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We Create Decentralized Advertising Platforms For Your Business

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We Create Decentralized Advertising Platforms For Your Business

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We need to prepare for this significant shift in digital marketing. It's crucial to capitalize on the creative potential that modern systems and technology offer. The web is expanding, but decentralization might bring us together. To give consumers and marketers more control, privacy, and openness, we Build decentralized advertising platform system. Decentralization would provide marketers more real control over their programmatic sales and more transparency about ad spending because ad requests wouldn't need to go through secret exchanges.

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As a result of the centralization and dominance of ad exchangers, complex behavior monitoring technologies and cross-device user tracking is used. A lot of advertising fraud depletes business expenditures. Moreover, the advertiser and the customer don't communicate. But, we offer decentralized advertisingsolutions to encourage success and more transparency. Decentralized advertising is the future of promotion which is evolving quickly.

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Things to know about blockchain explorer and decentralised cryptocurrency

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Things to know about blockchain explorer and decentralised cryptocurrency

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The general operating model of blockchain technology referred to as distributed ledger technology or DLT is a peer-to-peer network. With the aid of various blockchain-specific protocols, individual nodes or computers are protected by cryptography for processing transactions. Even if blockchain was developed as the foundation technology for cryptocurrency or decentralized cryptocurrency platforms such as Ethereum, Bitcoin, and others, now it has found uses across numerous
industries.

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The general operating model of blockchain technology referred to as distributed ledger technology or DLT is a peer-to-peer network. With the aid of various blockchain-specific protocols, individual nodes or computers are protected by cryptography for processing transactions. Even if blockchain was developed as the foundation technology for cryptocurrency or decentralized cryptocurrencyplatforms such as Ethereum, Bitcoin, and others, now it has found uses across numerous industries. Blockchain's widespread use in multiple areas is due to its independent and open verification processes. However, managing digital assets and carrying out transactions are two of employing blockchain that is most frequently used. One of the well-known instances of specialised tools for managing and viewing digital assets is blockchain explorer.

Blockchain explorer: What is it?

In essence, blockchain explorer functions as a search engine for a certain blockchain network. In the world of cryptocurrencies, tools like Bitcoin Block Explorer can help users find out various details about transactions related to certain blockchains and wallet addresses. The quantities involved in transactions, the status of various transactions, and the origins and destinations of funds are typically included in the information. The block explorer operates as a search engine that may provide details about a blockchain's historical and current state.

Blockchain explorer: History

To overcome challenges in examining blockchains for transactions, the idea of blockchain explorers was introduced along with blockchain technology. For instance, you might wish to confirm the integrity of someone's claim when they send decentralized cryptocurrency. If not true to the value, the transaction can be denied in certain cases or stalled in others.

Furthermore, traversing blockchains faced considerable challenges because data was formatted in a certain way. Blockchain presents data in an indexed and grouped fashion by storing and organising information in an ordered way. For the easy access and readability of the information on the blockchain, additional software was necessary.

Blockchain explorer: Uses

Any new user learning about blockchain explorer would be curious about the many actions they may perform with it. Here is a description of differentdecentralized applications for blockchain explorers.

1. Blockchain explorers can direct you through a given wallet address' whole transactional history. They could increase transparency on a blockchain and allow users to examine certain wallet addresses.

2. Users might examine the change address in addition to the transaction receiving address. The change of address is essential for enhancing transaction transparency by preventing the transfer of excessive input value to transaction costs.

3. A blockchain explorer can be used to browse through the specifics of unconfirmed transactions on a blockchain. Through Mempool Status, users have access to information about unconfirmed transactions.

4. In addition to being excellent tools for users, blockchain explorers may also help users spot double-spend transactions on the blockchain network.

5. The genesis blocks or the foundation blocks of blockchain can also be explored with the use of blockchain explorers. Users may quickly discover the miner and other relevant information, along with the first block created on a particular chain.

Thus, the blockchain explorer is the most adaptable and simple tool for exploring blockchain functions without having to have a background in programming. You could achieve wonders with the right knowledge, strategies, and tactics.

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Things to know about blockchain explorer and decentralised cryptocurrency

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The general operating model of blockchain technology referred to as distributed ledger technology or DLT is a peer-to-peer network. With the aid of various blockchain-specific protocols, individual nodes or computers are protected by cryptography for processing transactions. Even if blockchain was...

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Decentralized Web: The Rise Of Independent Internet

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Decentralized Web: The Rise Of Independent Internet

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Your unique data in the hands of centralized companies–Aren’t you afraid of it being hacked or lost? So, Is there a solution? Fortunately, yes! It’s decentralization. When millions of devices are linked together in an open network, and the internet is controlled by many, then we call it decentralization. You cannot own a decentralized web alone, change it, or switch it off for all. In the history of humanity, the Internet and the World Wide Web are the largest decentralized channels of communication– where people can access and create information independently. However, every coin has two sides. Let’s explore healthy and unhealthy Decentralized communication systems.

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Your unique data in the hands of centralized companies-Aren't you afraid of it being hacked or lost? So, Is there a solution? Fortunately, yes! It's decentralization. When millions of devices are linked together in an open network, and the internet is controlled by many, then we call it decentralization. You cannot own a decentralized web alone, change it, or switch it off for all. In the history of humanity, the Internet and the World Wide Web are the largest decentralized channels of communication- where people can access and create information independently. However, every coin has two sides. Let's explore healthy and unhealthy systems.

