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I chose the contrasting colours of gold and blue in particular because of their significance to the main character of the book Xelqua. The gold colours represent his eyes in particularly his warlock mark while the two blue colours represent the calm yet furious nature of his magic. Using this I intend to express the themes of fear, loss and wish to glamour the hidden world within our own.

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What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

I will use dark tones and a dark colour theme to express the story of the warlock.

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The short film will showcase and promote the book 'The Warlock'

The film will start with a shot of new york before following behind a blonde figure who when he turns around his golden eyes will shine. the vision will fade then a modern church with spires comes into view and the voice over begins and everything begins to change along with the music becoming a deeper tone. The scene will then change to a battlefield, where the focus is on a fallen blade and a blue wisp of magic, everything then follows the wisp and snippets of runes and symbols fly across the screen. The lighting then fades and a the voiceover says something in indonesian before the book title appears on a freeze frame.

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- Writing Ideas for treatment (essentially brainstorming)

Treatment is the storyline.

Attention
- I intend to grab my audiences attention by creating a visually beautiful scene where, everything seems normal but the world around us is changing and we need to change with it. I want to create a the world of the downworld that is aesthetically pleasing and living in peace before the scene changes and war and danger is everywhere seen through darkening colour palette and a world which is no longer at peace.

Interest
- I am going to create a way to show that the shadowworld is like our own. By making the world seem the same it should catch the audiences attention and intrigue by seeing the aminated world around them change before hinting a truth within.

Desire
- The desire of Speak about emotions involved with the video, emotional tie and how it will be delivered

Action
- After viewing the video the audience members should feel intrigued to read the book further. by promoting the reading of the book at the end with a clear message, more people would join the intriguing world of the both the downworld and the shadowworld as a whole

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Blue Hat
- I will be planning my video by doing initial sketches of the character designs I wish to include in the video. I will also have the synopsis developed for when I upload the video.

Red Hat
- My initial feelings currently regarding the video is that by buildings the world through the trailer it will make the audience seem like they already know the world.

White Hat
- I need to finalise the character designs and figure out who I will add said designs into the video to make it functional.

Yellow Hat
- By the audience getting involved with the book they will find a world to experience unlike their own and develop an understanding of the characters

Green Hat
- an alternative idea could be instead of focusing on the world in the video I focus purely on Xelqua and his magic

Black Hat
- There could be issues as the story needs to have a semblances with the trailer particularly where I need to be picky about the lines of dialogue I will be using.

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Record your initial thoughts and feelings about the course and this task

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Record your initial thoughts and feelings about the course and this task

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Overall, I am excited for this course, I havent really done anything like this before so I am excited to try something new

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Colour Palette from Coolors

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The mind map I created has expanded upon the ideas inside the universe of the books itself that I could focus on. Certain ideas such as focusing on aspects of specific characters such a Xelqua's eyes or the nephilim's runes. The building of the shadowworld as a whole alongside introducing Xelqua and Imari is something I want to focus on.

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Tinos
Regular 400 30pt
- Book Title

Poppins Extralight - 18pt
- Author Name

Amiri Quran -12pt
- Body text

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Grabas, K 2020, Using Fanfiction to Build Your Audience, Brand and Platform, Your Writer Platform, viewed 2 April 2023, <https://yourwriterplatform.com/fanfiction-to-build-audience-brand-and-platform/>.

This article suggests that writers can leverage their existing  fan base and fandom culture if their work is fanfiction to attract new readers and build a following for their original works. I also provides helpful tips on how to effectively engage with readers, build a personal brand, alongside using and use social media to promote both fanfiction and original works.

Thomas, B 2007, ‘Canons and Fanons: Literary Fanfiction Online’, Dichtung Digital. Journal für Kunst und Kultur digitaler Medien, vol. 9, no. 1, pp. 1–11, viewed 2 April 2023, <https://mediarep.org/handle/doc/18664>.

The author Thomas discusses the ways in which fanfiction writers engage with and subvert the original texts, creating new interpretations and possibilities for beloved characters and narratives.

Van Steenhuyse, V 2011, ‘The Writing and Reading of Fan Fiction and Transformation Theory’, CLCWeb: Comparative Literature and Culture, vol. 13, no. 4.

In The Writing and Reading of Fan Fiction and Transformation Theory, Veerle Van Steenhuyse explores how the act of writing and reading fan fiction can lead to personal transformation. Using the lens of transformation theory, Van Steenhuyse argues that fan fiction offers readers and writers a unique opportunity to explore their own identities and desires through engagement with the narratives and characters of popular culture. She discusses the ways in which fan fiction can serve as a site of resistance to dominant cultural norms, allowing for the exploration of alternative identities and communities.

