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Directed by Hero Murray
Producer: Jason Cole of Doomsday with Ibra Ake and Fam Rothstein of Wolf + Rothstein
Composers: Donald Glover, Ludwig Göransson, Jeffery Lamar Williams

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Critics labeled the video as absurd. Gambino uses media to reach the viewers by putting all the news headlines and recent problems in one video to show these are not different problems for the current ones. These are the current faults of America.

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The facial expressions he makes are references to the Jim crow caricatures in the 1900s

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The shooting of the choir members represents the Charleston shooting in 2018. In 2023, there have been multiple shootings in school and communities as it was in 2018.

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https://youtu.be/VYOjWnS4cMY

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Childish Gambino - This Is America (Official Video)

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The theme of this music video is the fact that America is really screwed and there are many things that America as a whole needs to learn to fix.

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The setting of the music video is a parking lot or some sort of large empty warehouse.

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The mood of this music video is chaotic and dark. In every shot, there is something new going on and everything is constantly bouncing off everything else.

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The audience is America as a whole.

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The feeling in this music video is sorrow and anger, Childish Gambino wants everyone to understand how it truly is to live in America and how angry he is that this is happening to America.

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The plot of this music video is Childish Gambino making silent points about gun violence and racism in the United States.

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-Guitar Player.
-People Running Around.
-Childish Gambino.
-Church Choir.
-Children Dancing.
-Rioters.
-SZA.

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The appeals in this video are that it was interesting to see that the video itself was so inappropriate and that there were so many easter eggs

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-Various Types of Guns.
-Various Types of Weapons.
-Cars Being Robbed.
-Grocery Bags.

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The purpose of this music video is to show people how fucked up America is with hidden messages and lyrics.

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Logos: The stance shown in the wallpaper and the way Gambino walks could be considered a logo since that is the main thing that people recognize this music video for.
Pathos: The way Gambino so casually "shoots" people should make people feel angry and the way that they look so unprepared for their fate and innocent.
Ethos: The way Gambino talks to the other characters and walks around them, it seems that he is somewhat showing authority to the other characters.

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The pants that Childish Gambino wore are confederate battle pants.

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Cucaracha Bailando GIF - Cucaracha Bailando Spin - Discover & Share GIFs

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The video closes with Gambino running to escape the cycle that has become normal to America.