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Aesthetic communication is targeted to promote business through advertisement. A successful advertising imagery, from the aesthetic point of view, will capture audience attention with its form and content (Petrovici ,2016). These channels to engage with customers are through multiple channels such as Linkedln, website, and emails. These channels are chosen, especially LinkedIn because it can 'build trust and connections' according to businessgrowthwestmidlands (n.d). 

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Advertisement agent with aesthetic communication

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Advertisement agent with aesthetic communication

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Content Creation is targeted to promote business uniquely by following trends. A great content creation will attract customers' attention and convey informations the business wants to tell. The channel to engage customers are through social media, where social media would help the content to reach the target audience based on the algorithm. The algorithm could also help boost the content and eventually attract more customers. The content creation above is made by me for an event called Nostalgic 90z by a band. It contains informations about the event and follows a design trend, where i used threshold to edit the faces of the band members. This content was posted on social media (Instagram) and drew attention from people that enjoys old songs especially around the 90z around Gading Serpong and helps attract audience and the event was a success. Although it was posted on social media, i think another channel that would be ideal is through ads, where ads could rereach a wider range of audience.

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Strong public speaking skills help individuals effectively showcase strengths, build trust, influence decisions, and create opportunities while appearing confident and passionate. The channels used to promote this skill is social media, as I can post about my skill and reach my target audience, which is university students needing motivation. Character design is crucial in media, as well-crafted, unique, and relatable characters can significantly impact audience engagement. Website can be used to promote my skill and attract the attention of game companies that need character design assistance. Illustration adds aesthetic value and visual appeal to otherwise plain content, playing an essential role in attracting interest and representing ideas across games, advertisements, and digital media.  Social media is also crucial in promoting this skill as it can reach a variety of people, allowing them to discover me and my skill.

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My main skills to promote are idea visualization/creative thinking, digital and traditional illustration, and lastly software knowledge. This is used for visual storytelling as well as bringing client ideas to life, creating engaging content, and delivering professional-quality designs across various media platform like Behance and social media platforms like Instagram where they can easily contact me and where I can showcase my work visually, and provide clickable links for easy access. the two comments from my group mates show a positive response on my ability to visualize and creatively think and turning vague briefs into clear visual concepts. as well as being  skilled in digital and traditional illustration, creating visuals that bring stories to life and inspire clients. however they did note that my target audience was a bit off and suggested to use a younger audience around the age of 20 years old. 

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My main skills to promote are illustration, stylization, and communication. Illustration allows me to bring customer ideas to life through visual storytelling, mainly targeting young adults on social media who seek engaging designs, concept art, or personal commissions. It can also be used in business and sales field. Stylization makes my work unique by offering a distinctive art style while still being adaptable to the customer's preferences. These skills can also be used for story telling. For illustration and stylization, it would be channeled in social media, such as Instagram and Tiktok. Proper communication ensures that I can clearly interpret client's briefs, and avoid misunderstandings. This skill can be channeled through e-mails and websites for a more formal and proper approach.

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Story Telling/Concept Art for Game Promotional Materials (Creative Illustration)

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Story Telling/Concept Art for Game Promotional Materials (Creative Illustration)

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Commision 2D Digital Original Character Maker that focus to ZZZ and HSR, this skill informs decision-making for both job seekers and motivation, structure, and fairness. Also, it's independent, straight salary, less bias, more merit. Social media (Instagram, X, TikTok, Xiaohongshu)  are the main platforms for customer engagement to these skills.  The target market is online customer who needs to express their persona in a 2D based on their favorite theme.

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2D ORIGINALCHARACTER GAME DESIGN ZENLESS ZONE ZERO

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2D ORIGINALCHARACTER GAME DESIGN ZENLESS ZONE ZERO

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DISCLAIMER: This is not meant to be a self-promotion. Merchandise prices and details are tentative, thus subject to change. The reason why I chose this as the subject of my discussion was because I felt like it met the criteria of multiple skillsets being used in a design. ---------- This design involves brand identity, market analysis, and illustration. Good brand identity skills allow my boothmates and I to create a unique and memorable booth visual/color palette that stand out from other booths, thus is more likely to be distinctively remembered by customer or passersby. Market research allows my booth to decide which fandom(s) are hot in demand and which ones are more niche, allowing us to decide which customer base to appeal to. Our interest checks provide valuable insight into the current trends within the demographic of convention-goers. Illustration is the meat and potatoes of the merch-making process, as without the illustration, there would be nothing to advertise and sell. It's important to be able to choose a good art style and color palette that suits the merchandise medium. A sticker is going to need a different art style than an art print, for example. The channels used to promote my booth's catalog with be image-based social media sites, primarily Twitter and Instagram.