Walker Books 2018, Scythe - Book Trailer, <https://www.youtube.com/watch?v=HPZPY8UWhSk>

The trailer of Scythe is intriguing due to its dark fantasy tones and its unique shot types such as medium shots and close up to display the themes and characters of the world.

Disney Books 2015, MAGNUS CHASE — Official Trailer, YouTube, viewed 10 January 2020, <https://www.youtube.com/watch?v=Udd_tbbtBhE>.

For the book trailer of Magnus Chase this particularly is a major inspiration for a similar style that I wish to do for the warlock, with the drawn designs of the world and characters alongside the voice over intriguing the audience into Magnus' story.

Penguin Books South Africa 2018, Book Trailer: Watching You, www.youtube.com, viewed 2 April 2023, <https://www.youtube.com/watch?v=jcer9bU3S7M>.

For the book trailer of Watching you, an aspect which I found useful the most was the dark blue gradient and the white colour text which include aspects such as quotes from reviews and lines such as 'but what if someone was watching'.

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Age Range;
15-20 young adults
Personal Interests
Political / Ideological Affiliations (If any)
Geographical location'
Level of Education
high school
What platforms (social media) are members of my audience using?
Instagram, Facebook, Twitter, Youtube, Tik Tok , Tumblr
Kind of content being consumed? (video, essays, memes, gifs)
Video, memes, gifs
How does your content differ to similar content available online. What is the point of difference?
My content is one that is similar to others a my product is a book trailer. but the main point of difference it that I will be using my original and characters, story and artwork

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Summarise the message you wish to promote

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Summarise the message you wish to promote

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I wish to make a trailer for my book "The Warlock".

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1 fictional video game company that ships games in a bundle pack
2 new kind of soft drink
3 fictional band's new album
4 fictional book series
5 fictional movie franchise
6 awareness of data mining
7 awareness of copyrighting of content creators work
8 a cafe that released a variety of coffee flavoured milkshakes
9 a website that ranks books based on whether you have read them or not and local ratings
10 a fictional website that shows how to draw anything by adding a photo as a prompt
11 make a trailer for a fictional book
12 Promote my book 'The Warlock'
13 a search engine which is specifically make for authors to design characters based on fliters
14 a music that recommends music by link through a third party site like spotify or apple music
15 a search engine for travel enthusiasts to filter locations to visit in the future
16 a website built by television fans to express the type of content they like and get to know other members of a fan base
17 a streaming service by authors to show off and connect with fan in a simple and enticing way
18 fictional television series
19 a website where digital artist can get their work shown similar to deviantart
20 a book store which stocks only limited books from watermark and barnes and noble for international countries out of the united states
21 a chocolate company reinventing chocolates
22 fictional donut business
23 fictional karaoke business
24 an exhibition of props of certain movies
25 a fictional cereal
26 a fictional noodle
27 a mime who has a new show
28 a chrome app which show your wishlists whenever you open chrome
29 fictional florist buisness
30 custom metallic waterbottle
31 auto detangling hairbrushes for people with long hair
32 bluetooth in ear earphones that are transparent
33 a social media service to get constantly notified when streamers post videos
34 bottomless backpack
35 fictional speakers which are tailored for specific fanbases
36 a brand-promoting website that promotes South Australian brands
37 awareness about plagirism
38 a new gaming pc that is the size of a laptop
39 a fictional brand of liquorice
40 pens which draw in Augmented Reality
41 benefits of meditation
42 a campaign to stop deforestation
43 a image filtering app based on television shows
44 awareness around medicinal substances
45 an anti-stain and odourless deodorant
46 a fictional brand of footwear
47 a fictional brand of make-up brushes
48 light up rings
49 a wireless charger which charges multiple devices at the sametime
50 a fictional clothing brand
51 a fictional gaming brand
52 a fictional movie studio
53 awareness about tobacco
54 awareness about slave labour
55 a make-up brush being marketed as easy to clean
56 fictional brand of noodles
57 a fictional app which automatically translates languages into sign language
58 a car which can fly over water
59 a fictional car brand
60 a fictional podcast
61 fictional eBook manager targeted at university students
62 a digital photo frame with Bluetooth speakers inbuilt
63 representations of queerness in television
64 a fictional emotion recognition software
65 a virtual reality website which promotes social interaction globally
66 a chrome extension which allows for a text to speak function for multi-translatable texts
67 a journal that automatically notates for you
68 promotion of a fictional television series
69 a umbrella that shields a person complete from the rain depending on their height
70 the benefits of reading
71 a renewable energy source
72 a platform that assists people with disabilities
73 a website that is a collection of television shows
74 a website to read books for free
75 a search engine that support queries simply not matter the language barrier
76 a improv comedy based on a television show
77 a shop specialising in literature
78 a radio that can automatically tune and adjust volume without human interference
79 awareness of group and individual dynamics
80 a bag that cooks food regardless of heat and cooling