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I chose a red and yellow colour scheme because as said before about the colour theory and meaning behind these warm colours. These warm colours are to give an optimistic vibe to my advert. I also chose red because it represents a stop sign like stopping the ads from coming on to the browser experience.

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https://fonts.google.com/specimen/Source+Sans+Pro

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https://fonts.google.com/specimen/Roboto

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This short 30-second video will showcase how easy and superior my adblock extension is.
It starts with calm classical music as the character enjoys listening. Then, many visual pop-ups and video adverts are shown to annoy the character. This will then introduce my product to the character and the audience.
First, I show how easy it is to download. Next, I will use strong and convincing language to explain what the product does. I will let the audience know that they will now experience a faster, cleaner, and safer browsing experience with the adblocker.
At the end, I will ask the audience to download the adblocker today and enjoy the internet without any interruptions.

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Attention - As said in the tone of my message, I want to start with a disappointing and relatable story to an optimistic one. I want the typography to be visually attending and using the bold and warm colours will help. Also, having graphics and animation help keep the audience engage.

Interest - I intend to grab my audiences attention by beginning with a relatable visualisation of my target audience. This highlights the problem of the excessive amount of advertisements online which then I can introduce my adblocker which can solve that problem.

Desire - The familiarity with the situation allows for a desire for audiences to at least try out. I will demonstrate the main features of the product and emphasise on the benefits of these features.

Action - Like the Brave Browser advert, the advert will be fast-paced with the typography that I picked out. There will be clear and concise message of how easy it is to download my adblocker.

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1. Blue Hat: I will need organise the flow of the ad to ensure that my message will effectively capture the audience.

2. White Hat: I will need to analyse the problem of intrusive and annoying ads and benefits of an adblocker to craft my message.

3. Red Hat: Feelings of frustrations and annoyance are emotions tied to when seeing an ad. That is why when the audience sees that there is a solution to this problem, I am sure that they will be happy.

4. Green Hat: To be creative with the design of my ad, I will be using simple graphics and animation to highlight the simplicity of the product.

5. Yellow Hat: The benefits of using any adblocker is the increased security, privacy, speed, and user experience. Therefore, I will highlight those benefits in detail.

6. Black Hat: Some scepticism can be asked on how effective this adblocker is or how does the adblocker make money. These can't be answered fully but can be remedied like detailing how good this adblocker is.

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1. Security: Blocks malware and malicious viruses which keeps users safe while browsing

2. Privacy: Prevents online advertisers to track data to maintain user's privacy online

3. Speed: Lightweight and speeds up a webpage load time which can help people with slow computers or slow internet connection

4. User experience: Removes all ads which doesn't annoy the user and have a clean browsing experience

5. Distraction: Allows the user to focus on the content and not be distracted or interrupted

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Before my target audience has seen the video, they might feel it is just another random advertisement of a random product that is useless to them.
I want the opposite reaction when they have viewed the video. I want the audience to be excited and relieved that this product exists.
I will need to convey a disappointing mood first to relate to the situation of my target audience. Once I get their attention, I will present my product with an uplifting vibe.
To do this, bright warm colours, like orange, yellow, red and pink, are used to present happy and optimistic emotions. While blue colours are normally associated with low energy feelings like disappointment, sadness, discouragement, hopelessness and loneliness.

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My intend is for a simple, yet effective message to use my product. One of the most iconic fonts to me is used by Apple in their marketing. This font is a custom sans serif by Apple called San Francisco. However, this typeface is licensed by Apple. So, I will be unable to use this for commercial use. Therefore, I will be using alternative free to use fonts that are similar. To do this, I am going on Google Fonts.

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I chose to promote an ad block extension which automatically blocks video and pop up ads. This competes with other ad blockers as there are many out there.

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Cooper, DA, Yalcin, T, Nistor, C, Macrini, M & Pehlivan, E 2023, ‘Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising’, The Journal of Consumer Marketing, vol. 40, no. 2, pp. 235–247.

This research talks about the concerns around privacy on online advertising and the impact of online tracking and targeting methods used. This source was useful because it showed me that I needed to be concern about the amount of data collected by these online advertisers.

Redondo, I & Aznar, G 2021, ‘RESPONSES TO ANTI-ADBLOCK FILTERS: THEORETICAL FOUNDATIONS, INFLUENTIAL FACTORS, AND MANAGERIAL IMPLICATIONS’, Journal of Business Economics and Management, vol. 22, no. 1, pp. 42–60.

