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Examples of possible  lead questions:

To what extent has visual graphics had negative/positive impact in the fashion industry?

To what extent has standards in the fashion industry lowered in the past ten years?

To what extent has the fashion industry been responsible for

To what extent has the fashion industry lent itself to unrealistic life standards

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I will research some key words surrounding my chosen subject and topic on Google scholar before finalising my lead questions.
Some key words and questions I will search are:
fashion standards
Standards in the fashion industry
Impact of fashion industry on...

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I will try and find some sources and
I will use the Ravensbourne library/deep web access search engine to find some sources which I could use for my research.

I want to finalise my lead question in the next two days

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I have decided that I want to write about and research something combining graphic design, pop culture and consumerism. These are subjects that I am interested in and enjoy. I think there is a link here that I have not thought about before but can open a very interesting discussion.

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I am still unsure about what my lead question will be as I have decided to change the route slightly.
I would like to talk about graphic design/branding and how this links to consumerism and popular culture.
However I could also talk about something more specific, such as logos.
Some examples questions I have so far:
- To what extent does graphic design shape popular culture?

- Graphic designs impact on popular culture and consumerism

- The responsibility that graphic designers have on shaping popular culture

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"To what extent is graphic design the most important factor in shaping popular culture"

I feel that this lead question is good and I am happy with this, however I may change this slightly in the future as it sounds slightly off. I will ask my peers to see how I could improve this.

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(July) I started my research by finding some books, downloading them and reading them.

Downloaded and read, POP by Steven Heller

This book was very informative and exactly what I was looking for. This book talks about the importance of graphic design in pop culture and gave me many key points to use about logos and branding.

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Another book I downloaded and read, this book was also very informative and helped me come up with some points to use for the dissertation.

This book highlights the importance of logos to brands and companies, this shows how different the world would be today if logos did not exist.

I will definitely be talking specifically about certain logos as I think this is a very strong point.

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(
I have read through my diss prep feedback

I will work on the notes and feedback given

- re work lead question
- have more specific and relevant points

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After reading the feedback from the diss prep I will be re working and adjusting my lead question.

Current lead question:
To what extent is graphic design the most important factor in shaping popular culture

New lead question:
Graphic design is the most important factor in shaping popular culture

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Started writing introduction

For this I want to go over my main point I will be arguing, why I have chosen this subject and a small starting point to get the dissertation going.

Graphic design is very much looked over, it seems quick and easy but there is a lot more that goes into it such as strategic thinking.

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For this chapter I will add a sub title/heading
impact of graphic design, logos, is the most important factor in shaping popular culture.

For this point I will use examples of where logos have been effective and vital to brands.
Some examples I am thinking of considering are, Apple and Mcdonalds as these are recognisable world wide.

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For this chapter I will sub title it:
How graphic design has been used in history to gain popularity.

For this chapter I will focus on how graphic design has been used to help persuade or encourage people to think a certain way. I will write about Obamas presidential campaign as I think this was a very effective showcase of how graphic design helped him to win.

Key points to remember -
His posters make him look strong and passionate, this give faith and encourages viewers to support him
Colours and text all purposeful to make him look positive

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Effects of celebrity endorsement on sales and loyalty 

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Effects of celebrity endorsement on sales and loyalty 

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This will be another sub title in my third chapter - counter point.

For this point I will write about the positive impact of celebrity endorsements.

I read a scholarly paper

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Chapter three: Counter point

For my counter point I will give some examples of celebrity endorsement campaigns so I will research some good examples of this.

Some ideas:
Shaquille O'neal - Papa Johns
Gary Lineker - Walkers
Mr T - Snickers

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Found and read article about the impact of negative publicity on celebrity ad endorsements

article explains an experiment done to test the impact of negative publicity on celeb ad endorsements and how this influences consumer attitudes.

From this, my point will be how it can look and feel inauthentic and not sincere, for example if a celebrity that does not suit the brand but is only used for their popularity and reputation.

Sometimes in this case the celebrity can overshadow the brand and take away from the reason/product.

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(January)
I have started the conclusion for my dissertation and I think I will be on track to finish on time and also have some time to re read and go through everything.

For my conclusion I will be reminding the intention of the essay, being to show the importance and why/how graphic design is the most crucial factor in shaping popular culture.

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(January) Final week

For the last few days I have re read over my dissertation to ensure there are no mistakes with spelling and grammar etc and to make sure everything is clear and makes sense. I tried to not be too repetitive however it was quite hard, I repeated a few things such as the Coca-cola logo however I do believe it brings my point across so it is necessary.

Also going through all my checklists ensuring nothing is missing.
- list of illustrations
- bibliography
- finalising progress map