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The skills I used are digital art, social media marketing, and copywriting skills. For effective customer engagement and increased visibility, social media, such as Instagram, twitter, and tiktok, are the suitable channel. The target audience are teenagers who love anime, especially Haikyuu and One piece. Additionally,I also targeted someone who loves collecting cute merchandises from their favorite anime. My team members also commented that my digital art skills exude creativity and originality, while my copywriting skill makes messages more powerful to connect with the audiences.

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ShinoSan's Merch, Fandom One piece, Haikyuu

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ShinoSan's Merch, Fandom One piece, Haikyuu

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The skills I mentioned are: character design (through website like carrd.co, social media like Instagram, Twitter, and ads),  storytelling (through website, social media, and emails), and game UI design (through reputation platform and website). Character design brings relatability and stronger memory for audiences when engaging with a piece of media, especially in a story. Since the visuals engage outright to a certain target audience, all three channels mentioned are viable. Storytelling is important to have a function, to have a message whether it is to entertain, persuade, or anything else, and helps gain a following if done well. This can be integrated with visuals creatively in mentioned channels. Emails are viable to reach out professionally to projects. Game UI design is important for easy navigation and communicating efficiently with players, showing what is only needed to understand game mechanics and internal processing. Reputation platforms and websites are thus the most neat and complete channels to highlight this skill.

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The 3 skills that I highlighted for the product of brand illustration are adaptability, brand Knowledge/ research, and Visual Storytelling. It means that it  requires not only artistic skill but also a deep understanding of brand knowledge and research to ensure every visual aligns with the company’s values, identity, and target audience. A designer must have adaptability, being able to adjust their style and approach to fit different platforms, campaigns, or evolving brand needs while still maintaining consistency. At the core is visual storytelling, where illustrations go beyond decoration to narrate the brand’s message and evoke emotions that connect with the audience. Especially with the right channels example: online channels like social media (Instagram) or offline channels like Billboards. Together, these elements make brand illustrations impactful, recognizable, and meaningful. 

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The skills i have is traditonal art, digital art and illustration for commercial use. I use social media such as instagram and tiktok to reach my potential clients with a focus on couples who are searching for wedding souvernir, event organizer and small businesses. As an example, the photo i attached shows a totebag with a illustration as a personalized wedding souvernir, where i create a custom digital illustration of the couple with a refelction of their taste with my digital art, and illustration for commercial use the most and my traditional art skills for sketches that i gave them first to finally make the final design.

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During the rebranding project for Waroeng SS, I developed three main skills: Consistency in Rebranding Project, Application of Design to Multiple Media (Mockup), and Branding and Logo Design. Consistency helped me align visual and verbal elements to strengthen the brand’s identity, while mockups showed how the brand works across platforms. Branding and logo design allowed me to create visuals that clearly represent the brand’s values. These skills also support customer engagement for online businesses that use websites and social media to build trust. My teammate also commented: “Keep up your skill. It’s so impressive that you can keep visual and verbal elements aligned during rebranding, it’s such a valuable skill WOW.”

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This art is from my Commision Manga or Black and white comic. To make this, you need illustration (line and black fill), so your artwork can be eye catching and look good at visual. Storyboard also the main thing you need to make the scatter image, into comic that you can read fluidly and follow panel by panel. Lastly because this artwork i made for commision, good communication skill its very important because you and your client need to understand each other cleary like, like the brief and revision. For the costumer engagement to this skill, it can be channel direcly like book, and inderecly you can read it on website, social media( instagram, X) or spesific app for reading comics like shounen jump+. For commision channel, best i say is inderectly, like soscial media( Whatsapp, Instagram, X, Discord) or website like Fiverr, and VGen.

