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2013 LG Home Appliance Commercial

Intended audience: women especially mothers and wives

Need to escape: peaceful, serene environment to promote tranquility and escape from reality

Evolution: glorifying the household positions of women and much less demeaning than previous ads

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Popular Videos - Home appliance & Television

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LG Home Appliances - "That Day is Now" TV Commercial 2013

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At LG, We dreamed of a day when you could rely on the perfect kitchen, save 20 minutes on larger loads when doing laundry and clean up in just minutes. For you, that day is now! Watch here to learn about new innovative LG appliances or visit: http://www.lg.com/us/appliances.

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Role reversal between men and women

New generation: women joined the workforce and contributed financially

Job opportunities

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Blunt and offensive towards women

Feeds to the stereotype that women are inferior to men and limited in opportunities

Women's main priorities were to take care of the home, children, cook, and clean

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In Advertising

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Intended audience: women

Need for Affiliation: party scene where the women especially congregate together in groups to feel comfortable

Submissiveness of women

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Ice Ice baby Whirlpool Refrigerator Old Indian doordarshan Ad

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Catchy jingle of Whirlpool Refrigerator ad, Kaunse freeze me jamegi quick, ice ice baby. Here you will find about all those beautiful small things associated with 90s like - Achievements, Glory, Music, Movies, Products, Ads, Science, Technology, Fashion, Style, Sports, Television, Old Doordarshan and much more...

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Intended audience: technological people

Need for Attention: drawing the attention of the audience due to the partial nudity and sexual implications (emphasis on the computer product)

Inclusion of a man in the ad for technology

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Intended audience: women

Need for Sex: implying that most of women's time is spent in the bedroom and should come out only for the production of food

Duties of women: sex and cook

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Intended audience: women (wives)

Need for Prominence: admiration and respect for the luxury item even though inferiority is evident

Domestication of women

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Intended audience: men

Need for Aesthetic Sensations: Hoover vaccum is visually pleasing due to the bright color scheme and clean drawing

Pleasing with Material Possessions