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Valerian Banu - Staff Product Manager at Snyk

Irina Bumbu - Senior Product Manager at Delivery Hero

Liviu Lica - ex-Head of Product Flip, Deepstash, ex-Hoostuite

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What is good Product Management: the good, the bad, and the ugly.

How to become a Product Manager and be good at it.

How to plan your career in Product Management.

How to prepare to transition to product management inside your company or another.

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You will understand what Product Management is, and if you decide to pursue a career in the field, you will know what you have to do.

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Ciprian Caraba - Group Product Manager @Kiwi.com

Adriana Dumitru - Delivery Lead @Klarna

Sorin Niță-Ciurea - Senior Product Manager @ Delivery Hero

Andrei Șerbănoiu - Founder @ Socialinsider

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Ady Rugina – Product Leader with 19+ years international experience in telecom, fintech, e-commerce, VR, passionate about making people’s life simpler (users snd stakeholders)

Cătălin Criveteanu – Chief Visionary Officer of a boutique technology company, passionate about solving problems through technology and design.

Tudor Juravlea - Service Design Lead in fintech, with a background in Product Design and Innovation consultancy, trainer and mentor, research enthusiast and skilled facilitator

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George Dita - AI Product Leader and entrepreneur / Trilogy

Andra Fecioru - AI and Data Product Leader / Tokenflow.

Dragos Manescu - Product Leader in DTC tech products and Gen AI / Adore Me (Victoria's Secret)

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Bianca Stanescu – Director of Product Marketing, SiriusXM

Ady Rugina – Product Director, FitXR

Ana Spataru – Product Owner, FlowX.AI

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Cristiana Chiriac - Sr. UX Designer at Sage UK /Service Designer & Accessibility Advocate

Flavia Husar - Product Manager, FLOWX.AI / Co-founder Innovation Labs

Alexandru Padure - Product Owner/Game Producer at Assist Software

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Bülent Duagi - Product Strategy Adviser at Product Evolution

Cristian Filimon - Fractional Product Manager

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Paula Balea-Zat - Product Manager @Trackunit

Raluca Piteiu-Apostol - Product Consultant @accesa.eu

Gabriel Manole - Delivery Director @Endego

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The Product Discovery and Delivery Journey

- from Business and User needs to functioning software

A designer’s perspective: key steps, main challenges and strategies to balance user needs, business goals while collaborating with stakeholders;

A product manager’s perspective: tactics and techniques for fostering innovation within product teams while implementing and measuring the success of product ideas

A technology managers’ perspective: bringing clarity to design and product perspectives through architecture, analysis and collaboration between people with different perspectives

A common perspective: how to navigate the challenges of bringing products to market

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AI isn't just for tech experts—it's a game-changer for everyone. This mentoring session is tailored for non-tech managers ready to boost productivity with AI. You'll learn how to craft prompts, summarize meetings, and write impactful emails using AI tools. Plus, we'll dive into Large Language Models (LLMs) and help you make smart decisions on when and how to leverage AI. Unlock AI's full potential and elevate your professional game!

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How to start as a solopreneur

Various ways of monetizing Product knowledge - as a contractor / fractional role, consultant, adviser, trainer, facilitator, coach, (product) team coach, author, toolkit developer, influencer etc.

Balancing between business opportunities

Market insights, fees, competition, GTM and other business insights

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AI Skills: Craft prompts, summarize meetings, and write impactful emails with AI tools.

Strategic Insight: Learn when and how to effectively use AI, including LLMs.

Productivity Boost: Streamline tasks and enhance your impact, no tech expertise needed.

Examples & Tools to test and play with :)

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The interactive sessions will be covering highlights and challenges between building games vs business or enterprise apps, through real life examples and storytelling.

We'll focus on the following product areas:

Product Discovery, where we'll discuss around competitors analysis, market research, building your UX persona, doing user research and gathering insights;

Product Design & User Testing, covering how we build the design of product and use that to do user testing and iterate based on learnings and feedback;

Product Specifications + Working in multidisciplinary teams, including how specs are written, requirements for each discipline, different skills-different needs, and dependencies;

Launch & live ops, talking about marketing, release plan, operations, updates on a product and much more.

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What you will get:
-   An understanding of how product discovery drives product delivery

Practical experiences and “war stories” from experienced seniors with 17+ years experience

Tips and tricks on how to approach difficult situations in collaborating with product teams

A triangulation of perspectives: from Design, Product and Technology experts

Weekly opportunities to discuss real-world challenges and solutions

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Product managers, product marketers, product designers or any type of product person who doesn't have a specialized AI/ ML background.

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You will understand multiple facets of being a solopreneur with Product knowledge and experience

Gain confidence to launch or grow your one-person business

Creating a plan for launching your first product as a solopreneur

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·     Product vs. Product Marketing Success Metrics: What’s the Difference?

·     Customer-Centric Product Development: Turning Insights into Actions

·     How to Break Down Siloes. PM & PMM Collaboration: Besties or Frenemies?

·     Go-to-Market Strategies at Start-Ups vs Scale-Ups

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A better understanding of processes and challenges that you may face when building a software product;

Differences and similarities between how we usually build games and business apps;

Understand together how to identify and solve common challenges;

Not a teaching course, but an interactive discussion with 3 experienced product & production people!

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·        You will gain a clear understanding of Product Marketing and know exactly what steps to take if you decide to pursue a career in the field.

·        You will learn about Go-To-Market (GTM) strategies for Start-Ups vs. Scale-Ups and discover practical tips for managing as a product manager/product owner without a dedicated product marketing team, including templates and a confidence boost.

·        You will enhance your ability to collaborate effectively with product marketers.