Healthy Decentralized Communication

Many people choose to come out of the den of centralized companies and walled gardens of social media. There are above 1 billion decentralized domain name systems, wherein 27% are powered by WordPress. WordPress is an open-source content management system that is free and easy to use without coding.

Surprisingly, the core doctrine of the internet is to treat every content similarly. The process of treating content the same is known as net neutrality. However, many big companies charge differently for distinct content at various speeds. It impacts our user experience and prevents us from independent decision-making. So, many countries like the US, EU, and India formed laws to protect net neutrality. Interestingly, the US government hasn't controlled the Internet's Domain Name System (DNS) since 2016 and gave the responsibility to ICANN- which is considered just a formality. However, it's a global commitment to a decentralized web.

Today, developers are trying to build decentralized apps like peer-to-peer computer networks that employ blockchains. Blockchain is a ledger system of digital currencies that aids with transactions and sets a goal for the internet without web servers.

Unhealthy Centralized Communication

You or your close ones must be using any or most of the platforms, mainly Facebook, Google, Apple, Tencent, Alibaba, and Amazon. These are prominent companies that rule the internet globally. While you may be enjoying their services, it's worth noticing that they shape our human communication and control our wealth successfully. For example, smartphones. Which are the top two operating systems that click in your mind instantly? It must be IOS (Apple) and (Google) Android. From how your phones will operate to which apps you can download- everything is in the hands of these types of companies. Moreover, except in China, in every country, our messaging is controlled by centralized companies like Facebook, Instagram, and WhatsApp. Whereas, in China, WeChat is used by 90% of mobile users, depicting its dominance. WeChat is so centralized that it successfully controls dating, banking, ordering taxis, shopping, and more.

The centralization doesn't give space to other web developers and there's less chance of them being explored in the market. Therefore, to choose to showcase creativity and skills through their work, many people choose decentralized platforms. Centralized experience isn't healthy for developers, destroys the competition, and gives companies use data. Choosing a decentralized web is always better.

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Decentralized Web: The Rise Of Independent Internet

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Your unique data in the hands of centralized companies-Aren't you afraid of it being hacked or lost? So, Is there a solution? Fortunately, yes! It's decentralization. When millions of devices are linked together in an open network, and the internet is controlled by many, then we call it decentralization.

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Stop Experiencing Data Violation By Switching To Decentralized Internet

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Stop Experiencing Data Violation By Switching To Decentralized Internet

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Several times prominent social media platforms have gone dark– leaving users feeling violated by potential data loss. Many users feel disregarded by being deprived of their community on communication channels. Therefore, it’s essential to switch from centralization to a decentralized internet. Decentralization aids in enjoying freedom from third-party authorities elevating creativity for developers and promoting data security and user safety.

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Our Decentralized web project is focused on reconstructing the way current Internet and communication works. Under our dWeb project users have complete control with no reliance on a centralized server for interacting. Here, users decide what happens and can directly communicate or share data with other users with a transparent system with no data privacy issues.

We believe that decentralization is the future and there is an intense need for a peer-to-peer communication system where users can freely interact with each other without worrying about privacy breach or data collection concerns.

Our Decentralized web implementation is the answer to this need. It is a platform that allows users to securely share information and communicate with no dependence on the servers. Our dWeb project completely eliminates the centralized system and thus, ensures security and privacy of user communication.

We use a blockchain instance however only as a support element in our project - to keep records of the variety of crypto-currency token rewards that we have for Users.

Introduction video

- Internet use is centralized

- What is wrong with this?!

- True decentralization

- Participants - Users and Nodes/Bridges.

- Incentives in crypto-currency

Promising Future of Decentralization
dWeb has revolutionary potential, and it will change the way people think about Internet and virtual communication.

Our Decentralized web project has two types of participants - Users (part time) and Bridges/Nodes (non-stop).

Participants use 2 types of communication -. outward only (OO) and outwards and inwards (O&I). Users can easily change their status from OO to O&I and vice-versa.

Our Decentralized web technology eliminates the dominance of 'client-server' model.

In addition to having a platform with large number of Users, we are building a network of 'Bridges' or 'network support nodes', where their purpose is to not only maintain the flow of transmitting messages but run computing tasks as well.

Click here to find how to become a User of dWeb

Value store and transfer - blockchain

- independent/'owned' Ethereum based blockchain instance

- DWU - decentralized web utility coin

- DAO enable blockchain

- blockchain explorer

Innovative Decentralized Ad Placement Model
The proposed monetizing model of our decentralized web project will enable advertisers to publish ads, for which the users will be awarded in the form of crypto tokens for viewing the ads. This is unlike conventional monetizing model where viewers gets no benefits of watching the ads. We believe, this format will unfold new opportunities for both advertisers and users.

In this way, advertisers will also realize the importance of market and marketing on the platform where users are willing to see the ads.

