complex reasoning

3. Emergent Design

4. Flexible

5. Different Research methods

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Qualitative research is involved in the collection and analysis of data that is not numerical to comprehend a concept, opinion, or experience.

Some features of this type of research are:

1. Multiple sources of data

2. Application in humanities and social studies

3. Theoretical perspective

4. Inductive data analysis

5. Descriptive results

# data[].attributes.body
Qualitative research is research that involves collecting and analyzing non-numerical data to understand concepts, opinions or experiences, with the meanings that people attribute to them. For this reason, the results are expressed in words.

Characteristics:
1. Useful to explore how or why events occurred.
2.Helps to obtain a better understanding of concepts.
3. Interviews can be conducted.
4. Allows social interactions.
5. Contributes to describing the actions to be carried out.

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Qualitative research is based on the disciplines of social sciences like psychology, sociology, and anthropology. Therefore, the qualitative research methods allow for in-depth and further probing and questioning of respondents based on their responses. The interviewer/researcher also tries to understand their motivation and feelings. Understanding how your audience makes decisions can help derive conclusions in market research. Some characteristics are:

1-The process consists of repetitive and non-linear steps: data is analyzed as it is obtained.

2-The procedures are not standardized: two qualitative investigations are completely different, they cannot be replicated, since the researchers and circumstances change.

3-The number of subjects is small: the samples studied are small; This can be an individual, a family, or focus groups.

4-The data are verbal-graphic: written language, recordings, images, behaviors, sounds.

5-The variables cannot be controlled: the researcher must interpret what he observes in the way it is presented, trying not to intervene or force situations, being as objective as possible.

6-Hypotheses are flexible: they are raised as the research progresses and can be adjusted as data and results are obtained.

7-It is basically conducted in natural environments: the researcher himself collects the data in the place where the participants work, not in laborat

ories.

# data[].attributes.body
It's a type of research that gather and analyse non numerical numerical data to understand individuals´ social reality, beliefs, attitudes and their motivation.

1. Natural environment

2. Researcher as a key instrument.

3. Multiple source of data

4. Inductive data analysis

5. Design that develops ( emergent design)

# data[].attributes.body
Qualitative research is a method used to gain an in-depth understanding of human behavior, experiences, and social phenomena. It focuses on exploring the meanings, concepts, and characteristics of the subjects being studied rather than quantifying data.

five characteristics of qualitative research:

1. Exploratory Nature

2. Subjective Interpretation

3. Contextual Understanding

4. Flexible Methodology

5. Rich, Descriptive Data

# data[].attributes.body
It's a type of research that gather non-numerical information data to understand the individuals' social reality, and their attitudes, beliefs, and motivation. This involves in interviews, focus groups, and field observations in order to collect data.

It's characteristics are:

1. Descriptions and interpretations.

2. Focusing on the variety of human experience.

3. Natural setting.

4. Observations.

5. Multiple sources of data.

# data[].attributes.body
Qualitative research is a method of inquiry that focuses on understanding human behavior, experiences, and social phenomena through the collection and analysis of non-numerical data, such as text, audio, or video. It aims to gain in-depth insights into people’s thoughts, feelings, and motivations, often exploring the “why” and “how” behind certain behaviors or phenomena. Some characteristics are:

1. Naturalistic Inquiry

2. Rich, Descriptive Data

3. Participant Perspectives

4. Flexibility

5. Inductive Analysis