·        You will master OKRs, metrics, and KPIs, and know how to turn insights into actionable strategies. You will understand the differences and similarities between PM and PMM metrics.

·        You will be equipped to recruit and build a strong product marketing team as your organization scales.

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Experienced Product builders (Product Managers, Engineers, Designers, Marketers) who want to make a good living as solopreneurs

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Software development juniors (Engineers, Designers, Artists, QAs, Project Managers etc.)

Tech Startup Founders, independent publishers/indie studios etc.

Aspiring Product Managers & Product Owners

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·        Product Managers at start-ups, especially those already dabbling in product marketing—whether they realize it or not.

·        Product Managers who collaborate with Product Marketing teams and want to sharpen their understanding and improve their ways of working (WoW).

·        Anyone looking to transition into Product Marketing from roles like product manager, product owner, account manager, technical writer, content creator, or customer support.

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People who want to move into product management from different roles, such as business analysts, product owners, customer support, engineers, UX designers, and others.

Junior product managers who want to understand better how to plan their careers.

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Senior Product Managers and above who understand very well what the role implies and have their careers figured out.

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Mihaela Roman - Senior Product Manager (ex Pivotal Labs) & accredited coach

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Dorin - Senior UX Designer, accesa.eu

Iustin - Product person, Fixly by OLX

Pavel - Senior UX, Cognizant

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Bianca Bulbuc - UX/UI Designer @ Waters Corporation

Radu Stefan - Product Manager @ Edenred Group

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This track is about Coaching as a leadership style: what it is, how to do it, useful skills and benefits.

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Expand your leadership approach and the way you empower and develop people by adding a coaching mindset as well as techniques to put it into practice.

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Foundations of the product roadmap - defining components, perspectives into roadmapping

Working with vision and strategy - target market, product vision, product goals, initiatives

Creating & Communicating a Roadmap - building consensus with tools, templates, methods

Iterating with Roadmaps - feedback and discovery loops

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Introduction to continuous product discovery and how to integrate it into everyday work

Customer insights, research and techniques for understanding customer needs

Problem framing, hypothesis development, ideation and prototyping

Testing and validating solutions and learning from outcomes

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Product and Tech Leaders who are looking to grow and empower their teams (and themselves!). It can be also useful to anyone looking to support others or even to develop themselves.

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How to create meaningful ways of working in the product trio (Product, Engineering, Design)

Who owns the product? (Spoiler alert: it's not just the PM)

Was that an argument or a constructive feedback session?

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Real roadmaps examples - understand which components make your roadmap useful

Quick exercises for mastering roadmap processes

Tailored advice - gain a clearer understanding of your product's goals and direction

4 live sessions - talking to experienced and knowledgeable colleagues

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Knowledge and tools for effective product discovery

Real-world examples and case studies

Networking with industry peers

Personalized mentorship and feedback

Access to ongoing learning resources

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Access to people who have been doing this for some time (hello, brain picking!)

Possibility to role-play situations you've encountered, or expect to encounter

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Relevant for:
•  Product designers, Researchers, Product Managers, Product Owners, Business Analysts, Engineers, Project Managers, Agile coaches, Scrum Masters, Product Marketers looking to enhance their skills in product discovery and facilitation
• Anyone who has  some experience, cumulated pains, dilemmas and real challenges in the product development lifecycle of software products or services

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People with advanced knowledge about AI or ML.

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Product practitioners

looking for real roadmapping advice

willing to influence their own roadmaps

curious about blending various product needs as part of a bigger plan

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Product professionals that want to incorporate more evidence based decision making ( Product Managers | Product Owners | Technical PMs )

Cross-functional team members involved in discovery and experimentation planning

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Senior Product Marketing Managers and above who understand very well what the role implies and have their careers figured out

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Product people starting in the field

PMs building or joining a new team

Anyone who wants to have a better collaboration in their team

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Not for people who want to tell others what to do.

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People without software development knowledge

People with a vast experience in building software products (UX Designers, Product Owners, Product Managers, Lead Engineers etc.)

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Not for:
• Aspirants who have not entered the field
• People not directly involved in product-related roles or processes

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Seasoned, Head of product, or C level professionals

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Seasoned professionals who are already advanced in discovery methods and have extensive experience

Teams focused only on delivery or looking for quick-fix solutions

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People managers

People who think compromises are the worst thing possible

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Junior Product professionals

People who want to be employees forever 😅

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Subtitle: Metrics, Decision-Making, and Continuous Improvement

Introduction to Product Metrics
Learn how to identify and utilize the right metrics to track and guide your product's performance.

Using Data to Make Informed Decisions and Drive Future Success
Learn how to harness the power of data, including flow metrics, to make informed decisions, measure outcomes, drive a-ha moments, and strategically align your product for future success.

Identifying and Overcoming Data Biases
Explore common data biases and learn strategies to mitigate them for more accurate and reliable decision-making.

Continuous Data Monitoring and Building Feedback Loops
Discover the importance of experimentation, ongoing data monitoring, incorporating flow metrics, and establishing feedback. Learn how feedback loops and experimentation play a crucial role in continuous product discovery, enabling ongoing enhancement and refinement of your product.

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Gain a solid understanding of key product metrics and how to apply them effectively.

Learn to make data-driven decisions that enhance product success and user satisfaction.

Develop skills to identify and counteract data biases in your decision-making process.

Not a teaching course, but a talk with 4 experienced product professionals!

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Product Managers that want to deepen their understanding of data-driven decision-making

Product Managers that want to leverage data in stakeholder discussions

Product people with a desire to learn how to leverage data to drive success

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People looking for a quick-fix

People without any product background

People that wrote the book on data-driven product management