This research goes into the different countermeasures that ad-supported websites use due to the rapid spread of adblockers. It also looked at the influences of why people are starting to downloading adblockers from the rampant ads. This helped me find out the target audience and message of my advert.

Todri, V, Ghose, A & Singh, PV 2020, ‘Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel’, Information Systems Research, vol. 31, no. 1, pp. 102–125.

This source looks at how advertisers effectively capture their message while providing examples of annoyance for viewers. This lets me know what adverts are considered annoying which can lead to my message.

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The target audience will be around university students to middle-aged people, mostly a male audience. The target may not have an ad blocker installed or have been even aware of what it is.
I plan to grab their attention by showing a relatable situation which may consist of a pop up block annoying a viewer which then I can introduce to my product and show how superior it is compared to other related products.

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Brave 2020, No More Pre-Roll Ads - Brave, video, YouTube, 18 February, viewed 30 March 2023, <https://www.youtube.com/watch?v=-AQ1_opjESk>.

I like this ad because it utilises the 15 seconds very effectively by talking really fast and straight to the point.

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The message might be "Last online ad you will ever see."

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1. Drugs

2. Dunk driving

3. Product

4. Climate change

5. Domestic abuse

6. Magic bag

7. Magic computer screen

8. Clothes

9. Eco friendly plastic

10. Personalised gift box

11. Virtual reality event software

12. Meal delivery service

13. Gambling

14. Betting

15. Beauty product

16. Fitness equipment

17. Weight loss supplement

18. Home appliance

19. Pet products

20. Travel accessories

21. Medicine

22. Battery

23. Ad blocker

24. Mental health

25. Cyberbullying

26. Animal abuse

27. Immigration

28. Eye tracker

29. Rent a parent app

30. Animal translator app

31. Smart mirror that analyses your skin and recommends skin care products

32. Virtual reality with all five senses

33. Silent disco ball with music directly playing to your headphones

34. Bluetooth enabled key finder

35. Smart sleep mask that tracks your sleep and wakes you

36. Bamboo straw

37. Robotic body

38. Solar panel windows

39. Smart bracelet that monitors your physical and mental health

40. Wearable device that prevents back pain and improves posture

41. Face mask that shapes around your face

42. Smart robot vacuum

43. Brain implant to control technology

44. Smart wallet that tells you your daily spending

45. Laptop

46. Mobile phone

47. Noise cancelling headphones

48. Electrical generator from body heat

49. Personal holographic virtual assistant

50. App where it quizzes you on your favourite musical artists

51. Facial recognition security camera

52. Smart painting frame that tells the origins and history of the painting

53. Smart painting that changes depending on the day

54.  Contact lenses with augmented reality display

55. Personal vitamin plan based on genetics and health

56. Edible biodegradable cutlery set

57. Smart collar that tracks your pet

58. Automated smart blinds

59. Smart trash can that automatically sorts recyclables

60. Endangered animals

61. Video documentary subscription service

62. Sustainable product subscription service

63. Subscription box for snacks around the world

64. Website that allows people to learn STEM subjects

65. Streaming service

66. Smart water bottle

67. Smart pillow that monitors sleep quality and adjust firmness

68. Wireless earbuds that can translate any language in real time

69. 3D holograph conference calling app

70. Holograph projector that can generate realistic images and sounds

71. Smart tattoo

72. Neural implant that can enhance intelligence and interact with technology

73. Biometric wallet that can authenticate by fingerprint or face

74. Smart glasses with augmented reality display

75. Wireless charger that can charge from a distance

76. Smart jacket that can cool or heat based on the weather

77. Smart notebook that can digitise notes and sketches

78. Smart helmet that displays navigation and plays music

79. Shower head that can adjust water pressure and temperature to save water and energy

80. Lamp that can change its colour and brightness according to the time of day

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AdBlock 2015, This Is AdBlock (and the last video ad you’ll ever see), video, YouTube, 24 November, viewed 30 March 2023, <https://www.youtube.com/watch?v=9iL8pGHgBjU>.

I like this ad because it visualise the situation into a real life scenario which allows the adblock in real life to be someone who is using martial arts to block the ads from reaching the user.

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This Is AdBlock (and the last video ad you'll ever see)

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Adblock Plus 2019, Youtube Ads Killing Your Zen?, video, YouTube, 7 September, viewed 30 March 2023, <https://www.youtube.com/watch?v=BvzT-sH9MaU>.

I like this ad because it shows a calm and cool character doing yoga, however is interrupted by an ad which she looks very disappointed about.