Monetizing model

- monetized through advertising

- rewards for users

- interactive ads viewing

- tutorial for advertisers

Decentralized personal web site

- on both User and Bridge/node

- edited on User system, transferred to Bridge/node

- available 24/7/365 on Bridge/node

- accessible worldwide by all dWeb Users

Internet computer

- based on Raspberry Pi Bridge/node

- large worldwide network of nodes

- SSH access by User to Bridge/node

- run - Python, Go-lang, Javascript on node.js

- or, drop Docker conteiner with any program

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Decentralized Web Project | Decentralized Application | dWeb

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Our Decentralized web project is focused on reconstructing the way current Internet and communication works. Under our dWeb project users have complete control with no reliance on a centralized server for interacting. Here, users decide what happens and can directly communicate or share data with other users with a transparent system with no data privacy issues.

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The Fourth Age of Open Source: Decentralized Web Project vs. DFINITY Project

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The Fourth Age of Open Source: Decentralized Web Project vs. DFINITY Project

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We’re accustomed to having a centralized system operated by large organizations and governments. Understandably, it’s challenging to manage people as the complexities develop and create confusion on getting monetary rewards on purchases. Thus, when people are unable to think about the future collectively, authorities are appointed to make suitable choices– promoting centralization. However, centralization has proved to be inefficient due to abrupt failures, central system, difficult maintenance, and more. Therefore, today, decentralization is catching attention through its capability to update the way we utilize the internet. There are mainly two approaches of decentralization to discuss: Decentralized web project and DFINITY. Keep reading ahead to know more about the same.

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The Fourth Age of Open Source: Decentralized Web Project vs. DFINITY Project

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The Fourth Age of Open Source: Decentralized Web Project vs. DFINITY Project

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We're accustomed to having a centralized system operated by large organizations and governments. Understandably, it's challenging to manage people as the complexities develop and c

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Google, Facebook, Alibaba, and Amazon– To name a few, control our communication on the internet in multiple ways. As per research Google has approx 4.3 billion users worldwide, making itself a necessity in our lives. But what do you do if Google blacks out? Internet blackouts have been a common issue today that makes us not want to trust major servers with our data and security. Other functions affected by blackouts include censorship, cyberattacks, technical problems, or human errors. It also makes us wonder how centralized our internet is today. Experts like David Clark believe that the internet should allow decentralized communicationthat is the ability to communicate during the loss of networks. Moreover, it should be cost-effective and have a distribution of resources. It shows that the idea of the internet was to be decentralized from the beginning.

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Google, Facebook, Alibaba, and Amazon - To name a few, control our communication on the internet in multiple ways. As per research Google has approx 4.3 billion users worldwide, making itself a necessity in our lives. But what do you do if Google blacks out? Internet blackouts have been a common issue today that makes us not want to trust major servers with our data and security. Other functions affected by blackouts include censorship, cyberattacks, technical problems, or human errors. It also makes us wonder how centralized our internet is today. Experts like David Clark believe that the internet should allow decentralized communication that is the ability to communicate during the loss of networks. Moreover, it should be cost-effective and have a distribution of resources. It shows that the idea of the internet was to be decentralized from the beginning.

Outward and Inward Decentralized Communication

When Instagram goes down, do you feel worried about the social engagement you created for yourself or other businesses? The importance of following the foundations of decentralization and communication becomes evident. Despite good services, we cannot deny being controlled by large organizations in our daily lives. True decentralization is only possible with applications that serve user-to-user communication.

Outward IP communication is a standard mode of communication that includes sending a request and getting a reply. For example, TCP Protocol. Whereas, inward IP communication means the allowance of getting a request from someone outside the local network. Outward IP communication is popularly utilized for client-server communication but inward was disabled by default in the early years. Being exploited by viruses, the functioning of inward communication didn't work in the 1990s. With the help of our modems or routers, it's possible to control inward communication through a login and password. However, for decentralized communication, the combination of outward and inward is a must.

Decentralized Applications

As we discussed prominent organizations like Facebook, let us understand how they control communication. The standard apps like FB and Uber run on a computer system owned by organizations. While there are multiple users, the backend is controlled by the company. Thus, shaping the communication of its users.

However, decentralized applications or DApps run on a blockchain or P2P network. For example, BitTorrent runs on a P2P network. In a P2P network, consume, feed, or do both with content. Whereas, if we notice cryptocurrencies, DApps run in a blockchain network. The blockchain network is decentralized, open-source, public, and independent of third-party control. For example, it's easy for a developer to launch a DApp like Instagram on a blockchain. Every user can publish messages. However, no one can delete the message, including app creators.

Decentralized Communication: Yes or No?

Certainly, centralization is a significant part of our lives, and the core idea of decentralization has been blurred. In our internet's history, various big crashes are overlooked. It proves that the profitability of centralized companies has shaped our technological experiences. Moreover, this makes the need for our communication to be decentralized essential. Various decentralized applications promote a user's creativity, independence from third-party, and free speech while safeguarding their privacy and no need for submitting personal information. Thus, enabling rapid development of several industries and making the internet an independent space.

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Decentralized Communication: Types and Applications - TheOmniBuzz

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Google, Facebook, Alibaba, and Amazon - To name a few, control our communication on the internet in multiple ways. As per research Google has approx 4.3 billion users worldwide, making itself a necessity in our lives. But what do you do if Google blacks out?

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Decentralized web is a peer-to-peer communication module focused on revolutionizing the way centralized communication works. Under our decentralized web, users can be benefited from advertising, communication & cryptocurrency.