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Illustration could help not only promote a media but also uplift a story and appeal to audience visual and emotion. Skills that are involved to create it is storytelling, creative thinking, and spatial awareness. These skills could me create a better artwork that will appeal to the targeted audience and general viewer. Spatial awareness helps me to create a better composition for my artwork in order to create a more cohesive result for client. Storytelling also help with better ability convey message to audience in form of visual. And lastly creative thinking helps create a more unique work not only to appeal to the general audience but also to fulfill client's need. Social media such as Twitter and Instagram are essential to help promote my skills and work and not only that it'll will also appeal to Gen-Z audience which mainly teenager and young adult who are more interest in entertainment media such as games and animation. For more formal work, channel such as email work best.

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Storytelling/Promotional Illustration for Game and Animation

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Storytelling/Promotional Illustration for Game and Animation

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Pattern recognition is important for recognizing and solving problems handed to you. Another example of pattern recognition is the ability to follow trends while it's still hot, using that momentum of the trend to promote your product or services and gain more attraction. Pattern recognition can also be used to give an illustration a certain vibe, the dark pink tint over the whole artwork gives a romantic edge, considering that none of the characters actually look like they're in love. The channel that I choose to promote this drawing is Twitter, but this drawing could also be re-purposed to be a book cover. Twitter because it's very efficient to receive and respond to feedbacks. However, I am unsure of how to receive feedback for a book cover illustration, unless I lurk on Twitter or any other social medias. 

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Managing the market and self-promotion are essential skills for 2D Assets Commission to grow their careers. By analyze a competitors, understanding trends, and setting prices that align with their target audience, artists can strategically position their work for commercial success. At the same time, effective self-promotion through social media and online platforms like Instagram, Twitter/X, Fiverr, or Vgen helps increase visibility, attract commissions, and build a strong personal brand. These skills ensure that artistic talent not only reaches the right audience but also sustains long-term growth in the creative industry.

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The skill that i use for this artwork is Creativity and communication skill. Creativity is the ability to generate fresh and meaningful ideas that make designs engaging, competitive, and connected to audiences. It goes beyond artistic expression by solving problems and adding unique value, especially when applied through social media and websites (Instagram and carrd). Meanwhile, communication skills ensure that clients and audiences understand design choices as purposeful solutions. Clear communication builds trust, encourages acceptance, and strengthens engagement by listening and responding to feedback on different platforms.

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I choose the soy sauce brand, where the I redesign the logo and packaging, the packaging itself functions as both a product container and a strategic branding tool that helps to build consumer engagement. The skills that I choose are skills in collaborative visual communication, understanding consumer perception, and building emotional resonance and attitude, where the target markets and the channel are mostly social media (Instagram), website and the store where the brand's products / campaign are getting displayed and distributed to reach the target markets. From the research and discussion with group members, can be summarized that in order to build this engagement it have to outline the brand identity with consumer expectations with a clear, appealing, and valueable visuals that resonate both in-store and online. By aligning visual strategy with consumer attitudes, packaging's information trustworthy, reduces misinterpretation of brand messages, and fosters long-term loyalty. Skills such as narrative design, usability evaluation, and cross-functional collaboration are also become useful to ensure packaging communicates authenticity and sustainability while reinforcing brand identity. Then to engage with a bigger and more specific target markets or community, soy sauce brand packaging becomes a bridge between branding and consumer engagement, shaping an eco-friendly attitudes and lasting connections.

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Building the Engagement: Rebranding a Soy Sauce Packaging

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Building the Engagement: Rebranding a Soy Sauce Packaging

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my skill in graphic design is to create a brand identity that ensures the brand is recognizable and connects with the customers through social media and other digital market platforms. A brand goes beyond logos, it focuses on positioning, unique values, and target audience to understand and align with them which is why strategic thinking skill is important as well. Research and analytical skill is also my main and will always be important because it keeps the brand  customer-focused and help to refine the strategies, it helps to create fresh and relevant brand identities . My main channel for brand identity creation will be social media (Instagram, twitter, tiktok, linkedin, behance, etc.)

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The skills I use are Art Commissions, Merch Design, and Marketing Skills. The channels I use these skills at include Instagram and Twitter (more unknown websites include VGen or Artfol, and others), as they are the most effective in reaching my target audience which is teenagers and older. To effectively present and sell my work, I combine all three of these skills to grow an audience and show the quality of my work. Executing a customer’s idea visually, shows your skills and capabilities as an artist and makes customers happy when done correctly, Merchandise that is well-made and high quality while still at an affordable price appeals to customers and grows an audience, and Marketing shows the quality of your work while also convincing customers to purchase from you. My team members also commented that these skills are very relevant in customer service and delight.

