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My mom is a high school art teacher at Bland County Highschool. One of our favorite things to do together is murals and chalkboards, so I was very excited to see the boards she had created for her first year teaching. She has always been very good with lettering and making everything look even. This chalkboard is no exception.

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This is a book that has been laying around my house for years. The lettering stands out to me in many ways. In my opinion, it almost feels as if it is giving off prehistoric vibes. the letters seem to have an odd amount of spacing between them as well. It just doesn't seem to fit the photo of the sad child who broke someone's tea pot.

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This is the business card of the first large gallery to accept my art. Gary Bowling's House of Art is such a unique experience. It was created in an abandoned really old high school and is filled exclusively with art from local artists who have impacted our community. Truth be told, this gallery is filled with life, color, and personality, but none of that is represented on the business cart. It is a very simple font and only uses basic neutral colors. I'm mainly making this a post because of how much more could have been done to make this piece of advertising truly represent the business.

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So this is my class ring. While I am very aware that the actual image of the stone is blurry, I was trying to capture the very very very small inscription on the inside of the band. When I was ordering my class ring, they asked if I wanted my name on the inside of the band, and I thought; "Why not?" They did not inform me that it would be so small that it is nearly impossible to read. I completely forgot the my name was even on it until I went to clean off what I thought was dirt and realized it was lettering. Just found it interesting how much size can impact legibility.

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This isn't a very clear picture because it was taken from a distance, and in hindsight it would have been much easier to picture the huge sign above the restaurant but that didn't even occur to me when I was walking by the sign. This is the Chili's parking sign located at the on campus Chili's on Cary St. I definitely respect the creativity and the attempt to try and make the logo fun and originally. That being said, I have always had an issue reading the logo as "Chili's" instead of "Chili's" and I can't be the only one. This just goes to show that making a logo super creative and fun by manipulating the way the letters connect can negatively impact the way the logo is read.

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This is the bathroom of Home Sweet Home, located on Cary. This Restaurant is home of my favorite fried pickles. I love walking inside this bathroom because all of the writing gives so much energy and tells so many stories. Most of the things written on the wall I can only imagine were not created with a sober mind, but thinking about those circumstances, I can only respect the typographic quality of everything written. I think it is so cool how much emotion and energy can be created within simple words on a wall based on who wrote them, and what mindset they had at the time.

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This is the gas station hung at a gas station in Henrico Co. I feel like most individuals are familiar with the concept of an Open sign. The business opens for the day, flips the switch to the neon sign, and the word "Open" begins to flash in bright colors and in different flashing patterns. As I looked over at the window, only the letters O-P-E were lit up. It made me think that in the split second this sign has to draw a viewers attention at the mercy of their glance, If an open sign is only partially lit up, awaiting the luminance of the N, it will most likely drive customers away. So, while things that are bright and flashy may seem like an eye-catching scheme to draw people in, if the whole word doesn't flash as a unit, then it may appear as if you bought a cheap sign and some of the letters went out. Less is more.

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This is a sign up in my room back home. I've always loved it for so many reasons. Music is a big part of my family, and both my sister and I have been playing piano for as long as I can remember. The typeface in this sign, though it is very thin, it is so graceful and the music quite literally is moving within it. I love it's use of type within the separation lines of the piano keys and I love the message itself.

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This musical is very popular, therefore you don't even need to be able to recognize the full title in order to recognize what it is. Might I just say that it is one of my biggest dreams to be able to witness this show live and in person? Anyways, though the show needs no introduction I would expect more from the Altria.

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Chances are that if you have ever been to Richmond or the surrounding areas you have seen these scooters zooming individuals from sidewalk to sidewalk. While I will say that in this case the brand logo doesn't seem to deter people away based on its readability, it still would be nice to have a better distinction of the letters. It the counter of the "B" were just a bit larger, I think it would do wonders.

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Today, I bought a new pair of shoes. This is the lid of the box they came in. I love this logo. It is so simple... actually, I think simply elegant is a better way of putting it. The typeface is very thin, but it does not feel stagnant or stiff. The way the serifs flow into the stems, spines and the rest of the typographic anatomy isn't harsh like it is within a typewriter typeface. This small detail adds to the gracefulness of the logo. Might I also say that the photo does not do justice to the gold coloring?