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Our Decentralized web project is focused on reconstructing the way current Internet and communication works. Under our dWeb project users have complete control with no reliance on a centralized server for interacting. Here, users decide what happens and can directly communicate or share data with other users with a transparent system with no data privacy issues.

We believe that decentralization is the future and there is an intense need for a peer-to-peer communication system where users can freely interact with each other without worrying about privacy breach or data collection concerns.

Our Decentralized web implementation is the answer to this need. It is a platform that allows users to securely share information and communicate with no dependence on the servers. Our dWeb project completely eliminates the centralized system and thus, ensures security and privacy of user communication.

We use a blockchain instance however only as a support element in our project - to keep records of the variety of crypto-currency token rewards that we have for Users.

Introduction video

- Internet use is centralized

- What is wrong with this?!

- True decentralization

- Participants - Users and Nodes/Bridges.

- Incentives in crypto-currency

Promising Future of Decentralization
dWeb has revolutionary potential, and it will change the way people think about Internet and virtual communication.

Our Decentralized web project has two types of participants - Users (part time) and Bridges/Nodes (non-stop).

Participants use 2 types of communication -. outward only (OO) and outwards and inwards (O&I). Users can easily change their status from OO to O&I and vice-versa.

Our Decentralized web technology eliminates the dominance of 'client-server' model.

In addition to having a platform with large number of Users, we are building a network of 'Bridges' or 'network support nodes', where their purpose is to not only maintain the flow of transmitting messages but run computing tasks as well.

Click here to find how to become a User of dWeb

Value store and transfer - blockchain

- independent/'owned' Ethereum based blockchain instance

- DWU - decentralized web utility coin

- DAO enable blockchain

- blockchain explorer

Innovative Decentralized Ad Placement Model
The proposed monetizing model of our decentralized web project will enable advertisers to publish ads, for which the users will be awarded in the form of crypto tokens for viewing the ads. This is unlike conventional monetizing model where viewers gets no benefits of watching the ads. We believe, this format will unfold new opportunities for both advertisers and users.

In this way, advertisers will also realize the importance of market and marketing on the platform where users are willing to see the ads.

Monetizing model

- monetized through advertising

- rewards for users

- interactive ads viewing

- tutorial for advertisers

Decentralized personal web site

- on both User and Bridge/node

- edited on User system, transferred to Bridge/node

- available 24/7/365 on Bridge/node

- accessible worldwide by all dWeb Users

Internet computer

- based on Raspberry Pi Bridge/node

- large worldwide network of nodes

- SSH access by User to Bridge/node

- run - Python, Go-lang, Javascript on node.js

- or, drop Docker conteiner with any program

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Decentralized Web Project | Decentralized Application | dWeb

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Our Decentralized web project is focused on reconstructing the way current Internet and communication works. Under our dWeb project users have complete control with no reliance on a centralized server for interacting. Here, users decide what happens and can directly communicate or share data with other users with a transparent system with no data privacy issues.

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What are the benefits of using a decentralized web?

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What are the benefits of using a decentralized web?

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Decentralized apps also known as dApps run on blockchain or peer-to-peer networks of computers.

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We believe in technology and so does the whole of mankind. But mankind has also left behind some loopholes while moving forward so fast. Have you ever thought about what happens to the information you fill out in a simple form or for some sort of registration? Well, the probability indicates that the data will be shared or sold out.

Is there any way to escape this trap of data mining?

Well, we have some answers. What if we develop a platform where users can access or share information directly with the other user without needing the server? Yes, it is possible. Decentralized web is the decentralization of a centralized network that we use today for accessing the internet and sharing ideas or other information.

The current drawback is the ownership of servers which can be misused but a decentralized web eliminates this ownership entity to have a transparent government body. Users are the real owners here who control what to see and what not.

How does the decentralization application/web work?

Decentralized apps (also known as dApps) run on the blockchain or peer-to-peer networks of computers. It cannot be controlled by a single authority and only the user has control over what he is executing. Decentralized applications are developed for finance or gaming as they suspect high data breach issues.

Decentralized web enables users to lead them to a platform from where they can access dWeb and its various features.

Read on to know more about some of the benefits/features of using a decentralized web platform.

Benefits of Decentralized Web

With the introduction of such a platform, people have access to features of dWeb which are undoubtedly amazing. Decentralized applications are like traditional apps only but the main difference is dApps run of P2P networks. From a technological aspect, the front-end code for both is same but the back-end code differs in decentralized applications. Both have their own advantages and disadvantages. However, let us list some of the major advantages of using decentralized web:

Safeguard user- privacy: Users have complete security over their digital information when using a dWeb. As it is developed on blockchain technology, it is not so easy for hackers to hack the system.

Alternate Social Media Platform: People who feel they are not given the freedom of speech can use this d Web platform to speak up about their thoughts. No one including them can delete what has been published.

Resists Censorship: One of the amazing qualities of dWeb is that it is free from the control of an institution or organization. The computer runs on blockchain networks of computers and cannot be controlled by a single entity.

Flexibility of Development: dApps give developers the opportunity and infrastructure for innovating and developing new digital solutions. These digital solutions can be made in various industries, especially in the fields of gaming, finance and social media.