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Merch Design, Commissions, and Marketing

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Merch Design, Commissions, and Marketing

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The skills i choose is creativity and visual storytelling. Which are a essential skills that bring artwork to life by making visuals memorable and emotionally engaging while simplifying complex ideas and building strong connections with the audience. These skills are especially valuable for commission artists who want to create compelling pieces that resonate with clients and stand out in a crowded digital marketplace. By applying innovative visual concept development, artists can transform creative ideas into original, practical designs that not only attract clients but also solve their visual communication needs effectively. This approach is crucial for artists promoting their work on platforms like Instagram, TikTok, and Pinterest, where strong visuals and storytelling captivate viewers. Ultimately, mastering these skills enables commission artists to build a personal brand, increase their visibility, attract more clients, and create greater opportunities for success in a competitive creative market.

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Empowering Commission Arts Through Visual Storytelling and Innovation

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Empowering Commission Arts Through Visual Storytelling and Innovation

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Technical drawing are two key strengths I showcase in my character design work. I focus on technical drawing to create characters that feel alive and meaningful. Technical drawing guarantees accuracy in anatomy, proportions, and style consistency. This makes each character look professional, trustworthy, and ready for production to develop further into games or comics. I create designs that are both imaginative and technically sound. This appeals to studios, publishers, and audiences who appreciate genuine and high-quality visuals. I use Instagram and YouTube to highlight narrative-driven designs and process work.

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 Technical Drawing for Video Game Character Design

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 Technical Drawing for Video Game Character Design

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The skills i choose is communicating and creativity/innovation. Strong communication skills ensure complex thoughts are expressed clearly, allowing clients to easily understand ideas and avoid misunderstandings. Creativity and innovation are crucial for generating unique ideas and transforming them into new solutions that help maintain competitiveness, particularly for novelists who need distinctive book covers reflecting their stories.Social media (Instagram,X), websites, and email serve as the main platforms for engagement, supporting both creative presentation and effective collaboration with clients.

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My skills include branding using colors and consistent catalogue design, pricing and bundling skills, and lastly being able to communicate visually, through layout and clear value proposition, data driven insights, and platform integration. Skills are matched with the engagement strategy and there are considerations to customers' behavior in a certain channel, which can lead customers to put their interest in the offered skills. Social media is the main channel for customer engagement to this skill, specifically Twitter and Instagram. The target market are people who spend a lot of time online and who wants to spend money on merch of certain characters that they like. In my case, I used Instagram and Twitter to boost the views and sales. 

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Customer engagement can be built through the small characters, because they naturally bring emotional connection. With empathy, the character’s friendly face and warm expression can make people feel comfortable and connected. The best channel for this is Instagram, where visual stories and cute designs can easily reach people. The target market here is kids and teenagers who love fun and creative characters. With active listening, you can let the audience share their opinions about the character, like colors or story ideas, and respond directly. This works well on TikTok live or short videos, where interaction happens in real time. The target market here is teenagers who are active on social media and like to join in creative conversations. Finally, with product knowledge, you can share details about your character, such as the story behind the sketch, how it can be used in animation. The best channel for this is a website where people can explore and learn more. The target market here is older teenagers and young adults who want to know the process and creative ideas behind original works. By combining these three skills with the right channels, your characters don’t just stay as sketches on paper, but grow into a way to connect deeply with your audience.

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Customer Engagement with Cute Character Design Sketch

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Customer Engagement with Cute Character Design Sketch

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In art commissions, two essential skills are artistic skill and communication & negotiation. Artistic skill means mastering both traditional and digital mediums to create high-quality artworks and adapting styles to client needs. However, as Samuel points out, technical ability alone does not guarantee opportunities, since without promotion and visibility through social media, online portfolios, or art communities, even great work can remain unnoticed. Meanwhile, communication and negotiation are equally important, as artists must set fair prices, deadlines, and revision terms while keeping communication professional. Gabriel highlights that these abilities build trust, ensure smooth collaboration, and allow artists to handle feedback effectively, which are all vital for long-term success in the creative industry.

