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Customer segments refer to the target people and/or organizations that one business is offering value proposition. Crunch Makers' customer segments target on UNIMAS students, especially those who reside in in-campus residential colleges. Crunch Makers also target on customers around Kota Samarahan, Sarawak as we are located in the city.

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Value propositions refer to uniqueness and unique elements of a company that distinguishes themselves from other competitors. Crunch Makers offer reasonable and affordable products to customers as well as offering unique, yet trendy product to customers that might pique their interest.

1. Reasonable and affordable product.

As our targeted customers are university students, Crunch Makers offer two products of the same price with reasonable and affordable price. We ensure that our products are sold at suitable price to ensure that customers can afford our products and at the same time, the price can also generate profits for our company.

2. Unique product

Matcha, the current trendy flavor that became general favorite flavors is what make Crunch Makers stand out. As research has been made before proposing and choosing products to sell, we found out that no business so far has yet to sell matcha nestum, our signature product, and chocolate rolls, a desert made of chocolate-covered-popiah skin.

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Three chanels that are used to promote and advertise Crunch Makers' products are Instagram, Facebook and Tiktok. A whatsapp personal account is also used as medium for ordering and exchanging payment details (sending QR payment code and payment resits) between customers and our team's salesperson.

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Our business established a good customer relationship with our customers through tracking and recording all orders as well as reflecting customer's feedback responses.

1. Tracking and recording orders

All customer's order are detailly tracked and recorded, from product orders, payment proofs and resits, as well as delivery details. Delivery details we agreed upon our customers included COD fees, their chosen pickup locations and timing.

2. Customer's Feedback Responses

Crunch Makers received, accepted, reflected and use our customer's feedback and responses to improve our business. We strive through maintaining the good aspects from our business and improvised what we lack from.

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Key partners are the network of suppliers and partners that ensure the business model work. Two key partners of Crunch Makers are Kedey Aya and e-mart, Summer Mall, both located in Kota Samarahan. We depend on and buy raw materials for product's production from these two partners. Raw materials supplied including popiah skin, nestum, chocolates, matcha powder, milk coin, butter, cooking oil, round doylies paper, dessert topping, cake cases & plastic containers.

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Key activities include all the work that must be done in order to make sure the business model work. Seven key activities to run Crunch Makers as a sucessful business include;

1. Choosing business name and products

2. Designing logo

3. Production & packaging

4. Promoting & marketing

5. Executing sales (week 6 until week 11, according to UNIMAS academic calendar)

6. Tracking orders, payment & delivery (conducted from week 6 until week 11)

7. Conduct financial record and report (conducted on week 12)

*note: all week's label used are according to week's labelling in UNIMAS academic calendar

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Resources are the assets required to ensure that a business could be operated. Crunch Makers' key resource, in monetary form is gained through collective personal funds from each members totalled RM250 (RM50 from each 5 members). Resource is used for raw materials expenses & packaging material expenses.

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Cost structures refer to the types and relative proportions of fixed and variable expenses that a business incurs. Three types of structures incur in the operation of Crunch Makers include;

*Cost spent by Crunch Makers:

1. Raw materials cost - 2 packet of popiah skin, 2 packet of 2KG nestum, 2 packet of white chocolate 1KG compound coin, 3 packet of matcha premium powder, 2 packet of 2KG milk coin, butter, 1 bottle of cooking oil, 1 packet of round doylies paper & 2 packet of different types of dessert topping

2. Packaging cost - 1 packet of cake cases & 20 plastic containers

*Cost charged to customers:

1. Delivery cost - fee of RM1 for all in-campus residential colleges while COD fees for customer outside UNIMAS campus varies on customer locations, one prime example is RM3 for a customer from UITM Campus 2, Kota Samarahan

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Revenue streams represent the cash a business generates from each customer and/or product segment. Sales from our selling are generated through online payment (QR payment) and revenue details are recorded in financial records excel sheets.

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Name: Azwa Azzatulnisha binti Zainal

Matric number: 98325

Course: Linguistic, FELC (1st Year)

ROLE: Auditor

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Name: Natasha Sara binti Mohamad Ali

Matric Number: 100066

Course: Linguistic, FELC (1st Year)

Role: Finance Manager

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Name: Nur Alya binti Mohamad

Matric Number: 100262

Course: Linguistic, FELC (1st Year)

Role: Social Media Manager

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Name: Nur Farisha Umaira binti Raba'ee

Matric Number: 100339

Course: Linguistic, FELC (1st Year)

Role: Designer

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Name: Sheril Nur Hani binti Samsul

Matric Number: 101014

Course: Linguistic, FELC (1st Year)

Role: Team Leader

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Location: Located in UNIMAS, Kota Samarahan, Sarawak

Type of business: Partnership

Operating hours: 24 hours (from week 6 until week 11, according to UNIMAS academic calendar)

Products: Matcha nestum & popia rolls

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Crunch Makers is on Facebook. Join Facebook to connect with Crunch Makers and others you may know. Facebook gives people the power to share and makes the world more open and connected.