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What Are The Benefits Of Using A Decentralized Web?

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We believe in technology and so does the whole of mankind. But mankind has also left behind some loopholes while moving forward so fast. Have you ever thought about what happens to the information you...

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An innovative approach towards online ads - Decentralized Advertising

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An innovative approach towards online ads - Decentralized Advertising

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Advertisers and marketers have shown their creativity to the fullest when it comes to online ads for promotion. The patterns and strategies have changed a lot since the Internet provided tremendous features and opportunities. Businesses saw very impactful results just by advertising their product or services. However, the advertising platforms have always been at the risk of fault and fraud. To escape these malfunctioning, experts and researchers are shifting towards decentralized advertising.

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Advertisers and marketers have shown their creativity to the fullest when it comes to online ads for promotion. The patterns and strategies have changed alot since the Internet provided tremendous features and opportunities. Businesses saw very impactful results just by advertising their product or services. However, the advertising platforms have always been at the risk of fault and fraud. To escape these malfunctioning, experts and researchers are shifting towards decentralized advertising.

There are many companies who are advertising with the help of blockchain technology. For example- IBM has partnered with Mediaocean to advertise on a P2P network for clear and better data insights to prevent data frauds.

Understanding Decentralized Advertising

These advertising platforms focus more on the user-interests. It makes sure that the user has a free approach towards communication and data sharing activities. We must know that decentralized platforms work on a P2P network and do not require a central medium for data transfer. Now this indicates that the platform uses peer-to-peer ledger technology where data is stored through nodes located all around the world.

Unlike conventional advertising, decentralized advertising enables users and platform owners to earn profits through multiple features available (We'll be discussing them later in this article).

As we know, traditional advertising has four participants naming- platform owner, advertiser, content creator and the user. In this model the users have free access to the content produced but the cost of absorbing that content is to view those ads. These ads are mainly placed in-between the content and for the same reason people have started using ad-blocker extensions on their web.

Therefore, the decentralized advertising model ensures that the users are rewarded for their precious time spent on viewing ads. These rewards are provided in the forms of crypto tokens which can be used by the users for various purposes.

How Decentralized Application Works?

Decentralized applications work on digital ledger technology which operates on a Blockchain. Now this blockchain stores data on the nodes and the most beneficial feature about blockchain technology is that; it is prevented from data breach and hackers. Decentralized applications like our decentralized web or dApps do not require a central control for transactions; therefore they use nodes to share data for efficient transactions.

In the case of advertising, dApps operate slightly differently from common advertising apps . Here the advertisers and publishers can connect automatically to the digital ledger, helping more efficient communication. Its main purpose is to provide its users the freedom and transparency to work with.

Benefits of building a decentralized advertising platform

As experts from the tech industry have started to give preference to the decentralized mode of marketing, it has enabled abundant opportunities for the advertisers, content creators and the users as well.

Decentralized advertising platforms offer greater convenience to its customers and ensure safety and security first.

Increased Sales of Businesses: Decentralized platforms provide a real data insight which helps businesses use that data for better analysis and strategies. When companies have improved customer data, it helps them build their marketing strategy better. They can use this data to target their audience more effectively.

Reduced Costs: The effective communication between the advertiser and the publisher saves the extra amount spent on intermediation. Also, the publishers can present their ads only to the willing customers, which ultimately save their cost of publishing ads.

Eliminates Frauds: With the help of blockchain, preventing data from frauds is more feasible with decentralized advertising. It saves user information from being hacked or misused by any other third party or system through digital ledger technology.

Better Customization: Because of the decentralization of the platforms, it opens opportunities for marketers to customize their services for specific brands. Customized strategies and campaigns for brands leads businesses to long-term fruitful relationships with their clients.

Better Decision-making: As the platform provides real-data monitoring features to its users, it helps a lot in analyzing reports and better decision-making. The data provides enough details and patterns to keep-in-mind the required improvements and future strategy.

Transparency: As the ledger nodes are used for data storage, the transparency between the parties and transactions remain positive. The marketing approach followed by the decentralized application ensures that the advertisers and the publishers are getting the response they pay for.

Higher Return of Investment: When the advertisers pay only for the customers who are interested in their services, it is most likely to happen that the customer will buy the product. As the sales increase with less investment, it boosts the ROI of the company.

Empowered Local Teams: As the decentralized advertising platforms offer multiple opportunities to the marketers, it does the same for small agencies and individual owners. This platform maintaining its transparency will assist small businesses reach heights. Also, the companies who will collaborate well with other companies have the chances of growing more.

Technological developments have changed our lives to an extent that we cannot imagine our lives without the use of technology. One of the major changes we see are the formations of online ads. The inducement of decentralized advertising will once again revolutionize the way we assume marketing.

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An innovative approach towards online ads - Decentralized Advertising

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Advertisers and marketers have shown their creativity to the fullest when it comes to online ads for promotion. The patterns and strategies have changed alot since the Internet provided tremendous features and opportunities. Businesses saw very impactful results just by advertising their product or...

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How Decentralized advertising is different from Traditional Online advertising?

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How Decentralized advertising is different from Traditional Online advertising?

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When was the last time you saw an advertisement? Certainly, you must’ve seen them even while searching for us. Advertisements follow you like a dog who is in love with you. But ads sometimes can be frustrating while you’re working on the Internet on something important.