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My three strongest skills in creating my mini comic are Visual Design, Character Building & Worldbuilding, and Layout & Composition. Visual Design is important for capturing attention instantly and communicating emotions effectively; Character and Worldbuilding are essential for creating believable, cohesive stories that foster emotional connection; and Layout & Composition ensures readability, pacing, and smooth narrative flow. Together, these skills meet customer needs for digital comics by delivering quick visual impact, immersive storytelling, and accessible reading experiences. To reach my target market of teenagers to young adults. I will use channels such as Instagram (feed, stories, carousel posts), TikTok (short motion comics), Webtoon/Tapas (serialized comics), and online communities like Discord or Reddit to engage audiences and build recognition.

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Typography, illustration, and layout design work together to create clear and engaging visual communication. Typography ensures text is legible, harmonious, and expressive, while illustration strengthens it by exploring letterforms and adding tone, such as elegance in calligraphy. Layout then organizes text and visuals using grids, balance, and hierarchy so messages are structured and professional. My friends feedback also emphasizes typography’s role in really important element of design that can convey meaning.  And layout’s role in amplifying clarity, showing how these skills complement one another

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Stylized game artwork, narrative visuals, and character creation are skills that I have. Stylized game art illustration emphasizes consistency and attractiveness across projects by adjusting to particular art styles, enhancing brand identity and showcasing versatility in entertainment and marketing. Visual storytelling fosters emotional ties by expressing narratives, feelings, and character solely through visuals, enhancing engagement and memorability while overcoming language obstacles. Character design integrates these aspects by merging distinctiveness, character traits, and purpose, making sure that characters are both visually appealing and significant within a narrative. With these skills, I use social media platforms and online groups for my channels like TikTok, Instagram, YouTube, and Discord which function as essential venues for sharing, feedback, and interaction. They also match the requirements of sectors such as game development, animation, and webtoon publishing, where attractive, narrative-focused visuals and characters are highly sought after. This is an example of my recent commission where I draw a character from a different game (Project Sekai) and stylized it to Cookie Run : Kingdom artstyle.

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Cookie Run : Kingdom Artstyle Commission

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Cookie Run : Kingdom Artstyle Commission

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In creating this illustration, I applied three main skills: comprehension, transforming ideas into visuals, and using references effectively. Strong comprehension skills allowed me to fully understand clients’ needs and revisions, ensuring the design aligned with their vision and reflected their values. By transforming abstract ideas into tangible visuals, I was able to communicate messages that are easier to grasp, especially for audiences who prefer visual learning or may struggle with text, such as those with dyslexia. Using references fairly, through observing, imitating, and modifying, enabled me to create a unique yet cohesive artwork that stands out while maintaining authenticity. The design is especially effective for visual-first platforms such as Instagram, X, Pinterest, and Tumblr, which are suited for engaging Gen Z and Gen Alpha audiences, while still being accessible to older generations who may find visuals easier to understand than text. Altogether, these skills help me create compelling and culturally rich visuals that foster engagement, inclusivity, and deeper audience connection.

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Whimsical Illustration in a painterly style for a promotional poster on Instagram Feeds

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Whimsical Illustration in a painterly style for a promotional poster on Instagram Feeds

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This is an illustration I created for Illustration class' final exam, Visual rhetoric Illustration. Illustration can benefit product visibility as a part of visual communication. Supported by the skills I mentioned like visual rhetoric and color theory will make an artwork more appealing especially emotionally, because emotional connection can help customer to resonate with the artwork so they want to come back for that artwork, or even a specific style that conveys some kind of feeling that they enjoy. Channels like social medias are most suitable for these skills as most customer are engaged with visual media in social medias such as instagram and twitter.

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Visual Rhetoric Illustration based on the song "Lathi" by Weird Genius

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Visual Rhetoric Illustration based on the song "Lathi" by Weird Genius

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The service I offer is a YCH commission, a service where I offer a premade base, and will personalize it based on your request. Customer will receive both a digital file, and a physical charm.To create YCH charm commissions successfully, I rely on three main skills: digital art, artistic skill, and production knowledge. Digital art is essential since all commissions are done digitally, allowing me to prepare files efficiently for production and deliver them directly to customers. Artistic skill ensures that each design is accurate to the client’s request while maintaining a consistent, eye-catching style that attracts potential buyers. Production knowledge is equally important, as it enables me to prepare manufacturer-ready files with correct bleed areas, cut lines, and resolution, preventing errors during printing and ensuring high-quality results. Across all three skills,  social media, such as X and Instagram, serves as the main platform  to showcase my portfolio, engaging wirh customers, and showcasing the quality of finished products. The comments from my teammates are mostly positive, such as agreeing that the platform I chose are already suitable, and that the skills that I offer are related to the service and is a good thing to have.

