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They probably keep themselves more clean.  Women's hormones are a little milder unless they are on their period. Testosterone has a lot of effect on the male's body even if it is entirely in the normal range: acne, sweat, etc... Women probably always wear perfume when they are out, or at least are showered, lots of men on the other hand will lift for a few hours, smell like they haven't showered in months then go sit down for some food like it's no big deal. It exposes the double standard many women face daily: women can't be anything less than perfect.

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Women should care about clear skin because clear skin is a sign of health.  Women who don't have great skin can use this product to achieve the picture of health. This upholds society's expectations around women being flawless but deeply insecure.

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Until lipstick was popularized in the early 20th century, red lips were often associated with morally dubious women: impolite, sexually amoral, and even heretical. In the Dark Ages, red lips were seen as a sign of commingling with the devil. Women have since taken back the meaning and turned it into something powerful. This upholds society's expectations around women constantly being the underdogs and looked down upon.

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Women are told that they should care about their hair in ads such as these because not only would caring aid in its health, but also in what society deems attractive in females. Thus, women are expected to use products like L'oreal Elvive to improve common hair concerns. This upholds society's expectations around women being well kept and their concern for being attractive or not being attractive enough.

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Whatever shape or color your eyes maybe, long black eyelashes make them open up, and look bigger and brighter. This is a scientifically proven fact that baby-like features such as big eyes induce feelings of love and attraction in other adults. This upholds society's expectations around women having to be seen as attractive and child-like.

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This ad captures a muscular man seemingly working out while claiming that protein powder will aid to "push your limits". Thus, young men feel pressures to conform to this standard knowing that society tells them that they should become muscular. Selling a product like this will only feed off of their insecurities to reach this standard, therefore upholding society's expectations around men having strong and resilient bodies.

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This ad leads young, impressionable men to care about construction because of its common association with masculinity. Thus, men are expected to only conform to such standards. This upholds society's expectations around men being intellectual, dependent, and physically strong.

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Men should care about going on adventures like this because it allows their inner child to come out. It upholds the expectation that men are granted the ability to act child-like and immature because "it's in their nature." Another double standard.

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A full-grown beard is what society generally views as attractive in men. It is scientifically proven that men with beards may be seen as more attractive, masculine, mature, and having a higher social status than men without. Thus, this ad upholds the expectation that men should take care of their beards to uphold a strong status in society.

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A bright and clean smile is what society generally views as attractive. It is a scientifically acknowledged fact that having these attributes would influence people to think of you as more attractive, smarter, and wealthier than those with stained teeth. Thus, this ad upholds society's expectation for men to be successful in the form of having a bright smile and a freshened breath with Orbit gum.