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I don't know that I have much to say about this one. Truthfully, I'm not even all that sure of what Pep Boys is, but boy did they get me to question what they are. In terms of business, people always say that if people are asking question then it means you have their attention. I could read this sign from 10 minutes down the road, that might be a slight exaggeration but you get the point. It might be beneficial to passing by viewers if Pep Boys added addition information, maybe under the main sign. In short, the bold letters, large text and bright colors are very successful in grabbing attention.

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I spotted these flyers during a walk through Monroe park. I have no clue what these events are and I don't really think they would be my scene, but I have to admit that I'm impressed with the consistency of the emotion and message throughout all of the flyers. They all draw attention in in separate ways. The flyer on the top left is very well pieced together, however I will not it feels a bit crowded. It has illustrations that perfectly emphasize the meaning and emotion of the typefaces chosen to display the text. There are also a lot of different typefaces being used, maybe some consistency in that area would improve the flyer, but the inconsistency and clutter is also creating a chaotic feeling which might be the goal of the creator. The green flyer stands out very nicely against the prominently black and white background. But I do wish there was more illustration and character within the compositional design. The bottom right corner flyer has a nice, beautifully done illustration, but some of its text is unreadable due to the color of the text being white with only a thin black outline to separate it from the white negative space of the flyer. Lastly, while it is very smart to use barcodes as a way to share music, I feel as if there should be a little more information on what that music is in order to properly target an audience.

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I bought a new mascara. I went into the CVS on Cary to get a bottle of water. Unfortunately, if I walk into a store to only buy one thing, I usually walk away with more. This time walking in I walked by the makeup isle and remembered that I am running low on mascara. This one caught my eye honestly because I thought it was the prettiest. In my opinion, I feel like that means the marketing team is doing their job right. The typography on this project has many tricks that systematically draw attention. First, there is a good use of hierarchy that emphasizes what the consumer will take away. Second, they manipulated the anatomy of the letters in a way that is still readable but exaggerates the message behind the name. One note I will make is that I'm not sure it was a wise decision to break up the word "sensational." It makes it harder for the viewer to understand the word as a whole.

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With the gas prices as high as they are, it is a blessing that public transportation is currently free, even if getting from place to place may seem a bit confusing at times. The "GRTC pulse" logo stood out to me because it managed to both depict representation of a heartbeat as well as the outline of the city buildings. This design, to me, says that the adventures you find while on the GRTC pulse is what being in the city is all about, its adventure that gets your heart beating and keeps your "pulse" alive, adventure that changes the way you see that city as a whole. In my opinion, that's a pretty powerful message for such a simple logo.

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I absolutely love seeing this building in Henrico. They didn't go the traditional route and pay someone else to design a logo for their business. They didn't pay to have that logo printed on a giant sign and then also pay to have it properly hung. They got creative and made a logo that really stands out. It looks so artistic and fun. It fits in with the art on the rest of the building and it definitely grabs attention.

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This flyer was put up in Cary and Belvidere. I honestly am not entirely sure what it is actually saying. Don't get me wrong, I love the simplicity in the illustrations and the matching line-work in the typeface, but it doesn't change the fact the the stylistic decisions made decrease the readability.

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I've only been to the Tobacco Company one time, when my high school art teacher came to visit and treated me to dinner. I had passed by this place many times before and it definitely wasn't what I had expected based on the logo alone. Seeing this logo I was expecting more of a bar or pub than a fancy restaurant with a dress code. I feel as if there is a bit of a disconnect between the logo and what is actual inside the restaurant. The logo overall is very strong. It's a warm color pallet that looks fun and interesting. The next is composed nicely into a box which looks very thought out and is very pleasing to the eye. I'm not sure how I feel about the different messages being sent by the restaurant and the logo, but I do like them both separately.

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I am by no means a cake decorator, and this cake proves it. I bought a cake from Walmart for my friend Serena, that is why the rose looks pretty good. The cake ended up getting super messed up and I tried my best to salvage it. I'm sad to say that my legibility wouldn't have landed me an A if this were a project, but in the end it didn't seem to matter too much to Serena because it still tasted good.