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There are three creative skills that I consider essential to emotionally resonant storytelling and audience-driven design for artwork sells and personal branding. First, storytelling through symbolism—a technique I used to embed layered meaning into visual work. it’s about crafting imagery that speaks to deeper cultural or emotional truths. Symbolism allows me to connect with audiences who crave more than surface-level beauty—especially Gen Z and Millennials who engage with art as a form of identity and social commentary. I pair this with platforms like Instagram and curated campaigns to create immersive, story-driven experiences.Next is conceptual thinking, which underpins how I build strategic brand identities. It’s about aligning visual language with audience motivations and business goals. I see this as the bridge between creativity and credibility—especially when working with luxury brands or educational clients who value clarity and intentionality. I use platforms like LinkedIn, Medium, and Behance to share this kind of work, where the audience is more analytical and design-literate.The third skill is emotional engagement. For me, this is the heartbeat of any successful campaign. It’s what turns passive viewers into loyal advocates. Whatever design/art I made, I always ask: how does this make someone feel? Emotional branding builds trust, and I lean into platforms like YouTube and TikTok to amplify that connection through testimonials, behind-the-scenes content, and community-driven storytelling.My peer highlighted the emotional depth and customer-centric thinking in my symbolism work, which affirmed that I’m on the right track with how I frame audience needs. Other also appreciated the symbolism but nudged me to be more specific about platform choices—which reminded me that clarity in execution is just as important as conceptual strength.

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Visual Rhetoric Illustration Poster of the News on Shootings Casualties Between TNI and OPM in Intan Jaya

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Visual Rhetoric Illustration Poster of the News on Shootings Casualties Between TNI and OPM in Intan Jaya

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The skills i used are digital illustration, visual research, and character design. Digital illustration demonstrates adaptability and creativity while providing scalable, versatile work that impacts branding across platforms like social media and e-commerce. Visual research ensures accuracy, cultural sensitivity, and authenticity by grounding designs in solid references, making outcomes more professional and meaningful for clients like publishers and marketing agencies. Character design combines technical knowledge with creativity to create emotionally engaging characters that connect with audiences through gaming, animation, and streaming platforms. All three skills are particularly relevant in the current market, with strong engagement opportunities through digital platforms, industry events, and the growing indie creator economy, making them valuable assets for designers seeking to create impactful, professionally credible work. The channel to promote this include Instagram, youtube, took and twitter or X. 

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Fanart Illustration of Kpop Demon Hunter

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Fanart Illustration of Kpop Demon Hunter

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Through this task I have realized that my strongest skills as a designer are typography pairing, layout design, and visual storytelling. Typography pairing allows me to combine different fonts in a way that strengthens the overall message and creates a professional look. Effective pairings make the design more engaging, and when combined with the right color choices, they can make the text stand out and feel more unique. This skill is especially important in creative industries where aesthetics are judged not only by visuals but also by the subtle details of typography. Layout design is another important strength because it helps me arrange visuals with balance and clarity, making my work easier to follow and more engaging. A strong layout ensures that the audience can clearly understand the purpose of the design, whether it is presented in a book, poster, or logbook. Good layouts do not just make a project look polished, they also guide the viewer’s attention in a meaningful way. Visual storytelling is equally significant, as it allows me to communicate ideas and emotions without relying on words. This skill makes my work feel more alive and creates curiosity about what comes next, showing that good visuals can also tell a powerful story. When combined with strong typography and clear layouts, visual storytelling adds depth and makes the design more memorable. Reflecting on these three skills together shows me how they complement each other. Typography pairing adds aesthetic clarity, layout design ensures balance and purpose, and visual storytelling brings emotional impact. Altogether, they allow me to create designs that are not only visually appealing but also meaningful and effective in connecting with the audience.