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When was the last time you saw an advertisement? Certainly, you must’ve seen them even while searching for us. Advertisements follow you like a dog who is in love with you. But ads sometimes can be frustrating while you’re working on the Internet on something important.

We must admit that with the evolution in technology, there has come evolution in advertisement making and display. Ad making has evolved a lot since last decade because of easy access to the Internet.

And, in this blog we’ll learn about the major differences between Decentralized advertising and Traditional advertising. Read on to know more.

What are Traditional Online Advertisements?

In simple words, the ads we see today, and have been seeing all over the years are based on traditional advertisements. Meaning, that the strategies and platforms used, all fall into the category of traditional online marketing. The process of traditional online advertising involves four participants; the platform where the ads are published, the advertiser who pays to the platform owner for placing the ad, content creators who are sponsoring ads in their content and the user who is responsible for viewing the ads in between the content or otherwise.

What are Decentralized Advertisements?

To understand decentralized advertisement, we must first understand decentralized web and how it works. Decentralized ads are more user-centric and serve features which are different from traditional advertising methods. Even experts today prefer a decentralized advertisement approach when it comes to marketing, because of its unique features and accessibility. Decentralized advertisements engage the same four participants as traditional marketing but here the concept is more user-centric.

If we look sincerely, the main purpose of both the advertising methodology is to promote one’s brand or business. They try to reach the most audiences to help them generate leads or convert them. The decentralized advertisement allows its users to participate effectively and generate real profits from it.

How building a decentralized advertising platform benefits its users?

As we said in the beginning, viewing ads can be frustrating sometimes but here, in decentralized advertising; viewing of ads is actually FUN! The major difference lies is, that users get paid for watching ads and if they do not wish to see them, they can simply block the ad-flow. This difference actually helps the advertisers gain more genuine customers who are really interested in their products or services. While in traditional advertising, ads are forced on to the viewer’s regardless of their wish.

If we build decentralized advertising platform, it would help users in multiple ways. Let’s explore more about them.

Enhanced Specialization - Advertisers could directly target the audience who is willing to know about them and save a lot of cost and time of advertisers by specifying everything.

Opportunities for Strategy and Creativity - This will certainly help out all the marketing strategists plan and define their strategies.

More innovation and Agility - After a decentralized platform is made, there will be so many opportunities for budding creators and entrepreneurs to experiment their hands on.

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How Decentralized advertising is different from Traditional Online advertising?

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When was the last time you saw an advertisement? Certainly, you must’ve seen them even while searching for us. Advertisements follow you lik...

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Decentralized Web Project is based on a direct peer-to-peer communication platform where the users can safely exchange their data. Decentralized services and networks have significantly grown through the years due to their various benefits of providing data transparency, control, and privacy to users.

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Decentralized Monetizing Model: The Next Big Step for Online Advertising 

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Decentralized Monetizing Model: The Next Big Step for Online Advertising 

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It is of no doubt that decentralized web is the future of tech-world or we can say post blockchain technology. But the question arises is, will it be free unlike today’s platforms?

To that, the answer is yes, but then, how will we make money out of that?

Decentralized web has to be fair at all costs for all of its participants as nowadays the monetizing model seems unfair for some of its participants (we’ll discuss about this later)

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It is of no doubt that decentralized web is the future of tech-world or we can say post blockchain technology. But the question arises is, will it be free unlike today's platforms?

To that, the answer is yes, but then, how will we make money out of that?

Decentralized web has to be fair at all costs for all of its participants as nowadays the monetizing model seems unfair for some of its participants (we'll discuss about this later)

Decentralized web project consists of a web which will provide a platform to the users for direct peer-to-peer communication with other users without the involvement of third-party intermediary. The engagement may be a chat, a file transfer or funds transfer.

Current Monetizing Model generally involves 4 participants i.e. The Platform, Content Creator, Advertiser and the User. The flow of payment between these participants is such that the platform owner pays the content creator and itself gets paid by the advertiser whereas the user has access to the variety of content for free of cost, the only condition is, user has to watch ads in between the content.

However, it has some loop holes which needs to be considered. We told about how current decentralized monetizing model is unfair to some participants so we shall discuss about them here in detail.

Current monetization model suggests that the viewer should not be paid for viewing ads which in turn costs the platform as the viewer starts opting for ad-blockers and ignoring ads attached with the content. Impressions are worthless when there are no clicks but what about the click-baits? The advertiser paying for the ads receives a very less amount in comparison to the platform owner and the content provider.

It clearly indicates that the ones who are at a loss are the advertiser and the user.

To overcome this drawback, Decentralized web project makes sure the user gets paid for viewing ads willingly or has the access to block ads if not needed. The platform is completely in-charge of paying every viewer viewing the ads. This model will assure that the viewer genuinely watched their ad.

Mechanism of distribution of payments involves no banks (i.e. no extra processing fees) as credit cards are not applicable in the dWeb monetizing model. The only option one is left with is the Exchange of Crypto currencies because of their worldwide acceptability. There's a wide variety of choices when choosing the right payment options but some of the best option are the coins created by crypto-exchanges, stable coins like Tether's USDT and Circle's USDC and the last choice anyone would consider is corporate and government based coins but these are very difficult to operate as they are not available because of political reasons.