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2. Customer's needs, problems and offerings/ opportunities

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2. Customer's needs, problems and offerings/ opportunities

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1. Customer's needs:

•Affordable price

•Ready stock

•Visually appealing products

•Current trend flavors

2. Customer's problems:

•Same and/or similar products is a bit too pricey

•Limited availability (preorder and delivery)

•Advertisement’s visual does not appeal to the real taste of the product

•Authencity

3. Offerings to customers:

•Reasonable and affordable price

•Ready stock

•Visually realistic and appealing

•Authentic flavor offering

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1. Business execution

2. Portfolio production

3. Pitching presentation

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(A) Raw materials & packaging purchasement resits

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(A) Raw materials & packaging purchasement resits

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Personally, this course broadened my understanding of what it means to be an entrepreneur in a multicultural world. I've become more aware of how cultural biases and assumptions can unintentionally influence business decisions. This awareness marks the first step toward becoming a more inclusive and culturally sensitive entrepreneur.

The practical assignments and case studies allowed students to put their theoretical knowledge into practice. For example, creating a business plan that included cultural considerations was a particularly eye-opening experience. It showed how cultural insights can influence product development, marketing strategies, and customer engagement.

As I move forward, the lessons from MPU3222 will continue to shape my approach to entrepreneurship. I am committed to cultivating an inclusive mindset and taking cultural factors into account in all of my entrepreneurial endeavors. This course will undoubtedly provide valuable knowledge for navigating the complexities of global business environments.

Finally, MPU3222 not only provided me with essential entrepreneurial skills, but it also instilled in me a deep appreciation for the role of culture in business. This comprehensive understanding is essential for anyone who wishes to succeed in the diverse and interconnected world of entrepreneurship.

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A) BUSINESS EXECUTION:

track and keep transaction in and out records (payment, resit and transaction dates)

Choosing business name & products

Production of products

Promote products & business in respective socials / social media

Delivering products

B) PORTFOLIO:

Group information

Financial records

Appendix

C) PITCHING PRESENTATION:

Current market

Financial record

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Throughout the semester, the Foundations of Entrepreneurship Inculturation course has been an enlightening journey. As part of this course, I, along with my group mates, started a business named Crunch Makers, selling biscuits that we made ourselves. This practical experience was invaluable, allowing us to apply theoretical knowledge to real-world scenarios. From brainstorming product ideas to finalizing our offerings, we learned the importance of creativity and innovation in entrepreneurship.

Running Crunch Makers provided us with firsthand experience in managing a business. We navigated various challenges, including sourcing ingredients, optimizing our production process, and ensuring the quality of our biscuits. This process taught us critical skills in operations management and the significance of efficiency and consistency in product delivery. It was rewarding to see our efforts materialize into a tangible product enjoyed by our customers.

Handling customer interactions and orders was another crucial aspect of our journey. We learned to communicate effectively, handle feedback, and manage customer expectations. These interactions highlighted the importance of customer service and relationship management in building a loyal customer base. Each satisfied customer reinforced the value of putting the customer at the heart of our business operations.

Overall, this subject has provided a comprehensive understanding of what it takes to be an entrepreneur. The practical experience of running Crunch Makers complemented our theoretical studies, giving us a well-rounded perspective on business management. This journey has been both challenging and rewarding, equipping us with the skills and confidence needed to pursue entrepreneurial ventures in the future.

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POPIA ROLL

RM 15

30 pieces per jar

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MATCHA NESTUM

RM15

17 pieces per jar

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Instagram, Facebook, Tiktok and Whatsapp's activities

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Instagram, Facebook, Tiktok and Whatsapp's activities

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https://www.instagram.com/crunchmakers

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Promotion and advertisement through instagram's stories features

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Promoting and advertising matcha nestum on instagram's feed

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Promoting and advertising chocolate rolls on instagram's feed

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Crunch Makers | Facebook

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Crunch Makers is on Facebook. Join Facebook to connect with Crunch Makers and others you may know. Facebook gives people the power to share and makes the world more open and connected.

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Promoting and advertising on facebook page

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https://www.tiktok.com/@crunchmakers00?_t=8lbfvn6qriq&_r=1

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Promotion through Tiktok's content using current trend

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https://api.whatsapp.com/send?phone=60149540270

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WhatsApp Messenger: More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.

