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This movie shows that marketing shapes consumer needs and wants. The bright-looking family has become the most famous model family in the entire community. Their every move has also become the object of imitation by everyone, no matter what they eat, wear and use in life, they are the focus of attention and indicators of consumption. Although their neighbors and friends didn't need some of the products at the beginning, they are attracted to the Jones family and started to demand those products. However, no one would have imagined that this high-profile and luxurious Jones family member was not related by blood at all, and the appearance created by all this was only for the execution of the highest marketing tactics.

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How To Sell Anything To Anyone Anytime - SELL ME THIS PEN

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How To Sell Anything To Anyone Anytime - SELL ME THIS PEN

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In this video, Dan Lok reveals 3 secrets to selling anything, to anyone, anytime, anywhere. He also shares some marketing techniques with simple examples.

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How To Sell Anything To Anyone Anytime - SELL ME THIS PEN

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Marketing shapes consumer needs and wants versus Marketing merely reflects the needs and wants of consumers.

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Marketing shapes consumer needs and wants versus Marketing merely reflects the needs and wants of consumers.

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Marketing sometimes shapes consumer needs, and sometimes reflects needs and wants. But in the current acceleration of digital transformation worldwide, in my opinion, most of the marketing shapes consumer needs and wants.  Moreover, the corporate world nowadays is far more interested in shaping the product that influences consumer needs and wants.

1. Search the problem, and sell the solutions.

2. Marketing works by searching for a need and persuading consumers that buying a product is not an option, but rather a must.

3. Marketing needs to be seen in terms of meeting client demands. The process by which businesses generate value for their clients and forge lasting bonds with them in order to reap value from them in return is referred to as marketing.

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1. Marketing is the link that connects the customer, and the public to the marketer. Marketing information is used to discover and define possibilities and challenges, produce, develop, and assess actions, monitor performance, and increase knowledge of marketing as a process.

2. The process of developing, conveying, delivering, and trading services that are valuable to consumers, clients, partners, and society at large collectively is known as marketing.

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1. A. (2019, February 13). Does marketing create or satisfy needs? Free Essay Examples Database. Retrieved August 17, 2022, from https://www.greenontheinside.net/does-marketing-create-or-satisfy-needs-essay-example/

2. Hassan, R. (2018, November 28). Debate. Academia. Retrieved August 13, 2022, from https://www.academia.edu/37868060/Debate

3. Lok, D. (2018, June 3). How To Sell Anything To Anyone Anytime - SELL ME THIS PEN [Video]. YouTube. https://www.youtube.com/watch?v=E6Csz_hvXzw&feature=youtu.be

4. Nelson, J. (2022, July 20). Definitions of Marketing. American Marketing Association. Retrieved August 12, 2022, from https://www.ama.org/the-definition-of-marketing-what-is-marketing/

5. Park, S. J. (2022, August 16). Park Seo Joon × MILO Malaysia | #박서준 [Video]. Facebook Watch. https://fb.watch/eYKa9V9J1a/

6. Torres, V. (2014, November 12). The joneses marketing technique [Video]. YouTube. https://www.youtube.com/watch?v=jJfyp1OF2T

7. Wade, D. (2022, July 28). Does Marketing Create or Satisfy Needs? SparrowBoost. Retrieved August 15, 2022, from https://www.sparrowboost.com/article/does-marketing-create-or-satisfy-needs#:%7E:text=So%2C%20does%20marketing%20create%20or,them%20from%20inaction%20to%20action.

8. Wolfe, B. (2018, April 12). The Story of iPhone X’s Notch and How It’s Influencing Phone Designs. Makeuseof. Retrieved August 16, 2022, from https://www.makeuseof.com/tag/iphone-x-notch-effect/

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The word "free" is used in conjunction with other marketing terms like "free home trial," "free checkup," "buy one get two free," "free installation," "free quotes," "free parking," and "free demo" to make up the majority of the marketing ads I discovered. The term "free" is typically a potent motivator that prompts the buyer to purchase that specific item or concept even if he or she may not need it.

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Even if viewers and consumers initially had no interest in the goods, the majority of television commercials and advertisements, both online and in print create a demand in the viewer's mind.

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This type of marketing easily attracts and shapes the needs and wants of consumers. Nestle successfully increased the demand for this limited edition Milo dramatically.

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Park Seo Joon × Milo Malaysia | #박서준 | Park Seo Joon × MILO Malaysia | #박서준 | By Park Seo Joon | Facebook

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From the image below, we can see that consumers are attracted by the Korean artist( Park Seo Joon), and willing to buy the milo products immediately. By using celebrity endorsement marketing, within a single day, all of this limited-edition Milo was sold out on the Shopee Nestle e-commerce platform.

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When Apple first announced the 10th anniversary iPhone X mobile phone at the September 2017 conference, it is also the world's first full-screen mobile phone with a notch design.

Some people are surprised, but more people complain that the notch design screen looked pretty ugly. But the strange thing is that many people buy it while complaining. Many people complained before, but they don't know why after looking at it for a long time, they think it looks pretty good and began to accept it.

In that year, we can see that the new phones from various mobile phone manufacturers are influenced by the iPhone's notch design and started to follow and produce their phones with a similar design. In this case, we can see that the successful marketing of Apple is able to shape and change the needs and wants of consumers.

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Philip Kotler: Marketers do not create needs, needs pre-exist marketers along with other societal factors, and influence wants.