After the pandemic hit us with huge losses, virtual communication was the only option everyone could rely on and it happened too. Current decentralized web project is compatible with the current scenario of online communication and the tools used in dWeb project provide some of the best facilities including ad blocker technology and fair payment distribution mechanism.

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Decentralized Web - Decentralized Monetizing Model: The Next Big Step for Online Advertising

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It is of no doubt that decentralized web is the future of tech-world or we can say post blockchain technology. But the question arises is, will it be free unlike today's platforms? To that, the answer is yes, but then, how will we make money out of that?

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Network Architecture, Participants & Evolution of Decentralized Web

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Network Architecture, Participants & Evolution of Decentralized Web

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Decentralization is the concept of the internet being controlled by multiple users. Many devices are connected to the open network. No one controls the network and provides benefits such as data transparency, control and privacy to users.

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Decentralization is the concept of the internet being controlled by multiple users. Many devices are connected to the open network. No one controls the network and provides benefits such as data transparency, control and privacy to users.

Network Architecture of the Decentralized Web

The network architecture of decentralized web works in a way where the workload is distributed among several servers instead of relying on a single main machine.

A decentralized web network is much better than a traditional centralized network as the decentralized web project aims to increase scale, system reliability and privacy.

The decentralized web project has no single point of failure since its network architecture doesn't let the individual users' server depend on a single server for handling all functions.

The decentralized web project aims for confidentiality and privacy as the information is passed through several distinct points, making it harder for someone else to trace it across the network.

Scaling is easier in a decentralized web network as we can add more servers or machines as per the requirement to increase the computing power.

The decentralized web project could successfully solve the problems a centralized web faces and make it easier for the developers and users to access a better and safer web version. Let us discuss the key features of decentralized network architecture.

Key features of decentralized network architecture:

Adoption of Cloud Services and Technology

Since the decentralized application doesn't rely on a single server, it is built on multiple servers. Now, such can't be possible with multiple physical servers as that will take a lot of space and won't be much efficient. Therefore, the solution was to use cloud technology as the cloud stores information digitally and saves space, time, and effort required.

Economically Efficient

As decentralized application uses the cloud, it becomes cost-efficient. And since it is an open network, it costs less. The global interconnection helps the decentralized application become affordable.

Cutting-Edge Technology

The decentralized application can provide cutting-edge technology because of cloud services.

What is Web3? Evolution of the Decentralized Web

Web3, a new term that all of you have come across, is the iteration of WWW established on blockchain technology. Web3 comprises token-based economics and the decentralized web. Web3 still isn't deployed yet and is in the development phase. But, it aims to create more open, intelligent and connected websites.

Now you might be wondering what happened to web1 and web2? Let us discuss how web3 (i.e. decentralized web) evolved from web1 and web2.

Web1

It is the first stage of WWW, and it mainly hosted static pages on either ISP web servers or free web hosting services.

Web2

Currently used WWW version, Web2 is a participative social web. It modifies the design of web pages; therefore, it is the improved version of Web1. Web2 consists of JavaScript and AJAX framework, which are used to develop the websites for the Web2 browser. It allows self-usage through its developed API, which the software application uses. Web2 is used as a tool for tagging, podcasting, blogging, social media, social networking, etc.

Web3

In Web3, no one controls the data; instead, it is shared by others. It aims for a semantic web that improves the web technologies to meet the demands of creating, sharing and connecting content based on analysis and search capability. It uses AI for efficient results and provides great connectivity among the network.

Web3 incorporates a decentralized web and becomes the next phase of the evolution of the internet. The decentralized technology will help Web3 become a reality in the coming years. It might take us some time to achieve this evolution, but Web3 based apps are being developed, and we hope to see the results soon.

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Network Architecture, Participants & Evolution of Decentralized Web

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Decentralization is the concept of the internet being controlled by multiple users. Many devices are connected to the open network. No one controls the network and provides benefits such as data transparency, control and privacy to users. Network Architecture of the Decentralized Web The network...

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A Brief Explanation On Decentralized Web Monetizing Model

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A Brief Explanation On Decentralized Web Monetizing Model

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Decentralized web is a future version of the internet that uses public blockchains, known for facilitating cryptocurrency transactions, may exist shortly. Nodes act as hubs for storing data and information in this model. How to monetize the decentralized web?

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Decentralized web is a future version of the internet that uses public blockchains, known for facilitating cryptocurrency transactions, may exist shortly. Nodes act as hubs for storing data and information in this model. How to monetize the decentralized web?

Decentralized monetizing model

In a decentralized monetizing model, there are two steps involved. First, we have to find a way where users to get paid. Next, we need to find a suitable model for large-scale micropayments.

Recently, many developers have been working on different decentralized web projects. The developers who create decentralized web projects keep the following points in mind.

Addressing security and privacy concerns of users

Paying users for viewing ads

Regulating ads per their choice

Finding a suitable model for large-scale micropayments

Completing the payments

Addressing security and privacy concerns of users

Applications retrieve data from users. Servers store the data. The solution to this security and safety issue is storing data in the form of nodes.

Paying users for viewing ads

Viewers who are presented with annoying ads that may or may not be relevant to them wish that they could remove them or gain some benefit from viewing them. This web model allows the users to get paid for viewing the ads.