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Copywriting post

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Crunch Makers' Business  : Name, Logo and Team & Product

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Crunch Makers' Business  : Name, Logo and Team & Product

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1. Name

The name 'Crunch Makers' fuses two evocative words: 'crunch' and 'makers.' ‘Crunch’ is inspired from the sound of biting crunchy food and symbolizes the nature of our products (crunchy deserts). The term ‘Makers’ refers to our team as one business team that works together that focus on producing crunchy deserts for targeted customers who loves deserts.

2. Logo

Since paddy is frequently planted and grown in communities, its combination in the logo represents community as our team’s value. This reflects the spirit of cooperation and unity within our business team. The symbol also represents togetherness, as our success and accomplishments are attained via loyal and continuous supporting relationship from customers toward our business.

3. Team & Product

Crunch Makers is run by a team of five female students situated in UNIMAS, Kota Samarahan. Produces and sells two crunchy deserts that follows up current trending flavor; nestum matcha and popia rolls.

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Reflecting on my contribution to business cookies has been an enlightening experience. Initially, I approached the endeavor with curiosity and a desire to understand the dynamics of the business world better. As I delved deeper into the project, I realized the importance of my participation in shaping outcomes and decisions.

My role in the business cookie project involved not just baking cookies but also understanding market demands, consumer preferences, and the intricacies of running a small business. It required me to consider factors such as cost-effectiveness, product differentiation, and branding strategies. Each batch of cookies became a canvas where I could experiment with flavors, textures, and presentation, aiming to attract and satisfy potential customers.

Beyond the baking process, my participation extended to marketing and customer interaction. I learned the value of effective communication in conveying the uniqueness of our cookies and engaging with customers to build rapport and loyalty. Feedback from customers provided invaluable insights that helped refine our products and improve our service delivery.

Moreover, being part of a business venture taught me about collaboration and teamwork. I appreciated the contributions of my colleagues, whether in sourcing ingredients, managing finances, or brainstorming creative ideas. Our collective efforts were instrumental in achieving success and overcoming challenges along the way.

Looking back, I feel a sense of pride and accomplishment in how my participation contributed to the growth and recognition of our business cookies. It was not merely about baking delicious treats but also about embracing entrepreneurship, learning from experiences, and adapting to market dynamics. This journey has equipped me with valuable skills and knowledge that are applicable beyond the realm of cookies, enriching my personal and professional development.

In conclusion, my involvement in the business cookies project has been a fulfilling journey of learning, growth, and contribution. It has reinforced my passion for entrepreneurship and deepened my understanding of what it takes to thrive in the competitive world of business. I look forward to applying these lessons in future endeavors, continuing to innovate and make a positive impact in the business community.

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I took MPU3222 Foundation of Entrepreneurship Inculturation as one of the university's general subject this semester and I'm very glad that I learnt a lot from taking this course. The three key lessons that I learnt and reflected upon me while executing a business are teamwork, financial management and networking.

As a member of this team, I learnt, and practiced values required in a teamwork better than I think I've done before. I had working in many groups before, but executing a business as a team brings me to another level that I've never experienced before. Together, we brainstormed ideas for our business, integrated possibilities for good and bad turns, and offered a hand in task wherein helps are required, all while also not shying away from asking for help whenever inquiries come in minds.

As someone who's not good in doing maths, I first came to admit to my teammates about my weakness, and my teammates accepted it and offered their help to doing tasks wherein I couldn't, and I greatly appreciated all their efforts and help. While discussing about the financial records, I also learnt a bit about financial information that I never learnt before, like net profit calculations and dividing expenses calculations when buying raw materials with them. I am grateful for all the new knowledge I gain while working with them as a team.

And last but not least, I learnt about networking. In business field, networking holds and bring greater opportunities than one could imagine. I learnt that having a lot of networks (be it friends, families or acquaintances) do really help a lot to contributing to one's business promotion and sales. It reflects to career era or reality that one will face after graduation, and I'm glad to learn about the pros that such opportunities can give to a person in general.

Overall, executing this business helps me to learn a lot, and I'm beyond more than grateful for my teammates for their help, be it big or small hands, all of them do not contribute lesser than one another. They equally help and secure the success of this business, and I am really happy for that. I also gain opportunity in operating a business, all while studying as a full-time student - it was hectic for weeks, but time management surely would be one of the greatest lessons from taking this course.

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In the second semester of the first year, I took the subject MPU3222 Foundation of Entrepreneurship Inculturation. I am very happy to have gained a lot of experience from the subject. Among the experiences and knowledge that have been gained is that I can gain experience to sell, be able to work with friends and improve communication skills.

The first experience I gained through this MPU3222 subject was selling together with my teammates. In this subject, we have established a business named 'Crunch Maker's' which refers to our crunchy selling biscuits. We have sold two types of crispy biscuits namely matcha nestum and popia rolls. Our sales are focused specifically on Unimas students and customers around Kota Samarahan. Therefore, the sales made can increase my knowledge related to the costs required to start a business. The sales activities held can help me to open a business in the future.