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It is supposed to say "Korean BBQ." Im not sure why they chose to have a logo that appears to be written by a child. I mean I haven't been there, and honestly there probably is a good reason behind it. It is just difficult to imagine what that meaning is as an outsider who has yet to walk inside. Truthfully, I feel as if billboard's and street sign's main purpose is to draw customers in. Once they're inside it is much easier to win their hearts by personalized touches. It just seems like such a shame. I can only imagine how many customers don't walk in because of the sign alone

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I went to hang out with a few of my friends last weekend. My friend Gabi, brought this game. In most cases, when you see game packaging, it is covered in characters, colors, and text. This stood out to me because of how plain it is. It's not really a game you play for entertainment. It's a game that asks hard questions and brings people closer together after really starting to understand each other and their struggles. A lot of time, logos and typography are used to convey meaning and sometimes exaggerate what things really are. If this box were covered in anything besides what it is, people would expect the game to be something that it's not and frankly, it wouldn't do what it's supposed to do, which is exactly what it says, turning strangers to family. One tool I often forget about typography is the fact that sometimes less is more. Just like how sometimes you can say more with silence than with words, sometimes you can say more without frills and with a simple statement than with all of the add ons.

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I just finished this piece I was asked to do for a family friend in my hometown. I'm not sure if I'm allowed to post my own typographic work on here, but it is kind of out in the wild, and it's all I have been working on for little while so I haven't been too "out in the wild." Anyways, overall the piece meets the criteria that was asked of it. Each letter has its own character yet it remains cohesive and it is both readable and legible, which is very important. I hate the way I did "Greetings from." It doesn't match the tilt Of Bluefield and the width of each letter is not consistent. I also wish I would have scaled down "Bluefield" so that the red shadow doesn't pass the edge of the canvas. I guess that is all for today :)

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On my walk through Monroe, I was handed this pamphlet. When I first analyzed it. I thought, "The City of Richmond should be in black so that it'll stand out more." But then I realized that isn't what was supposed supposed to stand out. The border of the barcode and the contents of the barcode are in fact black and white, which creates a nice contrast and draws more attention. It even says plainly, "SCAN ME" so I then realized the design is leading readers to see exactly what they are supposed to. so I guess I should applaud whoever designed this pamphlet for getting me to think twice about it.

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I went to city dogs today because I knew someone who had just gotten a job there. Truth be told the logo makes me a little uncomfortable but I have never been a fan of anthropomorphic art. This might sound odd, but I might have a slight problem with overanalyzing the quality of restaurant menus. I was pleased with this one. It was straight forward, had a good color pallet, consistent spacing good use of different type face while still maintaining a cohesive feeling throughout the design.

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I went my entire workout before I actually noticed the "Do Not Hold Control Board" label. I can blame part of it on the fact that I wasn't wearing my glassed and I may just be partially blind. I also think that my brain just kinda associated the yellow label with the yellow characters on the screen. The red letters do provide a nice warning color but I think they are being drowned out by the color of the label.

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If you haven't already had this green tea from Panera and you are a fan of green tea, you need to try this drink. I absolutely love this design. The way the colors of the leaves overlap and create new colors is so well done. The tones used are the perfect mix of tasteful, fun, and professional. They typeface is simple, yet it still stands out against the background illustration, as a matter of fact it blends together while also standing out which I also find to be very impressive. If this was somehow converted from a tea label to a piece of art, I would hang it on my wall.

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This poster was put up in Cary and Belvidere to define quiet hours for those studying for exams. For the most part I think it works nicely. Though it isn't necessarily a rule it does kind of bother me for there is a lowercase "hr" in a primarily capital typeface. But what really bugs me is the illustration behind it. I have been staring at this for hours and I still cannot figure out which way the hand is facing.

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The Wells Fargo on Cary is acts as my North Star. Every time I'm going back onto campus and crossing the bridge I see this beautiful building and the lit up logo and it feels almost like magic. The blue and the yellow compliment each other so nicely. The typeface is very clean and professional. It's the kind of building that draws you in even if it is filled with cubicles.