Regulating ads per their choice

A user has the option to view an advertisement along with selecting which type of ad she prefers. This method is beneficial not only for the user but the businesses presenting these ads. These businesses will know for sure their ads are going to the target audience.

Finding a suitable model for large-scale micropayments

We cannot use bank transfers or credit card payments. Cryptocurrency can complete payments in this model. Cryptocurrency cannot handle high-volume payments. A decentralized web project would need to find a suitable model to handle high-volume payments.

Completing the payments

In this model, the platform is entirely responsible for regulating and completing the payments to the users.

Conclusion

In conclusion, we can say that decentralized monetizing models are very efficient and make the users feel safe. Users must trust the internet to put their data out there. This trust can be gained only with the help of a decentralized model. This model is beneficial for both the parties involved. The hosting platform is responsible for regulating the ads and paying users fairly. Different decentralized web projects are being developed across the world by developers. This model is the future of the web. Blockchain has been the closest to a decentralized web in the past few years, but the future is a decentralized web.

Post navigation

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Is my data safe? It is the first question across everyone's mind when they browse the internet. No matter how tight your system's security is, there is always a risk of data stealing. To cater for this problem, the idea of a decentralized web originated. The user is free from content control and snooping on a decentralized web. By using a decentralized web, users can get rid of centralized services hosting data and use a peer to peer framework.

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Is my data safe? It is the first question across everyone's mind when they browse the internet. No matter how tight your system's security is, there is always a risk of data stealing. To cater for this problem, the idea of a decentralized web originated. The user is free from content control and snooping on a decentralized web. By using a decentralized web, users can get rid of centralized services hosting data and use a peer to peer framework.

Let us discuss a few benefits of a decentralized web:

Users need not trust their data with the central authority.

We cannot always trust the government or any other central authority regarding our data privacy. There often are times when the central authority snoops around our data and can also impose restrictions on the same (e.g., censorship). Forceful restriction of data is unethical, and everyone must be able to access their data freely. The decentralized web helps remove such obstacles and provides the user with control-free data access.

2. Less probability of single-point failure

Single point failure is quite common due to a centralized web outage. There are times when Google, Facebook, or any internet website goes down, and then you cannot access the particular website's resources. The decentralized web solves this problem due to its peer to peer framework. Your data won't be affected due to user traffic or network shortage.

3. Reduced content control

Government bodies such as the Government of China are infamous for their high censorship. Many have been restricted from web browsers to mobile applications in the country. Similarly, many applications are restricted around the globe to control society. With the help of the decentralized web, the government can no longer control the content a user accesses.

4. Access to open development platforms

Open development platforms allow anyone to work or design something on top of it. Anyone can design awesome products, services, and tools on open development platforms on a decentralized web. Now one might think, how will a company gain profit from open networked platforms? However, an open development platform provides opportunities for budding developers to showcase their talent, and this means more people will be using the company's services which will return more profit.

5. Ownership to users

Since the decentralized web provides privacy, users who provide value to the same can obtain ownership of the network and add value. It is done by using blockchain technology implemented on the decentralized web. Only the company could receive ownership in a centralized web as they controlled the data, and the user couldn't receive any value.

6. The decentralized web brings quality to the data

Users are given ownership, less snooping and content control, and numerous other functionalities the decentralized web provides make it highly efficient and improve the data quality.

What is decentralized advertising?

In decentralized advertising, advertisers will be able to communicate their trade with one another in a decentralized network. This removes the middle man as buyers can connect to the network and buy advertisements schematically across an extended number of trades while no third party controls the process. The decentralized web users reason that decentralized advertising allows marketers and users to achieve more privacy, control and ownership over their exchanges.

In decentralized advertising, advertisers can achieve better and more outcomes with less money. The advertisers and the company stakeholders view real-time results. The increase in customer control and access allows them to choose their information's privacy freely, and users can use decentralized advertising to exchange their data with a reward. Decentralized advertising allows the advertisers to hide the client's identity by making it anonymous when sharing their data with a third party or server. Decentralized advertising aims to create decentralized choices for ad exchanges.

Decentralized services and networks have significantly scaled through the years due to their various benefits of providing data transparency, control and privacy to users. Decentralization can be executed in web-based applications and digital marketing.

Even with several benefits, there come a few cons. Decentralized services are still not in the day to day of many users. Many are still unaware of the decentralized web and decentralized advertising functionalities. Many users still follow the traditional centralized framework, and it will take some time and effort to gain their trust to switch to decentralized services.

Keeping in mind the cons, users should also look at the various benefits of the decentralized web and decentralized advertising and give both a try depending on the user's preference. Decentralized services are used in different fields nowadays, decentralized cryptocurrency due to the increase in popularity of bitcoins. Decentralized web services have provided users with great efficiency, and decentralized advertising has provided marketers with great profit and good turnover in an ad exchange.

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Is my data safe? It is the first question across everyone's mind when they browse the internet. No matter how tight your system's security is, there is always a risk of data stealing. To cater for this problem, the idea of a decentralized web originated.

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We have created Decentralized Monetizing model to help businesses make money with advertisement on dWeb. The process obviously, will not be as simple as Word Wide Web. Read out the complete article to know the details of our Decentralized Monetizing model.