In addition, the second experience I gained was that I was able to work with friends. For example, we have discussed together to set the name of the business, the cookies that our business will produce, together contribute capital to open the business and work together to promote our sales products. In addition, we are also divided into several parts where there are three people who help to buy raw materials and another two people who help in managing the business finances. As a result, collaboration can help achieve business goals.

The last experience I gained in this subject was being able to improve my communication skills. For example, communication skills can be developed through communication between customers, suppliers and partners. Through these communication skills, it can increase my self-confidence to interact and deal with people.

Overall, this subject has helped students to understand more deeply about business. Therefore, the knowledge and experience gained can help and give ideas to students to run businesses in the future.

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1. Who we are?

Crunch Makers is a partnership business run by 5 UNIMAS students as part of our entrepreneurship course, selling two products, namely matcha nestum and popia rolls.

Many people have learned about our sale thanks to our promotional poster that have been posted on Crunch Makers' Instagram, Tiktok and Facebook's pages as well as via Whatsapp status and posting in group chats. Payment of purchased products were made through online QR payment.

2. What we offer?

We at Crunch Maker's provide crunchy food items that everyone can enjoy as a snack. Matcha nestum and popia rolls are two of the crunchy biscuit varieties that Crunch Maker's has introduced. The creation of these two product categories has improved Crunch Maker's reputation, and its sales at UNIMAS and in the Kota Samarahan area have been well-received. Furthermore, we employ premium and high-quality ingredients, so we are convinced that the products we manufacture are delicious and crispy.

3. Target market

Due to its advantageous position, Crunch Makers' firm has focused on selling its products to in-campus residential colleges in an effort to enhance UNIMAS student purchasing. Additionally, our product sales have surged as a result of orders we have received from locals in the Kota Samarahan area as well.

4. Our Goals

The company Crunch Maker's has various objectives. Profit growth is the primary objective. Crunch Maker's is interested in increasing revenue via the sale of manufactured goods. The capital that was released by the sale of the biscuits may be partially covered by the transaction's profit. Crunch Maker's also aims to boost client happiness by encouraging them to try each of our goods. For instance, we'll make sure that product enhancements are applied in accordance with client input and experience.

5. Size or scale

Size:

a) Product size:

1) Popia Roll

30 pieces per jar

2) Matcha nestum

17 pieces per jar

b) Company size: A total of five female students founded, established and run this partnership.

Scale:

a) Market scale: Crunch Maker's has targeted UNIMAS students and customers around Kota Samarahan.

b) Production scale: We have sold 9 jars for the first batch and 8 jars for the second batch.

6. Critical details

1. Product name and brand: This business is called 'Crunch Makers' and has been worked on as a partnership.

2. Ingredients: Our biscuits are made from premium and quality biscuit ingredients.

3. Packaging: We have used a medium-sized cylinder plastic jar to safely store our products.

4. Price: Both of our products are sold for RM 15 per jar.

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Promotion on Allamanda College's (Block K3) Whatsapp group

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Promotion on UNIMAS Degree Unofficial 23/24 Whatsapp group

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First batch's sales (April 2024)

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Second batch's sales (May 2024)

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Second batch's sales (May 2024)

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A) BUSINESS EXECUTION:

manage orders from customer and forward payment details to auditor

Choosing business name & products

Production of products

Promote products & business in respective socials / social media

Delivering products

B) PORTFOLIO:

Financial record

C) PITICHING PRESENTATION:

Introduction

Customer's need, problems & opportunities

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A) BUSINESS EXECUTION

create and manage social media accounts

Choosing business name & products

Promote products & business in respective socials / social media

Buying raw and packaging materials

B) PORTFOLIO

Main page

Financial records

C) PITCHING PRESENTATION

Background business

Financial potential

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A) BUSINESS EXECUTION:

designing logo & promotion poster

Choosing business name & products - all members

Promote products & business in respective socials / social media

Delivering products

Buying raw and packaging materials

B) PORTFOLIO:

Product service

Online marketing activities

Financial records

C) PITCHING PRESENTATION:

Products and poster

Promotion on social medias

Main competitors

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A) BUSINESS EXECUTION:

website creation

write & create copywriting

organize timing schedule for all tasks

assist in applying SSU & Mdec Go e-Commerce and any inquiries

Choosing business name & products

Promote products & business in respective socials / social media

Buying raw and packaging materials

B) PORTFOLIO:

Business Model Canvas

Task distribution

C) PITCHING PRESENTATION:

Business Model Canvas

Operational potential

Video editing